DigitalSummit Atlanta 2017: What Context Platforms teach us about great experiences

http://atlanta.digitalsummit.com/session/what-context-platforms-teach-us-about-great-experiences/

This talk will outline the concept of Context Platforms and the value of openness and extensibility. Great Context Platforms leverage a unique life context and optimize it for the best possible user experience. However, the best Context Platforms also enable third-party applications to leverage that unique life context through an open and extensible ecosystem. These third-party applications, also called Agents, can be a stepping stone into a different life context. For instance, a Facebook Agent for Uber would allow you to order an Uber while you connect with your friends. That creates a magical experience!

At the end of this session, you’ll be able to:

Understand the concept of life contexts
Use current platforms that act as agents to fulfill your very specific, contextual goals
Leverage life contexts to make your users have wow-moments!

Transcript

1. What Context Platforms Teach Us About Great Experiences Alexander Graebe Uber Developer Platform
2. But the hype is more about context than conversations Bots are everywhere
3. Chatbots
4. Agents
5. What is a bot? An agent that leverages a platform context to understand and fulfill intent Agent Platform determines interaction mode operate within platform boundaries Context provided by the platform
6. How does a bot operate? An agent manages contexts and state to anticipate and fulfill intent State Intent use platform components to anticipate profile, history and user preferences Context constructed by the agent Action request to fulfill user intent
7. It’s hard to understand user context Platform context usually not insightful enough, situational context is needed
8. Context Dilemma The hard thing about hard things User Context
9. Context Dilemma The hard thing about hard things User Context Situational Context
10. Context Dilemma The hard thing about hard things User Context Situational Context Platform Context
11. Context Dilemma The hard thing about hard things User Context Situational Context Platform Context Agent Context
12. Helps limit possible intents and actions required to fulfill users’ needs Situational Context
13. Relax at home Catch up on news Prepare for meeting Navigate while driving Chat with friends Play video games See what friends do Search Carpool Manage household Manage project Date Commute with train Work out Watch videos Listen to music Search for parking Shopping Manage finances Find inspiration Situations narrows intent But, platforms often lack situational awareness
14. Relax at home Catch up on news Prepare for meeting Navigate while driving Chat with friends Play video games See what friends do Search Carpool Manage household Manage project Date Commute with train Work out Watch videos Listen to music Search for parking Shopping Manage finances Find inspiration
15. Relax at home Catch up on news Prepare for meeting Navigate while driving Chat with friends Play video games See what friends do Search Carpool Manage household Manage project Date Commute with train Work out Watch videos Listen to music Search for parking Shopping Manage finances Find inspiration
16. Intent A Intent B Intent C
17. Intent A Intent B Intent C
18. SITUATIONAL CONTEXT Intent A Intent B Intent C
19. Imagine a world where products truly understand and support you Situational Experiences
20. Google Photos anticipates search Extracting photo and calendar metadata Context constructed by the agent Action request to fulfill user intent
21. Google Inbox anticipates options Extracting delivery metadata to provide relevant snoozing options Context constructed by the agent Action request to fulfill user intent
22. GitHub anticipates file contents Extracting project metadata to provide open-source license contents Context constructed by the agent Action request to fulfill user intent
23. GitHub anticipates file contents Extracting project metadata to provide open-source license contents Context constructed by the agent Action request to fulfill user intent
24. Open Developer Platforms with focus on intent communication and fulfillment Context Platforms to the rescue
25. Core Features Context Platform design is key to enable better experiences Native user interaction State Subscriptions Expose User Intent and Metadata Extensible and Open Ecosystem
26. Source: International Business Times voice, text, UI, … Native user interaction
27. Source: Androidguys user state, platform state, … State Subscriptions
28. Source: Otto Radio likelihood, intent details, … Expose User Intent and Metadata
29. Source: Amazon bots, skills, agents, … Extensible and Open Ecosystem
30. Improve distribution and UX with Context Platforms Going Context First
31. Segment User Base 1 Segment > n Situations > n Intents > n Context Platforms Commute Relax at home Shop Chat with friends and relatives Find best transportation option Find best specialty store
32. Leverage Situation Context Building a scalable, multi-context architecture Context Platforms Your Product Triggers Agents
33. Leverage Anticipatory UX User-centric design discipline leveraging machine learning to infer users’ preferences Source: Huge Inc
34. A better future Context Platforms will unlock better XP User Context Situational Context Platform Context Agent Context
35. Chatbots
36. Chatbots Context Platforms
37. - Define a set of user personas - Research possible life situations they will be put in while using your product - Use situational context to define a set of intents and actions to fulfill Segment User Base - Use context platforms to build up situation context to predict intent as reliable as possible - Build your context architecture to ensure extensibility and scalability Leverage Situation Context - Anticipate user behavior but don’t make decisions on behalf of users - Be very clear about data privacy - Implement opt-out and easy undo for anticipated features Embrace Anticipatory UX Key learnings Don’t just build bots. Build agents for context platforms.
38. — Aaron Shapiro The ubiquity of the Internet is reshaping not only how we interact with our devices but how they interact with us.
39. @uberdevelopers medium.com/uber-developers Thank you Alexander Graebe agraebe@uber.com
40. JOIN THE MOVEMENT
41. JOIN THE MOVEMENT