Out of the box SEO Tactics that you can use TODAY - Ariel Hochstadt

כיצד לרתום את לינקדאין ל SEO?

איך להקטין את הבאונס רייט האמיתי (לא זה שגוגל אנליטיקס מודדת) באתר?
מדוע סגמנטציה לפי דפדפן היא המפתח שלכם לדירוג בתוצאות חיפוש?

איך אתר הוסטאדוויס צמח בתוך שנה וחצי לאיום הגדול ביותר על האתרים המתחרים, באחת הזירות התחרותיות בעולם. ומה אתם יכולים לעשות באופן דומה כדי לצאת מהתחרות בביצה הישראלית ולנצח במגרש הבינלאומי.

Transcript

1. Out of the box SEO Tactics that we used to grow HostAdvice and you can use TODAY Ariel Hochstadt Finally, an honest web hosting review site
2. Today I’ll share the tactics we used to launch HostAdvice in the super competitive industry of Web Hosting Reviews
3. Your digital footprint is the thing Google is using to try and understand who you are! I’m a huge cat! I don’t have time for this, tell it to my algorithm Processing… It's a huge cat! Finally, an honest web hosting review site
4. Focus on users and engagement to increase your digital footprint You Other users of your site Industry leaders Your clients and vendors Your employees Identify who your users are and make sure they endorse you The way your site is built and your calls to action will influence your digital footprint  How many visitors bookmarked your site  How much direct traffic you get  How many people arrived to your site from non paid social media  How long did a user stay on your site Your Digital footprint Users Engagement Finally, an honest web hosting review site
5. Use social profile to drive traffic and interest to your site You Your employees 2 most popular (and useless) WhatsApp status lines, and a cure for that Your profile is shown more than you imagine Finally, an honest web hosting review site
6. Reducing bounce rate for SEO – 2 A/B test to reduce bounce back to google SERP a. IE users vs FireFox users vs Chrome b. Mobile vs Desktop users c. English reading users vs Non English Isn’t this cloaking? NO. I asked Google and they confirmed it is not In a test we run on the main block of content, while Chrome users performed better with font size 20, IE users performed 15% better with font 18. *Tip: never trust “Original” Finally, an honest web hosting review site
7. Share Bookmark Read other (Reduce bounce) Make sure the users browse your way and not backwards to Google Finally, an honest web hosting review site
8. Increase direct traffic and brand search volume – Case study Bookmark QR code Thank you page Podcast Scholarship Linkedin Group Finally, an honest web hosting review site
9. Out of the box techniques to drive direct traffic to your site Let Linkedin build your brand Let Google Analytics build your brand You can no longer do that… Well it’s ben a nice ride We don’t mess with Google! But we do use UTM on relevant traffic going out Finally, an honest web hosting review site
10. Make sure once shared, your content is optimized for engagement HostAdvice.com – Finally, an honest web hosting review site While most sites use small images and grab little attention You will use1200 x 630 size and grab more attention It doesn’t need to change page load. Image can be stored outside the page With the same amount of social shares, you are generating more traffic to your site. What does that tell Google about your site?
11. Thank You This slide is a good example of bad use of content Ariel… You should have asked them to take some action: share, like, tweet, etc. http://hostadvice.com/