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Think Design for Future.
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Kazuki YAMASHITA
March 08, 2016
Design
5
1.2k
Think Design for Future.
これからのデザインを考える
FRONTEND CONFERENCE 2016, 5th Mar 2016
Designed by IMPATH
Kazuki YAMASHITA
March 08, 2016
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Transcript
Λߟ͑Δ ͜Ε͔Βͷ 5 Mar. 2016 - FRONTEND CONFERENCE 2016 σβΠϯ
ࢁ Լ Ұ थ ΠϯϑΥϝʔγϣϯΞʔΩςΫτ 69σΟϨΫλʔ ਓؒத৺ઃܭਪਐػߏࢍॿձһ ώϡʔϚϯΠϯλϑΣʔεֶձࢍॿձһ
ҙঊͷܭը ઃܭ ػೳඒతܗ designare design “Design is how it works.”
Why Design? ͳͥσβΠϯ͠ͳ͚ΕͳΒͳ͍ͷͰ͠ΐ͏ʁ͜Ε·ͰσβΠϯʹ͍ͭͯٞ͞Εਚ͘͞Ε͖ͯ·ͨ͠ɻ
ϑϩϯτΤϯυʹ͓͚ΔσβΠϯͭ͘ΔͨΊͷͷٕज़͕ᷓΕɺͦͷεϐʔυ૿͍ͯ͠·͢ɻ
UI UX IA accessibility ΤϯδχΞʹ͜ͷΑ͏ͳΩʔϫʔυͰσβΠϯࢹΛٻΊΒΕ͍ͯ·͢ɻ
UX 69ᴷᴷϢʔβʔத৺ʹαʔϏεΛσβΠϯ͢Δͱ͍͏ຐ๏ͷΑ͏ʹײ͡ΒΕΔΩʔϫʔυͰ͕ͨ͘͢͞Μͷཁૉ͕แׅ͞Ε͍ͯ·͢ɻ
UX *" ใઃܭ *Y% 6* 6& ϢʔβϏϦςΟֶ )$* ίϯϐϡʔλֶ *%
ۀσβΠϯ %&4*(/*/('03*/5&3"$5*0/CZ%BO4BGGFS ͱͱϢʔβʔͱϞϊαʔϏεͷ૬ޓ࡞༻ΛσβΠϯ͢ΔΠϯλϥΫγϣϯσβΠϯ͕த৺తͳׂͰͨ͠ɻ
σβΠϯʁ ͜͜Ͱ͓͢ΔσβΠϯͱʁ
ϏδϡΞϧ ࢹ֮ใσβΠϯ IUUQXXXKKHOFUFMFNFOUTQEGFMFNFOUTQEG ࠎ֨ ใߏ ཁ݅ త σβΠϯϏδϡΞϧ͚ͩͰͳ͘ɺతΛ۩ମԽ͍ͯ͘͜͠ͱσβΠϯͰ͢͠ɺͻͱͭͻͱͭΛߟ͑Δ͜ͱσβΠϯͰ͢ɻ
σβΠϯʺͭ͘Δ ͭ͘Δ Ή͠ΖσβΠϯͷଟ͘ͷ෦ͭ͘ΔҎ֎ͷ͜ͱͩͱݴͬͯաݴͰ͋Γ·ͤΜɻ
ͭ͘Δ #PPUTUSBQ4UVEJP 8FCqPX 1JOHFOEP MBOEJOHQBHFJP "44&.#-: ͭ͘ΔͨΊͷαʔϏεͨ͘͞Μ͋Γ·͢ɻྫ͑8FCαΠτ͏ίʔσΟϯά͢Δ࣌Ͱͳ͍ͷ͔͠Ε·ͤΜɻ
ͭ͘Δ "QQMF)VNBO*OUFSGBDF(VJEFMJOF (PPHMF.BUFSJBM%FTJHO(VJEF σβΠφʔͷҙٛʁ ΤϯδχΞͷͨΊͷσβΠϯΨΠυϥΠϯᴷᴷσβΠφʔͷҙٛͲ͜ʹ͋ΔͷͰ͠ΐ͏͔ʁ
σβΠφʔ ΤϯδχΞ σβΠφʔͱΤϯδχΞᴷᴷ৬ೳʹۀ͞Ε͍ͯͯͨΓલͷΑ͏ʹײ͡ΒΕ·͕͢ɺͦͦҰॹͰ͋ͬͨͣͰͳ͍Ͱ͠ΐ͏͔ɻ
σΟϨΫλʔ ܦӦ Ϣʔβʔ σβΠφʔ ΤϯδχΞ ͞ΒʹࢲͨͪϢʔβʔͷͨΊʹͳʹ͔Λͭ͘Δɺͱ͍͏͜ͱΛߟ͑ͨ߹ʹɺ͜ͷϢʔβʔ·Ͱʹ͋ΒΏΔਓ͕հࡏ͠·͢ɻ
Ϣʔβʔ͕͍͍͢Α͏ʹσβΠϯͨ͠ ΠϯλϑΣʔεͱͯ͠ͷಓ۩ɺ͔ͭͯ͏ਓ͕͍͘͢࡞Δɺͭ·Γ͏ਓ͕σβΠϯΛ͍ͯ͠·ͨ͠ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ άϥϑΟ οΫ σβΠϯ ΠϯςϦΞ σβΠϯ ࢈ۀֵ໋Ҏ߱ɺͦΕͧΕͷۀͰσβΠφʔͱͯ͠ͷઐੑཱ͕֬͞Ε·ͨ͠ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ ΠϯςϦΞ σβΠϯ άϥϑΟ οΫ σβΠϯ Ͱߟ͑ͯΈΕɺࢲͨͪͷීஈͷੜ׆ͷதͰͦΕͧΕͷσβΠϯྖҬΛҙࣝ͢Δ͜ͱͳ͘ɺମݧҰຊͷઢͷΑ͏Ͱ͢ɻ
ݐங σβΠϯ ϓϩμΫτ σβΠϯ άϥϑΟ οΫ σβΠϯ ΠϯςϦΞ σβΠϯ ༏ΕͨͦΕͧΕͷσβΠφʔɺ͓ޓ͍ͷྖҬΛΧόʔ͠߹͍ͳ͕ΒɺϢʔβʔʹҧײͳ͘Ұຊͷମݧʹͭͳ͍͛ͯ·͢ɻ
͜ΕΒΛʮͭͳ͙ʯɻ͜Ε·͞ʹσβΠφʔͰ͔͠Ͱ͖ͳ͍͜ͱͩͱࢥ͍·͢ɻ ͦΕͧΕͷσβΠϯྖҬ͕ࣾձΛߏ͢Δݱʹ͓͍ͯɺͦΕҒେͳྗΛ͍࣋ͬͯΔͱݴ͑·͢ɻ
σβΠϯʹͭͳ͙ Ϟϊ αʔϏε ͜ͷΑ͏ʹɺσβΠϯͱͭ͘ΔͷͰͳ͘ʮͭͳ͙ʯ͜ͱʹ͋Δɺͱ͍͏͜ͱ͕͔͖ͬͯ·ͨ͠ɻ ϞϊͱαʔϏεͷͦΕͧΕͷσβΠϯ͕͋ΓɺͦΕΒΛߦ͖དྷ͢ΔϢʔβʔͷͨΊʹͭͳ͙͜ͱ͕σβΠϯɺͱ͍͏ߟ͕͑͋Γ·͢ɻ ϑϩϯτΤϯυͦͷද໘తͳͷʹࢹ͕ͪ͠ʹͳΓ·͕͢ɺ͜ͷʮͭͳ͙ʯͱ͍͏͜ͱ͕σβΠϯࢹͰ͢ɻ
ϞϊͷσβΠϯ Ϟϊ ʮϞϊ͔ΓσβΠϯͯ͠ͳΒͳ͍ʯᴷᴷࠓϞϊͷ࣌Ͱͳ͘ɺίτɺମݧͷ͔࣌ͩΒͱ͍͏͜ͱͩͱࢥ͍·͢ɻ ͔͠͠ϞϊΛσβΠϯ͍ͯͨ͠ɺ͔ͭͯͷܳۀσβΠϯʹɺͱ͋Δߟ͕͑ਫ਼௨͍ͯ͠·ͨ͠ɻ
༻ ඒ ͷ ༄फӻ 1889-1961 ຽܳӡಈ IUUQXXXNJOHFJLBOPSKQBCPVUZBOBHJTPFUTVIUNM
༄फӻ 1889-1961 ༻ͱඒ͕݁ΕΔͷɺ ͜Ε͕Ͱ͋Δ ༻ͱ͍͏ͷػೳͰͳ͘ɺ ৺ͷ༻Ͱ͋Δ ʮͷಓʯ ༻ ඒ ͷ
Ұൠతʹػೳඒͱ͍͏ͷ͕͋Γ·͕͢ɺ͜ͷʮ༻ͷඒʯʮ৺ʯͱ͍͏ݴ༿Ͱ৺ͷॆΛॏཁࢹ͍ͯ͠·͢ɻ ৺ͷॆͱࠓͰݴ͏69ͰಘΒΕΔͷͰ͢ɻඒ͠͞ɺ͏ͷͷ৺͕ຬͨ͞Εɺ ͦ͜ʹඋΘΔػೳΛࢦ͍ͯ͠Δͱ͔࣌Βݴ͍ͬͯͨ͜ͱʹͳΓ·͢ɻ
σβΠϯͷࢹ σβΠϯʺͭ͘Δʜͭͳ͛Δ σβΠφʔͱΤϯδχΞ ͭ͘Δ͜ͱͬͱ؆୯ʹ
ײੑΛຏ͘ ͦͯ͠σβΠϯʹͲ͏ͯ͠֎ͤͳ͍ඞཁͳʮײੑʯσβΠφʔ͚ͩͷͰ͋Γ·ͤΜɻײੑΛຏ͘ͱ͍͏͜ͱɺͦΕͧΕͷࣄͷྖҬΛ ͛ͯϞϊΛݟΔ͜ͱ͕Ͱ͖·͢ɻྗษֶͰͳ͘ɺϞϊͷݟํΛগ͠ม͑Δ͜ͱͰײੑ্͕Δͱࢥ͍ͬͯ·͢ɻ ײੑΛຏ͖ɺࠓ͓ͨ͠Α͏ͳσβΠϯࢹΛ࣋ͭ͜ͱͷํ͕ࣄͷ࣭Λม͑ΒΕΔͱࢥ͍·͢ɻ
ඒ͍͠ Ԓ͔ ͔ ࣸਅΛࡱΔతมΘΓ·͕ͨ͠ɺ͖Ε͍ͩͳͱࢥ͏ॠؒΛ͙͢ʹ4/4ʹྲྀͯ͠͠·͍ͬͯ·͢ɻ σδλϧԽࣗવʹ͍ͨ͢Δײੑ͑͞σδλϧͷதʹ͠·͍ͬͯΔ͜ͱ͕͋Γ·͢ɻͦΕͰײੑʹ͔ͭͳ͍··ʹͳΓͦ͏Ͱ͢ɻ ͦͦײੑඒ͍͠ɺԒ͔ɺ͔ͳͲɺͦ͏ײ͡ΔॠؒͰ͢ɻ
ۭΛͳ͕Ίͯ៉ྷͩͳͱࢥ͏͚ͩͰ͍͍ͱࢥ͍·͢ɻۭຖҧ͏৭Ͱɺຖܾͯ͠ಉ͡৭ͳ͍ͱݴΘΕ͍ͯ·͢ɻ ؟Ͱݟͯɺ4/4Ͱͳ͘৺ʹײΛೖΕΔ͜ͱ͕ײੑΛຏ͘ҰาʹͳΓ·͢ɻ ͳʹࣸਅʹࡱΒͳͯ͘ɺهԱͷதʹೖΕ͓͚ͯͩ͘Ͱ͍͍ͱࢥ͍·͢ɻ
͓͍͍͠ɺ͓͍ͦ͠͏ɻͦ͏ࢥ͑ΔͷײੑͰ͢ɻྉཧͷϓϩηεσβΠϯʹࣅ͍ͯ·͢ɻ ͍͠ςΫχοΫݟͨͷΓ͚Ͱͳ͘ɺ०ͷͷͦͷͱ͖৯͍ͨɺ৯ͯΒ͍͍ͨͳͱࢥ͏ͷΛߟ͑ͯɺΈ߹ΘͤΔɻ Ͳ͏ͬͨΒ͖Ε͍ʹͰͳ͘ɺ͓͍͘͠ͳΔ͔Λௐཧͯ͠ߟ͑Δ͜ͱσβΠϯͷϓϩηεͰ͢ɻ
ཧղ ؍ ఆٛ ૾ ࢼ࡞ ͏ Կ͕͖ʁ ०ͷͷʁ ݙཱΛߟ͑ ম͖Ճݮʁ
ຯݟΛͯ͠ ঌ্͕͠Ε σβΠϯࢥߟͱ͍͏ͷ͕͋Γ·͕͢ɺͷΛ࡞ΔલʹԿ͕ඞཁͳͷ͔Λཧղ͢ΔɺͲ͏ͳͷ͔ͬ͘͡Γ؍͠ɺΛఆٛ͢Δɻ ఆٛ͞Εͨͷ͔Β૾͠ɺࢼ࡞ͯ͠Έ࣮ͯࡍʹͬͯͲ͏͔Λςετ͢ΔΓํྉཧಉ͡Ͱ͢ɻ
࠷ޙʹ
ػೳ͚ͩͰղܾͰ͖ͳ͍ෆ߹ཧ͕͋͞Δɻ ࠷ޙʹͰ͕͢ɺࢲ͕σβΠϯͱ͍͏ͷΛ௨͍ͯ͠·ߟ͍͑ͯΔ͜ͱͰ͢ɻ ػೳ͚ͩͰղܾͰ͖ͳ͍ෆ߹ཧ͞ᴷᴷ͜Ε͜Ε͔ΒͲΜͳʹศརͳͷ͕Ͱ͖ͯͦͷͷ͚ͩͰຬ͠ͳ͍ෆ߹ཧ͞ ඞͣΔͱݴ͏͜ͱͰ͢ɻෆ߹ཧ͞Λগͳ͘͢ΔͨΊʹମݧΛҰຊʹ͢ΔͨΊʹσβΠϯͷߟ͑ํΛେʹ͍ͨ͠Ͱ͢ɻ
ྖҬͷதͰٕज़Λڝͬͯྑ͔͔ͬͨ࣌Βɺ ྖҬΛ֦ு͠ͳ͕Βͭͳ͕ΓΛ͍ͭͬͯ࣌͘͘ɻ ࠓ͔ͭͯͷͦΕͧΕͷྖҬͰ/PΛͱΔ͜ͱͰͳ͘ɺͦΕΒΛ֦ுͯͭ͠ͳ͕ΓΛ͍ͭͬͯ࣌ͩ͘͘ͱࢥ͍·͢ɻ ྖҬͱσβΠϯͰ͋ͬͨΓΤϯδχΞϦϯάͰ͋ͬͨΓͰ͢ɻ ৬ҬʹͱΒΘΕͳ͍ΓํͰσβΠϯͷྗͰͭͳ͍͖͍͛ͯͨͱࢥ͍ͬͯ·͢ɻ
σβΠφʔ͕ৗʹҙࣝ͠ɺ ຊͷྑ͞Λࠜఈ͔Βม͍͑ͯ͘༐ؾ͕ඞཁɻ ͋ΒΏΔͷσβΠϯ͞Ε͍ͯ·͢ɻଟ͘ͷແ໊ͳσβΠφʔʹΑͬͯɺಛʹ*5ͷσβΠϯ͢Ͱʹࣗવ౫ଡ͞Ε͍ͯΔ͔͠Ε·ͤΜɻ ͰσβΠφʔਅͬਖ਼໘͔Βຊͷྑ͞Λৗʹҙࣝͯ͠ม͍͑ͯ͘༐ؾ͕ඞཁͩͱࢥ͍ͬͯ·͢ɻ ؆୯ʹͭ͘ΕΔ͔Βͱ͍ͬͯσβΠϯ͢Δ͜ͱΛΊͳ͍Ͱ͍ͩ͘͞ɻ
ͦΕʹଟ͘ͷײੑΛඞཁͱ͢Δɻ ײੑ͕ͳ͍··ͰɺඞͣյΕΔၪ͍ͷɻ ײੑʮײͨ͡ऀউͪʯ ײੑਓؒͰ͋Ε୭͕ຏ͚ΔͷɻಛʹຊਓͷײੑૉΒ͍͠ͱݴΘΕ͍ͯ·͢ɻσβΠϯͱ͍͏ߦҝɺײੑ͕ͳ͍··औΓΉͱɺ ؆୯ʹର͕͜ΘΕͯ͠·͏͔ͳ͍ͷͰ͢ɻ͔ͩΒײੑΛຏ͘͜ͱΛࢭΊ͍͚ͯͳ͍ͱࢥ͍ͬͯ·͢ɻ ͦͷײੑײͨ͡ऀউͪͰ͢ɻੜ׆ࣗવͷதʹͨ͘͞Μ͋Γ·͢ɻ
Why Design? ΤϯδχΞɺσβΠφʔؔͳ͘ࠓσβΠϯ͕ٻΊΒΕ·͢ɻͳͥ࡞Δͷ͔ʁΛߟ͑Δ͜ͱ͏σβΠϯࢹͰ͢ɻ ͜Ε͔Βࢲແ໊ͳσβΠφʔͱͯ͠ɺ͍ͭͷؒʹ͔ͦ͜ʹ͋ΔΑ͏ͳσβΠϯΛ৺͕͚͍ͨͰ͢ɻಛʹ6*ͳͲۭؾͷΑ͏ʹɺͳʹײ͡Β Εͳ͍͘Β͍ͳͷͰ͋Ε͍͍ͳͱࢥ͍·͢ɻօ͞ΜͷσβΠϯͲΜͳͷͰ͠ΐ͏͔ʁ·ͨσβΠϯʹ͍ͭͯߟ͑Λ͓ฉ͔͍ͤͩ͘͞ɻ
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