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Homely, open data & behaviour change
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Homely
January 21, 2013
Design
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79
Homely, open data & behaviour change
Given at Cleanweb UK, January 2013 at the ODI
Homely
January 21, 2013
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Transcript
Homely We help homeowners make their homes warmer, reduce their
bills & lower their carbon footprint
DECC, 2010 Uk Greenhouse Gas Emissions, Final Figures By Fuel
Type And End-User 157.2 MtCO 2 e (26.7%)
DECC, Annual Report On Fuel Poverty Statistics 2012 4.75 million
people (19%)
Hills Fuel Poverty Review, 2012 “It is now recognised that
before the end of the decade something like a revolution in our housing stock is required to address this energy inefficiency that has been a fact of life for too long.”
Key Barriers to Energy Efficiency Energy Saving Trust
Trust
Homo economicus & Homer Simpson
MINDPSPACE instituteforgovernment.org.uk
M is for Messenger
I is for Incentives
N is for Norms
D is for Defaults
S is for Salience
P is for Priming
A is for Affect
C is for Commitment
E is for Ego
Homely & Open Data
Tailoring open data to reinforce norms
Increasing the salience of open data
wearehomely.com
[email protected]
@wearehomely & facebook.com/wearehomely