Improving Play Store ratings without any design or code

779556c070fdab99dc2e1c842dcf28b2?s=47 Alex Styl
December 16, 2016

Improving Play Store ratings without any design or code

As developers, we tend to focus on the quality of our code, working with the cleanest of architectures and best coding practices. As designers, we follow the Material Guidelines to ensure we are consistent with the platform, manipulating motion in our designs to get the message across. Does that really give any value to our users though? Are we really working towards making the life of our users easier?

In this talk, Alex will discuss how to improve the overall app rating without writing a single line of code or do any design. Instead we will see how to have a better understanding of our user-base by analyzing user reviews, doing user interviews and other methods and how to rise up the true issues the users are trying to solve by using your app.

779556c070fdab99dc2e1c842dcf28b2?s=128

Alex Styl

December 16, 2016
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  1. 3.

    #androiddevsgr @alexstyl Angry Face >:( Ti einai auti i #$%@!

    Xeirotero
 app sto play. Tha vrw pou
 menete!!1! Notquitehappy Sara Του λείπουν τα βασικά Undecided Peter ΤΟ ΚΑΛΥΤΕΡΟ ΕΒΕΡ !! Notquitehappy Tim Δεν μου δουλεύει
  2. 4.
  3. 5.

    Android provides little to no help in
 letting the user

    rate your app #androiddevsgr @alexstyl GOOD READ
 Asking for app feedback — the effective way by Denis Akan http://surl.novoda.com/asking-for-feedback
  4. 9.

    #androiddevsgr @alexstyl Many people will directly update their bad review

    into better one
 only because you replied to them
  5. 12.

    #androiddevsgr @alexstyl Ideally, build a community for your users TALK


    5 Best Practices of Top-Earning Mobile Apps and Games by Mario Viviani http://bit.ly/5BestPracticesAmazon
  6. 13.

    #androiddevsgr @alexstyl Angry customers Angry Face >:( Ti einai auti

    i #$%@! Xeirotero app sto play. Tha vrw pou menete!!1!
  7. 15.

    #androiddevsgr @alexstyl They bothered reviewing your app
 A lot of

    people don’t GOOD READ
 Angry Customers: Learn to Deal with them 
 and Turn them Into Your Most Loyal Customers by Rikke Friis Dam http://surl.novoda.com/angry-customers
  8. 23.

    #androiddevsgr @alexstyl At the office, in some coffee shop
 or

    any other appropriate place User Interviews
  9. 26.

    #androiddevsgr @alexstyl Low Fidelity
 vs 
 High Fidelity
 
 prototyping

    GOOD READ
 The 5 steps of better product design: 
 step 3: Prototype & test
 by Leonie Brewin http://surl.novoda.com/prototyping
  10. 28.

    #androiddevsgr @alexstyl Checks how usable your app is
 Can be

    done by everyone in the team
 Does not require any special equipment Usability Evaluations GOOD READ
 10 Usability Heuristics for User Interface Design
 by Jakob Nielsen http://surl.novoda.com/usability-heuristics
  11. 29.

    #androiddevsgr @alexstyl To sum up everyone has different needs and

    skill levels
 key is to know what your audience needs
 make your users’ voice be heard
 understand the needs before doing
  12. 32.

    #androiddevsgr @alexstyl Image Credits gree´n`yellow by eLKayPics / Lutz Koch

    (https://goo.gl/AFs9z1) RX1P0103 by C-Serpents (https://goo.gl/BqVoJV) Skype Home by Ewan McIntosh (https://goo.gl/528FXe) This is Fine by Adult Swim (https://goo.gl/i3J6Nh) Light and Airy Coffee and Pancakes by AnnieAnniePancake (https://goo.gl/PfXdkP)
 e350 paper prototype by Samuel Mann (https://goo.gl/WisIbk)
 246029385 by Sean Murphy (https://goo.gl/W0m3Ay) Smartphone by Yacine Petitprez (https://goo.gl/Ml6Tqk) Filling out a survey for Rainbow Health Initiative by Wendy Berry (https://goo.gl/hgCWus) Overwatch is owned by Blizzard Entertainment Gravity Falls is owned by the Disney Channel