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複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか
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松本 禎大
November 30, 2023
Business
3
3.2k
複雑で二律背反となるプロダクト指標にPMはどう向き合うべきか
2023/11/29(水)のpmconf2023登壇資料です
https://2023.pmconf.jp/session/oHBScZMw
松本 禎大
November 30, 2023
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Transcript
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ෳࡶͰೋഎͱͳΔϓϩμΫτࢦඪʹ 1.Ͳ͏͖߹͏͖͔ ݄
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࣗݾհ גࣜձࣾωοτϓϩςΫγϣϯζ େֶΛଔۀޙ(MPCBM.PCJMJUZ4FSWJDF৽ଔೖࣾɻ ࠃࣄۀ෦ͷࣄۀ։ൃٴͼϑΟϦϐϯͰͷࡦௐࠪͷ ϓϩδΣΫτϚωδϝϯτۀʹैࣄɻ
ωοτϓϩςΫγϣϯζೖࣾޙ༩৴ŋಜଅྖҬͷϓϩ μΫτϚωʔδϟʔܦӦاըۀΛ୲ɻ ओʹ༩৴௨աିͷվળΛ୲͍ͬͯΔɻ দຊ ఓେ :PTIJIBSV.BUTVNPUP ϓϩμΫτϚωʔδϟʔ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠃ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ (.7ɿશαʔϏεͷ݄̐̍ʙ݄̏·Ͱʹ͓͚Δऔѻߴɻ શαʔϏεͷ݄̐̍ʙ݄̏·Ͱʹ͓͚ΔऔҾ݅ɻ શαʔϏεͷ݄̏࣌ʹ͓͚Δಋೖళฮɻ
/1ޙ͍ɺBUPOFɺ/1ֻ͚͍ɺ"'5&&ͷαʔϏεఏڙ։͔࢝Β݄̏࣌·ͰͷྦྷܭऔҾ݅ɻ ؒऔѻߴ ԯ ԁ ؒऔҾ݅ ສ ݅ Ճໍళ૯ ສళฮ ྦྷܭऔҾ݅ ԯ݅
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠃ #/1-ʢ#VZOPXQBZMBUFSʣͷϦʔσΟϯάΧϯύχʔ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊηογϣϯͷείʔϓɺλʔήοτ ظŋࣄۀΑΓͷ δϡχΞ1. ŋ ͕͍ࣗؕͬͯΔঢ়گͷݴޠԽ
ŋ ۤ͠ΜͰ͍Δঢ়گ͔ΒݩؾʹͳͬͯΒ͏ɺվળͷ͖͔͚ͬͮ͘Γ γχΞ1. ŋ δϡχΞ1.ͷ༗ӹͳใڞ༗ είʔϓ λʔήοτͱ ΰʔϧ தظŋϓϩμΫτدΓͷ ఏڙ͢Δใ ؕΓ͕ͪͳࣦഊྫͱ࣮ࡍͷࣦഊஊɺࣦഊʹର͢ΔϦΧόϦྫ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ 1.ͷඪઃఆʹ͓͚ΔҰൠ ཧ ඪʹରͯ͠,1*ͱνʔϜฤ͕ҰରҰͰγϯϓϧ ඪ
,1* ,1* ,1* 5FBN" 5FBN" 5FBN"
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ 1.ͷඪઃఆʹ͓͚ΔҰൠ ཧ ඪʹରͯ͠,1*ͱνʔϜฤ͕ ҰରҰͰγϯϓϧ
ඪ ,1* ,1* ,1* 5FBN" 5FBN# 5FBN$ ݱ࣮ ඪʹରͯ͠,1*͕ෳ ґଘ͕ؔ͋Γෳࡶͳؔ ඪ ,1* ,1* ,1* 5FBN" 5FBN# 5FBN$ ,1* ,1* ,1*
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ,1*ʹґଘ͕ؔ͋Γ ͭͷࢪࡦ͕ผͷࢦඪͷࣈΛԼ͛ͨΓɺޮՌଌఆ͕ෳࡶʹͳͬͨΓ 1.ͷඪઃఆʹ͓͚ΔҰൠ "Λ༏ઌ
#ॏཁ $ΛՃ ɾ ɾ ɾ ՝ ଧͪख ࢦඪ ,1* A B C ͷӨڹ ͷӨڹ ͷӨڹ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ
˔ ؔऀͷॏ͍આ໌ίετ 1.ͷඪઃఆʹ͓͚ΔҰൠ ࣮ߦͷऔΓ͕ॏ͘ͳΓ ඪୡ͕͘͠ͳͬͯ͠·͏
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE 1.͕ඪͱͯ͠ஔ͘,(*ŋ,1*γϯϓϧͰ͋Δ͖ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ
˔ ؔऀͷॏ͍આ໌ίετ 1.ͷඪઃఆʹ͓͚ΔҰൠ ࣮ߦͷऔΓ͕ॏ͘ͳΓ ඪୡ͕͘͠ͳͬͯ͠·͏ ॏ͍ͨࣄۀͷ 1.͋Δ͋Δ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕޙ͍ܾࡁಛ༗ͷࣄۀ্ͷॏཁࢦඪ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε औѻߴ ച্ߴ ૈར
ച্ݪՁ จ ༩৴͕௨ա͠ͳ͚Ε औҾཱ͕͠ͳ͍ ৹ࠪ ௨ա खྉ ିΕ ൢඅ Ӧۀརӹ ʮ৹ࠪ௨աʯͱʮିΕʯ͕རӹΛग़ͨ͢Ίʹॏཁ ି͠ΕͨΒ རӹʹͳΒͳ͍
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕೋഎʹͳΓ͍͕͢ɺͲͪΒࣄۀܭը্ॏཁͳ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε ৹ࠪ௨ա ॏࢹ ະճऩݮ
ॏࢹ ʢྫʣ ϩάΠϯ͔Β ߪೖ·ͰΛ؆ૉԽ ିΕ্͕͕Γ ݪՁ͕૿͑Δ ৹ࠪ௨ա্͕͕Γ ച্͕৳ͼΔ ʢྫʣ ೝূΛՃͯ͠ ຊਓ֬ೝΛڧԽ ିΕ͕Լ͕Γ ݪՁ͕ݮΔ ৹ࠪ௨ա͕Լ͕Γ ച্͕Լ͕Δ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ৹ࠪ௨աͱିΕೋഎʹͳΓ͍͕͢ɺͲͪΒࣄۀܭը্ॏཁͳ ωοτϓϩςΫγϣϯζʹ͓͚Δέʔε ିΕ ৹ࠪ௨ա ηʔϧε
৹ࠪ௨ա্͛ͯ Ճໍళʹߩݙ͍ͨ͠ ΧελϚʔα ʔϏε ৹ࠪ௨ա্͛ͯࢁͷ͓٬༷ʹ ͬͯ΄͍͠ʂ ͍͍͗͗ͨ͢ʂ ܦӦ ିΕΛԼ͛ͯ ܦӦΛ҆ఆ͍ͤͨ͞ ܦӦاը ৹ࠪ௨աͱିΕͷόϥϯεΛऔΕΔࢪࡦͳ͍ͷ͔
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ͕վળ͠ͳ͍ ࢲ͕໘ͨ͠՝ ৹ ࠪ ௨
ա ି Ε ޮՌ͋Γͦ͏͕ͩɺτϨʔυΦϑʹͳΔ όϥϯεऔΕΔ͕ޮՌ෯͕খ͍͞ ϘπҊ ग़ͯ͠ ҙຯແ͠
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͪΐ͏ͲΑ͍ࢪࡦ͕ग़ͤͳ͍ࣄۀ͕վળ͠ͳ͍ ࢲ͕໘ͨ͠՝ ؤுͬͯϦϦʔεͯ͠Δ͚Ͳ ࣈ͋Μ·ΓมΘΒͳ͍Ͷ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶃٯసϗʔϜϥϯཔΈࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ શͯͷΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ߟ͑ͨࢪࡦ͕
جຊతʹϘπʹͳΔ ͨΓোΓͷͳ͍ൣғͷࢪࡦ͔͠ ࣮ߦͰ͖ͳ͍ શ෦ͳΜͱ͔͢Δ ਆͷҰख୳ͯ͠·͢
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶄνϦੵΕࢁͱͳΔࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ খ͞ͳࢪࡦΛੵΈॏͶͰ ࣄۀܭըͷୡΛܭը ޮՌ͕ੵΈ্͕Βͳ͍
։ൃଆͷർฐΛট͘ɺ ࣍ୈʹ։ൃ͕ શ͘߹Θͳ͘ͳͬͯ͘Δ ࢪࡦޮՌ͕ඪͷ ͡Ό͋ޙճΔ͚ͩ͡ ΌΜɻؾ߹ؾ߹
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ᶅΛݟͯΛݟͣࢥߟ ࠜຊతʹؒҧ͍ͬͯͨߟ͑ํ ͍ͬͯΔࢪࡦͷதͰ ແཧΓࣄۀܭըͷୡΛݕ౼ վળͷλω͕ແ͍ͷͰ
ӬԕࣅͨࢪࡦΛ͜͢Γଓ͚Δ ҙຯͷͳ͍ݕ౼ŋվળͷ اըΛ܁Γฦ͢ ΓͷඪୡͰ͔͢ ͔ͭ͠ࢪࡦҊͬͯͳ͍Ͱ͕͢ɺ ΫΦϦςΟ্͛ͯͳΜͱ͔͠·͢ ΓΔ·ͰΓ·͢
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ ͍ͬͯΔࢪࡦͷதͰ ແཧΓࣄۀܭըͷୡΛݕ౼ ŋඪͷมߋ ŋࣄલͷޮՌ༧ଌŋઌߦࢦඪͷઃఆ
ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ খ͞ͳࢪࡦΛੵΈॏͶͰ ࣄۀܭըͷୡΛܭը ඇ࿈ଓతͳ ࣮ݱੑͷ͋Δ Ռ ࣌ؒ Ռ ࣌ؒ ࠷େ ࠷খ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ " # $ ࢪࡦ܈
ࢪࡦ " # $ ՝ ିΕ ৹ࠪ௨ա ͭͭʹ ϓϥεͷӨڹΛ༩͑Δඞཁ͕͋Δ શͯͷ՝ΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ෳࢪࡦτʔλϧͰͷඪୡŋ࣭୲อ ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ " " $ ࢪࡦ܈ ࢪࡦ " $ ՝ ିΕ ৹ࠪ௨ա τʔλϧͰ ͷӨڹ͕༩͑ΒΕΕ ͳ͍
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ຊདྷ͋Δ͖ͩͬͨࢥߟ๏ͱ࣮ࡍͷऔΈ༰ ҰͷίϛοτϝϯτϥΠϯ ৹ࠪ௨ա ିΕ ݸผͰऔΓܾΊͨτϨʔυΦϑͷϥΠϯ
ఆੑతͳϓϩμΫτࢥΛݩʹݕ౼ ৹ࠪ௨ա ᵋҎ্ඞਢ ିΕ ᵋ·Ͱ0, ༏ྑձһ" શͯͷ՝ΛҰؾʹղܾ͢Δ ࢪࡦͷݕ౼ŋཱҊ ŋͦͦτϨʔυΦϑͰͲ͜·Ͱڐ༰ Ͱ͖Δ͔ ͷελϯεܾΊ ˠϢʔβʔηάϝϯτŋఆੑతͳʮܾΊʯ࡞Γ ແཧͳͷ ແཧ ѱ͍ߟ͑ ࣮ࡍʹ࣮ߦͨ͜͠ͱ ৹ࠪ௨ա ᵋ·ͰԼ͛ͯ0, ିΕ ᵋ·Ͱ0, ී௨ձһ#
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ಘΒΕͨޮ༻ ŋݱ࣮తͳୡɺϦεΫςΠΫ͢ΔόϥϯεͷѲ ŋ͕τϨʔυΦϑʹͳΔࢪࡦͷεϜʔζͳ࣮ߦ ŋޮՌଌఆɺৼΓฦΓͷ؆ૉԽ ॏΊͷࣄۀͰඪઃఆʙ࣮ߦŋৼΓฦΓ͕εϜʔζʹ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠷ޙ·ͱΊ ඪ ,1* ,1* ,1*
5FBN" 5FBN# 5FBN$ ,1* ,1* ,1* ґଘؔͷ͋Δ,1*ŋ ˔ ෳࡶͰ͍͠ࢪࡦͷݕ౼ ˔ ͘ͳΔޮՌଌఆ ˔ ؔऀͷॏ͍આ໌ίετ ᶃϗʔϜϥϯ ඇ࿈ଓ ͷΈʹཔΔ ᶄݟ͑ͳ͍খ͞ͳࢪࡦΛੵΈ্͖͛Δ ᶅͭͷࢪࡦͷσΟςʔϧʹݻࣥ͢Δ ى͜Γ͏Δ՝ ޡͬͨߟ͑ํ ͋Δ͖ߟ͑ํ ᶃࠓͰ͖Δൣғͷ্ݶͱඪͷΪϟοϓΛೝࣝ ᶄτϨʔυΦϑͷڐ༰ൣғɺελϯεܾΊ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ࠾༻ใ ΤϯδχΞϦϯά Ϛωʔδϟʔ /1ֻ͚͍ ໊
ʙ ສԁ ʙສԁ ʙ ສԁ /1ֻ͚͍ͷΤϯδχΞϦϯάνʔϜͰɺ ߋͳΔαʔϏεͷൃలɺϓϩμΫτվળͷ ্ʹ͚ͯɺγεςϜͷԽٴͼ৽Λਐ Ί͓ͯΓɺେ͖ͳγεςϜͷసظΛܴ͍͑ͯ ·͢ɻ ্هͷऔΓΈΛΑΓՃ͍ͤͯͨ͘͞Ίɺ։ ൃ৫શମΛϦʔυ͍͚ͯͨͩ͠ΔΤϯδχΞ ϦϯάϚωʔδϟʔΛืू͠·͢ɻ #UP$͚ձһ੍ܾࡁʮBUPOFʯɺࣄۀͱ͠ ͯ৫ͱͯ͠ɺେ͖֦͘େ͍ͯ͜͠͏ͱ͠ ͍ͯ·͢ɻ ϦʔσΟϯάΧϯύχʔͱͯ͠ࢢಈɾχʔ ζͷมԽʹରԠ͢ΔͨΊɺ৽ͨͳޙ͍ܾࡁͷ ͔ͨͪΛͭ͘Γग़͠ɺχʔζॆɾద༻Մೳࢢ ͷ֦େΛૂ͍ͬͯ·͢ɻ ·ͨɺࣄۀΛԣஅͯ͠ͷαʔϏεਪਐػೳ։ ൃʹऔΓΜͰ͍·͢ɻڞʹɺαʔϏεͷະ དྷΛඳ͖ͳ͕ΒɺϓϩμΫτͮ͘ΓʹऔΓΜ Ͱ͍͚ͨͩΔํΛืू͍ͯ͠·͢ɻ ҎԼͷΑ͏ͳࢥߟΛ͓࣋ͪͷํͥͻ͓߹ͤ ͍͚ͨͩ·͢ͱ͍Ͱ͢ɻ ˔ՁߩݙͷϨόϨοδΛར͔ͤͯ ͍͖͍ͯͨ͠ɻ ˔ΤϯυϢʔβʔଆͬͱՁߩݙΛ ߦ͍͖͍ͬͯͨɻ ˔ΤϯδχΞϦϯάυϦϒϯͰɺϓϩμΫτΛ ͍ͤͨ͞ɻ ˔ࣄۀʹίϛοτΛ͍ͨ͠ɻ ˔͞ΒʹܦӦʹίϛοτ͍͖͍ͯͨ͠ɻ ΫϥυΤϯδχΞ BUPOF 1K.1E. BUPOF ໊ ໊ ืू ৬छ ਓ څ༩ උߟ
$PQZSJHIU $ /FU1SPUFDUJPOT *OD"MM3JHIUT3FTFSWFE ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠