OPTIMISING for LLMS VISIBILITY

The presentation covers:

- Overview of the key areas of website optimisation for LLMs

- Keyword (Prompt) research tactics for LLMs

- Diversified off site channels she uses for visibility on LLMs

- Tools to measure the effectiveness of LLMs optimisation efforts

Transcript

1. @ijjou-akentour ijjouakentour.com Ijjou Akentour @SearchLDN 26th May, 2025 Search Barcelona Strategies, Performance Tracking and Tools OPTIMISING for LLMS VISIBILITY
2. Organic Traffic Growth & International SEO Consultant Passion For Data Driven Digital Marketing Strategies Organic Traffic Growth Consultant With Over 10 Years Of Experience In Digital Marketing Recently Launched An Italian Community For Women In Marketing – Donne Nel Marketing Ijjou Akentour
3. Overview of the key areas of website optimisation for LLMs Prompt research tactics for LLMs Off site channels for visibility on LLMs Tools to measure the effectiveness of LLMs optimisation efforts What I’m covering
4. Learn and Adapt Pay attention to which content gets the most engagement, and refine strategies based on these insights Continuous Testing Use A/B testing to find what works best and keep tweaking to improve visibility. LLMs Are Still Evolving LLMs are constantly evolving, so it’s important to experiment and reverse engineer what works A Quick Disclaimer Stay updated Follow industry blogs, attend webinars and join forums to keep up with the latest trends and technologies in LLMs and GEO
5. 4.46B 133.26M 125.37M April 2025 April 2025 April 2025 Global visits Global visits Global visits Why does visibility on LLMs matter?
6. Drives More Informed And Motivated Traffic Reach a Broader Audience Key Benefits of Optimising for llms Increase Brand Authority & Trust Future Proof Your SEO
7. Pretrained Or Static Llms Search Augmented LLMs Models that have been trained on a fixed dataset up to a certain point Llms Types Models that retrieve live information from the internet in real time
8. Technical Optimisations Content Optimisations Goals - To be cited in source links - To have your name, brand, or products explicitly mentioned in the output generated by LLMs Overview of the key areas of website optimisation for LLMs Off Site Optimisations
9. Context & Intent Semantic Clarity & Content Structure Analysis & Regular Updates Experience, Expertise, Authoritativeness & Trustworthiness Content optimisations
10. Topic Clustering & Internal Linking Site Accessibility & Indexing Technical Performance & Website Structure Structured Data & Schema Markup Technical optimisations
11. Improved Brand Association and Relevance Building Brand Authority and Trustworthiness Off site channels for llms visibility Increased Discoverability and Reach
12. Context and Clarity Focus on User Intent Prompt research Focuses on identifying the types of questions and instructions users are likely to give large language models when seeking information related to your website’s content. FROM KEYWORDS TO PROMPTS RESEARCH FOR LLMS Conversational Flow
13. Prompts Research: LLMs autocompletes Simulate User Queries Generate Related Prompt Ideas Discover Emerging Trends Compare Across Different LLMs
14. Discover Real World Questions Prompts Research: AnswerThePublic Identify Related Topics and Subtopics Spot Trends And Compare Data Over Time Discover Different Ways Users Ask About a Topic
15. Transform Keywords into Prompts Prompts Research: Otterly AI Monitor Prompt Performance Analyse Brand Visibility Benchmark Against Competitors
16. Questions Report Prompts Research: Semrush Topic Research Competitor Analysis Trending Keywords and Questions
17. Prompts Research: ahrefs Keywords Explorer: Questions Filter Parent Topic & Topic Clusters Competitor Analysis Trending Keywords
18. Brand mentions in AI responses Visits from LLM referrals What are the Key Metrics to Track TOOLS TO MEASURE THE EFFECTIVENESS OF LLMS OPTIMISATION EFFORTS Engagement metrics Conversion rates from LLM traffic
19. GA4 referral report : Google Analytics 4 GA4 referral report that shows the Session, landing page and Key Event counts from LLMs, such as ChatGPT, Perplexity, Gemini, Copilot and more.
20. Screaming Frog log files analyser ScreamingFrog Log Files Analyser Screaming Frog’s Log File Analyser can help detect if LLMs bots are accessing the content on the website by analysing server log files
21. Semrush SemRush AI Toolkit Semrush now offers ‘AI Toolkit’ an advanced tools to help track and optimise brand’s presence across LLMs like ChatGPT, Gemini and Perplexity.
22. Identify which LLMs tools drive the most engagement Understand how LLMs impact visibility and conversions Continual Monitoring and Iteration Monitor Performance and Refine Over Time Start measuring so you can optimise content for discovery in LLMs
23. Thank you www.ijjouakentour.com contact@ijjouakentour.com @ijjou-akentour Organic Traffic Growth & International SEO Consultant Ijjou Akentour @SearchLDN 26th May, 2025 Search Barcelona