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Homely, open data & behaviour change

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January 21, 2013
Design
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Homely, open data & behaviour change

Given at Cleanweb UK, January 2013 at the ODI

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Homely

January 21, 2013
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Transcript

  1. Homely We help homeowners make their homes warmer, reduce their

    bills & lower their carbon footprint

  2. DECC, 2010 Uk Greenhouse Gas Emissions, Final Figures By Fuel

    Type And End-User 157.2 MtCO 2 e (26.7%)

  3. DECC, Annual Report On Fuel Poverty Statistics 2012 4.75 million

    people (19%)

  4. Hills Fuel Poverty Review, 2012 “It is now recognised that

    before the end of the decade something like a revolution in our housing stock is required to address this energy inefficiency that has been a fact of life for too long.”

  5. Key Barriers to Energy Efficiency Energy Saving Trust

  6. Trust

  7. Homo economicus & Homer Simpson

  8. MINDPSPACE instituteforgovernment.org.uk

  9. M is for Messenger

  10. I is for Incentives

  11. N is for Norms

  12. D is for Defaults

  13. S is for Salience

  14. P is for Priming

  15. A is for Affect

  16. C is for Commitment

  17. E is for Ego

  18. Homely & Open Data

  19. Tailoring open data to reinforce norms

  20. Increasing the salience of open data

  21. wearehomely.com [email protected] @wearehomely & facebook.com/wearehomely