Facebook広告運用ツール Datos（ダトス）の運用事例

FB Ads API Meetup #2にて発表したスライドです。

Transcript

1. 'BDFCPPL޿ࠂӡ༻πʔϧ
   %BUPTʢμτεʣͷӡ༻ࣄྫ ZVKJ!DPDPMBCMF
   JOD
2. 4FMG
   *OUSPEVDUJPO w ZVKJ
   w גࣜձࣾίίϥϒϧ
   w ։ൃࣨ
   w ޿ࠂӡ༻πʔϧ%BUPTΛओʹ։ൃʗӡ༻
3. IUUQXXXEBUPTNBOBHFDPN
4. ࠓ೔͓࿩͢Δ͜ͱ w %BUPT։ൃલ
   w %BUPT࡞੒ʹ͋ͨͬͯ
   w %BUPT࡞੒ޙ
   w ՝୊
   w "1*ར༻ྫ
5. %BUPT։ൃલ
6. %BUPT։ൃલ w ೥ࠒ
   w ࣾ಺޲͚πʔϧͰϨϙʔςΟϯάΛ͍ͯͨ͠
   w 'BDFCPPLͷ޿ࠂϚωʔδϟʹεΫϨΠϐϯά
   w HFN
   NFDIBOJ[FΛ࢖༻͍ͯͨ͠
   w $47Λμ΢ϯϩʔυͯ͠౎߹Α͘Ճ޻ͯ͠Ϩϙʔτूܭ
   w ͋͘ΔλΠϛϯά͔Β$44͕ि͝ͱʹมΘΓ஍ࠈͷӡ༻ʹ ͳͬͨ
7. %BUPT։ൃલ w ೥ࠒ
   w ೦ئͷ"ET
   .BOBHFNFOU
   "1*͕࢖͑ΔΑ͏ʹͳͬ ͨ
   w HFN
   LPBMBΛ࢖༻ͯ͠BDU@"$$06/5@*% SFQPSUTUBUTΛୟ͖·ͬͯ͘ḿͬͨ
   w "1*Λར༻ͯ͠޿ࠂೖߘ΋࢝Ίͨ
8. %BUPT࡞੒ʹ͋ͨͬͯ
9. %BUPT࡞੒ʹ͋ͨͬͯ w ೥ࠒ
   w ࣾ֎޲͚πʔϧΛల։͢ΔϓϩδΣΫτ͕࢝·Δ
   w ͜ͷ౰࣌ࣾһͷΤϯδχΞ͕গͳ͔ͬͨͨΊ֎෦ͷ ΤϯδχΞΛΞαΠϯ
   w ࣾ಺πʔϧͱࣾ֎πʔϧ͕ࠞಉͯ͠ϓϩάϥϜͷෳ ࡶ౓͕ߴ͍
10. %BUPT࡞੒ʹ͋ͨͬͯ w ։ൃ౰࣌ʹ͸4%,͕1)1ͷΈఏڙ͞Ε͍ͯͨͷͰ 1)1Λ࠾༻
    w ͱ͸͍͑౰࣌ͷ4%,ͷػೳΛ͋·Γ࢖͍ͬͯͳ͍
    w ͦͷπέ͕ճͬͯͳͷ͔ɺࠓ΋ٕज़ෛ࠴Λ๊͍͑ͯ Δ
11. %BUPT࡞੒ʹ͋ͨͬͯ w "1*ͷར༻ํ๏ʹ͍ͭͯ'BDFCPPLͷυΩϡϝϯτ Λݟͯ΋͋·Γαϯϓϧ͕ͳ͘ख୳Γঢ়ଶͩͬͨ
    w ͋͘ΔλΠϛϯάͰ޿ࠂϚωʔδϟʔΛ$ISPNFͷ σϕϩούʔπʔϧΛݟΔͱ"1*Λୟ͍͍ͯΔͷ͕ ݟΕͨͷͰ͜Εʹ͕͢ΔΑ͏ʹͳͬͨ
    w .BSLFUJOH
    "1*ͱݺ͹ΕΔΑ͏ʹͳ͔ͬͯΒυΩϡ ϝϯτ͕͍ͩͿ෼͔ΔΑ͏ʹͳͬͨ
12. %BUPT࡞੒ޙ
13. %BUPT࡞੒ޙ w ΫϥΠΞϯτ΁ͷϨϙʔςΟϯάָ͕ʹͳͬͨ
    w ޿ࠂೖߘʹ͍ͭͯɺ$47ͱը૾Λ࢖ͬͯ޿ࠂΛେྔ ʹೖߘͰ͖ΔΑ͏ʹͳͬͨ
    w ͜ͷتͼΛࣾ֎ͷ'BDFCPPL޿ࠂӡ༻ऀʹ΋఻͑ͨ ͍
14. ՝୊
15. ՝୊ w Ϩϙʔτूܭ͕·Εʹࣦഊɻ
    w ޿ࠂΛ݅͘Β͍ҰׅͰೖߘ͢Δͱ΋ͷ͍࣌͢͝ ͕͔͔ؒΔ
    w "1*όʔδϣϯ61ରԠ͕ఆظతʹ΍ͬͯ͘Δ
    w ࢖ͬͯͨΤϯυϙΠϯτ͕EFQSFDBUFEʹͳΔͷͭ Β͍
16. "1*ར༻ྫ
17. "1*ར༻ྫ w %BUPTͰ࣮ࡍʹ࢖͍ͬͯΔ"1*ͷྫΛॻ͍͍͖ͯ·͢ɻ
    w (SBQI
    "1*
    &YQMPSFSΛ͝ར༻͍ͩ͘͞ɻ
    w IUUQTEFWFMPQFSTGBDFCPPLDPNUPPMTFYQMPSFS
    w "ET
    .BOBHFNFOU
    "1*ͷҎԼͷύʔϛογϣϯ͕ڐՄ͞Ε ͍ͯΔ͜ͱΛલఏʹ͍ͯ͠·͢ɻ
    w BET@NBOBHFNFOU
    w BET@SFBE
18. "1*ར༻ྫ w ྫ̍ɽ޿ࠂͷαϜωΠϧΛऔಘ
    w "%(3061@*% pFMETJE DSFBUJWFpFMET JE UJUMF OBNF CPEZ JNBHF@IBTI JNB HF@VSM MJOL@VSM PCKFDU@JE PCKFDU@UZQF PCKFDU@TUPSZ@JE PCKFDU @VSM UIVNCOBJM@VSM UIVNCOBJM@XJEUI  UIVNCOBJM@IFJHIU 
    w ޿ࠂ*%͔ΒDSFBUJWFΛωετͰDBMM͢Δ
    w αϜωΠϧͷαΠζΛUIVNCOBJM@<XJEUIcIFJHIU> Ͱઃఆͯ͠ ͍Δͷ͕ϙΠϯτ
19. "1*ར༻ྫ w ྫ̎ɽ޿ࠂ໊Ͱݕࡧͯ͠Ωϟϯϖʔϯɺ޿ࠂηοτɺ޿ࠂΛऔಘ
    w BDU@"$$06/5@*%DBNQBJHOT pFMETJE DPOpHVSFE@TUBUVT OBNF PCKFDUJWF BETFUTpMUFSJOH <\bpFME
    BEOBNF
    PQFSBUPS
    $0/5"*/
    WBMVF
    b4&"3$)@803%`^> MJNJU  pFMET JE DPOpHVSFE@TUBUVT OBNF TUBSU@UJNF FOE@UJNF EBJMZ@CVEHFU MJGFUJNF@CVEHFU CVEHFU@SFNBJOJOH JOTJHIUTpFMET TQF OE BETpMUFSJOH <\pFME
    BEOBNF
    PQFSBUPS
    $0/5"*/
    WBMVF
    4&"3$)@803%^> MJNJU  pFMET JE DPOpHVSFE@TUBUVT OBNF DSFBUJWFpFM ET JE PCKFDU@TUPSZ@JE UIVNCOBJM@VSM UIVNCOBJM@XJEUI  UIVNCOBJM@IFJHIU 
    w Ωϟϯϖʔϯɺ޿ࠂηοτɺ޿ࠂͷ໊લͱ͔εςʔλεͱ͔αϜωΠϧΛදࣔ
    w pMUFSJOHΛར༻ͯ͠޿ࠂ໊Λݕࡧ͍ͯ͠Δͷ͕ϙΠϯτ
20. ͓ΘΓ