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[Startup Semester #2] Customer Discovery
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Will King
September 18, 2013
Business
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[Startup Semester #2] Customer Discovery
Will King
September 18, 2013
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Transcript
CUSTOMER DISCOVERY World domination lesson #2
BUILD IT, AND THEY WILL COME amirite?
Idea -> Prototype -> Test -> Launch Discovery -> Validation
-> Creation -> Growth Product Development: Customer Development:
STOP SELLING START LISTENING Learn before you execute
SCIENTIFIC METHOD (BETCH) _______ people have _______ problem
FOCUS ON THE FEW ..Not the many. Focus is key
GO OUTSIDE There are no facts in an office or
lab
FOCUS GROUPS SUCK Earlyvangelists deserve one-on-ones
ASK OPEN-ENDED QUESTIONS Confirmation bias is terrible
LEARN AND ITERATE Validate or contradict
TAKEAWAYS Why you destroy the competition.