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Consumer Data Research and Census Enumeration
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alexsingleton
March 06, 2016
Education
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Consumer Data Research and Census Enumeration
Talk Given at the ONS, 25/2/16
alexsingleton
March 06, 2016
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Transcript
www.alex-singleton.com @alexsingleton Consumer Data Research Centre An ESRC Data Investment
Professor Alex Singleton Department of Geography and Planning, University of Liverpool Consumer Data Research and Census Enumeration
Consumer Data Research Centre An ESRC Data Investment
None
http://maps.cdrc.ac.uk/#/geodemographics/iuc14/default/BTTTFTT/12/-1.8265/50.7308/ http://data.cdrc.ac.uk
https://www.flickr.com/photos/ bluesquarething/5512923662/
http://www.alex-singleton.com/r/2014/02/05/2011-census-open-atlas-project-version-two/
None
“What is needed is a solution which will pick out
pattern from the detail, without loosing too much of the original information, and which will admit more detailed examination of parts of the pattern which become relevant to a particular issue or local area as and when required” Webber (1978, 275).
http://www.google.co.uk/intl/en_uk/earth/ how?
http://www.google.co.uk/intl/en_uk/earth/ 52: POORER FAMILIES, MANY CHILDREN, TERRACED HOUSING 51: YOUNG
PEOPLE IN SMALL, LOW COST TERRACES 59: DEPRIVED AREAS AND HIGH- RISE FLATS 11: SETTLED SUBURBIA, OLDER PEOPLE Urban Adversity Affluent Achievers
None
http://esociety.publicprofiler.org/
None
http://esociety.publicprofiler.org/ 250k views - afternoon released
Postcode Search Propensity by e-Society Types 0" 20" 40" 60"
80" 100" 120" 140" 160" 180" 200" 220" 240" 260" 280" 300" Index"(Base"100)" Group"A":"E;unengaged" Group"B":"E;marginalised" Group"C":"Becoming"engaged" Group"D":"E"for"entertainment"&" shopping" Group"E":"E;independents" Group"F":"Instrumental"E;users" Group"G":"E;business"users" Group"H":"E;"experts"
Feedback Origin 0" 20" 40" 60" 80" 100" 120" 140"
160" 180" 200" 220" 240" Index"(Base"100)" Group"A":"E:unengaged" Group"B":"E:marginalised" Group"C":"Becoming"engaged" Group"D":"E"for"entertainment"&" shopping" Group"E":"E:independents" Group"F":"Instrumental"E:users" Group"G":"E:business"users" Group"H":"E:"experts"
Feedback Destination 0" 50" 100" 150" 200" 250" 300" 350"
400" 450" 500" Index"(Base"100)" Group"A":"E:unengaged" Group"B":"E:marginalised" Group"C":"Becoming"engaged" Group"D":"E"for"entertainment"&" shopping" Group"E":"E:independents" Group"F":"Instrumental"E:users" Group"G":"E:business"users" Group"H":"E:"experts"
Distance to telephone exchange
Distance to mobile mast http://sitefinder.ofcom.org.uk/ http://www.sharegeo.ac.uk/handle/10672/372
Download Speeds
% households with Internet connection
% of people who mostly use mobile phone for internet
access
% Students
Internet User Classification
An application in retail… • To what extent are retail
centres exposed to populations with variable engagement in online retail
None
What do you need to know? • Estimate of those
people likely to visit a retail centre • Influences on the level and type of engagement of such populations • The composition of the retail centre
Online&sales& Supply&factors& Demand&factors& Retail/Service& Offer& Catchments& &Demographics& Retail& e<Resilience& Vulnerability/adapta?on&
Connec?vity& Consumer&Behaviour& retail/service+mix+ +++a.rac/veness++ +++++shopping+convenience++ + + socio5economic+status+ age+ + ++infrastructure+ +++++++speed+ rurality+ Engagement+with+ICT+ ++++++Shopping+online+ +
Catchment Estimates LSOA (i) A - attractiveness D - distance
Retail Centre (j) L LDC Pij = A↵ j D sj ij Pn j=1 A↵ j D sj ij Large, Medium, Small (s)
None
75%
None
None
None
None
Internet User Classification: Work in Progress • National extent •
Integration of multiple consumer data • Actual use / spend