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MAツール「Campaign Studio」はじめてのメール作成講座 / How to cre...
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アクイアジャパン Acquia Japan
December 04, 2020
Education
1
72
MAツール「Campaign Studio」はじめてのメール作成講座 / How to create emails with Campaign Studio
https://www.acquia.com/jp/resources/webinars/introduction-to-email-basics-with-campaign-studio
アクイアジャパン Acquia Japan
December 04, 2020
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Transcript
Campaign Studio ͡Ίͯͷϝʔϧ࡞ߨ࠲
ࠓͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱࣝ a. ϢʔεέʔεͱσϞ b.
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. සϧʔϧ 3. ΑΓ͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
MAπʔϧ Campaign Studio ͱʁ
ಛ • Φʔϓϯιʔε͔ Βੜ·Εͨ • ๛ͳAPIˍ ϓϥάΠϯ • γϯϓϧͰײత ʹ͑Δૢ࡞ੑ
• ੈքͰ།ҰͷΦʔϓϯιʔεMAπʔϧ • 2014ۀɺ20195݄ʹΞΫΠΞ͕ങऩ • 15ϲࠃҎ্ͰΤϯλʔϓϥΠζ͚ʹൢച • ຊޠԽ94%ྃ 20ສ+ ར༻࣮ 35+ ༁ݴޠ 1,000ਓ+ ίϯτϦϏϡʔ λʔ
Campaign Studio ͷػೳҰཡ Campaign StudioγϯϓϧͰίϯύΫτͳ͚ͩͰͳ͘ɺMAʹඞཁͳશͯ ͷػೳ͕࠷ॳ͔Βඪ४Ͱ͝ར༻͍͚ͨͩΔڥ WebαΠτ τϥοΩϯά ϓϩάϨογϒ ϓϩϑΝΠϦϯά
Web ϑΥʔϜ ϥϯσΟϯά ϖʔδ ίϯλΫτ Ϛωδϝϯτ ΦʔσΟΤϯε ηάϝϯςʔγϣ ϯ ϝʔϧ ϚʔέςΟϯά ࣗಈԽ Ωϟϯϖʔϯ Ϛϧνɾνϟωϧ ίϛϡχέʔγϣ ϯ μΠφϛοΫ ίϯςϯπ ΧελϚʔ είΞϦϯά ΞΧϯτϕʔε ϚʔέςΟϯά αʔυύʔςΟʵ ΠϯςάϨʔγϣϯ Ϩϙʔτͱ ଐੑੳ μογϡϘʔυ ੳ A/B ςετ
ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ͑ΔαϯυϘοΫεڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox
Campaign StudioͰͷ ϝʔϧͷجຊૢ࡞ͱࣝ
ϝʔϧͷૹΓํ͍Ζ͍Ζ - ΣϏφʔҊϝʔϧΛεέδϡʔϧ৴͢Δ - ϑΥʔϜૹ৴ʹ߹ΘͤͯࣗಈԠϝʔϧΛૹΔ - ϗοτͳސ٬ʹಛผΦϑΝʔͷϝʔϧΛૹΔ ϝʔϧͷΑ͘ΘΕΔϢʔεέʔε
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ Կ͕ҧ͏ͷʁ ςϯϓϨʔτϝʔϧ ✓ࣗಈԠͳͲͷτϥϯβΫ γϣϯϝʔϧ ✓ΩϟϯϖʔϯͰར༻Մೳ ✓ϑΥʔϜͷ ૹ৴τϦΨʔͰར༻Մೳ ✓ϙΠϯττϦΨʔͰར༻Մೳ ✓...etc
ηάϝϯτϝʔϧ ✓χϡʔεϨλʔ͓Βͤͳ ͲͷϚʔέςΟϯάϝʔϧ ✓εέδϡʔϧઃఆ͕Մೳ ✓A/Bςετ ✓ϝʔϧͷૹ৴Λ੍ޚՄೳ σϑΥϧτ10ສ௨/1 https://docs.acquia.com/campaign-studio/channels/emails/email-basics/
ϝʔϧɺϚʔέςΟϯάʹ͓͚Δ࠷Ұൠతͳίϛϡχέʔγϣϯखஈͷ1ͭͰ͢ɻͦΕ͜ͷ ίϩφՒͰΑΓҰߴ·͍ͬͯ·͢ɻ ؾΛ͚ͭͳ͚Ε͍͚ͳ͍ϙΠϯτͷҰͭ৴සͰ͢ɻҰͭͷاۀ͔ΒҰʹԿ௨Ϛʔέ ςΟϯάϝʔϧ͕ૹΒΕΔͱɺ৴ఀࢭεύϜఆʹܨ͕Γ٫ͬͯٯޮՌͰ͢ɻ ͱݴ͑ɺෳͷ෦ॺͰMAπʔϧΛಋೖ͍ͯ͠Δͱɺϝʔϧͷ৴සΛ੍ޚ͢ΔͷࠔΛۃ Ί·͢ɻ Campaign StudioͰ සϧʔϧ(Frequency rule)
ͰղܾͰ͖·͢ɻ ҰఆظؒʹݸʑͷίϯλΫτʹૹ৴Ͱ͖ΔϝʔϧͷΛ੍ݶ͢Δ͜ͱ͕Ͱ͖·͢ɻ සϧʔϧΛཧղ͢Δ https://docs.acquia.com/campaign-studio/channels/emails/frequency-rule/
සϧʔϧҎԼͷϝʔϧͷΈʹద༻͞Ε·͢ɻ - ηάϝϯτϝʔϧ - ΩϟϯϖʔϯΞΫγϣϯͰɺτϥϯβΫγϣϯͰ ͳ͘ϚʔέςΟϯάͱͯ͠ઃఆ͞Εͨϝʔϧ ස੍ݶʹୡ͢ΔͱɺίϯλΫτͷՃͷϚʔέ ςΟϯάϝʔϧΩϡʔʹೖΕΒΕ·͢ɻ͜ΕΒͷ ϝοηʔδɺසϧʔϧͰઃఆ͞ΕͨظؒΛԆ ͱͯ͠༻ͯ͠࠶εέδϡʔϧ͞Ε·͢ɻ
1. ઃఆɹɹΛΫϦοΫ 2. ϝʔϧઃఆΛΫϦοΫ 3. ʮඪ४ͷස ݅ʯͰઃఆ සϧʔϧͷઃఆํ๏ සϧʔϧΛཧղ͢Δ ᶄ
Campaign Studio Λ ΑΓ͍͜ͳͨ͢Ίʹ...
ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ Ϩϐϡςʔγϣϯͱʁ ISP͕ૹ৴ݩͷϝʔϧαʔόʔΛ࣮ΛϕʔεʹධՁ͠ɺ໎ϝʔϧͰ͋Δ ͔Ͳ͏͔ͳͲఆ͠·͢ɻ Ϩϐϡςʔγϣϯ͕Լ͢Δͱɺͦͷޙͷϝʔϧड৴τϨΠʹಧ͖ʹ͘ ͘ͳΓ·͢ɻ ϝʔϧͷ݈શੑΛߴΊɺϨϐϡςʔγϣϯΛ্ͤ͞Δ͜ͱͰ ϝʔϧ͕ίϯλΫτʹ৴͞ΕΔՄೳੑΛ࠷େݶʹߴΊ·͢ɻ
• ίϯλΫτ͕ཉ͍͠ϝʔϧͰ͋ΔʢαΠϯΞοϓ࣌ͷΦϓτΠϯΛ໌֬ʹ͢Δʣ • ؔ࿈͢Δϝʔϧʹɺಡऀʹͱͬͯڵຯਂཱͭ͘༰ؚ͕·Ε͍ͯΔ • HTML͕ਖ਼͘͠ϑΥʔϚοτ͞Ε͍ͯΔ͔ ◦ ϝʔϧςϯϓϨʔτΛݟͯ͠ɺదʹϑΥʔϚοτ͞Ε͍ͯΔ͜ͱΛ֬ೝ ◦ αϯϓϧίϯςϯπΛ֬ೝ
▪ ආ͚Δɿ ▪ ಛघจࣈɺ͓Αͼաͳ۟ಡ ▪ ࣍ͷΑ͏ͳ༻ޠͷཚ༻ɿۓٸɺ1ճݶΓɺແྉɺܹ҆ ▪ ΞΫηεͰ͖ͳ͍͍ϑΥϯτ·ͨͦͷଞͷ৭ ▪ ໊݅ɿ ▪ ͘͢Δʢ<72จࣈʣ ▪ ՁΛఏڙ͠ɺഭײΛੜΈग़͢ ◦ ϝʔϧઃఆΛ֬ೝ ▪ fromϔομ͕͋ͳ͔ͨΒͷϝʔϧͰ͋Δͱ໌֬ʹͳ͍ͬͯΔ͔ ▪ ฦ৴ઌͷઃఆਖ਼͘͠ߦΘΕ͍ͯΔ͔ ◦ Mail TesterͳͲͷ໎ϝʔϧఆαʔϏεΛ༻͢Δ͜ͱͰɺ ͋ͳͨͷϝʔϧΞυϨεͷݱࡏͷධՁΛ֬ೝͰ͖·͢ ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ ᶄ ֬ೝࣄ߲ͷҰྫ https://docs.acquia.com/campaign-studio/channels/emails/get-started-email-delivery/
A/BςετΛ࣮ࢪ͢Δ 1. ͱͳΔϝʔϧΛ࡞ 2.
͔Βੜͯ͠BҊͷϝʔϧΛ࡞ λΠϓAʢʣ λΠϓB طಡɺΫϦοΫεϧʔɺΞηοτͷ μϯϩʔυ͔Β࠾༻ج४ΛબͿ ϝʔϧΛૹ৴͢Δ૯͔ΒԿˋΛA/Bς ετରʹ͢Δ͔ ྫʣ40% ΓͷΦʔσΟΤϯεʹ࠾༻ϝʔϧΛૹ Δࡍʹػ͢Δ࣌ؒ ྫʣ1࣌ؒ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/ A/BςετηάϝϯτϝʔϧͰͷΈ༻Ͱ͖·͢ɻ
Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ Campaign Studioͷ༁ػೳΛ༻͢ΔͱɺίϯλΫτͷ༏ઌݴޠ ʹج͍ͮͯɺϝʔϧϥϯσΟϯάϖʔδͳͲͷίϯςϯπͷద ͳݴޠͰදࣔͰ͖·͢ɻ ίϯλΫτͷʮPreferred LocaleʯϑΟʔϧυ Ͱஅ͞Ε·͢ɻ
Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ ຊޠʢʣ ӳޠ 1. ͱͳΔϝʔϧΛ࡞
2. ͔Βੜͯ͠ӳޠͷϝʔϧΛ࡞ https://docs.acquia.com/campaign-studio/channels/emails/localization-language-translation/
ࠓͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱࣝ a. ϢʔεέʔεͱσϞ b.
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. සϧʔϧ 3. ΑΓ͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
ࢀߟࢿྉ ΞΫΠΞެࣜυΩϡϝϯτ https://docs.acquia.com/campaign-studio/
ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ͑ΔαϯυϘοΫεڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox
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