Competitive Intelligence Portfolio - Aisling

High level overview of Competitive Intelligence focused work, past roles and media engagements.

Transcript

1. Aisling Conroy Head of Competitive Intelligence Research Insights Enablement
2. Skills & expertise Strategy Competitive Intelligence Sales Enablement Analyst Relations
3. About me Seasoned Competitive Intelligence Leader. My skills encompass analytics, strategy, management, communications & industry analyst relations. In my career I have had the opportunity to support every company department from Engineering to Sales with a holistic approach to advising decision makers on the competitive landscape. Curiosity drives me, research is my passion, empowering teams is my goal.
4. Ethos The Competitive Intelligence process provides the “reasons to believe” company competitive advantages: • In depth Competitor Technical Analysis • Customer Research & Listening • Market Context & Intelligence Supporting product development, launches & Revenue Research Recommendations for differentiated features Insights Actionable insights empowering business decisions Enablement Confidence & fast facts to win and close deals Competitive curation
5. Career highlights Competitive & Industry Intelligence CircleCI, Remote (WA) USA May 2021 - Present Competitive Intelligence Manager HP Inc, Vancouver, (WA) USA Jan 2018 - Apr 2021 Chief of Staff (Operations & Strategy) HP Inc, Dublin, Ireland Mar 2013 - Dec 2017
6. Media Engagements Product Testimonial: Kompyte Competitive Intelligence Tool Super User Invited to expert panel to provide context on industry trends Invited Speaker to SCIP Intellicon Euro 2023 Invited Speaker to the Linux Foundation Member Summit
7. Company award acknowledging - exceptional leadership, embodying company values and delivering business impact Live Revenue Team Training on Competitive Differentiation Deepdives Blogs, Thought Leadership
8. Testimonials “Just a quick note to let you know that I'm a HUGE fan of your work :) I read every single word you produce. Keep it up” SVP of Engineering, CircleCI “Her ideas and initiatives provide so much valuable insight to our selling teams. We always feel confident and ready with the information she can provide us” Snr Solutions Engineer, CircleCI [Aisling]...“has completely transformed the way CircleCI does competitive work” Snr Product Marketing Manager, CircleCI Quotes from current and former colleagues
9. Sales Enablement “One to Many” overview when comparing many offerings to your solution Gauge shows level of differentiation of the feature Quick details on top attributes listed at the base “Customer Profile” persona specific interest areas of competitor solutions Questions to identify need and uncover pain points Rebuttal & reinforce competitor differentiation “Detailed Compare” Tier 1 competitor offering overview Key attributes and colour code strengths and weaknesses Key points cover main takeaways and how to best position value “Battlecards” Key talking points, questions to uncover dissatisfaction and highlight gaps in competitor offerings as well as effective lists of top differentiators
10. Consistent reporting helps the organisation stay informed and focused. Impactful statements related to key organisational objectives. Links to more detail for teams that want to go deeper. Reporting …"I greatly appreciate your "tl;drs, #gratitiude for @aisling for surfacing in her "Competitive Intelligence Digest" email" ...Engineering Manager - CircleCI
11. “Just a quick note to let you know that I'm a HUGE fan of your work :) I read every single word you produce. Keep it up” SVP of Engineering, CircleCI Contact Aisling Conroy aislingkc@gmail.com https://medium.com/@aislingkc https://www.linkedin.com/in/aislingconroy/ “You are the best at competitive intelligence I have ever seen in my career. Keep it going!” Chief Marketing Officer, CircleCI