Taking Freelancing to the Next Level, Starting Your Own Agency - WCAhmedabad2018

Transcript

1. Welcome to WordCamp Ahmedabad 2018 https://2018.ahmedabad.wordcamp.org/ 1
2. Kandarp Bhatt Founder & CEO Taking Freelancing to the Next Level, Starting Your Own Agency #WCAHMEDABAD 2
3. About Me kandarp bhatt • Founder & CEO @ ZealousWeb • BarCamp Speaker at WordCamp LAX 2018 • 17 Years of Experience into Web & Mobile App. Development and Digital Marketing Space • Education: • B.Sc Chemistry (Bhavan’s Collage, Ahmedabad), • C-DAC Ahmedabad (PG-DAC) • MBA (International Business) - Nirma Institute Of Management • Youngest child of my Parents, Husband of beautiful Wife and Father of 2 Kids • Wicket Keeper Batsman & Part-time Bowler in Cricket 3
4. Few assumptions! • You are having 1 or 2 years of experience in the industry. • You have burning desire to achieve success at larger scale. • You like to work as Team Player • You have and will keep good business ethics while growing your team. • You want to grow with the WordPress community and will give back to the community once succeeded 4
5. Who will be benefited from this presentation? Full / Part-time Freelancers Employees in Leadership Role Startup Agency Owners 5
6. There are two great days in a person's life - the day we are BORN and the day we discover WHY? - William Barclay “
7. 8 Reasons, why Owning Agency not Freelancing? 7 1. Heavy workload 2. Freelance business isn’t scaling 3. You already collaborating with other freelancers 4. Your availability is about to change 5. Your clients want more 6. You’re good at team management 7. You love business development 8. To work with Established agencies
8. The Pros and Cons of Life as a Agency Owner 8 Pros —You have a team, you can Support and Maintain multiple clients —Delegate the work you don’t do best (minimize your weaknesses) —Focus on the work you do the best (play to your strengths) Cons —You have to recruit, attract, and hire the team —Trusting others with work you do, is hard —If you run the agency, you never actually do the work you enjoy —A team means people, and people means responsibility —You get paid last
9. CONGRATULATIONS! – You discovered WHY? What’s Next? 9
10. Various stages of Agency Life 10 START 0 – 03 MONTHS LEGAL ASPECTS - Agency Name - Agency Type (Proprietorship / Partnership One Person Company (*Turnover), Limited Liability Partnership, Private Limited Company) 0 – 06 MONTHS CO-FOUNDER SELECTION - Try to replace your weakness over complimenting strength - Ensure same level of drive and motivation - Discuss adverse circumstances
11. Various stages of Agency Life 11 06 – 12 MONTHS OFFICE - Think about the Expansion - Value for money ( Lease and Rental Rates ) - Accessibility and Transportation - Multiple ISP Options 06 – 12 MONTHS FIRST HIRE - Do you have six months of cash in the bank? - Hire for Potential, Not (Just) EXPERIENCE - Interview together 12 MONTHS CELEBRATION - Celebrate every 1st Occasions / Achievement - Celebrate days which helps improve bonding - Celebrate things to say THANK YOU!, to your team
12. Various stages of Agency Life 12 1 – 2 YEARS INFRASTRUCTURE - Buy or Lease office (150% to 200% team size) - Basic Interiors but Better Data Security & Backup - Start buying software Licenses 2 – 3 YEARS HUMAN RESOURCE - New Hiring - The ‘middle man’ - Training for team members - Legal compliance 2 – 3 YEARS SALES & MARKETING - At least 2 people to start with - Try to Focus on Niche, select your target audience - Use content marketing as tool - Be part of networking events - Build POCs & Plugins/Extensions
13. Various stages of Agency Life 13 3 - 4 YEARS SYSTEMS & PROCESSES - SOP’s for every department in Agency - At least 5 Systems – CRM, Billing, Project Management, Recruiting, Operational Efficiency 4 - 5 YEARS GO GLOBAL - Try for Local Presence - International Conference & Annual Business Trips
14. Some questions that we ask ourselves - How to be successful while living agency life? - How to decide what is ethical and what is not? - How do I change my persona for agencies growth? - How to balance work life leisure? - Why and for whom I am doing this?
15. None of us is as smart as ALL OF US. - Ken Blanchard “
16. Kandarp Bhatt https://www.zealousweb.com +91 98256 88286 @kandarp 16
17. Questions? 10 Minutes