Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Test

3f68e55f0a2e304c1f35dc42c6b0a359?s=47 5key
September 30, 2011

 Test

Just a test

3f68e55f0a2e304c1f35dc42c6b0a359?s=128

5key

September 30, 2011
Tweet

Other Decks in Design

Transcript

  1. INSIDE UT tijs.vrolix@proximity.bbdo.be or @tijs i and ... facebook.com/tijsvrolix

  2. I AM TIJS VROLIX STRATEGIC PLANNER AT PROXIMITY BBDO

  3. None
  4. VISIT HTTP://PROX.TO/FARM

  5. LET’S TALK FACEBOOK

  6. i logged in to facebook for the first time ever

    ON 29 DECEMBER 2006 using someone else’s credentials
  7. A BRIEF HISTORY OF FACEBOOK By Poj on Flickr

  8. by harvard student mark zuckerberg STARTED IN JANUARY 2004 called

    thefacebook.com back then ORIGINALLY INVITE-ONLY FOR US UNIVERSITIES
  9. None
  10. 0 125 250 375 500 12/2004 12/2006 10/2007 01/2009 04/2009

    09/2009 02/2010 active users (millions), source wikipedia
  11. None
  12. BY THE WAY WHERE’S MARC? By TweetWall Pro on Flickr

  13. BY THE WAY THERE’S MARC By TweetWall Pro on Flickr

  14. FAST FORWARD TO TODAY By Poj on Flickr

  15. 3 450 300 BELGIANS ON FACEBOOK

  16. facebook.com/advertising

  17. 60LIVE IN TURNHOUT, BELGIUM between the ages of 18 and

    24
  18. FACEBOOK for marketeers

  19. Connect Pages Groups Profiles Ads Beacon API Banner Survey Poll

    Targeted Platform Application Traffic Word of mouth Viral Share Like Sponsored Open Graph Fan Games Community Page Developer Mobile Graph API Social Plugins Lexicon
  20. FACEBOOK PROFILES

  21. FACEBOOK ADS

  22. FACEBOOK GROUPS

  23. FACEBOOK GROUPS PAGES

  24. community FACEBOOK GROUPS PAGES

  25. CONFUSION FACEBOOK GROUPS community PAGES

  26. WHAT IS THE DIFFERENCE? By peter_hasselbom on Flickr

  27. PAGES GROUPS • “.. may only be created by an

    official representative of that entity” • indexed by search engines • no size limitations • not connected to profiles • support applications • support vanity urls • statistics • ... • “.. can be created by any user and about any topic” • more privacy controls • member management • size limitations (email blasts, ...) • always connected to one/ more profile(s) • ...
  28. COMMUNITY PAGES? • Facebook’s answer to unofficial pages • think

    of them as Facebook wikis “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.”
  29. CONCLUSION PAGES WIN

  30. NOW HOW DO WE STAND OUT? By peter_hasselbom on Flickr

  31. you’ve got to make sure it looks good APART FROM

    REGULAR AND and offers something people want to come back for INTERESTING CONTENT
  32. RSS • load external content • Facebook Notes app allows

    you to import • some thirdparty apps allow more branding/formatting MUST HAVE APPS FOR YOUR PAGE
  33. TWITTER MUST HAVE APPS FOR YOUR PAGE

  34. HTML/FBML MUST HAVE APPS FOR YOUR PAGE • add branding

    to your pages • Facebook’s “Static FBML” app or “Extend Info” app for extra blocks and tabs
  35. FLASH MUST HAVE APPS FOR YOUR PAGE • add ...

    Flash • “Flash Player” app, again by Facebook
  36. YOUR OWN MUST HAVE APPS FOR YOUR PAGE • by

    far the most unique • not too hard
  37. AGAIN STAND OUT! By peter_hasselbom on Flickr

  38. None
  39. None
  40. None
  41. None
  42. None
  43. WWF (WORLD WIDE FACEBOOK) By The Suss-Man (Mike) on Flickr

    IS THE NEW WWW
  44. SOCIAL PLUGINS

  45. SINGLE SIGNON GRAPH API

  46. MEASURE By Darren Hester on Flickr AND OPTIMIZE

  47. PAGES INSIGHTS • measuring interactions (wall posts, likes, comments, ...)

    • A/S/L split • post quality: engagement quality benchmark FOCUS ON QUALITY RATHER THAN QUANTITY
  48. THINGS TO LOOK By musiquegirl on Flickr OUT FOR

  49. PRIVACY DEBATE

  50. MOBILE not just for geeks

  51. TWITTERISATION

  52. PAYMENT CREDITS &

  53. FACEBOOK TO ENTER LOCATION By wild1don on Flickr

  54. FACEBOOK TODAY IS AN IMPRESSIVE MARKETING TOOL yet don’t forget

    about the others
  55. tijs.vrolix@proximity.bbdo.be or @tijs i download from slideshare.net/tijs INSIDE UT