Out of the box SEO Tactics that you can use TODAY - Ariel Hochstadt

כיצד לרתום את לינקדאין ל SEO?

איך להקטין את הבאונס רייט האמיתי (לא זה שגוגל אנליטיקס מודדת) באתר?
מדוע סגמנטציה לפי דפדפן היא המפתח שלכם לדירוג בתוצאות חיפוש?

איך אתר הוסטאדוויס צמח בתוך שנה וחצי לאיום הגדול ביותר על האתרים המתחרים, באחת הזירות התחרותיות בעולם. ומה אתם יכולים לעשות באופן דומה כדי לצאת מהתחרות בביצה הישראלית ולנצח במגרש הבינלאומי.

Transcript

1. Out of the box
   SEO Tactics that
   we used to grow
   HostAdvice and
   you can use
   TODAY
   Ariel Hochstadt
   Finally, an honest web hosting review site
   

   View Slide

2. Today I’ll share the tactics we used to launch HostAdvice in the super
   competitive industry of Web Hosting Reviews
   

   View Slide

3. Your digital footprint is the thing Google is using to try and understand who
   you are!
   I’m a huge cat!
   I don’t have time for this,
   tell it to my algorithm
   Processing…
   It's a
   huge cat!
   Finally, an honest web hosting review site
   

   View Slide

4. Focus on users and engagement to increase your digital footprint
   You
   Other users of your site
   Industry leaders
   Your clients and vendors
   Your employees
   Identify who your users are and
   make sure they endorse you
   The way your site is built and
   your calls to action will
   influence your digital
   footprint
    How many visitors
   bookmarked your site
    How much direct traffic
   you get
    How many people arrived
   to your site from non paid
   social media
    How long did a user stay
   on your site
   Your Digital footprint
   Users Engagement
   Finally, an honest web hosting review site
   

   View Slide

5. Use social profile to drive traffic and interest to your site
   You
   Your employees
   2 most popular (and useless) WhatsApp status
   lines, and a cure for that
   Your profile is shown more than you imagine
   Finally, an honest web hosting review site
   

   View Slide

6. Reducing bounce rate for SEO – 2
   A/B test to reduce bounce back to google SERP
   a. IE users vs FireFox users vs Chrome
   b. Mobile vs Desktop users
   c. English reading users vs Non English
   Isn’t this cloaking?
   NO. I asked Google
   and they confirmed it
   is not
   In a test we run on the main block of content, while Chrome users performed
   better with font size 20, IE users performed 15% better with font 18.
   *Tip: never trust “Original”
   Finally, an honest web hosting review site
   

   View Slide

7. Share
   Bookmark
   Read other
   (Reduce bounce)
   Make sure the users browse your way and not backwards to Google
   Finally, an honest web hosting review site
   

   View Slide

8. Increase direct traffic and brand search volume – Case study
   Bookmark
   QR code
   Thank you
   page
   Podcast
   Scholarship
   Linkedin
   Group
   Finally, an honest web hosting review site
   

   View Slide

9. Out of the box techniques to drive direct traffic to your site
   Let Linkedin build your brand
   Let Google Analytics build your brand
   You can no
   longer do that…
   Well it’s ben a
   nice ride
   We don’t mess with Google! But we do
   use UTM on relevant traffic going out
   Finally, an honest web hosting review site
   

   View Slide

10. Make sure once shared, your content is optimized for engagement
    HostAdvice.com – Finally, an honest web hosting review site
    While most sites use small
    images and grab little attention
    You will use1200 x 630 size and
    grab more attention
    It doesn’t need to
    change page load.
    Image can be stored
    outside the page
    With the same amount of social shares, you are generating more traffic to your site.
    What does that tell Google about your site?
    

    View Slide

11. Thank You
    This slide is a good example of
    bad use of content Ariel… You
    should have asked them to take
    some action: share, like, tweet,
    etc.
    http://hostadvice.com/
    

    View Slide