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複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか

松本 禎大
November 30, 2023

 複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか

2023/11/29(水)のpmconf2023登壇資料です

https://2023.pmconf.jp/session/oHBScZMw

松本 禎大

November 30, 2023
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  1. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE
    ෳࡶͰೋ཯എ൓ͱͳΔϓϩμΫτࢦඪʹ
    1.͸Ͳ͏޲͖߹͏΂͖͔
    ೥݄೔

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  2. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE
    ࣗݾ঺հ

    גࣜձࣾωοτϓϩςΫγϣϯζ
    େֶΛଔۀޙ(MPCBM.PCJMJUZ4FSWJDF΁৽ଔೖࣾɻ
    ࠃ಺ࣄۀ෦ͷࣄۀ։ൃٴͼϑΟϦϐϯͰͷ੓ࡦௐࠪͷ
    ϓϩδΣΫτϚωδϝϯτۀ຿ʹैࣄɻ
    ωοτϓϩςΫγϣϯζೖࣾޙ͸༩৴ŋಜଅྖҬͷϓϩ
    μΫτϚωʔδϟʔ΍ܦӦاըۀ຿Λ୲౰ɻ
    ओʹ༩৴௨ա཰΍ି౗཰ͷվળΛ୲͍ͬͯΔɻ
    দຊ ఓେ :PTIJIBSV.BUTVNPUP
    ϓϩμΫτϚωʔδϟʔ

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  3. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ࠃ಺ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ
    (.7ɿશαʔϏεͷ೥݄̐̍೔ʙ೥݄̏೔·Ͱʹ͓͚ΔऔѻߴɻશαʔϏεͷ೥݄̐̍೔ʙ೥݄̏೔·Ͱʹ͓͚ΔऔҾ݅਺ɻ
    શαʔϏεͷ೥݄̏೔࣌఺ʹ͓͚Δಋೖళฮ਺ɻ/1ޙ෷͍ɺBUPOFɺ/1ֻ͚෷͍ɺ"'5&&౳ͷαʔϏεఏڙ։͔࢝Β೥݄̏೔࣌఺·ͰͷྦྷܭऔҾ݅਺ɻ
    ೥ؒऔѻߴ
    ԯ
    ԁ
    ೥ؒऔҾ݅਺
    ໿ ສ
    ݅
    Ճໍళ૯਺
    ໿ສళฮ
    ྦྷܭऔҾ݅਺
    ԯ݅௒

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  4. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ࠃ಺ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ

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  5. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ຊηογϣϯͷείʔϓɺλʔήοτ
    ୹ظŋࣄۀΑΓͷ࿩
    δϡχΞ1.
    ŋ ࣗ෼͕͍ؕͬͯΔঢ়گͷݴޠԽ
    ŋ ۤ͠ΜͰ͍Δঢ়گ͔Βݩؾʹͳͬͯ΋Β͏ɺվળͷ͖͔͚ͬͮ͘Γ
    γχΞ1.
    ŋ δϡχΞ1.΁ͷ༗ӹͳ৘ใڞ༗
    είʔϓ
    λʔήοτͱ
    ΰʔϧ
    த௕ظŋϓϩμΫτدΓͷ࿩
    ఏڙ͢Δ৘ใ ؕΓ͕ͪͳࣦഊྫͱ࣮ࡍͷࣦഊஊɺࣦഊʹର͢ΔϦΧόϦྫ

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  6. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    1.͕໨ඪͱͯ͠ஔ͘,(*ŋ,1*͸γϯϓϧͰ͋Δ΂͖
    1.ͷ໨ඪઃఆʹ͓͚ΔҰൠ࿦
    ཧ૝
    ໨ඪʹରͯ͠,1*ͱνʔϜฤ੒͕ҰରҰͰγϯϓϧ
    ໨ඪ
    ,1* ,1* ,1*
    5FBN" 5FBN" 5FBN"

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  7. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    1.͕໨ඪͱͯ͠ஔ͘,(*ŋ,1*͸γϯϓϧͰ͋Δ΂͖
    1.ͷ໨ඪઃఆʹ͓͚ΔҰൠ࿦
    ཧ૝
    ໨ඪʹରͯ͠,1*ͱνʔϜฤ੒͕
    ҰରҰͰγϯϓϧ
    ໨ඪ
    ,1* ,1* ,1*
    5FBN" 5FBN# 5FBN$
    ݱ࣮
    ໨ඪʹରͯ͠,1*͕ෳ਺
    ґଘؔ܎͕͋Γෳࡶͳؔ܎
    ໨ඪ
    ,1* ,1* ,1*
    5FBN" 5FBN# 5FBN$
    ,1* ,1* ,1*

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  8. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    1.͕໨ඪͱͯ͠ஔ͘,(*ŋ,1*͸γϯϓϧͰ͋Δ΂͖
    ,1*ʹґଘؔ܎͕͋Γ
    ͭͷࢪࡦ͕ผͷࢦඪͷ਺ࣈΛԼ͛ͨΓɺޮՌଌఆ͕ෳࡶʹͳͬͨΓ
    1.ͷ໨ඪઃఆʹ͓͚ΔҰൠ࿦
    "Λ༏ઌ
    #΋ॏཁ
    $Λ௥Ճ
    ɾ
    ɾ
    ɾ
    ໰୊ ՝୊ ଧͪख ࢦඪ ,1*

    A
    B
    C
    ͷӨڹ
    ͷӨڹ
    ͷӨڹ

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  9. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    1.͕໨ඪͱͯ͠ஔ͘,(*ŋ,1*͸γϯϓϧͰ͋Δ΂͖
    ˔ ෳࡶͰ೉͍͠ࢪࡦͷݕ౼
    ˔ ೉͘ͳΔޮՌଌఆ
    ˔ ؔ܎ऀ΁ͷॏ͍આ໌ίετ
    1.ͷ໨ඪઃఆʹ͓͚ΔҰൠ࿦
    ࣮ߦͷ଍औΓ͕ॏ͘ͳΓ
    ໨ඪୡ੒͕೉͘͠ͳͬͯ͠·͏

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  10. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    1.͕໨ඪͱͯ͠ஔ͘,(*ŋ,1*͸γϯϓϧͰ͋Δ΂͖
    ˔ ෳࡶͰ೉͍͠ࢪࡦͷݕ౼
    ˔ ೉͘ͳΔޮՌଌఆ
    ˔ ؔ܎ऀ΁ͷॏ͍આ໌ίετ
    1.ͷ໨ඪઃఆʹ͓͚ΔҰൠ࿦
    ࣮ߦͷ଍औΓ͕ॏ͘ͳΓ
    ໨ඪୡ੒͕೉͘͠ͳͬͯ͠·͏
    ॏ͍ͨࣄۀͷ
    1.͋Δ͋Δ

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  11. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ৹ࠪ௨ա཰ͱି౗Ε཰͸ޙ෷͍ܾࡁಛ༗ͷࣄۀ্ͷॏཁࢦඪ
    ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε
    औѻߴ
    ച্ߴ
    ૈར
    ച্ݪՁ
    ஫จ
    ༩৴͕௨ա͠ͳ͚Ε͹
    औҾ͕੒ཱ͠ͳ͍
    ৹ࠪ
    ௨ա཰
    ख਺ྉ

    ି౗Ε

    ൢ؅අ
    Ӧۀརӹ
    ʮ৹ࠪ௨ա཰ʯͱʮି౗Ε཰ʯ͕རӹΛग़ͨ͢Ίʹॏཁ
    ି͠౗ΕͨΒ
    རӹʹͳΒͳ͍

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  12. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ৹ࠪ௨ա཰ͱି౗Ε཰͸ೋ཯എ൓ʹͳΓ΍͍͕͢ɺͲͪΒ΋ࣄۀܭը্ॏཁͳ਺஋
    ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε
    ৹ࠪ௨ա
    ॏࢹ
    ະճऩ࡟ݮ
    ॏࢹ
    ʢྫʣ
    ϩάΠϯ͔Β
    ߪೖ·ͰΛ؆ૉԽ
    ି౗Ε཰্͕͕Γ
    ݪՁ͕૿͑Δ
    ৹ࠪ௨ա཰্͕͕Γ
    ച্͕৳ͼΔ
    ʢྫʣ
    ೝূΛ௥Ճͯ͠
    ຊਓ֬ೝΛڧԽ
    ି౗Ε཰͕Լ͕Γ
    ݪՁ͕ݮΔ
    ৹ࠪ௨ա཰͕Լ͕Γ
    ച্͕Լ͕Δ

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  13. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ৹ࠪ௨ա཰ͱି౗Ε཰͸ೋ཯എ൓ʹͳΓ΍͍͕͢ɺͲͪΒ΋ࣄۀܭը্ॏཁͳ਺஋
    ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε
    ି౗Ε཰
    ৹ࠪ௨ա཰
    ηʔϧε
    ৹ࠪ௨ա཰্͛ͯ
    Ճໍళʹߩݙ͍ͨ͠
    ΧελϚʔα
    ʔϏε
    ৹ࠪ௨ա཰্͛ͯ୔ࢁͷ͓٬༷ʹ
    ࢖ͬͯ΄͍͠ʂ
    ࢖͍͗͢΋๷͍͗ͨʂ
    ܦӦ૚
    ି౗Ε཰ΛԼ͛ͯ
    ܦӦΛ҆ఆ͍ͤͨ͞
    ܦӦاը
    ৹ࠪ௨ա཰ͱି౗Ε཰ͷόϥϯεΛऔΕΔࢪࡦ͸ͳ͍΋ͷ͔

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  14. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ਺஋͕վળ͠ͳ͍
    ࢲ͕௚໘ͨ͠՝୊



    ա
    ି

    Ε
    ޮՌ͸͋Γͦ͏͕ͩɺτϨʔυΦϑʹͳΔ όϥϯε͸औΕΔ͕ޮՌ෯͕খ͍͞
    ϘπҊ
    ग़ͯ͠΋
    ҙຯແ͠

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  15. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ਺஋͕վળ͠ͳ͍
    ࢲ͕௚໘ͨ͠՝୊
    ؤுͬͯϦϦʔεͯ͠Δ͚Ͳ
    ਺ࣈ͋Μ·ΓมΘΒͳ͍Ͷ

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  16. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ᶃٯసϗʔϜϥϯཔΈࢥߟ
    ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ
    શͯͷ໰୊ΛҰؾʹղܾ͢Δ
    ࢪࡦͷݕ౼ŋཱҊ
    ߟ͑ͨࢪࡦ͕
    جຊతʹϘπʹͳΔ
    ౰ͨΓোΓͷͳ͍ൣғͷࢪࡦ͔͠
    ࣮ߦͰ͖ͳ͍
    શ෦ͳΜͱ͔͢Δ
    ਆͷҰख୳ͯ͠·͢

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  17. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ᶄνϦ΋ੵ΋Ε͹ࢁͱͳΔࢥߟ
    ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ
    খ͞ͳࢪࡦΛੵΈॏͶͰ
    ࣄۀܭըͷୡ੒Λܭը
    ޮՌ͕ੵΈ্͕Βͳ͍
    ։ൃଆͷർฐΛট͘ɺ
    ࣍ୈʹ։ൃ޻਺͕
    શ͘߹Θͳ͘ͳͬͯ͘Δ
    ࢪࡦޮՌ͕໨ඪͷ
    ͡Ό͋ޙճ΍Δ͚ͩ͡
    ΌΜɻؾ߹ؾ߹

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  18. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ᶅ໦Λݟͯ৿Λݟͣࢥߟ
    ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ
    ࢒͍ͬͯΔࢪࡦͷதͰ
    ແཧ΍Γࣄۀܭըͷୡ੒Λݕ౼
    վળͷλω͕ແ͍ͷͰ
    ӬԕࣅͨࢪࡦΛ͜͢Γଓ͚Δ
    ҙຯͷͳ͍ݕ౼ŋվળͷ
    اըΛ܁Γฦ͢
    ࢒Γͷ໨ඪୡ੒Ͱ͔͢
    ͔ͭ͠ࢪࡦҊ࢒ͬͯͳ͍Ͱ͕͢ɺ
    ΫΦϦςΟ্͛ͯͳΜͱ͔͠·͢
    ΍Γ੾Δ·Ͱ΍Γ·͢

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  19. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ຊདྷ͋Δ΂͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔ૊Έ಺༰
    ࢒͍ͬͯΔࢪࡦͷதͰ
    ແཧ΍Γࣄۀܭըͷୡ੒Λݕ౼ ŋ໨ඪ਺஋ͷมߋ
    ŋࣄલͷޮՌ༧ଌŋઌߦࢦඪͷઃఆ
    ແཧͳ΋ͷ͸
    ແཧ
    ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ
    খ͞ͳࢪࡦΛੵΈॏͶͰ
    ࣄۀܭըͷୡ੒Λܭը
    ඇ࿈ଓతͳ੒௕ ࣮ݱੑͷ͋Δ਺஋
    ੒Ռ
    ࣌ؒ
    ੒Ռ
    ࣌ؒ
    ࠷େ஋
    ࠷খ஋

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  20. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ຊདྷ͋Δ΂͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔ૊Έ಺༰
    "
    #
    $
    ࢪࡦ܈ ࢪࡦ
    "
    #
    $
    ՝୊
    ି౗Ε཰
    ৹ࠪ௨ա཰


    ਺஋ͭͭʹ
    ϓϥεͷӨڹΛ༩͑Δඞཁ͕͋Δ
    શͯͷ՝୊ΛҰؾʹղܾ͢Δ
    ࢪࡦͷݕ౼ŋཱҊ
    ෳ਺ࢪࡦτʔλϧͰͷ໨ඪୡ੒ŋ඼࣭୲อ
    ແཧͳ΋ͷ͸
    ແཧ
    ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ
    "
    "
    $
    ࢪࡦ܈ ࢪࡦ
    "
    $
    ՝୊
    ି౗Ε཰
    ৹ࠪ௨ա཰


    τʔλϧͰͷӨڹ͕༩͑ΒΕΕ͹
    ໰୊ͳ͍

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  21. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ຊདྷ͋Δ΂͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔ૊Έ಺༰
    Ұ཯ͷίϛοτϝϯτϥΠϯ
    ৹ࠪ௨ա཰
    ି౗Ε཰
    ݸผͰऔΓܾΊͨτϨʔυΦϑͷϥΠϯ
    ఆੑతͳϓϩμΫτࢥ૝Λݩʹݕ౼
    ৹ࠪ௨ա཰
    ᵋҎ্ඞਢ
    ି౗Ε཰
    ᵋ·Ͱ0,
    ௒༏ྑձһ"
    શͯͷ՝୊ΛҰؾʹղܾ͢Δ
    ࢪࡦͷݕ౼ŋཱҊ
    ŋͦ΋ͦ΋τϨʔυΦϑͰ΋Ͳ͜·Ͱڐ༰
    Ͱ͖Δ͔ ͷελϯεܾΊ
    ˠϢʔβʔηάϝϯτŋఆੑతͳʮܾΊʯ࡞Γ
    ແཧͳ΋ͷ͸
    ແཧ
    ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ
    ৹ࠪ௨ա཰
    ᵋ·ͰԼ͛ͯ0,
    ି౗Ε཰
    ᵋ·Ͱ0,
    ී௨ձһ#

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  22. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ಘΒΕͨޮ༻
    ŋݱ࣮తͳୡ੒౓ɺϦεΫςΠΫ͢Δόϥϯεͷ೺Ѳ
    ŋ਺஋͕τϨʔυΦϑʹͳΔࢪࡦͷεϜʔζͳ࣮ߦ
    ŋޮՌଌఆɺৼΓฦΓͷ؆ૉԽ
    ॏΊͷࣄۀͰ΋໨ඪઃఆʙ࣮ߦŋৼΓฦΓ͕εϜʔζʹ

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  23. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ࠷ޙ·ͱΊ
    ໨ඪ
    ,1* ,1* ,1*
    5FBN" 5FBN# 5FBN$
    ,1* ,1* ,1*
    ґଘؔ܎ͷ͋Δ,1*ŋ਺஋
    ˔ ෳࡶͰ೉͍͠ࢪࡦͷݕ౼
    ˔ ೉͘ͳΔޮՌଌఆ
    ˔ ؔ܎ऀ΁ͷॏ͍આ໌ίετ
    ᶃϗʔϜϥϯ ඇ࿈ଓ
    ͷΈʹཔΔ
    ᶄݟ͑ͳ͍খ͞ͳࢪࡦΛੵΈ্͖͛Δ
    ᶅͭͷࢪࡦͷσΟςʔϧʹݻࣥ͢Δ
    ى͜Γ͏Δ՝୊
    ޡͬͨߟ͑ํ ͋Δ΂͖ߟ͑ํ
    ᶃࠓͰ͖Δൣғͷ্ݶͱ໨ඪͷΪϟοϓΛೝࣝ
    ᶄτϨʔυΦϑͷڐ༰ൣғɺελϯεܾΊ

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  24. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ࠾༻৘ใ
    ΤϯδχΞϦϯά
    Ϛωʔδϟʔ
    /1ֻ͚෷͍


    ʙ ສԁ ʙສԁ ʙ ສԁ
    /1ֻ͚෷͍ͷΤϯδχΞϦϯάνʔϜͰ͸ɺ
    ߋͳΔαʔϏεͷൃలɺϓϩμΫτվળ଎౓ͷ
    ޲্ʹ޲͚ͯɺγεςϜͷ಺੡Խٴͼ࡮৽Λਐ
    Ί͓ͯΓɺେ͖ͳγεςϜͷస׵ظΛܴ͍͑ͯ
    ·͢ɻ
    ্هͷऔΓ૊ΈΛΑΓՃ଎͍ͤͯͨ͘͞Ίɺ։
    ൃ૊৫શମΛϦʔυ͍͚ͯͨͩ͠ΔΤϯδχΞ
    ϦϯάϚωʔδϟʔΛืू͠·͢ɻ
    #UP$޲͚ձһ੍ܾࡁʮBUPOFʯ͸ɺࣄۀͱ͠
    ͯ΋૊৫ͱͯ͠΋ɺେ͖֦͘େ͍ͯ͜͠͏ͱ͠
    ͍ͯ·͢ɻ
    ϦʔσΟϯάΧϯύχʔͱͯ͠ࢢ৔ಈ޲ɾχʔ
    ζͷมԽʹରԠ͢ΔͨΊɺ৽ͨͳޙ෷͍ܾࡁͷ
    ͔ͨͪΛͭ͘Γग़͠ɺχʔζॆ଍ɾద༻Մೳࢢ
    ৔ͷ֦େΛૂ͍ͬͯ·͢ɻ
    ·ͨɺࣄۀΛԣஅͯ͠ͷαʔϏεਪਐ΍ػೳ։
    ൃʹ΋औΓ૊ΜͰ͍·͢ɻڞʹɺαʔϏεͷະ
    དྷΛඳ͖ͳ͕ΒɺϓϩμΫτͮ͘ΓʹऔΓ૊Μ
    Ͱ͍͚ͨͩΔํΛืू͍ͯ͠·͢ɻ
    ҎԼͷΑ͏ͳࢥߟΛ͓࣋ͪͷํ͸ͥͻ͓໰߹ͤ
    ͍͚ͨͩ·͢ͱ޾͍Ͱ͢ɻ
    ˔Ձ஋ߩݙͷϨόϨοδΛར͔ͤͯ੒௕
    ͍͖͍ͯͨ͠ɻ
    ˔ΤϯυϢʔβʔଆ΁΋ͬͱՁ஋ߩݙΛ
    ߦ͍͖͍ͬͯͨɻ
    ˔ΤϯδχΞϦϯάυϦϒϯͰɺϓϩμΫτΛ
    ੒௕͍ͤͨ͞ɻ
    ˔ࣄۀ੒௕ʹίϛοτΛ͍ͨ͠ɻ
    ˔͞ΒʹܦӦʹ΋ίϛοτ͍͖͍ͯͨ͠ɻ
    Ϋϥ΢υΤϯδχΞ
    BUPOF

    1K.1E.
    BUPOF

    ໊ ໊
    ืू
    ৬छ
    ਓ਺
    څ༩
    උߟ

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  25. $PQZSJHIU $
    /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE

    ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠

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