Discogs in Japan: our pitch

Japan’s market is passionate about vintage/old-fashion/authentic things. Vinyl records are among those. It led legendary bands to release special editions of their albums in Japan: from different designs to extra tracks (emphasizing the premium effect).

A few years ago, we performed local business operations, support, and translations on behalf of Discogs.

We suggested to them to think big about Japan.

So we pitched them a plan.

Team:
- Ferdinand Capati (owner): https://www.linkedin.com/in/ferdinand-capati-22b2332/
- Florian Didron (team lead)
- Stephane Chapuy (consultant): https://www.linkedin.com/in/giginjapan/
- Marc-Alexandre Cartiant (creative direction): https://www.linkedin.com/in/macartiant/
- Mokutan (Angelo Levy) (art direction): http://wwstudio.jp/
- Bruce Walker (copywriting)

Transcript

1. Spread the Love Discogs Japan
2. Why Japan? (1) A priority market
3. Market is unbalanced
4. Japanese quality is well known Worldwide
5. Vinyl record industry is resurging in Japan 0 175.0 350.0 525.0 700.0 2012 2013 2014 Unit production Value production
6. Highest sales volume of Vinyl, CD and Cassette 25% 75% Japan Rest of the world Source: Wall Street Journal http://www.wsj.com/articles/SB10000872396390443696604577647870908169992
7. «Vinyl records is more valuable than money.» Sanju Chiba, Founder & President/CEO of ELP Japan (Laser turntable maker) Sentimental bound for Vinyl
8. Special editions for Japan only
9. Opportunities to be taken «Record shops in Japan are not aware about the fact that their catalog is very interesting to lots of collectors around the world.» Hariya-san, author of the RECORDMAP Source: http://blog.cdandlp.com/2011/02/record-map- japanese-record-stores-guide.html
10. Why Japan? (2) The springboard to expand in Asia
11. Politically stable country
12. Reference point in Asia
13. Reference point in Asia
14. How do we conquer those markets?
15. Original, Creative, Exciting Content for music lovers
18. Vinyl shop clip / long tail approach
19. Discogspedia