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Measurement protocolを利用したメルマガ開封測定
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akira_maru
August 22, 2019
Business
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Measurement protocolを利用したメルマガ開封測定
小規模においてメルマガの開封測定を行うためのMeasurement protocolの最低限の使い方を解説。パラメータの設定をHit Builderを利用する方法もざっくり説明してます。
akira_maru
August 22, 2019
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Transcript
Measurement protocolΛ ར༻ͨ͠ϝϧϚΨ։෧ଌఆ Hit BuilderͰϥΫϥΫઃఆ ؔECަྲྀձ vol.7
• ؙࢁ ষ • Ԭࢁࢢग़ɺେࡕਧాࢢࡏॅ • ΩϯάϓϦϯλʔζ ϚʔέςΟϯά෦ॴଐ • ϚʔΫΞοϓΤϯδχΞ
• Facebook https://www.facebook.com/MaruyamaAkira • Twitter https://twitter.com/akira_maru ࣗݾհ
• ϝϧϚΨͬͯ·͢ https://kingprinters.com/user_guide/myaccount/magazine ͪΐͬͱ͚ͩએ • ฐࣾͷҹαϯϓϧ͖࣋ͬͯ·ͨ͠ɻ ڵຯ͋Δํۘఄ͠·͢ɻͨͩ͠ྔݶఆɻ
• Measurement Protocolͱʁ • ϝϧϚΨʹඞཁͳύϥϝʔλ • Hit Builderͷͬ͘͟Γͳ͍ํ ຊͷΞδΣϯμ
ϝϧϚΨ৴ͯ͠·͔͢ʁ
։෧ଌఆͯ͠·͔͢ʁ
Google ΞφϦςΟΫεΛ͍ͬͯΔͳΒ Measurement ProtocolΛͬͯ HTMLϝʔϧͷ։෧ଌఆͰ͖·͢ʂ
Measurement ProtocolͬͯԿʁ
ৄࡉGoogleͷެࣜυΩϡϝϯτΛࢀরɺ ·ͨ”Measurement Protocol”Ͱάάͬ ͯΈ͍ͯͩ͘͞ https://developers.google.com/analytics/devguides/collection/ protocol/v1/
ϝϧϚΨͷ߹ɺimgλάΛϝϧϚΨͷ ʢҰ൪ԼʣʹຒΊࠐΉ͚ͩʂ <img src="https://www.google-analytics.com/collect?ύϥϝʔλ" border="0" width= "1" height=“1" alt="" >
͜ΕΛຒΊࠐΜͰϝʔϧΛ৴ɺड͚औͬ ͨਓ͕։෧͢ΔͱGoogleΞφϦςΟΫε ͷϦΞϧλΠϜͰܭଌͰ͖·͢ʂ
Measurement Protocol ύϥϝʔλ ͍Ζ͍Ζ͋Γ·͕͢ɺ։෧ͷ֬ೝ༻ʹඞཁͳ࠷ݶͷઃఆͷΈ <img src="https://www.google-analytics.com/collect?ύϥϝʔ λ" border="0" width= "1"
height=“1" alt="" > ύϥϝʔλ”&”Ͱͭͳ͙
Measurement Protocol ύϥϝʔλ v: ϓϩτίϧͷόʔδϣϯ v=1 ͜Εݻఆ
Measurement Protocol ύϥϝʔλ t: ώοτλΠϓ t=event ͍͔ܾͭ͘·͕ͬͨ͋Γ·͢ɻ ϝϧϚΨ։෧ͰeventΛ༻ɻ
Measurement Protocol ύϥϝʔλ tid: Google ΞφϦςΟΫεͷτϥοΩϯά ID exʣtid=UA-00000000000 ܭଌ͍ͨ͠ϓϩύςΟʔͷτϥοΩϯά ID
↑ ͜Εʂ
Measurement Protocol ύϥϝʔλ cid: ΫϥΠΞϯτID exʣcid=35009a79-1a05-49d7-b876-2b884d0f825b ຊདྷϢʔβʔຖͷࣝผΛߦ͏ͨΊʹར༻ɻ খنͰϝʔϧͷ։෧֬ೝΛஅ͢Δ͚ͩͳΒಉ͡ͷͰͳ͍ ʢେखͷࣄۀऀଟMA͍ͬͯΔͱࢥ͍·͢…ʣ
Measurement Protocol ύϥϝʔλ ec: ΠϕϯτΧςΰϦ ec=email t=eventͷ߹ඞਢɻ ϝʔϧ͔ΒͷτϥοΩϯά”email"Λࢦఆɻ
Measurement Protocol ύϥϝʔλ ea: ΠϕϯτΞΫγϣϯ exʣea=open t=eventͷ߹ඞਢɻผͰ͖ΕԿͰྑ͍ɻ ϝϧϚΨͷ߹ɺ։෧ΞΫγϣϯͳͷͰ”open”ɻ
Measurement Protocol ύϥϝʔλ el: Πϕϯτϥϕϧ exʣel=ϝϧϚΨ201908 ϝϧϚΨͷ߹͍ͭ։෧͞ΕΔΘ͔Βͳ͍ɻ ৴߸ຖʹผͷϥϕϧʹ͓ͯ͘͠ɻ
Measurement Protocol ύϥϝʔλ dp: υΩϡϝϯτ ύε exʣdp=%2Fmail201908 ඞਢͰͳ͍͕ɺԾϖʔδΛηοτ͓ͯ͘͠ͱଌఆָ͕ɻ ”/”Ͱ࢝·Δ͕URLΤϯίʔυͨ͠ͷΛೖΕΔɻ
खଧͪ໘ͩΑͶ ಛʹcid…
ͪΐͬͱָ͚ͩʹͳΔπʔϧΛ Google͕ఏڙ͍ͯ͠·͢ʂ
ͪΐͬͱָ͚ͩʹͳΔπʔϧΛ Google͕ఏڙ͍ͯ͠·͢ʂ Hit Builder https://ga-dev-tools.appspot.com/hit-builder/
ӳޠʹ߅͋Δ͔… ʮHit Builder ͍ํʯͰάάΕ આ໌ͯ͘͠ΕΔαΠτ͕݁ߏ͋Γ·͢ɻ ChromeͳΒGoogle༁ೖΕΔͱָ͔ https://chrome.google.com/webstore/detail/google-translate/ aapbdbdomjkkjkaonfhkkikfgjllcleb?hl=ja
Hit Builderͷ؆୯ͳ͍ํ Hit BuilderʹΞΫηε ॳΊͯ߹GoogleΞΧϯτͱඥ͚Δඞཁ͕͋Γ·͢ɻ ↑ ͜ΕΛΫϦοΫ
Hit Builderͷ؆୯ͳ͍ํ Hit BuilderʹΞΫηε ॳΊͯ߹GoogleΞΧϯτͱ ඥ͚Δඞཁ͕͋Γ·͢ɻ ↑ ͜ΕΛΫϦοΫ
Hit BuilderʹΞΫηε ඥ͘ͱ͜Μͳײ͡ͷը໘ʹɻ Hit Builderͷ؆୯ͳ͍ํ
Hit Builderͷ؆୯ͳ͍ํ σϑΥϧτύϥϝʔλΛมߋ Hit parameter detailsͰύϥϝʔλ ೖྗɻvͦͷ··ɺt”event”ɺ tidΫϦοΫͰGoogleΞΧϯτ ʹඥ͍͍ͮͯΔҰཡ͕දࣔ͞ΕΔ ͷͰબɻ
Hit Builderͷ؆୯ͳ͍ํ σϑΥϧτύϥϝʔλΛมߋ cidɹɹΛΫϦοΫͰࣗಈੜ ΫϦοΫͰࣗಈੜˢ
Hit Builderͷ؆୯ͳ͍ํ ΧελϜύϥϝʔλΛՃ ɹɹɹɹɹɹΛΫϦοΫͰ ߦ͕ੜ͞ΕΔͷͰՃɻ ecɺeaɺelɺdpͷΛೖྗɻ ←ΫϦοΫͰੜ Ճ͞ΕΔ
Hit Builderͷ؆୯ͳ͍ํ ೖྗ༰Λ֬ೝ Hit parameter detailsͰೖྗ ͨ͠༰Hit summaryͰ ࣗಈө͞Ε·͢ɻ ͳ͚Εɹɹɹɹ
Λ ΫϦοΫɻ ↓ೖྗͨ͠༰͕ࣗಈө
Hit Builderͷ؆୯ͳ͍ํ GoogleΞφϦςΟΫεʹςετૹ৴ ɹɹɹɹ ΫϦοΫͰͳ͚ Εɺ”Hit is valid!”ͱදࣔɻ ɹɹɹɹɹɹɹ ΛΫϦοΫͰ
GoogleΞφϦςΟΫεʹςε τώοτΛૹ৴ɻ ↑ΫϦοΫͰςετૹ৴
Hit Builderͷ؆୯ͳ͍ํ ϦΞϧλΠϜͰͷΞΫηε֬ೝ GoogleΞφϦςΟΫεͷϦΞϧ λΠϜ > ֓ཁͰdpͰೖྗͨ͠Ծ ϖʔδ͕දࣔ͞ΕͨΒOKɻ ↑dpͰηοτͨ͠Ծ ϖʔδ͕දࣔ͞ΕͨΒOK
※͜͜Ͱώοτ͕͜ͳ͍߹ɺϑΟϧλʔϓϥά ΠϯͰআ֎Λ͍ٙͬͯͩ͘͞ɻ
Hit Builderͷ؆୯ͳ͍ํ ίʔυͷίϐʔ GoogleΞφϦςΟΫεͰͷ ΞΫηε͕֬ೝͰ͖ͨΒɺ ɹɹɹɹɹɹΫϦοΫͰ ίʔυΛίϐʔɻ ↑ΫϦοΫͰίʔυίϐʔ
Hit Builderͷ؆୯ͳ͍ํ ίʔυΛιʔεʹຒΊࠐΉ ίʔυΛimgλάʹຒΊࠐΉɻ <img src="https://www.google-analytics.com/collect? v=1&t=event&tid=UA-15660573-1&cid=c1c22d47-ee17-447b-b769- afe4bc8f1df4&ec=email&ea=open&el=%E3%83%A1%E3%83%AB% E3%83%9E%E3%82%AC201908&dp=%2Fmail201908" border="0"
width= "1" height=“1" alt="" >
Ҏ্ɺ͓͠·͍ʂ ࣭͕͋ΕޙͰ