Test

Just a test

Transcript

1. INSIDE UT tijs.vrolix@proximity.bbdo.be or @tijs i and ... facebook.com/tijsvrolix
2. I AM TIJS VROLIX STRATEGIC PLANNER AT PROXIMITY BBDO
4. VISIT HTTP://PROX.TO/FARM
5. LET’S TALK FACEBOOK
6. i logged in to facebook for the first time ever ON 29 DECEMBER 2006 using someone else’s credentials
7. A BRIEF HISTORY OF FACEBOOK By Poj on Flickr
8. by harvard student mark zuckerberg STARTED IN JANUARY 2004 called thefacebook.com back then ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES
10. 0 125 250 375 500 12/2004 12/2006 10/2007 01/2009 04/2009 09/2009 02/2010 active users (millions), source wikipedia
12. BY THE WAY WHERE’S MARC? By TweetWall Pro on Flickr
13. BY THE WAY THERE’S MARC By TweetWall Pro on Flickr
14. FAST FORWARD TO TODAY By Poj on Flickr
15. 3 450 300 BELGIANS ON FACEBOOK
16. facebook.com/advertising
17. 60LIVE IN TURNHOUT, BELGIUM between the ages of 18 and 24
18. FACEBOOK for marketeers
19. Connect Pages Groups Profiles Ads Beacon API Banner Survey Poll Targeted Platform Application Traffic Word of mouth Viral Share Like Sponsored Open Graph Fan Games Community Page Developer Mobile Graph API Social Plugins Lexicon
20. FACEBOOK PROFILES
21. FACEBOOK ADS
22. FACEBOOK GROUPS
23. FACEBOOK GROUPS PAGES
24. community FACEBOOK GROUPS PAGES
25. CONFUSION FACEBOOK GROUPS community PAGES
26. WHAT IS THE DIFFERENCE? By peter_hasselbom on Flickr
27. PAGES GROUPS • “.. may only be created by an official representative of that entity” • indexed by search engines • no size limitations • not connected to profiles • support applications • support vanity urls • statistics • ... • “.. can be created by any user and about any topic” • more privacy controls • member management • size limitations (email blasts, ...) • always connected to one/ more profile(s) • ...
28. COMMUNITY PAGES? • Facebook’s answer to unofficial pages • think of them as Facebook wikis “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.”
29. CONCLUSION PAGES WIN
30. NOW HOW DO WE STAND OUT? By peter_hasselbom on Flickr
31. you’ve got to make sure it looks good APART FROM REGULAR AND and offers something people want to come back for INTERESTING CONTENT
32. RSS • load external content • Facebook Notes app allows you to import • some thirdparty apps allow more branding/formatting MUST HAVE APPS FOR YOUR PAGE
33. TWITTER MUST HAVE APPS FOR YOUR PAGE
34. HTML/FBML MUST HAVE APPS FOR YOUR PAGE • add branding to your pages • Facebook’s “Static FBML” app or “Extend Info” app for extra blocks and tabs
35. FLASH MUST HAVE APPS FOR YOUR PAGE • add ... Flash • “Flash Player” app, again by Facebook
36. YOUR OWN MUST HAVE APPS FOR YOUR PAGE • by far the most unique • not too hard
37. AGAIN STAND OUT! By peter_hasselbom on Flickr
43. WWF (WORLD WIDE FACEBOOK) By The Suss-Man (Mike) on Flickr IS THE NEW WWW
44. SOCIAL PLUGINS
45. SINGLE SIGNON GRAPH API
46. MEASURE By Darren Hester on Flickr AND OPTIMIZE
47. PAGES INSIGHTS • measuring interactions (wall posts, likes, comments, ...) • A/S/L split • post quality: engagement quality benchmark FOCUS ON QUALITY RATHER THAN QUANTITY
48. THINGS TO LOOK By musiquegirl on Flickr OUT FOR
49. PRIVACY DEBATE
50. MOBILE not just for geeks
51. TWITTERISATION
52. PAYMENT CREDITS &
53. FACEBOOK TO ENTER LOCATION By wild1don on Flickr
54. FACEBOOK TODAY IS AN IMPRESSIVE MARKETING TOOL yet don’t forget about the others
55. tijs.vrolix@proximity.bbdo.be or @tijs i download from slideshare.net/tijs INSIDE UT