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Keys to SEO Success in 2024 - #IGBAffiliate

Keys to SEO Success in 2024 - #IGBAffiliate

Learn about the Keys For SEO success in 2024, what has changed from a few years ago and what can we expect next.

Aleyda Solis

February 08, 2024
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  1. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    SEO
    Success
    in 2024
    SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE

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  2. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It has been challenging to do SEO lately…

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  3. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Higher difficulty
    predicting results:
    search updates, the
    shift of organic real
    estate, Generative
    Search risk

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  4. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Bigger
    implementation
    constraints: Higher
    Google quality
    requirements, New
    JS-reliant Web
    frameworks

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  5. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Less buy-in,
    resources, and
    support to execute
    due to uncertainty,
    and other faster,
    easier-to-understand
    marketing channels

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  6. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s not only you! It’s getting


    harder to achieve SEO goals
    Only 17% of SEOs said
    they achieved goals
    more than 90% of the
    time
    53% of SEOs said it’s
    harder achieving SEO
    goals compared to 2
    years ago
    https://hub.seofomo.co/seo-auditing-survey/

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  7. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s possible to minimize these SEO challenges though

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  8. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Let’s go through 3 keys for SEO success now
    Use AI to accelerate
    a cost effective
    execution while
    keeping quality
    results
    Future proof the
    content that matters
    for traditional
    search and LLMs
    with EEAT
    Normalize SEO
    testing to validate
    potential faster and
    gain further support
    2.
    1. 3.

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  9. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    1Future proof the content that
    matters for traditional search and
    LLMs with EEAT

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  10. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Content has been commoditized in SEO by Google approving


    of AI content as long as is high quality, original and useful
    https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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  11. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    This has been quickly “over” leveraged and the results


    have been of lower quality content unable to pass scrutiny

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  12. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    This also has made Google double down on the need


    to show actual experience and helpfulness in your content
    https://developers.google.com/search/docs/appearance/helpful-content-system

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  13. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    As well as real, first hand reviews, with a new


    system and guidelines targeting affiliate sites
    https://developers.google.com/search/docs/appearance/reviews-system

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  14. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    That if you don’t take into account, you can end up living


    on an organic search traffic rollercoaster
    https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history

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  15. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    We can see how the content ranked in the top positions for
    queries like “online casino no deposit bonus” has shifted

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  16. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    How for “best online
    sportsbook” there’s a
    bigger mix of niche
    sites, along with
    reputable
    publications and UGC

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  17. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    There’s a pattern in the experience, helpfulness and expertise
    highlighted by top-ranked pages for these competitive queries
    Review
    criteria
    Authority
    Mentions
    Industry
    Stats
    Helpful


    FAQ
    Authorship

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  18. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://arxiv.org/abs/2311.09735
    But is this a temporary tactic or something that can help your


    content in the future? A research was published about GEO

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  19. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://arxiv.org/abs/2311.09735
    In the research, citations, quotations and stats were found to
    significantly boost source visibility in generative search results

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  20. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    #seohorrorstories23 by @aleyda from @orainti
    https://searchengineland.com/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393
    Additionally, in many tests it has been shown that a high share
    of the top 10 ranked pages are used in the SGE too

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  21. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    So to be showcased
    well in the SGE, it’s
    fundamental to
    consolidate your
    rankings in traditional
    SERPs now and
    maximize your
    content EEAT signals

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  22. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0
    You can use my content
    quality and
    helpfulness / EEAT
    Sheet checklist to
    revamp your content

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  23. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://chat.openai.com/g/g-WxhtjcFNs-content-helpfulness-and-quality-seo-analyzer
    Accelerate the
    analysis by using
    the Helpful
    Content Analyzer
    GPT to assess it
    vs your top
    competitors

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  24. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Leverage “People Also
    Ask” questions and
    those asked over
    social platforms
    (reddit, quota, etc)
    about the topic to
    enrich and expand the
    content further too

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  25. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    You can use keyword tools like AlsoAsked or Keyword Insights
    to quickly identify top questions to address
    Alsoasked and Keyword Insights

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  26. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://www.aleydasolis.com/en/seo-flowcharts/
    It’s about the optimization alignment across areas and user
    journey to make the content best in class to compete

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  27. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Still worried about the SGE? Here’s an SGE assessment
    checklist to help identify the potential risk for queries
    https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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  28. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Verify the SGE inclusion for major traffic and conversion driver
    terms you target, representative of different intents
    https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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  29. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Identify the traffic erosion risk to prioritize action depending


    on SGE type, inclusion and query fulfillment
    https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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  30. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Take a look at the already SGE featured pages and analyze


    their characteristics vs yours to identify opportunities
    https://docs.google.com/spreadsheets/d/1xQzAA81dWyY6BPxPOrLbo5nBxLEjQYhsvmqJZIUTsRo/edit#gid=0

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  31. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s possible to
    maximize your
    visibility for those
    queries that matter!
    Time to get ready

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  32. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    2Use AI to accelerate a cost-effective
    SEO execution while keeping high
    quality results

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  33. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Large language
    models (LLMs)
    represent the
    biggest

    change in the
    world of search
    since Google

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  34. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    AI’s
    LLMs are also
    disrupting how
    we produce
    everything in
    SEO and content

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  35. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    As well as bringing a new wave AI tools, further
    integration of AI into the ones we currently use and GPTs
    ChatGPT Writesonic Frase

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  36. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    As seen before, this has sadly already caused content quality
    issues due to lack of validation, hurting reputation and trust

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  37. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    USANDO CHATB
    It’s why for
    safe, quality results,
    it’s fundamental to
    follow a validation
    process, like the one
    of Aleksandr
    Tiulkanov

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  38. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s also important
    to consider what
    Large Language
    Models (LLMs) are
    and aren’t good for

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  39. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s possible to leverage AI in our SEO tasks


    for much more beyond content generation too
    Leveraging AI for Data
    Analysis and
    Visualization
    Language and Content
    Assistance SEO Technical Support
    Content Audits and
    Analysis
    Using AI to classify URLs and
    perform analysis across a data
    set
    Using AI tools to explain
    technical problems to non-
    technical stakeholders
    Using AI tools like Similar.ai and
    MerchStack for e-commerce
    Experimenting with AI tools to
    enhance content and generate
    micro-copies
    Automation and Efficiency
    Research and
    Competitive Analysis Report Automation
    Link building and
    Backlinks
    Looking for ways to improve
    efficiency, speed up audits and
    avoid manual errors
    Using AI tools for research,
    analysis and topic extraction
    Automating reports and showing
    the ROI of tasks
    Using AI tools to identify link
    opportunities and analyze
    backlink quality
    https://hub.seofomo.co/seo-auditing-survey/#14

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  40. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    SEO processes that do not
    take advantage of the
    opportunities offered by the
    latest AI functionalities, will
    struggle to be competitive

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  41. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    In fact, there are
    now SEO and content
    roles requiring AI/LLMs
    experience and use as
    part of their functions

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  42. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Craft prompts for
    more accurate,
    well-defined,
    quality results
    Use AI chatbots to
    accelerate
    research, analysis
    and implementation
    processes
    Better integrate the
    output of AI
    chatbots into your
    SEO workflow
    A balanced approach is necessary to maximize

    the benefits without compromising the outcome

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  43. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    We can use ChatGPT Plus with custom SEO oriented


    instructions, plugins and SEO focused GPTs

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  44. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    We can also use MS Copilot, Claude


    or tools like Chatsonic

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  45. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    You can also use Bard, but as you can see here,


    always with a validation workflow
    vs

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  46. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Let’s start by maximizing the quality of the
    output with clear and concise prompts
    Task Execution
    Expert validation and
    editing of the result
    1


    Clear and concise
    prompts
    2

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  47. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Use the 5Ws and the H to ensure concise prompts

    and maximize quality of results in fewer iterations
    ๏ What [is the expected task]: Specify your task’s main action.


    ๏ Example: Create 5 title tags


    ๏ Where [Is it going to be used]: The location where your task will be used.


    ๏ Example: To be featured in a white jeans’ category page


    ๏ How [is the format / language / tone / structure / length / characteristics / constraints]: All
    the characteristics of your task.


    ๏ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no
    more of 50 characters each


    ๏ Who [is the target audience]: Who’s the audience of your task


    ๏ Example: potential jeans buyers


    ๏ When [is it going to be used]: Your task timing


    ๏ Example: at an ongoing basis


    ๏ Why [you want to use it, the expected goal]: What’s the purpose of your task


    ๏ Example: to engage the audience and rank better in search results

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  48. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Like this we will
    obtain specifically
    relevant results in
    the first iteration,
    for example, when
    generating title
    tag ideas
    VS

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  49. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    I’ve created this prompt generator in Google Sheets


    using the 5Ws and the H for faster results
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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  50. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Copy the sheet and
    create a shortcut in
    your browser for
    easy access
    whenever you need
    a prompt and create
    your own library for
    your team for reuse
    =
    https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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  51. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s time to unleash your SEO imagination!

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  52. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Remember to take into account your


    data privacy too though while doing it so

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  53. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Use SEO tools
    plugins in ChatGPT
    such as the
    Serpstat one to get
    the most popular
    keywords for a
    topic along with
    their main metrics

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  54. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Get the most popular questions of any trending topic,


    with URLs covering them with CoPilot

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  55. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Generate ideas
    for an article
    about fast
    payouts from
    sportsbook top
    questions to
    capitalize on its
    popularity

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  56. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    But, are these
    the right topics
    to rank for?


    Let’s see based
    on the best
    search results

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  57. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Generate outline
    alternatives for the
    chosen article topic

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  58. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Obtain a content brief to develop an

    optimized article for the selected outline

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  59. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Create a clicks
    Forecast of the next
    few months based
    on historical GSC
    performance
    metrics leveraging
    ChatGPT data
    analysis capability

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  60. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    How about
    using it for
    competition and
    search intent
    analysis?

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  61. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Get consistently
    mentioned
    products/
    services/topics
    in competitors
    pages in bulk

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  62. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Or suggestions for new
    related topics, based on
    what has been covered
    on top ranked sites but
    without repeating them

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  63. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Validate if it’s
    possible to rank
    with the

    same page for two
    similar searches

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  64. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Check if it’s
    feasible to position
    in different

    international
    markets with the
    same page

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  65. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Verify what type
    of content is
    needed

    to position in
    different markets

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  66. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    But how do you
    integrate this with
    existing SEO data
    and current
    workflow in a
    scalable way?

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  67. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    SEO tools are now featuring ChatGPT in features within
    their interface, like SEOTesting, facilitating integration

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  68. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Eg. For
    underperforming
    pages with a lack of
    key terms in
    metadata, they offer
    AI suggestions, that
    are customizable

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  69. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    The Horseman SEO crawler also has GPT content
    recommendations and insights integration

    View full-size slide

  70. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Eg. Creating
    meta descriptions
    for those pages
    that don’t have
    them and
    extracting top
    keywords

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  71. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Horseman also provides a “No Code” AI based interface

    to easily scrape and obtain data from the crawls

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  72. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    You can also use Sheets Add-Ons leveraging Open AI API

    to integrate with your existing information
    https://numerous.ai/


    https://gptforwork.com/

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  73. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Identify search intent or perform a sentiment

    analysis of existing keywords in bulk

    View full-size slide

  74. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN
    Detect the parent subject or main category

    of existing keywords to classify them

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  75. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Generate titles, meta descriptions, H1s and FAQs for your
    content in bulk using extensions such as Numerous.ai

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  76. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Rewrite the content of your templates to make it

    unique for different categories/locations/listings

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  77. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    And not just for
    content, you can
    leverage AI
    chatbots to support
    auditing and
    technical SEO tasks

    View full-size slide

  78. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Obtain a
    speed and Core
    Web vitals metrics
    validation of your
    pages using the
    Web Performance
    Engineer GPT
    https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

    View full-size slide

  79. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Get actions to take to
    improve the provided
    performance metrics
    https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe

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  80. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Get suggestions
    for the
    structured data
    to add to any
    pages with the
    Schema Advisor
    GPT from
    Amanda Jordan
    https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe
    https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan

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  81. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    https://chat.openai.com/g/g-C9Vn0SycL-web-performance-engineer-wpe
    https://chat.openai.com/g/g-tAOlskeJJ-schema-advisor-amanda-jordan
    Get the Schema code
    for any of the
    structured data
    recommendations you
    want to go ahead with

    View full-size slide

  82. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Generate a
    hierarchical
    navigation
    structure

    for a list of your
    Website URLs

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  83. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Obtain cross-
    linking suggestions
    for a list of

    URLs based on
    their semantic
    relevance

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  84. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s about taking advantage of AI functionalities to

    enhance our SEO tasks without compromising quality
    Search Engine
    Chat Bots
    Resources and Tools based
    on ChatGPT
    Content / SEO
    Tools Chatbots
    ChatGPT SEO PHASES
    Content Optimization
    Technical Optimization
    Link Building
    Measurement
    Reporting
    Research
    Organization
    Generation
    TASKS
    Keyword & Competition Analysis

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  85. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    These can help to workaround execution bottlenecks


    to show value and gain support faster

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  86. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    3Normalize SEO testing to validate
    hypothesis and win stakeholders'
    support

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  87. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    This is also a way to
    address obstacles
    from other areas
    and eliminate ego
    and opinions out of
    SEO execution
    decision making
    “Political
    issues, top
    management
    vetoes, or internal
    conflicts affecting
    implementation.

    “Bureaucratic
    processes, approval
    delays, or challenges
    in communication
    across
    stakeholders.”

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  88. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    There are now a
    few SEO tools like
    SEOTesting or
    Ryte that facilitate
    the development
    of SEO tests
    SEOTESTING.COM

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  89. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    SEOTESTING.COM
    You can prove the
    value of your
    recommendations by
    executing them
    faster in a small
    group of pages, and
    get support for full
    execution

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  90. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Select a few categories to
    implement fast and assess
    impact vs similar
    unchanged ones:


    * Positive result? Replicate
    to rest.

    * Negative outcome? Move
    to other implementations!
    For example, to
    show value and
    address conversion
    or speed concerns
    when featuring
    FAQs in listings
    pages

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  91. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    This will facilitate not only decision makers buy-in but
    eliminate blockers from other areas/channels
    vs
    Conversions
    Speed

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  92. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    “Thanks. But this will require to more effort/boss approval/etc.> and that’s hard”
    Use AI to accelerate
    a cost effective
    execution while
    keeping quality
    results
    Future proof the
    content matters for
    traditional search
    and LLMs with EEAT
    Normalize SEO
    testing to validate
    potential faster and
    gain further support
    2.
    1. 3.

    View full-size slide

  93. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    If you want different
    results, then you
    need different
    approaches that will
    require change

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  94. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    Is it hard? Perfect,
    fewer people will be
    willing to do it,
    meaning less
    competition for those
    who do

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  95. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It will be hard only
    at the start too and
    is not bad if goals
    are achieved and
    ROI is positive

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  96. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    It’s about achieving the expected growth


    and SEO goals that matter

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  97. SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE
    I’m Aleyda Solis


    * SEO Consultant & Founder at Orainti


    * SEO Speaker at +100 Events in +20 countries


    * Author “SEO. Las Claves Esenciales.”


    * Crawling Mondays Video & Podcast Series Host


    * #SEOFOMO & #MarketingFOMO Newsletters Author


    * Maker LearningSEO.io


    * European Search Personality of the Year in 2018


    * remoters.net Co-Founder
    Thanks! Questions?
    SEO SUCCESS IN 2024 BY @ALEYDA FROM ORAINTI AT #IGBAFFILIATE

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