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Leveraging CDP & Analytics to drive Product Intelligence

Leveraging CDP & Analytics to drive Product Intelligence

How can analytics help your business make better decisions.

Understanding the details of your customer journey is the first step to ensure that you deliver amazing customer experiences to users of your digital product. In a modern age where CRMs don't just cut it. Utilizing a CDP can allow you learn better, make decisions that are driven by insights gained from the data and events that take place in your product.

Analytics is not a luxury for every business. It is a neccessity

Andrew Miracle

January 23, 2020
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  1. JAN. 22, 2020 • ANDREW
    Analytics and
    Marketing
    Developing an Analytic Strategy for your Product
    @Meltwater Entrepreneurial School of Tech

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  2. OUTLINE
    WW-Learn
    What is Analytics
    History
    Importance
    Types of Product Analytics
    Things to Look out for
    Toolsets and Analytic Products
    Utilizing a CDP & Tag Manager
    Why use a CDP?
    What to Measure
    Setting Up a Tracking Plan
    Getting Started
    Data Compliance & GDPR
    History

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  3. A WORLD BEFORE THE DATA
    Modern Data
    Storage
    Interviewed by Colliers magazine, inventor
    Nikola Tesla states that when wireless
    technology is “perfectly applied the whole
    Earth will be
    converted into a huge brain, which in fact it
    is, all things being particles of a real and
    rhythmic whole … and the instruments
    through which we shall be able to do this will
    be amazingly simple compared to
    our present telephone. A man will be able to
    carry one in his vest pocket.”

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  4. DATA - DECISION - ACTION
    What is
    Analytics
    Analytics is the discovery, interpretation,
    and communication of meaningful
    patterns in data. It also entails applying
    data patterns towards effective decision
    making. In other words, analytics can be
    understood as the connective tissue
    between data and effective decision
    making within an organization

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  5. JUST #FINK ABOUT IT
    Why do you need
    Analytic

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  6. BASED ON YOUR SOCIAL
    MEDIA CAMPAIGN
    Track &
    Measure ROI
    Google
    Youtube
    Facebook

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  7. Setting Up a
    Tracking Plan
    How to Begin
    Comstech • Oct. 15, 2020

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  8. Analytic Toolset &
    Options
    Google Analytics
    Segment
    Amplitude
    Hotjar
    Mailchimp
    Comstech • Oct. 15, 2020

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  9. Effective Tracking
    UTM MEDIUMS
    Tracking with UTM Tags
    REFERRERS
    Enhanced Link Attribution

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  10. Data Privacy &
    GDPR
    Data Security is important
    Comstech • Oct. 15, 2020

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  11. Usage
    Milestones WHAT?
    ---
    HOW?
    ---
    WHERE ?
    ---
    WHEN?
    All you need about wh
    Comstech • Oct. 15, 2020

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  12. Positive Effects of
    the Internet
    ACCORDING TO REGION
    Presentations are tools that can be
    used as lectures.
    DIGITAL DIVIDE
    Presentations are tools that can be
    used as lectures.
    ONLINE BULLYING
    Presentations are tools that can be
    used as lectures.
    Comstech • Oct. 15, 2020

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  13. Thank You
    LADY DZIDJOR
    Testing

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  14. Thank You
    MICHAEL HAMMOND
    Ninja Developer

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  15. Other Resources
    ONLINE CONNECTIVITY
    Comstech • Oct. 15, 2020

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  16. SOMETHING TO FINK ABOUT
    Analytics is not a luxury, it is
    a necessity.

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