Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか
Search
松本 禎大
November 30, 2023
Business
3
3.6k
複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか
2023/11/29(水)のpmconf2023登壇資料です
https://2023.pmconf.jp/session/oHBScZMw
松本 禎大
November 30, 2023
Tweet
Share
Other Decks in Business
See All in Business
unnameカルチャーブック 2025.01.31 update
unnameinc
6
15k
【DearOne】Dear Newest Member
hrm
2
6.9k
Arches 会社説明資料/ HR Deck
arches0501
0
9.2k
図形伝達ゲーム「グラコミ」
chibanba1982
PRO
0
1.6k
20240119_pmconf2024_落選セッションお披露目会_駄菓子屋PM的「PMネクストキャリア」3つの誤解
mindman
2
2k
株式会社ユビレジ_採用ピッチ資料 / Ubiregi_CompanyProfile
ubiregi_saiyo
1
7.3k
一年間の試行錯誤で改善! WordPressサイト制作フローと受注スタイル
koots2021
1
230
フレームワークを生み出すメタフレームワークという考え方 -適応型から生成型へ- #RSGT2025 / From adaptive to generative
kyonmm
PRO
2
2.7k
CFMフレームワークを活用した AWSコスト管理ガイドラインを策定した話
o2mami
2
470
エピックベース株式会社 会社説明資料
ekubokotani
0
530
enechain company deck
enechain
PRO
8
98k
WED Company Guide
wed
2
44k
Featured
See All Featured
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
33
2k
Writing Fast Ruby
sferik
628
61k
Unsuck your backbone
ammeep
669
57k
Facilitating Awesome Meetings
lara
51
6.2k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
28
2.2k
Art, The Web, and Tiny UX
lynnandtonic
298
20k
The World Runs on Bad Software
bkeepers
PRO
66
11k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
33
2.8k
Documentation Writing (for coders)
carmenintech
67
4.6k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
49
2.2k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
28
9.2k
Faster Mobile Websites
deanohume
305
30k
Transcript
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ෳࡶͰೋഎͱͳΔϓϩμΫτࢦඪʹ 1.Ͳ͏͖߹͏͖͔ ݄
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࣗݾհ גࣜձࣾωοτϓϩςΫγϣϯζ େֶΛଔۀޙ(MPCBM.PCJMJUZ4FSWJDF৽ଔೖࣾɻ ࠃࣄۀ෦ͷࣄۀ։ൃٴͼϑΟϦϐϯͰͷࡦௐࠪͷ ϓϩδΣΫτϚωδϝϯτۀʹैࣄɻ
ωοτϓϩςΫγϣϯζೖࣾޙ༩৴ŋಜଅྖҬͷϓϩ μΫτϚωʔδϟʔܦӦاըۀΛ୲ɻ ओʹ༩৴௨աିͷվળΛ୲͍ͬͯΔɻ দຊ ఓେ :PTIJIBSV.BUTVNPUP ϓϩμΫτϚωʔδϟʔ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠃ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ (.7ɿશαʔϏεͷ݄̐̍ʙ݄̏·Ͱʹ͓͚Δऔѻߴɻ શαʔϏεͷ݄̐̍ʙ݄̏·Ͱʹ͓͚ΔऔҾ݅ɻ શαʔϏεͷ݄̏࣌ʹ͓͚Δಋೖళฮɻ
/1ޙ͍ɺBUPOFɺ/1ֻ͚͍ɺ"'5&&ͷαʔϏεఏڙ։͔࢝Β݄̏࣌·ͰͷྦྷܭऔҾ݅ɻ ؒऔѻߴ ԯ ԁ ؒऔҾ݅ ສ ݅ Ճໍళ૯ ສళฮ ྦྷܭऔҾ݅ ԯ݅
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠃ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊηογϣϯͷείʔϓɺλʔήοτ ظŋࣄۀΑΓͷ δϡχΞ1. ŋ ͕͍ࣗؕͬͯΔঢ়گͷݴޠԽ
ŋ ۤ͠ΜͰ͍Δঢ়گ͔ΒݩؾʹͳͬͯΒ͏ɺվળͷ͖͔͚ͬͮ͘Γ γχΞ1. ŋ δϡχΞ1.ͷ༗ӹͳใڞ༗ είʔϓ λʔήοτͱ ΰʔϧ தظŋϓϩμΫτدΓͷ ఏڙ͢Δใ ؕΓ͕ͪͳࣦഊྫͱ࣮ࡍͷࣦഊஊɺࣦഊʹର͢ΔϦΧόϦྫ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ 1.ͷඪઃఆʹ͓͚ΔҰൠ ཧ ඪʹରͯ͠,1*ͱνʔϜฤ͕ҰରҰͰγϯϓϧ ඪ
,1* ,1* ,1* 5FBN" 5FBN" 5FBN"
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ 1.ͷඪઃఆʹ͓͚ΔҰൠ ཧ ඪʹରͯ͠,1*ͱνʔϜฤ͕ ҰରҰͰγϯϓϧ
ඪ ,1* ,1* ,1* 5FBN" 5FBN# 5FBN$ ݱ࣮ ඪʹରͯ͠,1*͕ෳ ґଘ͕ؔ͋Γෳࡶͳؔ ඪ ,1* ,1* ,1* 5FBN" 5FBN# 5FBN$ ,1* ,1* ,1*
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ,1*ʹґଘ͕ؔ͋Γ ͭͷࢪࡦ͕ผͷࢦඪͷࣈΛԼ͛ͨΓɺޮՌଌఆ͕ෳࡶʹͳͬͨΓ 1.ͷඪઃఆʹ͓͚ΔҰൠ "Λ༏ઌ
#ॏཁ $ΛՃ ɾ ɾ ɾ ՝ ଧͪख ࢦඪ ,1* A B C ͷӨڹ ͷӨڹ ͷӨڹ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ
˔ ؔऀͷॏ͍આ໌ίετ 1.ͷඪઃఆʹ͓͚ΔҰൠ ࣮ߦͷऔΓ͕ॏ͘ͳΓ ඪୡ͕͘͠ͳͬͯ͠·͏
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ
˔ ؔऀͷॏ͍આ໌ίετ 1.ͷඪઃఆʹ͓͚ΔҰൠ ࣮ߦͷऔΓ͕ॏ͘ͳΓ ඪୡ͕͘͠ͳͬͯ͠·͏ ॏ͍ͨࣄۀͷ 1.͋Δ͋Δ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕޙ͍ܾࡁಛ༗ͷࣄۀ্ͷॏཁࢦඪ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε औѻߴ ച্ߴ ૈར
ച্ݪՁ จ ༩৴͕௨ա͠ͳ͚Ε औҾཱ͕͠ͳ͍ ৹ࠪ ௨ա खྉ ିΕ ൢඅ Ӧۀརӹ ʮ৹ࠪ௨աʯͱʮିΕʯ͕རӹΛग़ͨ͢Ίʹॏཁ ି͠ΕͨΒ རӹʹͳΒͳ͍
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕೋഎʹͳΓ͍͕͢ɺͲͪΒࣄۀܭը্ॏཁͳ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε ৹ࠪ௨ա ॏࢹ ະճऩݮ
ॏࢹ ʢྫʣ ϩάΠϯ͔Β ߪೖ·ͰΛ؆ૉԽ ିΕ্͕͕Γ ݪՁ͕૿͑Δ ৹ࠪ௨ա্͕͕Γ ച্͕৳ͼΔ ʢྫʣ ೝূΛՃͯ͠ ຊਓ֬ೝΛڧԽ ିΕ͕Լ͕Γ ݪՁ͕ݮΔ ৹ࠪ௨ա͕Լ͕Γ ച্͕Լ͕Δ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕೋഎʹͳΓ͍͕͢ɺͲͪΒࣄۀܭը্ॏཁͳ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε ିΕ ৹ࠪ௨ա ηʔϧε
৹ࠪ௨ա্͛ͯ Ճໍళʹߩݙ͍ͨ͠ ΧελϚʔα ʔϏε ৹ࠪ௨ա্͛ͯࢁͷ͓٬༷ʹ ͬͯ΄͍͠ʂ ͍͍͗͗ͨ͢ʂ ܦӦ ିΕΛԼ͛ͯ ܦӦΛ҆ఆ͍ͤͨ͞ ܦӦاը ৹ࠪ௨աͱିΕͷόϥϯεΛऔΕΔࢪࡦͳ͍ͷ͔
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ͕վળ͠ͳ͍ ࢲ͕໘ͨ͠՝ ৹ ࠪ ௨
ա ି Ε ޮՌ͋Γͦ͏͕ͩɺτϨʔυΦϑʹͳΔ όϥϯεऔΕΔ͕ޮՌ෯͕খ͍͞ ϘπҊ ग़ͯ͠ ҙຯແ͠
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ͕վળ͠ͳ͍ ࢲ͕໘ͨ͠՝ ؤுͬͯϦϦʔεͯ͠Δ͚Ͳ ࣈ͋Μ·ΓมΘΒͳ͍Ͷ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶃٯసϗʔϜϥϯཔΈࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ શͯͷΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ߟ͑ͨࢪࡦ͕
جຊతʹϘπʹͳΔ ͨΓোΓͷͳ͍ൣғͷࢪࡦ͔͠ ࣮ߦͰ͖ͳ͍ શ෦ͳΜͱ͔͢Δ ਆͷҰख୳ͯ͠·͢
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶄνϦੵΕࢁͱͳΔࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ খ͞ͳࢪࡦΛੵΈॏͶͰ ࣄۀܭըͷୡΛܭը ޮՌ͕ੵΈ্͕Βͳ͍
։ൃଆͷർฐΛট͘ɺ ࣍ୈʹ։ൃ͕ શ͘߹Θͳ͘ͳͬͯ͘Δ ࢪࡦޮՌ͕ඪͷ ͡Ό͋ޙճΔ͚ͩ͡ ΌΜɻؾ߹ؾ߹
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶅΛݟͯΛݟͣࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ ͍ͬͯΔࢪࡦͷதͰ ແཧΓࣄۀܭըͷୡΛݕ౼ վળͷλω͕ແ͍ͷͰ
ӬԕࣅͨࢪࡦΛ͜͢Γଓ͚Δ ҙຯͷͳ͍ݕ౼ŋվળͷ اըΛ܁Γฦ͢ ΓͷඪୡͰ͔͢ ͔ͭ͠ࢪࡦҊͬͯͳ͍Ͱ͕͢ɺ ΫΦϦςΟ্͛ͯͳΜͱ͔͠·͢ ΓΔ·ͰΓ·͢
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ ͍ͬͯΔࢪࡦͷதͰ ແཧΓࣄۀܭըͷୡΛݕ౼ ŋඪͷมߋ ŋࣄલͷޮՌ༧ଌŋઌߦࢦඪͷઃఆ
ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ খ͞ͳࢪࡦΛੵΈॏͶͰ ࣄۀܭըͷୡΛܭը ඇ࿈ଓతͳ ࣮ݱੑͷ͋Δ Ռ ࣌ؒ Ռ ࣌ؒ ࠷େ ࠷খ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ " # $ ࢪࡦ܈
ࢪࡦ " # $ ՝ ିΕ ৹ࠪ௨ա ͭͭʹ ϓϥεͷӨڹΛ༩͑Δඞཁ͕͋Δ શͯͷ՝ΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ෳࢪࡦτʔλϧͰͷඪୡŋ࣭୲อ ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ " " $ ࢪࡦ܈ ࢪࡦ " $ ՝ ିΕ ৹ࠪ௨ա τʔλϧͰ ͷӨڹ͕༩͑ΒΕΕ ͳ͍
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ ҰͷίϛοτϝϯτϥΠϯ ৹ࠪ௨ա ିΕ ݸผͰऔΓܾΊͨτϨʔυΦϑͷϥΠϯ
ఆੑతͳϓϩμΫτࢥΛݩʹݕ౼ ৹ࠪ௨ա ᵋҎ্ඞਢ ିΕ ᵋ·Ͱ0, ༏ྑձһ" શͯͷ՝ΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ŋͦͦτϨʔυΦϑͰͲ͜·Ͱڐ༰ Ͱ͖Δ͔ ͷελϯεܾΊ ˠϢʔβʔηάϝϯτŋఆੑతͳʮܾΊʯ࡞Γ ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ ৹ࠪ௨ա ᵋ·ͰԼ͛ͯ0, ିΕ ᵋ·Ͱ0, ී௨ձһ#
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ಘΒΕͨޮ༻ ŋݱ࣮తͳୡɺϦεΫςΠΫ͢ΔόϥϯεͷѲ ŋ͕τϨʔυΦϑʹͳΔࢪࡦͷεϜʔζͳ࣮ߦ ŋޮՌଌఆɺৼΓฦΓͷ؆ૉԽ ॏΊͷࣄۀͰඪઃఆʙ࣮ߦŋৼΓฦΓ͕εϜʔζʹ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠷ޙ·ͱΊ ඪ ,1* ,1* ,1*
5FBN" 5FBN# 5FBN$ ,1* ,1* ,1* ґଘؔͷ͋Δ,1*ŋ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ ˔ ؔऀͷॏ͍આ໌ίετ ᶃϗʔϜϥϯ ඇ࿈ଓ ͷΈʹཔΔ ᶄݟ͑ͳ͍খ͞ͳࢪࡦΛੵΈ্͖͛Δ ᶅͭͷࢪࡦͷσΟςʔϧʹݻࣥ͢Δ ى͜Γ͏Δ՝ ޡͬͨߟ͑ํ ͋Δ͖ߟ͑ํ ᶃࠓͰ͖Δൣғͷ্ݶͱඪͷΪϟοϓΛೝࣝ ᶄτϨʔυΦϑͷڐ༰ൣғɺελϯεܾΊ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠾༻ใ ΤϯδχΞϦϯά Ϛωʔδϟʔ /1ֻ͚͍ ໊
ʙ ສԁ ʙສԁ ʙ ສԁ /1ֻ͚͍ͷΤϯδχΞϦϯάνʔϜͰɺ ߋͳΔαʔϏεͷൃలɺϓϩμΫτվળͷ ্ʹ͚ͯɺγεςϜͷԽٴͼ৽Λਐ Ί͓ͯΓɺେ͖ͳγεςϜͷసظΛܴ͍͑ͯ ·͢ɻ ্هͷऔΓΈΛΑΓՃ͍ͤͯͨ͘͞Ίɺ։ ൃ৫શମΛϦʔυ͍͚ͯͨͩ͠ΔΤϯδχΞ ϦϯάϚωʔδϟʔΛืू͠·͢ɻ #UP$͚ձһ੍ܾࡁʮBUPOFʯɺࣄۀͱ͠ ͯ৫ͱͯ͠ɺେ͖֦͘େ͍ͯ͜͠͏ͱ͠ ͍ͯ·͢ɻ ϦʔσΟϯάΧϯύχʔͱͯ͠ࢢಈɾχʔ ζͷมԽʹରԠ͢ΔͨΊɺ৽ͨͳޙ͍ܾࡁͷ ͔ͨͪΛͭ͘Γग़͠ɺχʔζॆɾద༻Մೳࢢ ͷ֦େΛૂ͍ͬͯ·͢ɻ ·ͨɺࣄۀΛԣஅͯ͠ͷαʔϏεਪਐػೳ։ ൃʹऔΓΜͰ͍·͢ɻڞʹɺαʔϏεͷະ དྷΛඳ͖ͳ͕ΒɺϓϩμΫτͮ͘ΓʹऔΓΜ Ͱ͍͚ͨͩΔํΛืू͍ͯ͠·͢ɻ ҎԼͷΑ͏ͳࢥߟΛ͓࣋ͪͷํͥͻ͓߹ͤ ͍͚ͨͩ·͢ͱ͍Ͱ͢ɻ ˔ՁߩݙͷϨόϨοδΛར͔ͤͯ ͍͖͍ͯͨ͠ɻ ˔ΤϯυϢʔβʔଆͬͱՁߩݙΛ ߦ͍͖͍ͬͯͨɻ ˔ΤϯδχΞϦϯάυϦϒϯͰɺϓϩμΫτΛ ͍ͤͨ͞ɻ ˔ࣄۀʹίϛοτΛ͍ͨ͠ɻ ˔͞ΒʹܦӦʹίϛοτ͍͖͍ͯͨ͠ɻ ΫϥυΤϯδχΞ BUPOF 1K.1E. BUPOF ໊ ໊ ืू ৬छ ਓ څ༩ උߟ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠