[Startup Semester #2] Customer Discovery

Transcript

1. CUSTOMER DISCOVERY World domination lesson #2
2. BUILD IT, AND THEY WILL COME amirite?
3. Idea -> Prototype -> Test -> Launch Discovery -> Validation -> Creation -> Growth Product Development: Customer Development:
4. STOP SELLING START LISTENING Learn before you execute
5. SCIENTIFIC METHOD (BETCH) _______ people have _______ problem
6. FOCUS ON THE FEW ..Not the many. Focus is key
7. GO OUTSIDE There are no facts in an office or lab
8. FOCUS GROUPS SUCK Earlyvangelists deserve one-on-ones
9. ASK OPEN-ENDED QUESTIONS Confirmation bias is terrible
10. LEARN AND ITERATE Validate or contradict
11. TAKEAWAYS Why you destroy the competition.