Best Practices: Tuning Performance, Offload, and Operational Efficiency with Akamai

It's not always sites with obvious performance problems that can benefit from Akamai. Scalemates.com is the world's largest scale-modeling website, and ever since its launch was a well-tuned website with solid performance scores. But its global user experience was less than ideal, challenged by a high amount of uncacheable, dynamic and long-tail content. In this session, you'll hear from Scalemates to learn how they first developed best practices for Luna monitoring to provide highly granular visibility into the impact of tuning efforts. You'll then see how they tuned effectively for performance, offload and operational efficiency in a DevOps model, addressing advanced approaches for offloading super-dynamic content (when is it better not to cache?), implementing more than 1 million responsive images of high quality, optimizing for third-party content, and tuning performance and flow end-to-end, from client to edge to origin. This will be a technical discussion sharing a number of best practices to help you reach performance goals and get the most out of your Akamai solution.

Transcript

1. © AKAMAI - EDGE 2017 Tuning for performance, offload & operational efficiency Tim Vereecke | Scalemates & Akamai
2. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Setting the scene
3. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Setting the scene
4. © AKAMAI - EDGE 2017
5. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Setting the scene Very long tail Frequent ad hoc updates Image heavy 3rd party content Worldwide audience
6. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Setting the scene
7. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Before
8. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. After
9. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. After
10. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. How to get there?
11. © AKAMAI - EDGE 2017 Accelerating super dynamic content Smart optimisations for 3rd parties Implementing responsive images Best practices Tuning E2E flow
12. © AKAMAI - EDGE 2017 Accelerating super dynamic content Smart optimisations for 3rd parties Implementing responsive images Best practices Tuning E2E flow Luna monitoring
13. Luna monitoring
14. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Is offload good?
15. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Split traffic into segments
16. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Split traffic into segments
17. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Consistent naming conventions
18. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Granular view on changes
19. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Organise your configs
20. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
21. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
22. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
23. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Measuring
24. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Measuring
25. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
26. © AKAMAI - EDGE 2017 Accelerating super dynamic content Smart optimisations for 3rd parties Implementing responsive images Best practices Tuning E2E flow Luna monitoring
27. Tuning E2E flow
28. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Tuning origin connectivity
29. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Origin DNS lookup
30. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Origin DNS lookup
31. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Hardcode IP
32. Persistent connections
33. Persistent connections
34. Persistent connections
35. Persistent connections
36. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Tuning TLS
37. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. TLS overhead TLS Handshake
38. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. TLS overhead TLS Handshake Cha-Cha Poly OCSP Stapling A Grade Low RTT
39. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Tuning for multiplexing
40. ”All saved bytes are equal but some saved bytes are more equal than others” George Orwell*, 2017
44. 1460 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 … 14600 1700 bytes 4
45. 1460 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 6400 bytes … 14600 1700 bytes
46. 1460 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes … 14600 1700 bytes
47. 1460 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes … 14600 1700 bytes 4
48. #Containers = Roundup(#Bytes/MSS) 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes … 14600 1700 bytes 4
49. Every packet matters 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes … 14600 1700 bytes 4
50. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes … 14600 1700 bytes 4
51. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes … 14600 1700 bytes 4
52. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes Container X 14600 1700 bytes 4 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 Container X 14600
53. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes Container X 14600 1700 bytes 4 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 Container X 14600 1
54. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6000 bytes 5841 bytes 5840 bytes Container X 14600 1700 bytes 4 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 Container X 14600 1
55. HTTP/1.1 vs HTTP/2 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes Container X 14600 1700 bytes 4 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 Container X 14600
56. Every packet byte matters 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 5 6400 bytes 5841 bytes 5840 bytes Container X 14600 1700 bytes 4 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 Container X 14600
57. Every packet byte matters 2 Container 1 Container 2 Container 3 Container 4 Container 5 1460 2920 4380 5840 7300 Container 6 8760 Container 7 Container 8 10220 11680 Container 9 13140 5 Container X 14600 GZIP Brotli Minify CSS/JS Optimize Images Remove Headers Merge Files*
58. Accelerating super dynamic content
59. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Why do you cache?
60. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object Time Edge view
61. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object Time Edge view TTL TTL
62. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object Time Edge view TTL TTL
63. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object ms Time Edge view TTL TTL
64. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object ms Time Edge view TTL TTL Performance risk
65. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object ms Time Edge view TTL TTL ms Time Origin view Performance risk Scalability risk
66. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Edge hits for 1 object ms Time Edge view TTL TTL ms Time Origin view Performance risk Scalability risk Out of sync risk Version X Version X+1
67. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Trade offs? ms Time Edge view TTL TTL ms Time Origin view Performance risk Scalability risk Out of sync risk Version X Version X+1
68. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Is there a magic bullet? ms Time Edge view TTL TTL ms Time Origin view Performance risk Scalability risk Out of sync risk Version X Version X+1
69. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
70. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
71. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
72. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
73. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
74. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
75. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
76. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Prefreshing ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1
77. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Impact ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1 Performance risk reduced Scalability risk increased* Out of sync risk reduced
78. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Tradeoffs ms Time Edge view TTL TTL ms Time Origin view Version X Version X+1 Performance risk Scalability risk Out of sync risk
79. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Some examples Homepage Category pages
80. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. PDP’s
81. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. PDP’s Time Edge view TTL TTL
82. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Caching decreases performance Time Edge view TTL TTL
83. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Session limitations
84. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
85. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
86. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
87. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
88. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Session limitations
89. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 1: Cache
90. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 1: Cache
91. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 2: 100% Dynamic
92. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 2: 100% Dynamic Performance
93. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 3: XHR
94. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
95. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
96. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
97. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
98. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
99. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Option 3: ESI
100. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
101. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
102. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
103. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online
104. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online
105. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online Generic 30 days Generic 30 days Generic 30 days
106. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online Generic 30 days Generic 30 days Generic 30 days PDP 30 days PDP 30 days
107. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days
108. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic
109. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer Online Online Online Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic
110. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic
111. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Header PDP #1 Homepage (1x) Header Header PDP #2 4mins 4mins 4mins Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic ESI use cases
112. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Header PDP #1 Homepage (1x) Header Header PDP #2 4mins 4mins 4mins Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic ESI use cases 1) Increase TTL of cacheable pages by injecting lower TTL components
113. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Header PDP #1 Homepage (1x) Header Header PDP #2 4mins 4mins 4mins Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic ESI use cases 1) Increase TTL of cacheable pages by injecting lower TTL components 2) Increase cache efficiency by executing (component) logic at the Edge
114. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Header PDP #1 Homepage (1x) Header Header PDP #2 4mins 4mins 4mins Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic ESI use cases 1) Increase TTL of cacheable pages by injecting lower TTL components 2) Increase cache efficiency by executing (component) logic at the Edge 3) Reduce weight of dynamic requests by injecting high TTL components
115. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic Results 4mins 0s 0s 1) Increase TTL of cacheable pages by injecting lower TTL components 2) Increase cache efficiency by executing (component) logic at the Edge 3) Reduce weight of dynamic requests by injecting high TTL components Increased (perceived) performance and consistency
116. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic Results 4mins 0s 0s 1) Increase TTL of cacheable pages by injecting lower TTL components 2) Increase cache efficiency by executing (component) logic at the Edge 3) Reduce weight of dynamic requests by injecting high TTL components Increased (perceived) performance and consistency
117. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic Results 4mins 0s 0s Increased (perceived) performance and consistency
118. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic Results 4mins 0s 0s
119. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Content Header Side Box PDP #1 Homepage (1x) Content Footer Header Side Box Content Footer Header Side Box PDP #2 Footer 4mins 4mins 4mins Generic 30 days Generic 30 days Generic 30 days Home 30 days PDP 30 days PDP 30 days Home 4 hours Specific dynamic Specific dynamic Results 4mins 0s 0s 1) Increase TTL of cacheable pages by injecting lower TTL components 2) Increase cache efficiency by executing (component) logic at the Edge 3) Reduce weight of dynamic requests by injecting high TTL components Increased offload*
120. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
121. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
122. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
123. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. EdgeStart
124. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
125. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Same for 200K Longtail pages
126. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Same for 200K Longtail pages Barrier: Instruction to Akamai Edge where common part ends
127. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Same for 200K Longtail pages Barrier: Instruction to Akamai Edge where common part ends Browser instructi ons heavy
128. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. EdgeStart
129. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. EdgeStart
130. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
131. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
132. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Advanced tuning example
133. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
134. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
135. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
136. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
137. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Operational efficiency
138. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
139. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache
140. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~#
141. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js
142. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js Purging...... [OK] (URLs: 1, ETA: 5 seconds)
143. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js Purging...... [OK] (URLs: 1, ETA: 5 seconds) akamai@ju179:~# cat list.txt | akamai purge delete
144. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js Purging...... [OK] (URLs: 1, ETA: 5 seconds) akamai@ju179:~# cat list.txt | akamai purge delete Purging...... [OK] (URLs: 26, ETA: 5 seconds)
145. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js Purging...... [OK] (URLs: 1, ETA: 5 seconds) akamai@ju179:~# cat list.txt | akamai purge delete Purging...... [OK] (URLs: 26, ETA: 5 seconds)
146. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Controlling the cache akamai@ju179:~# akamai@ju179:~# akamai purge delete https://www.scalemates.com/static/main-css.js Purging...... [OK] (URLs: 1, ETA: 5 seconds) akamai@ju179:~# cat list.txt | akamai purge delete Purging...... [OK] (URLs: 26, ETA: 5 seconds)
147. © AKAMAI - EDGE 2017 Accelerating super dynamic content Smart optimisations for 3rd parties Implementing responsive images Best practices Tuning E2E flow
148. Smart optimisations for 3rd parties
149. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
150. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Typical
151. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Preconnect
152. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Adaptive acceleration
153. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
154. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 3rd party strategies
155. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
156. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library
157. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library
158. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library using your version
159. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library using your version using your CDN
160. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library using your version using your CDN in browser
161. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library using your version using your CDN in browser What is your strategy?
162. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. #Sites using Library using your version using your CDN in browser What is your strategy? Pick smart (& Pre-connect) Host locally Smart proxy
163. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
164. Implementing responsive images
165. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. No compromise on quality
166. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. No compromise on speed
167. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Protecting content and traffic
168. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 2200px, Perceptual quality: High
169. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 2200px, Perceptual quality: High 1200px, Perceptual quality: Medium high
170. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
171. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
172. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
173. © AKAMAI - EDGE 2017 Accelerating super dynamic content Smart optimisations for 3rd parties Implementing responsive images Summary Tuning E2E flow Luna monitoring
174. © AKAMAI - EDGE 2017 Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank you!