WordPress and Search Engine Optimization

Presentation by Cheryl Smithem of Charleston PR & Design on November 8, 2011

Transcript

1. WordPress SEO or It’s all about the organization for Organic results
2. organic seo • Finding diamonds • Standing out • Being different
3. panda rules • Summer 2011 • Google Panda • We are family • Connected • Interesting • Involved • Useful
4. norms Source: Google’s Summer 2011 Benchmarking Newsletter
6. SEO and WordPress
7. what are you working towards? • Know your goal • Research • What do they type? • Keyword tool • Alexa • Competitor analysis
8. hand holds • URL keyword focused if possible • Copy written for your goals
9. content is king • Create • Distribute • Share • Comment
10. wordpress SEO • Best in class • Light weight • Easy to configure • Updated regularly
11. taxonomy • Map it out • Identify primary • Supporting branches • Categories – One per post • Tags as modifiers – Not contained in post titles
12. all ins • Title – page – file media library • Text • Tags – alt – post – H2, H3 • Page • Subheads • Descriptions
13. other considerations • Inbound links • Pingbacks • Bold • Cross site links as on- page navigation • No “click this link” rather, “click for map to our location”
14. author, author • Google Profile – rel=”author” and rel=”me” • Best writer about this is Joost de Valk aka Yoast http://yoast.com/wordpress-rel-author- rel-me/
15. be social • Important – Google – Bing • Channels – Facebook – Twitter – Google+ – SlideShare – Flickr – Bookmarks – Reddit
16. questions? References: – WordPress.org – Yoast – Google Webmaster Tools SEO Guide
17. photo credits Some images are iStock purchases. Some are from Flickr creative commons attribution license area. • Squirrel -- http://www.flickr.com/photos/johne777/ • Target – stock.xchng http://www.sxc.hu/photo/1078183 • Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ • BurgerKing King – General Tom’s Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html • Panda -- http://www.flickr.com/photos/pagedooley/ • Gossipy ladies -- http://www.flickr.com/photos/kamshots/ • Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix • Chain -- http://www.flickr.com/photos/botheredbybees/