法系電商售車企劃案型

Transcript

1. 2017.08.03 襎珶ଘݣ衴ࠓ൉礯
2. 獊วॠ绯ว讨秇ୗ倵薩 窕㵕绯ว 窂᪠手洠聅ว牧窕㵕绯ว哴硩縄獮
3. 4 Leads Off ine | 手洠奾㻌 አ䜛ਠ౮手洠盅牧ኧݱ瑿妿衴珶禂դ ൉׀friDay搳ᇔ搕敋ܜԏ褲୵搚䁰牧疩 ୚敋Ԇ՞30,000懪ᰂ狶娄Ӥ奾㻌㵕֢牧 ݢՁၚ㵕褖ਧ敋㰷80苭㬵搳敋牐 Ads 皞ޞಭ硯 | On line 蝚螂腷䨗皞ޞጱ甿誢ಭ螏牧ۮۦڊ 笴ࣁ搳敋አ䜛碝斪ୄ牧盅媲犥ݷ㻌硩褸 ౲圵ৼአ䜛ߝ粞玢虡ୌ缏膏传蝢 瞟ڊ笴ࣁ搳敋አ䜛牧 蝱ᤈ皞ޞಭ螏传蝢 First አ䜛斪ୄ 犥匍䁰䋿敋手洠盅牧 ኸӥ敋Ԇ手洠䚣挨 Second 殾ڊ纈搕敋ܜ膏手洠䚣 挨盅牧಍Ձ80苭搳敋㰷 Third Lore m 01 Lore 碝敋Ԇݷ㻌 犥碍֖皞ޞ獺఺ᒽኼ牧 疩ڊ碝ݑ唰斪ୄ盅牧娄Ӥ霘䌃手洠 ݷ㻌牐犥ٚᤈ衴秇ୗ蝱ᤈಭ螏 KPI 疩୚手洠 娄ӥ奾㻌 犥C3 Picasso Design敋ࣳҁو16ݣ҂蝱ᤈӞ竃䌕礯ԏ疩㻌衴ࠓ 䌕礯ፓጱ
4. 吖ଉ窕纷 ྋଉ窕纷 ݑکक़甿皞ޞ 疩窕ᛗ翕ᒊ ࣁၚ㵕翕ᒊ
 毆夹手洠 friDay疥敋Ԇ ݷ㻌妔䌌ࡱ ኧ䌌ࡱ蝱ᤈ 敋Ԇ肥媒 敋Ԇ獮ஃ硁讨 蝱ᤈ手洠 敋Ԇ手洠ਠ継 మ蝱ᤈ搳敋 friDay硩ک懪㻌牧 膏䌌ࡱ໐䌘ٌ蛪犩 ฎ玽傶手洠敋Ԇ friDayਮ๐膏敋Ԇ肥媒牧 藶敋Ԇض݄翕ᒊ毆夹 手洠 䌌ࡱ藶敋Ԇࣁ friDay搚䁰ӥ㻌 ໐䌘敋Ԇ 懪㻌虻碘 蝱獈搳敋纷ଧ ๚手洠疰ࣁ friDay搚䁰ӥ㻌 ฎ 玽 friDayਮ๐ 蝱ᤈ蝐㻌 敋Ԇ殾墣ᗟ手洠䚣挨 手洠ѿ搳敋窕纷 ኧfriDay 搳ᇔ->䌌ࡱ 瞦㻌窕纷 ྋଉ手洠奾㻌窕纷 ኧ䌌ࡱ->敋Ԇ
5. 6 犥᮷䨝դྍ敋傶ᘍᰁ牧穥搡犋ݶԏ蝢۪敋 斕䜛क़ջ碟襑穩牧Ꭳ蘷ṛ牧籆眢覿ऒᎸ绗 ௔໒犋褰य़窕牏ఠ敋眢敋牧᯿গ珿ሲ牐 # 種敋羬搳敋碢ᗭ粬௔ Ḓ搳敋Ԇ傶传蝢ᗭ誢 1 2 ੜ疑ସ傶Ԇ Բ䵇䋊请獮਎ᒏ 獺఺叨禂聲樿 GOGORO秚敋/᯿秚碢 (疑ସඪڊ瓟ێ斃犵) (ᒧݳૡ֢/ኞၚአ蝝)
6. ମ聲樿牏獺禂疑 犋犥य़唰憙ᰀ傶螡敋藗穩牧ኼᎣဩ羬敋皈練ጱ砺矒 ௔޾犔ࣖᛥ螕௔ጱ敋Ԇ牧搳揮෭ଉአ敋䨝犥̿ग़አ 蝝ಭ虻̀现̿᮷䨝դྍڊ蝿̀牐አ䜛㮆௔ٍ̿ٛ檺 粬缏加ᤈ̀ጱ樄獺௔໒牧䌘㰷໒硵眤犖䌘አ蝝䋿 褬牧䌘敋蜁ᛔԆ狒訅膏Ꮈ狕磪ಅ窟ኼ牐 TA TAݑ唰斪ୄ戔ਧ 戔ਧ䌘虡藗穩 ጮ覿ṛ褩妿ቘՈ
7. 8 獺఺传蝢Ԇ數物Digital Communication Strategy
8. ဩ羬敋䢐磪猻纨ጱ砺矒牧敋誢䌘瑿ᶎᴫ茐ێ禅֯ ࣁӾṛ蝧螂䕉㯎㰆ێ斃ੜ牧ݶ碻ّ觎獮盅犔ࣖᛥ螕௔牐 Freedom ᛔኧ洠泸 狅簁ฎӞ䰬ጱ᪠娄牏Ӟ䰬ጱ觓ว牐Ձݑ᪴硯ရ槹ጱᛔמ縣樌牏 蝱䕉ڊ䕉ጱ覄ၚ縣樌牧蝍褰竃ศ᪠眤ጱ盠఺牐
9. 瞚薛PICASSO疑碢ᤅ翄牧C3 PICASSO 加疑䢐磪ጱ獊ว獮䲆觓ቄቼ膏ቄቼ敋殸 猻吖ጱ獊ว憙ᰀ V 犥掘੄ጱ绚樌虋玕௔獺蝨磧֯ᗝᇔ绚樌 虏敋蛪䢐磪猻吖ᘒ姴仡ጱ穉ֺ 绚樌ߝ搡膏ᛥ螕ଶ S ݢ虏眅斕ฃጱ笅㵕膏砞吩盅ଷଷ༗盅 䢐磪種羷蚣磧य़ጱ盅䓩਻ᰁ 385 / 1506 ܋ 猻吖ጱ敋獉秇奲玕戔懯 D VERSION SPACE DESIGN
10. 螥橃癲㬵ஞᛔኧ Key Message
11. CAMPHIGN Site ኸӥ手洠誢涢ᤈ纷ݷ㻌牏墋蝄๜稞敋蜁禊丆 Header TOP | 褖ਧ搳敋藗穩 COLOR | 敋ᜋୗ䰬 SPACE | 绚樌虋玕 Special Price 敋稠Օ奧 Test Drive Reservation 誢涢手洠毆夹 [KV玟璸] Gallery 觓໒ኞၚ୽猟 << 翕殷໛礍藯ก
12. DEMO Page PRESENTATION ӥ殷傶獺఺禊盢纈఺向ᶎ
13. 獊ݣ褖ਧׯ碍10ݣ ReNEW C V n o ๜ၚ㵕襑ਠ౮毆夹誢涢手洠ᤈ纷盅牧ࢧ搳VIP搕敋ܜ$30,000 㪔玲஑懪搳䚣挨盅牧ොݢՁ磪加疑77苭褖ਧ搳敋㰷牐 ၚ㵕๗樌物Special 1Month 10.02 Mon >> 10.31 Tue r 1 7 Citroën C3 Picasso friDay搳ᇔ加疑褖ਧ 毆夹手犔 > ) ) Campaign Theme物螥橃癲㬵ஞᛔኧ V 0 o ë 篷抷ฎ蝰๛竃碽֎֦᪒ઊ牏ሻ禼牏斉虴牏Ӥ紑牏螌ྷੜ਎ C3 Picasso ᮷胼Ձݑջ碟敋绚樌҄ണ胙敋砺矒眤牧 ࣁ௔胼膏率䋿樌牧疻匍ᛔኧ詊犔ጱஞ牐
14. 8 i P 8    
     SMALL OUTSIDE, BIG INSIDE *ҁ蟂獤敋稠䰬ୗ膏ᜋ羬䓚ਂ犋Ӟ牧殾犥ݱ瑿妿衴珶䋿敋傶伛҂
15. or + + + or tI1 螀አᛔইጱᤈ磷䓩ᗝᇔ绚樌牧ࣁ盅ଷ༗ರ吩硩羳盅牧ᤈ磷䓩ๅय़ଏ൉䥮ᛗ1,506獍܋ጱ᩻य़਻ᰁ蟴螕牐 螕ݳӤ紑᪠蝝Ӿ襑斉ᇔᤈ㵕ጱ֦牧ๅ螕ݳ؃෭獊疑ڊ蝿牧ࣳ稠ٍّጱ癲Ӥ獍᪠敋牏现悳窚Ꭸ粚斕洠Ӥ᪠牐 ҃๜敋稠ᗝ獈珶ߝ਻坌㰍傶纈఺㷢ᘍ塅ֺ牧䋿褬绚樌螀አՖ犥䋿ᇔ傶Ԇ牐 SPACE BOX ݦ瑽敋稠傶秇硈纈఺牧䋿敋疥ݚ ڊ秚ೌ硢GIF瑽䲆牧狶㵕眲砮硯
16. 敋ࣳ膏娄Ӥࠓ㰷 襎珶蝢᪠加疑咳ࠓӕVIP誢涢手犔褖ਧ㰷 770,000 $ 敋裾物4,101 mm 敋疝物17.66.mm M Citroen C3 Picasso Design ☐者矎穥ᰁ物1,598cc ☐ 磧य़泷ێ物120/6000(ps/rpm) ☐磧य़瞓ێ物16.3/4250 ☐ፗڜࢥ耫࿻ရ ☐獮詴㯽㵕 ☐م蝧㻌櫝ݳ瑊ᛔಋ矎虋蝧ᓟ ☐ESP敋蛪绐ਧ羬翄 ☐EBFD簘敋ێ螇獤蟴 ☐ TPMS胛瓟㯏介斔ۗ ☐4穥瑯蟴ᗝ ☐1.2㽉敋蛪᯿ᰁ ☐ABS ᴠ森ਧ簘簘敋羬翄 ☐稨ፑ秂伛ଘ璂ရ聻物16.67km/ l 敋ṛ物1,670mm 數蚣物2,540mm ҃๜敋稠褖ਧ虵ࠓDesign缛敋羬牧蟂獤敋稠ᜋ羬獵訏䓚ਂ犋Ӟ牐 Ձ5ଙ10苭獍᯾皤裾ܻ皜狒ࢴ 手洠膏Ի敋襑傶ݶӞՈ牧ොՁ磪๜ၚ㵕㰷膏虻໒ 手洠ਮ䜛ݢ毆搳VIP搕敋懪ᰂ 30,000 $ *瑽粙㰍׀㷢ᘍ牧憒໒蟴猋犥䋿敋傶伛 缏誢ṛ敋蛪Ֆ狒磪ဩୗ皈練䙼磪ጱ绐ਧ砺洠眤牪ֵ஑螂䕉螀֢ᛔই牧ᛔಋ矎虋蝧戔懯Ձ磪盠蝧膏笅殼ጱ矦䲆蔭匍牧ๅٍ犵ရ聻ጱ磧֯蔭匍牐 蚏 SPECIAL PRICE for YOU
17. o n ౯ݶ఺ፘ橕㮆Ո虻碘螀አޞᎣ肨ก物 *肥妏Ո物 *௔獨物 *ಋ秚物 *櫝眅斃蜱ጱ๐率/疻纈硁讨物 蘛蘛眅㶧ۗ霘䌃犥ӥ蔭໒獉਻牧疥ኧ䌕Ո膏眅肥媒誢涢手犔碻樌牐 ᴫ戢: 1. ๜稞毆夹手犔敋蜁犥C3 Picasso - Design 敋ࣳ傶秂伛手犔敋蜁牐 2. 毆夹手洠敋稠襑狅ݱ瑿妿衴珶牧䋿褬手犔敋碍ᰁਞ矎傶Ԇ牐 穇 犋൉׀ 㱪ਂ蝑ڊ ݣ玖૱ 秂纈* 緡傶஠霘䳱֖ ካ TEST DRIVE Reservation
18. 䜛क़斕碟蝿斕ፄڊ蚎牧୚㵕瓵మኞၚ碝᪠娄牐 GALLERY 螐碻碍֖ᑀದ胂犩磪褖獍ݪ傶螐㯽襎מ褸㿁橕狌մ禂/粚稗ಅ磪 Copyright@2017 All Right Reserved by YSDT
19. 皞ޞ传蝢Ԇ數物Digital Communication Strategy
20. Video Ad ̓ॠ绯缰̈́犥㻌㳷୽粙ᗝ矦犋ݶ胙ว ᒫӞူ皞ޞ
21. Post Ad ̓珅縋缰砮硯粚̈́ ᒫӞူ皞ޞ ̓ॠ绯缰҄ग़ᜋ敋稠婘瑽̈́
22. Video Ad ̓珅縋缰̈́㻌໒୽猟纈఺
23. Carousel Ad ̓౮裾缰̈́
24. Video Ad ̓Hot Sale 1̈́ ܻ㰷95,000苭 75,000苭蚏 誢涢手犔
25. Video Ad ̓手洠缰̈́
26. 28 PRODUCT PAGE 朼䌘手洠盅ኧ妿衴珶疩୚笴ࣁ敋Ԇ牧蝱獈種褲୵搚䁰 搕敋ܜ搚䁰殷
27. ҃褖瞲ਧ搳獈Design 缛敋羬牧舙๚ਠ౮娄ӥ手洠獮ӥ懪碻牧羬翄疥狶蝐㻌֢禂牐
 搚䁰ݷ圸 ̓Citroën 襃裡谍̈́C3 PICASSO Design敋ࣳ猻ణ硬稠77苭蚏҄手洠褖ਧVIP搕敋懪ᰂ ↘褖碻Ḓ褔80苭Ƀ加疑盠槼砋搳㰷牦̽狒挨䌌ࡱܻ皜ڊ敋̾ 2017/10/02~2017/10/31 搳ܜՁ敋㰷ٚರಕ 犝ط羻 䌌Ꭺ夺 ࿜์ጮ ू࿜萠 [褖ᰁ!!!] CITROËN C3 PICASSO 敋稠猻ణ搳敋㰷懪ᰂ 皜珶ୌ捍㰷物$30,000 粬ణ㰷物$30,000
28. 8 i P 8 ҃褖瞲ਧ搳獈Design 缛敋羬牧舙๚ਠ౮娄ӥ手洠獮ӥ懪碻牧羬翄疥狶蝐㻌֢禂牐
 ҃襑ෝݱ瑿妿衴珶ਠ౮䋿誢手洠誢涢牧襑ݶ傶手洠敋Ԇ碻牧๜懪㻌ොݢ౮缏 種玟盅媲疥愆蝄搕敋ܜ瞤አ膏搳揮硳ێ缛ၚ㵕礿稠
29. 31 戢1物褖ෝၚ㵕๗樌ӥ懪C3 Picasso牏Design 敋羬碝敋㪔ਠ౮覿粞纷ଧᘏ牧猻ణ๗褖现礿կ藶ၜݱCitroën 妿衴珶牐ٌ犢Citroën 敋稠犋螕አ๜猻ణ䌕礯牐 Citroën 膏friDay搳ᇔ狒磪ၚ㵕獉਻虋ๅԏ稗ڥ牐獍ݪ敋牏य़疍瞙ࠓ牏ᑄ虹敋现籧禂敋犋螕አ๜猻ణ䌕礯牐匍ᰂ猻ణ搳敋者㰷膏襉ڥሲ獤๗搳敋者㰷狌磪㰷 癩牧托奞Իฃ礿կ藶ၜݱ妿衴獍ݪ牧妿衴獍ݪ现揯稠补ᤈ狒ኸ磧盅໐ٵ膏玽稗ڥ牐ḒଙԚୗ獊檺狌瞲ݱ妿衴獍ݪ瞲ਧ狒檺獍ݪಅ൉׀ԏ狒檺牐敋蜁现ٌ襉蟴 կ叨ߝԏ憒໒蟴猋犥䋿敋傶伛牧๜猻ణ犋஑膏ٌ犢猻ణ㬫አ牐 ※ᑄ虹禂ᘏ牏籧禂አ敋牏硰଱秚橕现䌕礯瞙牏秂搳ᘏ犋螕አෝ犥Ӥၚ㵕现ፘ橕猻ణො礯牐 ※๜搳敋猻ణො礯ᛔܨ෭蚏ᛗ10์皈傶ྊ牧妿衴珶狒磪疛໐ԏ稗ڥ牐襉ڥሲ搳敋猻ణො礯ԏ獤๗՞稠膏匍ᰂ՞稠ԏୌ捍襉ࠓ㰷ፘݶ牧֕䋿褬Իฃ㰷໒ኧ揮搚 櫕ොݱᛔ狅Իฃ礿կ獉਻㶧珶捍ਧԏ牐 戢物๜ၚ㵕褖搳揮犥Ӥ瞲ਧ敋ࣳ牧㪔ෝၚ㵕๗樌懪搳Ӭਠ౮Ḓ稞覿粞ಋ媲ᘏ螕አ牐手洠敋Ԇ襑޾懪搳搕敋ܜԏ懪搳Ո殾傶ݶӞՈ牧懪㻌಍஑౮缏牐Citroën 狒ኸၚ㵕獉਻虋ๅ现磧奰薹朰ԏ稗ڥ牧ၚ㵕๗樌牏托奞旰ဩ现褖ګ藶ၜCitroën ਥ翕物www.citroen.com.tw牧虋ๅ碻Խݶ牐 種玟盅媲疥愆蝄妿衴珶牧敋Ԇ搳敋猻ణ缛՞稠ፘ橕稗ፅ
30. 毆懯10/2 (Ӟ)ၚ㵕ྋୗӤ娄 2017 Sep Oct 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29 2 Ԇ碻 纷 ਠ碉 ᤈ衴 ൉礯 搚䁰 虻懱 Ӟ狕 搚䁰 虻懱 ԫ狕 搚䁰 虻懱 ਧᑤ 搚䁰戔ᗝ๗ ၚ㵕 ྋୗ Ӥ娄 皞ޞ 獺఺ 獺఺ Ӟ൉ 獺఺ ԫ൉ 䌌ࡱ䌘Ӥ娄 獉਻蝱ᤈ 磧奰嘦藨 皞ޞ 毆猋 ਠ౮ 蝱ᤈ 皞ޞ ಭ螏 ၚ㵕 翕ᒊ 戔懯 Ӟ൉ 戔懯 ԫ൉ ਧᑤ 翕ᒊ ਠ౮ ਠ碉介手 ѿ 窕纷皈ਧ ဩ率 ݳ夹 ൉׀ Ӟ粚 ݳ夹 䌌ࡱ ݳ夹 ࢧ薟 ൉׀ ԫ狕 ݳ夹 䌌ࡱ ݳ夹 ࢧ薟 ݳ夹 አ玢 ਠ継 *戢物䌘䌌ࡱ൉礯獮Ӟॠ牧緡䨝ض膏ਞݴේ嘦藨൉礯獉਻ොݻ ၚ㵕䁆ᤈ碻纷蔭
31. 疝ଏݢ螈1,019mm 窼ଶ夹1,500~1,670mm ݦ洠/盅ଷଷ༗緡ݢ獊㰆ᗝ硯牧篷抷悳窚Ꭸ礂膏襃 礂緡ݢ斕誫硯獈牐绚樌奲ݳๅᛔኧ牐 य़疝ଏ樄ݗ牧盅ଷ獊殹盅夹ݢ掖硯6㮆 32㷼ᤈ磷ᓟ牐؃෭ڊ蝿᩻׎ڥ
32. 墋䁭ਠ継 蘛蘛 螐碻碍֖ᑀದ胂犩磪褖獍ݪ Yuanshi Digital Technology Co., Ltd.