Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
WordPress and Search Engine Optimization
Search
WordPress Charleston User Group
November 08, 2011
Design
2
170
WordPress and Search Engine Optimization
Presentation by Cheryl Smithem of Charleston PR & Design on November 8, 2011
WordPress Charleston User Group
November 08, 2011
Tweet
Share
More Decks by WordPress Charleston User Group
See All by WordPress Charleston User Group
Packaging and Selling Content on WordPress
wpchs
2
120
SEO WordPress Fundamentals
wpchs
0
55
Practical Considerations for Implementing WooCommerce
wpchs
0
120
Pages vs Posts
wpchs
0
85
WordPress at Peak Performance
wpchs
2
160
Working with Images in WordPress
wpchs
0
190
Taming Your JavaScript with Backbone.js
wpchs
0
150
A Look at WordPress 3.6
wpchs
1
130
The Business of WordPress
wpchs
0
140
Other Decks in Design
See All in Design
札幌の雪を観光資源に変える:デザインプログラムSESSAの挑戦
ittyann
0
260
Liquid Iron
mcduckyart
1
110
AIの実践とコミュニケーションデザインの意義 / AI practice and the significance of communication design
bebe
0
660
「描く」という衝動に立ち返る〜Figma Drawがひらく思考のかたち〜
transit_kix
1
1k
Goodpatch Tour💙 / We are hiring!
goodpatch
31
860k
実践ゼロから作らないデザインシステム SaaS × デザインシステム × プロダクトデザイン / Efficient Design System for SaaS—no need to start from scratch.
kaminashi
2
1.7k
組織で取り組むアクセシビリティのはじめ方
masakiohsumi
0
160
線で考える画面構成
natsuume
1
880
CIRCULAR ECONOMY + SERVICES
jmanooch
0
120
業務効率化だけじゃ物足りない AIと一緒にプロトタイプ開発
shingo2000
1
1.5k
BPStudy#213〜ビジネスアナリシスとDDD(ドメイン駆動設計)パネルディスカッション資料 / BPStudy213-panel
haru860
0
440
無自覚なランクとその影響を紐解くワークショップ / Unpacking Unconscious Privilege Workshop
spring_aki
4
300
Featured
See All Featured
The Pragmatic Product Professional
lauravandoore
35
6.7k
Making the Leap to Tech Lead
cromwellryan
134
9.4k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
RailsConf 2023
tenderlove
30
1.1k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.8k
Git: the NoSQL Database
bkeepers
PRO
430
65k
We Have a Design System, Now What?
morganepeng
53
7.7k
A Modern Web Designer's Workflow
chriscoyier
695
190k
Large-scale JavaScript Application Architecture
addyosmani
512
110k
The World Runs on Bad Software
bkeepers
PRO
69
11k
Transcript
WordPress SEO or It’s all about the organization for Organic
results
organic seo • Finding diamonds • Standing out • Being
different
panda rules • Summer 2011 • Google Panda • We
are family • Connected • Interesting • Involved • Useful
norms Source: Google’s Summer 2011 Benchmarking Newsletter
None
SEO and WordPress
what are you working towards? • Know your goal •
Research • What do they type? • Keyword tool • Alexa • Competitor analysis
hand holds • URL keyword focused if possible • Copy
written for your goals
content is king • Create • Distribute • Share •
Comment
wordpress SEO • Best in class • Light weight •
Easy to configure • Updated regularly
taxonomy • Map it out • Identify primary • Supporting
branches • Categories – One per post • Tags as modifiers – Not contained in post titles
all ins • Title – page – file media library
• Text • Tags – alt – post – H2, H3 • Page • Subheads • Descriptions
other considerations • Inbound links • Pingbacks • Bold •
Cross site links as on- page navigation • No “click this link” rather, “click for map to our location”
author, author • Google Profile – rel=”author” and rel=”me” •
Best writer about this is Joost de Valk aka Yoast http://yoast.com/wordpress-rel-author- rel-me/
be social • Important – Google – Bing • Channels
– Facebook – Twitter – Google+ – SlideShare – Flickr – Bookmarks – Reddit
questions? References: – WordPress.org – Yoast – Google Webmaster Tools
SEO Guide
photo credits Some images are iStock purchases. Some are from
Flickr creative commons attribution license area. • Squirrel -- http://www.flickr.com/photos/johne777/ • Target – stock.xchng http://www.sxc.hu/photo/1078183 • Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/ • Gossipy ladies -- http://www.flickr.com/photos/kamshots/ • Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/