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Back of First Screen AB test of Hatena Bookmark iOS app with Firebase AB Testing
Yutaro Muta
July 22, 2019
Programming
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110
Back of First Screen AB test of Hatena Bookmark iOS app with Firebase AB Testing
https://google-admob-japan.connpass.com/event/138083/
Yutaro Muta
July 22, 2019
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Transcript
2019/07/22 @Google AdMob Japan Meetup #5 Yutaro Muta @yutailang0119 ͯͳϒοΫϚʔΫiOSΞϓϦͷ
First Screen A/Bςετͷཪଆ with Firebase A/B Testing
• Yutaro Muta @yutailang0119 • Hatena Co., Ltd. @Kyoto •
Conference Staff • builderscon 2017, 2018 • try! Swift Tokyo 2019, 2020 • ࠷ۙͷਪ͠Combine framework Who am I ?
͢͜ͱ • ͯͳϒοΫϚʔΫͷiOSΞϓϦͰߦͬͨA/Bςετͷ֓ཁ • ্هʹ͓͚ΔFirebase A/B Testingͷׂ • ઃఆํ๏ •
Tips
͞ͳ͍͜ͱ • AdMobʹΑΔΞϓϦࠂ
ͯϒͷεϚϗΞϓϦΛ ͍ͬͯΔਓʙ
ͯϒεϚϗΞϓϦ • https:b.hatena.ne.jp ͷεϚϗΞϓϦ • ίϝϯτ͖ͰϒοΫϚʔΫͰ͖Δ • ײΛڞ༗Ͱ͖Δ • ͷϖʔδΛൃݟͰ͖Δ
• iOS / Android
࠷ۙͯϒΞϓϦͷ ϗʔϜը໘͕มΘͬͨͳʔ ͱؾ͍ͮͨਓʙ
Before
After
Before After
Before After
มߋ • First ScreenͰΧςΰϦຖͷਓؾʹΓସ͑ΒΕΔ • ݩʑ૯߹ͷਓؾͱ৽ணͷΈ͕දࣔ͞Ε͍ͯͨ • ΧςΰϦͷฒͼॱɺҙʹฒͼସ͑ΒΕΔ
Ͱɺ First ScreenΛΤΠϠοͱ มߋ͢Δͷා͍ͳ͊
ͦ͜ͰA/Bςετ
A/BςετπʔϧʹٻΊͨ͜ͱ • [Must] A or BͷΓସ͑Λ֎෦ (ΞϓϦϦϦʔεαΠΫϧ֎) ͔Βߦ͑Δ • ঢ়ଶʹ߹Θͤͯը໘ଆΛΓସ͑Δ
• ςετதͷෆ۩߹݁Ռʹ໌Β͔ʹେ͖ͳ͕ࠩग़ͨࡍʹɺׂ߹Λมߋ • Ϗδωεతͳ͋Ε͜ΕʹରԠͰ͖ΔΑ͏ • [Better] ੳπʔϧͱͷ૬ੑݕূͷ͢͠͞
Firebase A/B Testing
Firebase A/B Testing • ͢ͰʹFirebaseϓϥοτϑΥʔϜΛར༻͍ͯ͠Δͱɺಋೖίετ͕গͳ͍ • Google Analytics for Firebaseͱ࿈ܞ͕Մೳ
• Remote Configͱͯ͠ѻ͏ͷͰɺखܰ
Firebase A/B Testingͷઃఆ
ઃఆελʔτ
λʔήοτͷઃఆ
λʔήοτͷઃఆ Analytics.logEvent(_:, parameters:) ͰૹΔΠϕϯτΛͬͯɺ ಛఆͷૢ࡞Λͨ͠ϢʔβʔͷΈΛλʔήοτʹࢦఆՄೳ
ඪઃఆ
ඪઃఆ
όϦΞϯτͷઃఆ
ΞϓϦͷ࣮
Remote Config͔ΒΛऔಘ // Fetch from Remote Config func fetch() {
let expiration: TimeInterval = (60 * 60 * 3) remoteConfig.fetch(withExpirationDuration: expiration, completionHandler: nil) } // Activate fetched Remote Config settings func activateFetched() { remoteConfig.activateFetched() }
Remote ConfigͰऔಘͨ͠ઃఆ͔Βը໘Λग़͚͠Δ let viewController: UIViewController switch remoteConfig.viewSetting { case .a:
viewController = AViewController() case .b: viewController = BViewController() } // Add to ContainerView viewController.view.translatesAutoresizingMaskIntoConstraints = false addChild(viewController) containerViewController.addSubview(viewController.view) viewController.didMove(toParent: self) NSLayoutConstraint.activate([NSLayoutConstraint]) // Switch ViewController by Remote Config let viewController: UIViewController switch remoteConfig { case .a: viewController = AViewController() case .b: viewController = BViewController() default: viewController = DefaultViewController() } // Add to ContainerView viewController.view.translatesAutoresizingMaskIntoConstraints = false addChild(viewController) containerViewController.addSubview(viewController.view) viewController.didMove(toParent: self) NSLayoutConstraint.activate([NSLayoutConstraint]())
ⷁ ⷂ
A/Bςετ։࢝
~͕࣌ྲྀΕͯ~
ςετ݁Ռ • ͓Αͦ1ϲ݄΄ͲͷςετΛ࣮ࢪͨ͠ • ςετ࣮ࢪલ͔Β΄΅ఆ௨Γͷظؒ • ৽ը໘ͷํ͕ɺچը໘ΑΓઃఆͨ͠ࢦඪʹ͓͍ͯ༏ҐͳࠩΛಘΒΕͨ • ࢦඪൿີ
ίϯιʔϧը໘
ςετྃ
ςετ݁ՌΛݩʹ... • ຬΛ࣋ͯ͠ɺ৽ը໘Λ100%ʹมߋ • AndroidͰ৽ը໘Λ࣮ɺϦϦʔε • ݁ՌɺAndroidͰྑ͍݁ՌΛಘΒΕͨ
A/B Testing Q&A
Q. ॳճىಈ࣌ʹ A/BςετΛө͍ͨ͠
Q. ॳճىಈ࣌ʹA/BςετΛө͍ͨ͠ • Remote ConfigɺωοτϫʔΫ௨৴Λ௨ͯ͡ઃఆΛऔಘ͢Δ • ॳճFetch࣌ʹઃఆແ͍ • ίʔυ্Ͱͷdefault༻ҙͰ͖Δ •
(ಛʹ) First ScreenͷA/BςετͰɺөλΠϛϯάʹ͕ඞཁʹͳΔ
ॳճFetchͷҊ 1. Fetch͕ྃ͢Δ·Ͱɺը໘Λwait͢Δ Pros: ॳճA/BςετͷઃఆΛөͰ͖Δ Cons: ͕ͪ࣌ؒൃੜɺFetch͕ࣦഊͨ࣌͠Ͳ͏͢Δʁ 2. Fetch͕ྃͨ͠Βଈ࠲ʹөͤ͞Δ ->
࠷ॳdefaultͰը໘Λදࣔ -> Fetchޙ͙͢ʹ RemoteConfig.activateFetched() -> ը໘ͷߋ৽ Pros: ্࣮ͷߟྀগͳ͍ Cons: Ϣʔβʔ༻தʹUI͕มߋ͞ΕΔͷͰɺڻ͔͘ 3. ࣍ճىಈ࣌·Ͱͭ -> ىಈ࣌ʹͷΈ RemoteConfig.activateFetched() Pros: ্࣮ͷߟྀগͳ͍ Cons: 2ճҎ߱ͷىಈʹͨͲΓண͚ͳ͍ͱɺςετͰ͖ͳ͍
Q. A/Bςετͷσόοά େม͡Όͳ͍ʁ
Q. A/Bςετͷσόοάେม͡Όͳ͍ʁ • betaϏϧυͰͷΈ Khan/SwiftTweaks Λ͍ɺΓସ͑Մೳʹͨ͠ • A/BςετҎ֎ʹ௨৴ͦͷଞઃఆͷΓସ͑ɺσόοάʹ͍ͬͯΔ
&OKPZ"#5FTUJOH 5IBOLT w NVUBZVUBSP!HNBJMDPN w IUUQTUXJUUFSDPNZVUBJMBOH w IUUQTHJUIVCDPNZVUBJMBOH