Swipe right to Cloud : Elevating User Engagement with Firebase and Vertex AI

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1. Cloud Lahore Swipe right to Cloud : Elevating User Engagement with Firebase and Vertex AI Abid Jamil Engineering Manager @ Dubicars
2. • Streamline Engineering, • Designing Architectures, • Team Building Magic, • Crafting Awesome Mobile Apps, • Talking and Writing with Style, • Sharing Open Source Love. What I love doing:
3. Agenda Cloud Lahore 1. User Engagement 2. Firebase Analytics 3. Churn & Spend Predictions 4. Integration of Vertex AI 5. Generate AI for Push Notifications
4. User Engagement
6. Ingredients
9. Firebase Analytics
12. Remote Config
14. Firebase Events
15. firebaseAnalytics.logEvent(FirebaseAnalytics.Event.SELECT_ITEM) { param(FirebaseAnalytics.Param.ITEM_ID, id) param(FirebaseAnalytics.Param.ITEM_NAME, name) param(FirebaseAnalytics.Param.CONTENT_TYPE, "image") } firebaseAnalytics.setUserProperty("favorite_food", food) firebaseAnalytics.setUserProperty("city", city) firebaseAnalytics.setUserProperty("phoneNumber", phoneNumber) firebaseAnalytics.setUserProperty("theme", theme) Log Events
16. Firebase Predictions
20. Vertex AI
25. import vertexai from vertexai.language_models import ChatModel, InputOutputTextPair vertexai.init(project="optimizeroute-403219", location="us-central1") chat_model = ChatModel.from_pretrained("chat-bison") parameters = { "candidate_count": 1, "max_output_tokens": 1024, "temperature": 0.2, "top_p": 0.8, "top_k": 40 } Generate Personalized Push
26. chat = chat_model.start_chat( context="""My user is going to install application, i predicted it using Firebase churn predictions, He is active buyer of catgeory items from our platform, I want to send push notification to engage him with our application, Application is already in user\'s phone, I want to send him link of the relevant items he viewed, item link is \"www.xyz.com/item1, Also add some message for view discounts on specific categories. user name and category will be passed in prompt""", ) response = chat.send_message("""Generate push notificaiton title and message to send to user \"Abid\", Category name \"XYZ\", generate response in json""", **parameters) print(f"Response from Model: {response.text}") Generate Personalized Push
27. { "notification": { "title": "Abid, Don't miss out on our latest XYZ items!", "body": "View our curated selection of XYZ items and enjoy exclusive discounts. Tap to explore now!", "click_action": "www.xyz.com/item1" } } Response : Personalized Push
28. Can’t think of questions now? Ask me on Linked in @abidjamil www.linkedin.com/in/abidjamil
29. ThankYou!