Leveraging AI Bots for SEO

LEVERAGING AI BOTS FOR SEO BY @ALEYDA FROM @ORAINTI
LEVERAGING AI
BOTS FOR SEO

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AI-Generated Profile Picture
I’m Aleyda Solis, SEO Consultant

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SEO processes that don’t
leverage the opportunities
given by the latest AI
functionalities & tools will
struggle to be competitive

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The launch of
ChatGPT has
triggered a new
era of AI for SEO

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We didn’t only quickly started to use it to
 
support and automate our SEO tasks
https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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A variety of plugins and resources were also
 
launched to make it even better and easier to use
https://www.aiprm.com/

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This started the race of search engines to release their
own chatbot interfaces, some better than others still
Bing Bard

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For real, Bard
Bing Bard

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The new interface shouldn’t be detrimental to SEO as it
focuses on supportive tasks and informational queries
https://blogs.bing.com/search-quality-insights/february-2023/Building-the-New-Bing

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…as long as they keep referring traffic to source
Websites, as Bing is committed to continue doing
https://blogs.bing.com/search/march_2023/Driving-more-
traffic-and-value-to-publishers-from-the-new-Bing/

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Hopefully Google steps up in this way too
https://searchengineland.com/google-explains-why-bard-rarely-
lists-citations-and-links-to-content-creators-394635

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Also, content tools that already had AI features, took
 
them to the next level & integrated a bot interface

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This is great since Google finally shared they’re ok
 
with AI content if it’s high quality, original & useful
https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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However, it’s clear that G is shifting to give more
prominence to human written content and authors
https://blog.google/products/search/google-
search-new-fact-checking-misinformation/
https://developers.google.com/search/blog/
2022/12/google-raters-guidelines-e-e-a-t

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In a world where
content is
commoditized by AI,
it’s about having
your own voice,
experience, and
differentiated
insights providing
unique value,
establishing a brand

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Let’s see how we can leverage these tools to support
 
& advance our SEO day to day, while keeping quality
Search Engines
 
Chat Bots
ChatGPT Based
 
Tools & Resources
Content / SEO Tools
 
Chat Bots
ChatGPT
SEO PHASES

Keyword & Competition Analysis
 
 
Content Optimization
 
 
Technical Optimization
 
 
Link Building
 
 
Measurement
 
 
Reporting
Research
 
 
Organization
 
 
Generation
TASKS

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With different angles and ideas from my initial
 
ChatGPT for SEO article, leveraging new features
Search Engines
 
ChatGPT Based
 
Content / SEO Tools
 
ChatGPT
SEO PHASES

 
Research
 
TASKS
https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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Before though, to maximize quality you need to
integrate 2 key aspects when working w/ generative AI
Clear and Concise
Prompts as Inputs
Task Execution
Expert Output
Validation and Edition
1 2

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Start by ensuring your prompts are clear and concise
to generate quality results using the 5Ws and the H
• What [is the expected task]: Specify your task’s main action.

◦ Example: Create 5 title tags

• Where [Is it going to be used]: The location where your task will be used.

◦ Example: To be featured in a white jeans’ category page

• How [is the format / language / tone / structure / length / characteristics / constraints]: All
the characteristics of your task.

◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of
no more of 50 characters each

• Who [is the target audience]: Who’s the audience of your task

◦ Example: potential jeans buyers

• When [is it going to be used]: Your task timing

◦ Example: at an ongoing basis

• Why [you want to use it, the expected goal]: What’s the purpose of your task

◦ Example: to engage the audience and rank better in search results

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To obtain specifically relevant results like this
 
in the first iteration when generating title tags
• What [is the expected task]: Specify your task’s main action.

◦ Example: Create 5 title tags

• Where [Is it going to be used]: The location where your task will be used.

◦ Example: To be featured in a white jeans’ category page

• How [is the format / language / tone / structure / length / characteristics / constraints]: All
the characteristics of your task.

◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of
no more of 50 characters each

• Who [is the target audience]: Who’s the audience of your task

◦ Example: potential jeans buyers

• When [is it going to be used]: Your task timing

◦ Example: at an ongoing basis

• Why [you want to use it, the expected goal]: What’s the purpose of your task

◦ Example: to engage the audience and rank better in search results

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I’ve created this Google Sheet Generator to write specific
prompts using the 5Ws & the H for faster results
https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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Like these ones that you’ll see in the examples
https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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Then you shouldn’t fall into factual, originality, or lack of
quality and helpfulness issues due to lack of validation

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We need to take
into account
what language
models are
good at and not
good for

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For quality and safe
results, let’s follow this
ChatGPT flowchart by
Aleksandr Tiulkanov, and
have a subject matter
specialist to validate and
edit the output

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Are you ok with these two? Let’s move forward with
 
the actual AI task execution across different scenarios
Clear and Concise
Prompts as Inputs
Task Execution
Expert Output
Validation and Edition
1 2

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For Keyword &
Competition
Research,
Organization,
Generation

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ChatGPT can be useful for so many tasks in
 
keyword research but lacks of fresh data

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Let’s use Bing Chat, Bard and Chatsonic to get
 
fresh keyword, content & competition data
Bard
Chatsonic

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Get the latest most popular questions for any topic

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Go more granular, ask for the latest top
 
keywords along with their search intent

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You can ask them to propose a hub and spoke
 
model for the specified keywords directly too

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Get the top competitors and their latest
 
published pages about the topic

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And to suggest new related topics based on
 
what has been covered by these sites

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Validate if it’s possible to rank with
 
the same page for two similar queries

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Check if it’s viable to rank for a query across
 
different country markets with the same pages

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Verify what type of content is needed to rank for
 
a query across different markets

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Obtain video content ideas based on trending videos
about the topic

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Get the hashtags to optimize these videos on YouTube
too

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For Content
Generation,
Organization,
Optimization

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Create a content brief for an optimized, unique
comprehensive 3K words guide

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Get optimized titles tags based but without copying
those of the top ranked pages

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Obtain comprehensive & unique product descriptions
based on top ranked pages

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Generate the FAQs for your products with their
answers without mentioning brands

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Get the Pro’s and Con’s for your top products
 
vs similar ones in the market

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Generate unique and descriptive images
 
for your pages, along with their ALT tags

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Get facts and data to integrate within your articles
along with their sources

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Check the facts and originality of your content
 
and ask to make it unique and factual

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Ask to rewrite the content to pass AI detections

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Does it work? Chatsonic improved it a lot
Chatsonic Original AI Written Content Chatsonic Rewrite

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And GPTChat did even further
ChatGPT Original AI Written Content ChatGPT Rewrite

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Integrate the generated content within your workflows
 
and with additional metrics using Sheets extensions
https://numerous.ai/

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For Technical
Optimization &
Validation

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Generate an XML sitemap for a list of URLs

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Get the PHP
code to
automatically
generate an XML
sitemap for any
new indexable
URLs

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Get a hierarchical navigation structure for a list of URLs

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Get cross-linking suggestions for a list of URLs

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Get the code to implement JS based
 
non-crawlable links by Google

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Get step-by-step
instructions to
add canonical
tags via HTTP
headers in an
Apache server

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Get step-by-step
instructions to
add hreflang via
HTTP headers in
an Apache server

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Get the PHP code
that generates
FAQPage
structured data
for any guide on
your site

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For Link Building

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Get a list of experts who have already published
 
about your topic to reach out

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Get a list of
relevant podcasts
or YouTube
channels to pitch
to be a guest of

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Get insights
about a journalist
or blogger you
can refer to when
reaching out

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Write your
outreach
emails with
personalized
insights

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As you can see, it’s about leveraging bots to empower
our SEO day to day without hurting quality
Search Engines
 
Chat Bots
ChatGPT Based
 
Tools & Resources
Content / SEO Tools
 
Chat Bots
ChatGPT
SEO PHASES

 
 
Content Optimization
 
 
Technical Optimization
 
 
Link Building
 
 
Measurement
 
 
Reporting
Research
 
 
Organization
 
 
Generation
TASKS

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This will evolve fast w/ the support of ChatGPT plugins,
including a Browsing one or with tools like Zapier

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Does this mean that AI can replace SEOs then?
 
Only if you’re a one-trick-pony, non-strategic SEO…
https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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… and don’t get involved in the SEO execution
management and coordination, which a bot can’t do
https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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We’re "Findability"
specialists working
to surface, provide
visibility &
ultimately, sales to
our clients whatever
the search interface
& paradigm is used

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Just like bookkeepers
shifted to become
accountants and financial
analysts after
spreadsheets were
released, we need to
keep evolving to
whatever search interface
is used

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It’s all about leveraging the available AI functionality
to support and evolve your SEO work

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Thank you!
* I’m Aleyda Solis SEO Consultant & Founder at Orainti

* SEO Speaker at +100 Events in +20 countries

* Author “SEO. Las Claves Esenciales.”

* Crawling Mondays Video & Podcast Series Host

* #SEOFOMO & #MarketingFOMO Newsletters Creator

* Maker LearningSEO.io

* European Search Personality of the Year in 2018

* remoters.net Co-Founder

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Leveraging AI Bots for SEO

Leveraging AI Bots for SEO

Aleyda Solis

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