Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
MAツール「Campaign Studio」はじめてのメール作成講座 / How to cre...
Search
アクイアジャパン Acquia Japan
December 04, 2020
Education
1
71
MAツール「Campaign Studio」はじめてのメール作成講座 / How to create emails with Campaign Studio
https://www.acquia.com/jp/resources/webinars/introduction-to-email-basics-with-campaign-studio
アクイアジャパン Acquia Japan
December 04, 2020
Tweet
Share
More Decks by アクイアジャパン Acquia Japan
See All by アクイアジャパン Acquia Japan
Auth0 by OktaとDrupalで実践!認証付きアプリケーションの新しいアプローチ
acquiajp
0
67
Drupal 10.3の新機能紹介ウェビナー
acquiajp
0
130
DrupalCon Portland 2024 総まとめウェビナー
acquiajp
0
46
開発者必見!Acquia Cloud IDEで最高のDrupal開発を始めよう
acquiajp
0
74
触って学ぶ!デジタルアセット管理 Acquia DAM ハンズオンウェビナー
acquiajp
0
20
DrupalCon Lille 2023 総まとめウェビナー
acquiajp
0
43
コンテンツ設計手法で変更に強いアプリケーションを実現する〜ローコードによるWebアプリのバックエンド実装 #CNDF2023
acquiajp
0
330
DrupalCon Pittsburgh 2023 総まとめウェビナー
acquiajp
0
77
Acquia製品概要&Site Studioデモのご紹介
acquiajp
0
79
Other Decks in Education
See All in Education
Chapitre_1_-__L_atmosphère_et_la_vie_-_Partie_2.pdf
bernhardsvt
0
210
Chapitre_1_-__L_atmosphère_et_la_vie_-_Partie_1.pdf
bernhardsvt
0
230
Canva
matleenalaakso
0
470
TP5_-_UV.pdf
bernhardsvt
0
120
XML and Related Technologies - Lecture 7 - Web Technologies (1019888BNR)
signer
PRO
0
2.5k
人々はさくらになにを込めたか
jamashita
0
130
The Task is not the End: The Role of Task Repetition and Sequencing In Language Teaching
uranoken
0
220
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
signer
PRO
0
2.5k
Stratégie de marketing digital - les fondamentaux
martine
0
140
Comment aborder et contribuer sereinement à un projet open source ? (Masterclass Université Toulouse III)
pylapp
0
3.2k
Library Prefects 2024-2025
cbtlibrary
0
120
20241004_Microsoft認定資格のFundamentals全部取ってみた
ponponmikankan
2
370
Featured
See All Featured
Automating Front-end Workflow
addyosmani
1366
200k
Mobile First: as difficult as doing things right
swwweet
222
9k
jQuery: Nuts, Bolts and Bling
dougneiner
61
7.5k
Building Applications with DynamoDB
mza
91
6.1k
Music & Morning Musume
bryan
46
6.2k
Speed Design
sergeychernyshev
25
670
We Have a Design System, Now What?
morganepeng
51
7.3k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
665
120k
Making Projects Easy
brettharned
116
5.9k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.3k
Writing Fast Ruby
sferik
628
61k
The Straight Up "How To Draw Better" Workshop
denniskardys
232
140k
Transcript
Campaign Studio ͡Ίͯͷϝʔϧ࡞ߨ࠲
ࠓͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱࣝ a. ϢʔεέʔεͱσϞ b.
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. සϧʔϧ 3. ΑΓ͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
MAπʔϧ Campaign Studio ͱʁ
ಛ • Φʔϓϯιʔε͔ Βੜ·Εͨ • ๛ͳAPIˍ ϓϥάΠϯ • γϯϓϧͰײత ʹ͑Δૢ࡞ੑ
• ੈքͰ།ҰͷΦʔϓϯιʔεMAπʔϧ • 2014ۀɺ20195݄ʹΞΫΠΞ͕ങऩ • 15ϲࠃҎ্ͰΤϯλʔϓϥΠζ͚ʹൢച • ຊޠԽ94%ྃ 20ສ+ ར༻࣮ 35+ ༁ݴޠ 1,000ਓ+ ίϯτϦϏϡʔ λʔ
Campaign Studio ͷػೳҰཡ Campaign StudioγϯϓϧͰίϯύΫτͳ͚ͩͰͳ͘ɺMAʹඞཁͳશͯ ͷػೳ͕࠷ॳ͔Βඪ४Ͱ͝ར༻͍͚ͨͩΔڥ WebαΠτ τϥοΩϯά ϓϩάϨογϒ ϓϩϑΝΠϦϯά
Web ϑΥʔϜ ϥϯσΟϯά ϖʔδ ίϯλΫτ Ϛωδϝϯτ ΦʔσΟΤϯε ηάϝϯςʔγϣ ϯ ϝʔϧ ϚʔέςΟϯά ࣗಈԽ Ωϟϯϖʔϯ Ϛϧνɾνϟωϧ ίϛϡχέʔγϣ ϯ μΠφϛοΫ ίϯςϯπ ΧελϚʔ είΞϦϯά ΞΧϯτϕʔε ϚʔέςΟϯά αʔυύʔςΟʵ ΠϯςάϨʔγϣϯ Ϩϙʔτͱ ଐੑੳ μογϡϘʔυ ੳ A/B ςετ
ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ͑ΔαϯυϘοΫεڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox
Campaign StudioͰͷ ϝʔϧͷجຊૢ࡞ͱࣝ
ϝʔϧͷૹΓํ͍Ζ͍Ζ - ΣϏφʔҊϝʔϧΛεέδϡʔϧ৴͢Δ - ϑΥʔϜૹ৴ʹ߹ΘͤͯࣗಈԠϝʔϧΛૹΔ - ϗοτͳސ٬ʹಛผΦϑΝʔͷϝʔϧΛૹΔ ϝʔϧͷΑ͘ΘΕΔϢʔεέʔε
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ Կ͕ҧ͏ͷʁ ςϯϓϨʔτϝʔϧ ✓ࣗಈԠͳͲͷτϥϯβΫ γϣϯϝʔϧ ✓ΩϟϯϖʔϯͰར༻Մೳ ✓ϑΥʔϜͷ ૹ৴τϦΨʔͰར༻Մೳ ✓ϙΠϯττϦΨʔͰར༻Մೳ ✓...etc
ηάϝϯτϝʔϧ ✓χϡʔεϨλʔ͓Βͤͳ ͲͷϚʔέςΟϯάϝʔϧ ✓εέδϡʔϧઃఆ͕Մೳ ✓A/Bςετ ✓ϝʔϧͷૹ৴Λ੍ޚՄೳ σϑΥϧτ10ສ௨/1 https://docs.acquia.com/campaign-studio/channels/emails/email-basics/
ϝʔϧɺϚʔέςΟϯάʹ͓͚Δ࠷Ұൠతͳίϛϡχέʔγϣϯखஈͷ1ͭͰ͢ɻͦΕ͜ͷ ίϩφՒͰΑΓҰߴ·͍ͬͯ·͢ɻ ؾΛ͚ͭͳ͚Ε͍͚ͳ͍ϙΠϯτͷҰͭ৴සͰ͢ɻҰͭͷاۀ͔ΒҰʹԿ௨Ϛʔέ ςΟϯάϝʔϧ͕ૹΒΕΔͱɺ৴ఀࢭεύϜఆʹܨ͕Γ٫ͬͯٯޮՌͰ͢ɻ ͱݴ͑ɺෳͷ෦ॺͰMAπʔϧΛಋೖ͍ͯ͠Δͱɺϝʔϧͷ৴සΛ੍ޚ͢ΔͷࠔΛۃ Ί·͢ɻ Campaign StudioͰ සϧʔϧ(Frequency rule)
ͰղܾͰ͖·͢ɻ ҰఆظؒʹݸʑͷίϯλΫτʹૹ৴Ͱ͖ΔϝʔϧͷΛ੍ݶ͢Δ͜ͱ͕Ͱ͖·͢ɻ සϧʔϧΛཧղ͢Δ https://docs.acquia.com/campaign-studio/channels/emails/frequency-rule/
සϧʔϧҎԼͷϝʔϧͷΈʹద༻͞Ε·͢ɻ - ηάϝϯτϝʔϧ - ΩϟϯϖʔϯΞΫγϣϯͰɺτϥϯβΫγϣϯͰ ͳ͘ϚʔέςΟϯάͱͯ͠ઃఆ͞Εͨϝʔϧ ස੍ݶʹୡ͢ΔͱɺίϯλΫτͷՃͷϚʔέ ςΟϯάϝʔϧΩϡʔʹೖΕΒΕ·͢ɻ͜ΕΒͷ ϝοηʔδɺසϧʔϧͰઃఆ͞ΕͨظؒΛԆ ͱͯ͠༻ͯ͠࠶εέδϡʔϧ͞Ε·͢ɻ
1. ઃఆɹɹΛΫϦοΫ 2. ϝʔϧઃఆΛΫϦοΫ 3. ʮඪ४ͷස ݅ʯͰઃఆ සϧʔϧͷઃఆํ๏ සϧʔϧΛཧղ͢Δ ᶄ
Campaign Studio Λ ΑΓ͍͜ͳͨ͢Ίʹ...
ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ Ϩϐϡςʔγϣϯͱʁ ISP͕ૹ৴ݩͷϝʔϧαʔόʔΛ࣮ΛϕʔεʹධՁ͠ɺ໎ϝʔϧͰ͋Δ ͔Ͳ͏͔ͳͲఆ͠·͢ɻ Ϩϐϡςʔγϣϯ͕Լ͢Δͱɺͦͷޙͷϝʔϧड৴τϨΠʹಧ͖ʹ͘ ͘ͳΓ·͢ɻ ϝʔϧͷ݈શੑΛߴΊɺϨϐϡςʔγϣϯΛ্ͤ͞Δ͜ͱͰ ϝʔϧ͕ίϯλΫτʹ৴͞ΕΔՄೳੑΛ࠷େݶʹߴΊ·͢ɻ
• ίϯλΫτ͕ཉ͍͠ϝʔϧͰ͋ΔʢαΠϯΞοϓ࣌ͷΦϓτΠϯΛ໌֬ʹ͢Δʣ • ؔ࿈͢Δϝʔϧʹɺಡऀʹͱͬͯڵຯਂཱͭ͘༰ؚ͕·Ε͍ͯΔ • HTML͕ਖ਼͘͠ϑΥʔϚοτ͞Ε͍ͯΔ͔ ◦ ϝʔϧςϯϓϨʔτΛݟͯ͠ɺదʹϑΥʔϚοτ͞Ε͍ͯΔ͜ͱΛ֬ೝ ◦ αϯϓϧίϯςϯπΛ֬ೝ
▪ ආ͚Δɿ ▪ ಛघจࣈɺ͓Αͼաͳ۟ಡ ▪ ࣍ͷΑ͏ͳ༻ޠͷཚ༻ɿۓٸɺ1ճݶΓɺແྉɺܹ҆ ▪ ΞΫηεͰ͖ͳ͍͍ϑΥϯτ·ͨͦͷଞͷ৭ ▪ ໊݅ɿ ▪ ͘͢Δʢ<72จࣈʣ ▪ ՁΛఏڙ͠ɺഭײΛੜΈग़͢ ◦ ϝʔϧઃఆΛ֬ೝ ▪ fromϔομ͕͋ͳ͔ͨΒͷϝʔϧͰ͋Δͱ໌֬ʹͳ͍ͬͯΔ͔ ▪ ฦ৴ઌͷઃఆਖ਼͘͠ߦΘΕ͍ͯΔ͔ ◦ Mail TesterͳͲͷ໎ϝʔϧఆαʔϏεΛ༻͢Δ͜ͱͰɺ ͋ͳͨͷϝʔϧΞυϨεͷݱࡏͷධՁΛ֬ೝͰ͖·͢ ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ ᶄ ֬ೝࣄ߲ͷҰྫ https://docs.acquia.com/campaign-studio/channels/emails/get-started-email-delivery/
A/BςετΛ࣮ࢪ͢Δ 1. ͱͳΔϝʔϧΛ࡞ 2.
͔Βੜͯ͠BҊͷϝʔϧΛ࡞ λΠϓAʢʣ λΠϓB طಡɺΫϦοΫεϧʔɺΞηοτͷ μϯϩʔυ͔Β࠾༻ج४ΛબͿ ϝʔϧΛૹ৴͢Δ૯͔ΒԿˋΛA/Bς ετରʹ͢Δ͔ ྫʣ40% ΓͷΦʔσΟΤϯεʹ࠾༻ϝʔϧΛૹ Δࡍʹػ͢Δ࣌ؒ ྫʣ1࣌ؒ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/ A/BςετηάϝϯτϝʔϧͰͷΈ༻Ͱ͖·͢ɻ
Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ Campaign Studioͷ༁ػೳΛ༻͢ΔͱɺίϯλΫτͷ༏ઌݴޠ ʹج͍ͮͯɺϝʔϧϥϯσΟϯάϖʔδͳͲͷίϯςϯπͷద ͳݴޠͰදࣔͰ͖·͢ɻ ίϯλΫτͷʮPreferred LocaleʯϑΟʔϧυ Ͱஅ͞Ε·͢ɻ
Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ ຊޠʢʣ ӳޠ 1. ͱͳΔϝʔϧΛ࡞
2. ͔Βੜͯ͠ӳޠͷϝʔϧΛ࡞ https://docs.acquia.com/campaign-studio/channels/emails/localization-language-translation/
ࠓͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱࣝ a. ϢʔεέʔεͱσϞ b.
ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. සϧʔϧ 3. ΑΓ͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
ࢀߟࢿྉ ΞΫΠΞެࣜυΩϡϝϯτ https://docs.acquia.com/campaign-studio/
ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ͑ΔαϯυϘοΫεڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox
None