Product Design & development Process

The Generic Process for Developing New Products
Provides a Roadmap from Conceptualization and Design to Market Positioning and Strategy

Transcript

1. Welcome To The Big Design Day 2015 Welcome To The Big Design Day 2015
2. Organizers
3. Product Design Achia Khaleda Nila Co-founder
4. What is product A product is defined as a "thing produced by labor or effort" or the "result of an act or a process.
5. What is product design? Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products.
6. Product design Scope in ICT
7. Product Design Process
8. Strategy • Strategy starts with knowing where you want to take your product. • Start with focus on research:  Research based design: We focus on the current product experience across the market.  Starting from the customers perspective, we look for innovative solutions for the your products success. • Create products that your customers “connect” to!  User Experience Innovations  User Experience Strategy  User Experience Scope • Strategy starts with knowing where you want to take your product. • Start with focus on research:  Research based design: We focus on the current product experience across the market.  Starting from the customers perspective, we look for innovative solutions for the your products success. • Create products that your customers “connect” to!  User Experience Innovations  User Experience Strategy  User Experience Scope
9. Analysis • User Profile Analysis • Requirements Analysis • Heuristic Evaluation
10. Specification Specifications are needed to direct the development of the product or service in a systematic way. User Requirements Specification • Requirements are ranked by the business need, customer value, and technical complexity • They describe the sequences of interactions between the customer and the system to achieve a precise goal. Specifications are needed to direct the development of the product or service in a systematic way. User Requirements Specification • Requirements are ranked by the business need, customer value, and technical complexity • They describe the sequences of interactions between the customer and the system to achieve a precise goal.
11. Specification cont… • User Interface Specification • Design of both screens and pages • Placement of functions • Sequence of screen flows that the function should activate. • Often illustrated by prototypes, schematics or first versions models. • User Interface Specification • Design of both screens and pages • Placement of functions • Sequence of screen flows that the function should activate. • Often illustrated by prototypes, schematics or first versions models.
12. Specification cont… • User Interface Style Guide • Page templates • Clean and accessible CSS • Rules for interaction • Help and error messaging • Information architecture • User Interface Style Guide • Page templates • Clean and accessible CSS • Rules for interaction • Help and error messaging • Information architecture
13. Design • With User-Centred Design, potential solutions are prototyped so they can be evaluated. Conceptual design involves the construction of mock-ups to give form to the functional requirements, affordances, and features from the users’ view. We develop the information architecture, visuals, interaction standards that need to be in place for development. • With User-Centred Design, potential solutions are prototyped so they can be evaluated. Conceptual design involves the construction of mock-ups to give form to the functional requirements, affordances, and features from the users’ view. We develop the information architecture, visuals, interaction standards that need to be in place for development.
14. Design cont.. Mock-Ups & Prototypes • Low- fidelity prototype:  Paper and pencil sketches or simple black and white screens documenting the concept.  Used for generating discussion on the details of interactivity by concentrating on the functional aspects.  Useful for validating and visualizing concepts of interaction, and information structures. • Medium-fidelity prototype:  Graphical elements and important interaction features.  Vertical dives into critical processes, such as purchasing, retrieving data or creating an account.  Best used for testing areas of concern and for validating design. • High-fidelity prototype:  This prototype mimics the final model  This prototype makes it possible to test the organisation of the information, visual design, as well as functional processes. Mock-Ups & Prototypes • Low- fidelity prototype:  Paper and pencil sketches or simple black and white screens documenting the concept.  Used for generating discussion on the details of interactivity by concentrating on the functional aspects.  Useful for validating and visualizing concepts of interaction, and information structures. • Medium-fidelity prototype:  Graphical elements and important interaction features.  Vertical dives into critical processes, such as purchasing, retrieving data or creating an account.  Best used for testing areas of concern and for validating design. • High-fidelity prototype:  This prototype mimics the final model  This prototype makes it possible to test the organisation of the information, visual design, as well as functional processes.
15. Evaluation • Heuristic (Expert) Evaluation • Usability Testing • Focus Groups
16. How New Products Are Made : Three generic perspective
17. Design a Conference App • Like for this conference Live Ex:
18. The features • Chat • Take pictures • Edit profile • View schedule • See a map • Check weather • Scan QR code • Watch video • Review slides • Chat • Take pictures • Edit profile • View schedule • See a map • Check weather • Scan QR code • Watch video • Review slides
19. Design is how it works. Steve Jobs Steve Jobs
20. Thank You ! Thank You !