Anyone Embracing Responsive Webdesign is Stupid

Presentation I held at the international TYPO3 Conference Berlin. In this presentation I explaiined the business flaws in Responsive Webdesign, and why alternative forms also won't succeed. By coining the term Situational Webdesign, I showed some alternative ideas to better the way the mobile user experience could be handled.

Transcript

1. Anyone who embraces Responsive Webdesign is stupid ! Ric van Westhreenen Youwe
2. TEXT HERE RESPONSIVE WEBDESIGN: WHAT?
3. TEXT HERE
4. SO WHY?
5. 78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
6. 41% HAVE A BROADBAND CONNECTION ON MOBILE SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
7. WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN 12 MONTHS SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
8. WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN 12 MONTHS (IN EUROPE) SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
9. TEXT HERE DEVICE? SCREEN? CUSTOMER?
10. TEXT HERE CUSTOMER!
11. LIKE A CHEAP SUIT
12. ADAPTIVE WEBDESIGN? ADAPTIVE DESIGN?
13. TEXT HERE
14. TEXT HERE DOES THIS EMBRACE THE CUSTOMER?
15. WOULDN’T IT BE GREAT IF….
16. TEXT HERE CUSTOMER NEED
17. BEHAVIOR + FORM + FUNCTION SITUATIONAL WEBDESIGN =
18. TEXT HERE RWD AWD SWD
19. TEXT HERE SO WHAT!
20. BUT WHY?
21. TEXT HERE CONVERSION
22. TABLET OWNERS COME FROM HIGH- INCOME HOUSEHOLDS, AND [..] SPEND AS MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
23. 84% USES MOBILE IN-STORE SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html
24. 30% MORE SALES WITH AR SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long
25. TEXT HERE HOW TO GET THERE?
26. TEXT HERE
27. FOCUS ON: CONTEXT, PROGRESSION, DEVICES, FUNCTIONALITY & EMOTION SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/
28. TEXT HERE PROBLEM
29. PREVIEW IS NOT ONLY ABOUT DEVICES SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw
30. TEXT HERE CHALLENGING FUTURE
31. RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#
32. TEXT HERE THANKS! about.me/vanwesthreenen