A talk I gave together with Andrew Snare at GOTO Amsterdam 2012 (May 25th) as part of the tablet track.
It's about how an iOS development team at a large Dutch bank dealt with a last-minute requirement change that our iPhone-only mobile banking app should be released as a universal app, with a customized iPad UI. This happened about a month before we were supposed to go live and the app was not finished yet.
It describes the options we considered, the process we eventually chose, the high-level technical design decisions we made, and the results.