system's using rigorous research into users’ needs and desires, laser-focused on real people. Inclusive, it’s designed and built to be accessible to all, regardless of ability or situation. Mobile- f i rst and usable on all devices. Built for non tech savvy people, colour blind people, possibly handicapped. Some training may be provided for the handicapped. Giving all the products a beautiful edge, whether they are back-o f f i ce or client facing products.