new interface shouldn’t be detrimental to SEO as it focuses on supportive tasks and informational queries https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing
long as they keep referring traffic to source Websites, as Bing is committed to continue doing https://blogs.bing.com/search/march_2023/Driving-more- traffic-and-value-to-publishers-from-the-new-Bing/
is great since Google finally shared they’re ok with AI content if it’s high quality, original & useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
it’s clear that G is shifting to give more prominence to human written content and authors https://blog.google/products/search/google- search-new-fact-checking-misinformation/ https://developers.google.com/search/blog/ 2022/12/google-raters-guidelines-e-e-a-t
a world where content is commoditized by AI, it’s about having your own voice, experience, and differentiated insights providing unique value, establishing a brand
see how we can leverage these tools to support & advance our SEO day to day, while keeping quality Search Engines Chat Bots ChatGPT Based Tools & Resources Content / SEO Tools Chat Bots ChatGPT SEO PHASES Keyword & Competition Analysis Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS
different angles and ideas from my initial ChatGPT for SEO article, leveraging new features Search Engines ChatGPT Based Content / SEO Tools ChatGPT SEO PHASES Keyword & Competition Analysis Research TASKS https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
though, to maximize quality you need to integrate 2 key aspects when working w/ generative AI Clear and Concise Prompts as Inputs Task Execution Expert Output Validation and Edition 1 2
by ensuring your prompts are clear and concise to generate quality results using the 5Ws and the H • What [is the expected task]: Specify your task’s main action. ◦ Example: Create 5 title tags • Where [Is it going to be used]: The location where your task will be used. ◦ Example: To be featured in a white jeans’ category page • How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each • Who [is the target audience]: Who’s the audience of your task ◦ Example: potential jeans buyers • When [is it going to be used]: Your task timing ◦ Example: at an ongoing basis • Why [you want to use it, the expected goal]: What’s the purpose of your task ◦ Example: to engage the audience and rank better in search results
obtain specifically relevant results like this in the first iteration when generating title tags • What [is the expected task]: Specify your task’s main action. ◦ Example: Create 5 title tags • Where [Is it going to be used]: The location where your task will be used. ◦ Example: To be featured in a white jeans’ category page • How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each • Who [is the target audience]: Who’s the audience of your task ◦ Example: potential jeans buyers • When [is it going to be used]: Your task timing ◦ Example: at an ongoing basis • Why [you want to use it, the expected goal]: What’s the purpose of your task ◦ Example: to engage the audience and rank better in search results
created this Google Sheet Generator to write specific prompts using the 5Ws & the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
quality and safe results, let’s follow this ChatGPT flowchart by Aleksandr Tiulkanov, and have a subject matter specialist to validate and edit the output
you ok with these two? Let’s move forward with the actual AI task execution across different scenarios Clear and Concise Prompts as Inputs Task Execution Expert Output Validation and Edition 1 2
you can see, it’s about leveraging bots to empower our SEO day to day without hurting quality Search Engines Chat Bots ChatGPT Based Tools & Resources Content / SEO Tools Chat Bots ChatGPT SEO PHASES Keyword & Competition Analysis Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS
this mean that AI can replace SEOs then? Only if you’re a one-trick-pony, non-strategic SEO… https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
and don’t get involved in the SEO execution management and coordination, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
like bookkeepers shifted to become accountants and financial analysts after spreadsheets were released, we need to keep evolving to whatever search interface is used
you! * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Creator * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder
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