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What is UX?

What is UX?

A quick presentation I gave to our company on user experience, why it matters, and how we can improve it.

Wes O'Haire

May 01, 2014
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  1. “The overall experience of a person using a product such

    as a website or application, especially in terms of how easy or pleasing it is to use.” ! - Nielsen Norman Group
  2. UX ISN’T: • design • skinning • prototypes • features

    • a buzzword UX IS: • clear expectations • solving a problem • response time • network uptime • microcopy
  3. BUSINESS GOALS: • Profit • Growth • Total World Domination

    USER GOALS: • Solve my problem • Quickly • Cheaply • Make me happy
  4. Evernote Stripe Airbnb Beats Square Pinterest Spotify Dropbox Twitter Facebook

    Apple $1.1 Billion $1.8 Billion $2.5 Billion $3.2 Billion $3.3 Billion $3.8 Billion $4 Billion $10 Billion $70 Billion $136 Billion $490 Billion
  5. No matter what, a customer will have an experience. !

    Will it be by default or will it be designed?
  6. 1. Gather diverse inputs 2. Sketch, try things, fail. 3.

    Narrow in on solutions 4. Design for “useful & usable” 5. Then make it beautiful/enjoyable