A journey that goes beyond ChatGPT and explores the wide range of AI content tools. The focus will be on assessing the abilities, limitations, and potential impact of these tools on content creation and marketing strategies. Through real-life examples and case studies, Ainhoa aims to provide valuable insights to the audience, enabling them to make well-informed decisions when choosing the most appropriate AI content tools for their specific needs. Whether attendees are marketers, content creators, or simply AI enthusiasts, this presentation guarantees to broaden horizons and transform perceptions about AI-driven content generation.