Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Measurement protocolを利用したメルマガ開封測定
Search
akira_maru
August 22, 2019
Business
0
61
Measurement protocolを利用したメルマガ開封測定
小規模においてメルマガの開封測定を行うためのMeasurement protocolの最低限の使い方を解説。パラメータの設定をHit Builderを利用する方法もざっくり説明してます。
akira_maru
August 22, 2019
Tweet
Share
More Decks by akira_maru
See All by akira_maru
初めてのAdobe XD プラグイン開発メモ
akira_maru
1
800
Other Decks in Business
See All in Business
セーフィー株式会社(Safie Inc.) 会社紹介資料
safie_recruit
6
350k
Management Workflow
dskst
2
330
(9枚)そもそも営業とは何か? バリューチェーン分析のフレームワークで考えてみる
nyattx
PRO
1
100
ソーシング・ブラザーズ株式会社|会社説明資料
sbro
0
580
Morght 会社紹介資料_LAST UPDATED 2025.7
morght
1
3.6k
LayerX AI・LLM Division Deck
layerx
PRO
1
36k
AWS Summit Japan 2025 社内コミュニティによる企業文化創り ~MAWS-UGの挑戦とこれから~
yukiogawa
2
790
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
34k
Leading Mark新卒採用資料
unno
0
2.4k
【新卒採用ピッチ資料/営業職】(株)キャリアデザインセンター
cdcsaiyo
0
1.7k
ベタートラップと夏
mosa_siru
8
3.1k
20250701_UPDATER_companysummary
updater_pr
0
80k
Featured
See All Featured
Music & Morning Musume
bryan
46
6.6k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
17
950
It's Worth the Effort
3n
185
28k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
How STYLIGHT went responsive
nonsquared
100
5.6k
Done Done
chrislema
184
16k
Visualization
eitanlees
146
16k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Become a Pro
speakerdeck
PRO
28
5.4k
A designer walks into a library…
pauljervisheath
207
24k
The Language of Interfaces
destraynor
158
25k
Building an army of robots
kneath
306
45k
Transcript
Measurement protocolΛ ར༻ͨ͠ϝϧϚΨ։෧ଌఆ Hit BuilderͰϥΫϥΫઃఆ ؔECަྲྀձ vol.7
• ؙࢁ ষ • Ԭࢁࢢग़ɺେࡕਧాࢢࡏॅ • ΩϯάϓϦϯλʔζ ϚʔέςΟϯά෦ॴଐ • ϚʔΫΞοϓΤϯδχΞ
• Facebook https://www.facebook.com/MaruyamaAkira • Twitter https://twitter.com/akira_maru ࣗݾհ
• ϝϧϚΨͬͯ·͢ https://kingprinters.com/user_guide/myaccount/magazine ͪΐͬͱ͚ͩએ • ฐࣾͷҹαϯϓϧ͖࣋ͬͯ·ͨ͠ɻ ڵຯ͋Δํۘఄ͠·͢ɻͨͩ͠ྔݶఆɻ
• Measurement Protocolͱʁ • ϝϧϚΨʹඞཁͳύϥϝʔλ • Hit Builderͷͬ͘͟Γͳ͍ํ ຊͷΞδΣϯμ
ϝϧϚΨ৴ͯ͠·͔͢ʁ
։෧ଌఆͯ͠·͔͢ʁ
Google ΞφϦςΟΫεΛ͍ͬͯΔͳΒ Measurement ProtocolΛͬͯ HTMLϝʔϧͷ։෧ଌఆͰ͖·͢ʂ
Measurement ProtocolͬͯԿʁ
ৄࡉGoogleͷެࣜυΩϡϝϯτΛࢀরɺ ·ͨ”Measurement Protocol”Ͱάάͬ ͯΈ͍ͯͩ͘͞ https://developers.google.com/analytics/devguides/collection/ protocol/v1/
ϝϧϚΨͷ߹ɺimgλάΛϝϧϚΨͷ ʢҰ൪ԼʣʹຒΊࠐΉ͚ͩʂ <img src="https://www.google-analytics.com/collect?ύϥϝʔλ" border="0" width= "1" height=“1" alt="" >
͜ΕΛຒΊࠐΜͰϝʔϧΛ৴ɺड͚औͬ ͨਓ͕։෧͢ΔͱGoogleΞφϦςΟΫε ͷϦΞϧλΠϜͰܭଌͰ͖·͢ʂ
Measurement Protocol ύϥϝʔλ ͍Ζ͍Ζ͋Γ·͕͢ɺ։෧ͷ֬ೝ༻ʹඞཁͳ࠷ݶͷઃఆͷΈ <img src="https://www.google-analytics.com/collect?ύϥϝʔ λ" border="0" width= "1"
height=“1" alt="" > ύϥϝʔλ”&”Ͱͭͳ͙
Measurement Protocol ύϥϝʔλ v: ϓϩτίϧͷόʔδϣϯ v=1 ͜Εݻఆ
Measurement Protocol ύϥϝʔλ t: ώοτλΠϓ t=event ͍͔ܾͭ͘·͕ͬͨ͋Γ·͢ɻ ϝϧϚΨ։෧ͰeventΛ༻ɻ
Measurement Protocol ύϥϝʔλ tid: Google ΞφϦςΟΫεͷτϥοΩϯά ID exʣtid=UA-00000000000 ܭଌ͍ͨ͠ϓϩύςΟʔͷτϥοΩϯά ID
↑ ͜Εʂ
Measurement Protocol ύϥϝʔλ cid: ΫϥΠΞϯτID exʣcid=35009a79-1a05-49d7-b876-2b884d0f825b ຊདྷϢʔβʔຖͷࣝผΛߦ͏ͨΊʹར༻ɻ খنͰϝʔϧͷ։෧֬ೝΛஅ͢Δ͚ͩͳΒಉ͡ͷͰͳ͍ ʢେखͷࣄۀऀଟMA͍ͬͯΔͱࢥ͍·͢…ʣ
Measurement Protocol ύϥϝʔλ ec: ΠϕϯτΧςΰϦ ec=email t=eventͷ߹ඞਢɻ ϝʔϧ͔ΒͷτϥοΩϯά”email"Λࢦఆɻ
Measurement Protocol ύϥϝʔλ ea: ΠϕϯτΞΫγϣϯ exʣea=open t=eventͷ߹ඞਢɻผͰ͖ΕԿͰྑ͍ɻ ϝϧϚΨͷ߹ɺ։෧ΞΫγϣϯͳͷͰ”open”ɻ
Measurement Protocol ύϥϝʔλ el: Πϕϯτϥϕϧ exʣel=ϝϧϚΨ201908 ϝϧϚΨͷ߹͍ͭ։෧͞ΕΔΘ͔Βͳ͍ɻ ৴߸ຖʹผͷϥϕϧʹ͓ͯ͘͠ɻ
Measurement Protocol ύϥϝʔλ dp: υΩϡϝϯτ ύε exʣdp=%2Fmail201908 ඞਢͰͳ͍͕ɺԾϖʔδΛηοτ͓ͯ͘͠ͱଌఆָ͕ɻ ”/”Ͱ࢝·Δ͕URLΤϯίʔυͨ͠ͷΛೖΕΔɻ
खଧͪ໘ͩΑͶ ಛʹcid…
ͪΐͬͱָ͚ͩʹͳΔπʔϧΛ Google͕ఏڙ͍ͯ͠·͢ʂ
ͪΐͬͱָ͚ͩʹͳΔπʔϧΛ Google͕ఏڙ͍ͯ͠·͢ʂ Hit Builder https://ga-dev-tools.appspot.com/hit-builder/
ӳޠʹ߅͋Δ͔… ʮHit Builder ͍ํʯͰάάΕ આ໌ͯ͘͠ΕΔαΠτ͕݁ߏ͋Γ·͢ɻ ChromeͳΒGoogle༁ೖΕΔͱָ͔ https://chrome.google.com/webstore/detail/google-translate/ aapbdbdomjkkjkaonfhkkikfgjllcleb?hl=ja
Hit Builderͷ؆୯ͳ͍ํ Hit BuilderʹΞΫηε ॳΊͯ߹GoogleΞΧϯτͱඥ͚Δඞཁ͕͋Γ·͢ɻ ↑ ͜ΕΛΫϦοΫ
Hit Builderͷ؆୯ͳ͍ํ Hit BuilderʹΞΫηε ॳΊͯ߹GoogleΞΧϯτͱ ඥ͚Δඞཁ͕͋Γ·͢ɻ ↑ ͜ΕΛΫϦοΫ
Hit BuilderʹΞΫηε ඥ͘ͱ͜Μͳײ͡ͷը໘ʹɻ Hit Builderͷ؆୯ͳ͍ํ
Hit Builderͷ؆୯ͳ͍ํ σϑΥϧτύϥϝʔλΛมߋ Hit parameter detailsͰύϥϝʔλ ೖྗɻvͦͷ··ɺt”event”ɺ tidΫϦοΫͰGoogleΞΧϯτ ʹඥ͍͍ͮͯΔҰཡ͕දࣔ͞ΕΔ ͷͰબɻ
Hit Builderͷ؆୯ͳ͍ํ σϑΥϧτύϥϝʔλΛมߋ cidɹɹΛΫϦοΫͰࣗಈੜ ΫϦοΫͰࣗಈੜˢ
Hit Builderͷ؆୯ͳ͍ํ ΧελϜύϥϝʔλΛՃ ɹɹɹɹɹɹΛΫϦοΫͰ ߦ͕ੜ͞ΕΔͷͰՃɻ ecɺeaɺelɺdpͷΛೖྗɻ ←ΫϦοΫͰੜ Ճ͞ΕΔ
Hit Builderͷ؆୯ͳ͍ํ ೖྗ༰Λ֬ೝ Hit parameter detailsͰೖྗ ͨ͠༰Hit summaryͰ ࣗಈө͞Ε·͢ɻ ͳ͚Εɹɹɹɹ
Λ ΫϦοΫɻ ↓ೖྗͨ͠༰͕ࣗಈө
Hit Builderͷ؆୯ͳ͍ํ GoogleΞφϦςΟΫεʹςετૹ৴ ɹɹɹɹ ΫϦοΫͰͳ͚ Εɺ”Hit is valid!”ͱදࣔɻ ɹɹɹɹɹɹɹ ΛΫϦοΫͰ
GoogleΞφϦςΟΫεʹςε τώοτΛૹ৴ɻ ↑ΫϦοΫͰςετૹ৴
Hit Builderͷ؆୯ͳ͍ํ ϦΞϧλΠϜͰͷΞΫηε֬ೝ GoogleΞφϦςΟΫεͷϦΞϧ λΠϜ > ֓ཁͰdpͰೖྗͨ͠Ծ ϖʔδ͕දࣔ͞ΕͨΒOKɻ ↑dpͰηοτͨ͠Ծ ϖʔδ͕දࣔ͞ΕͨΒOK
※͜͜Ͱώοτ͕͜ͳ͍߹ɺϑΟϧλʔϓϥά ΠϯͰআ֎Λ͍ٙͬͯͩ͘͞ɻ
Hit Builderͷ؆୯ͳ͍ํ ίʔυͷίϐʔ GoogleΞφϦςΟΫεͰͷ ΞΫηε͕֬ೝͰ͖ͨΒɺ ɹɹɹɹɹɹΫϦοΫͰ ίʔυΛίϐʔɻ ↑ΫϦοΫͰίʔυίϐʔ
Hit Builderͷ؆୯ͳ͍ํ ίʔυΛιʔεʹຒΊࠐΉ ίʔυΛimgλάʹຒΊࠐΉɻ <img src="https://www.google-analytics.com/collect? v=1&t=event&tid=UA-15660573-1&cid=c1c22d47-ee17-447b-b769- afe4bc8f1df4&ec=email&ea=open&el=%E3%83%A1%E3%83%AB% E3%83%9E%E3%82%AC201908&dp=%2Fmail201908" border="0"
width= "1" height=“1" alt="" >
Ҏ্ɺ͓͠·͍ʂ ࣭͕͋ΕޙͰ