PHOTOGRAPHY + MODELS

Transcript

1. PHOTOGRAPHY + MODELS (YOUR BRAND REPUTATION)
2. THIS PART IS ALL UP TO YOU BOO! I'VE TRIED EVERYTHING AND HERE ARE THE PROS + CONS TO ALL OF IT! Your models are the face and reputation of your brand. Their reputation will carry over to the reputation of your store so if you're chosing outside models, make sure their vibe and energy matches with you and your brand. Depending on your brand story and what you want your feed to look like, it is an option for YOU to be the only model for your business. Models:
3. Diversity No pressure to get ready lol Involves other queens Helps spread the word Gives customers another body type to look at for fit reference OUTSIDE MODELS PROS: CONS: You have to do some kind of trade (money, free product, incentives) You have to trust them to be the face of your business
4. YOU MODEL PROS: Your reputation is the only reputation It makes for a clean looking feed It's easy to focus on the product when the model stays the same CONS: You have to be available and photo ready You have to learn the art & skill of modeling A one man band gets exhausting
5. Photography: Your photos bring your brand story to life. You need someone who can see your vision and be able to put it into picture form. Every item in your store needs to be photographed. Although, a photographer can get expensive, especially when you're ordering new arrivals every couple of weeks so it is good to know what your options are.
6. HIRING A PROFESSIONAL PROS: You can most likely trust that your photos will turn out great It helps you get seen by their audience as well You don't have to stress about posing + editing CONS: Expensive! Especially if you're first starting out
7. HIRING SOMEONE STARTING OUT IN PHOTOGRAPHY PROS: Helps get both your names out there Pretty affordable; you could even work out a trade deal where they get a free product or you do a different modeling shoot for them to help grow their portfolio, etc You build a good relationship with CONS: Your photos may not be as high quality as the professional *Honestly, this is my favorite way of doing photography because you don't have to pay a ton of money and it also doesn't fall on you to suddenly be a photographer*
8. YOU BE THE PHOTOGRAPHER PROS: Nobody sees your vision like you do, you could make it come to life You plan photoshoots around your own availability You could be a super amazing photographer, take that as your new hobby and fall in love with it! CONS: You may not always be available You have to learn photography You may have to buy a camera or a new phone You have to learn how to pose and edit