把你的 startup 帶到世界 - 打造國際水平的簡報

http://www.alphacamp.tw/

[2014/9/20] 把你的 Startup – 帶到世界打造國際水平的簡報
你是個有國際觀，除了立足台灣更想放眼國際的創業家嗎？
想了解頂尖顧問公司用什麼的模組架構來做商業分析？
想知道如何只用 3 分鐘讓人認識你的產品和商業模式？
你需要一堂具有國際水平的簡報課！

Transcript

1. 把你的  startup  帶到世界     打造國際⽔水平的簡報   ! Sep  20,  2014
4. 10 週新創事業實戰營 4 全؊℟ί∻   Ῐứ Mobile  App     Ῐứ 'VMM
   5JNF 'VMM
   5JNF 1BSU
   5JNF ྛ⇍ℯ≳࠯
5. 1SFSFBEJOH
   MJTU • Airbnb Series A Pitch Deck! ! http://www.pitchenvy.com/gallery/airbnb-pitch-deck/ • TED Talk: Amy Cuddy on Body Language! ! https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are • TED Talk: David Rose on Pitching to VCs! ! http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs • Guy Kawaski 10 slides! ! http://blog.guykawasaki.com/2005/12/the_102030_rule.html • Order with Me - Tech Crunch Disrupt Beijing! ! http://techcrunch.com/video/order-with-me/517390015/
6. "HFOEB • Dry Run (30 min) • Story Telling (60 min) • Break + Exercise 1 (60 min) 270 分鐘 • Startup Pitch Essentials (20 min) • Break + Exercise 2 (60 min) • Business Framework & Tools (40 min)
7. ᾣ℩ࢺℚ Ellie Chang! • Associate, Booz & Company! • MBA, Ross School of Business, University of Michigan! • HK & TW Purchases Leader, Procter & Gamble Bernard Chan! • Founder, ALPHA Camp! • Regional Director, Yahoo!! • Consultant, Bain & Company! • MBA, MIT Sloan School
8. 先互相認識⼀一下 You go first
9. This is not an English Class
10. OBJECTIVE! ! High-level direction of building an effective (startup / business) pitch
11. Detailed Business Presentation Startup Pitch vs
12. Story Telling ｜ 說故事 Bernard’s
13. Telling good story
15. What makes a good movie?
16. 16 5ISFF
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    NPWJF Script Visual Acting
17. Script • Structure & Logical • Connects with Audience • Meaning / Message / Impact Elements of a good script • A satisfactory ending
18. Ending = Decision / Next Steps
19. Ghost Deck
20. 20 ạభႵ၂ἠἽ຦
21. 21 ෰མ⁰၂ࡱྍ၉
22. 22 ቋᗥđૄἠದ׻ᄝӕཱ෰
23. 23 4UPSZCPBSEJOH Slide sorter
24. Visual Picture is worth thousand words…
25. Landscape War Scene Suspense Close-up
26. Slide < > Scene
27. *NBHFSZ Source
28. %BUB
29. %BUB
30. 'MPX
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31. 1SPEVDU
32. ,FZ
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33. 4VTQFOTF
34. Attention 你的⼈人跟你的投影⽚片⼀一直在競爭
35. YOU 才是簡報的核⼼心
36. 36 -FTT
    JT
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37. Acting People is everything
38. 80% 20% Delivery Content
39. Single most important thing about a VC pitch
40. YOU
41. 1FSTPOBM
    5SBJUT Integrity Exp / Knowledge Passion Confidence Skills Leadership Vision Commitment Realism Coachable Source: http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs
42. 80% Practice
43. The key to storytelling is ! not your perfection but your humanity! ! Garr Reynolds
44. "
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    TUPSZ Amy Cuddy “I had a car accident when I was 19… “I felt entirely powerless… “I was so afraid… A good story is deeply personal, yet universal to all of mankind
45. Business Framework & Tools
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    ZFBST Driving Forces Company ABC Revenue & Profit Trend! 2003 - 2007 Strong organic growth! ▪ Increasing # of product innovation! ▪ Expanded channel! ▪ Market launch in LA market! ! Successful cost restructuring 
 program! ! Aggressive on-going cost mgmt! ! !
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50. .PDL
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51. Tools 表現數據的圖表⼯工具
52. "SFB
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53. 4UBDLFE
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    $IBSU 0 5 10 15 20 25 2007 2008 2009 2010 2011 2012 2013 2014 Series Series Y Axis Series Series
54. 
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55. #BS
    $IBSU 46 31 20 2007 2008 2009 Series
56. 4UBDLFE
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    $IBSU 50 35 45 20 32 44 20 31 46 27 20 139 2007 47 46 39 31 166 2008 228 2009 Series Series Series Series Series
57. $MVTUFSFE
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    $IBSU 46 31 20 47 39 27 45 35 50 44 46 47 39 27 20 20 2007 32 31 2008 2009 Series Series Series Series Series Series
58. $PMVNO
    $IBSU 46 31 20 2007 2008 2009 Series
59. 4UBDLFE
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    $IBSU 50 45 35 32 44 31 46 20 20 27 20 139 2007 39 31 166 2008 47 46 228 Series Series 2009 Series Series Series
60. 
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    $IBSU 36% 21% 20% 15% 19% 19% 15% 18% 20% 20% 15% 139 21% 2007 23% 20% 228 18% 166 2008 2009 Series Series Series Series Series 100%
61. $MVTUFSFE
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    $IBSU 46 31 20 47 39 27 45 35 50 44 32 20 46 31 20 47 39 27 2007 2008 2009 Series Series Series Series Series Series
62. $PNCJOBUJPO
    $IBSU 35 23 26 32 21 30 26 23 53 35 39 48 32 45 39 35 0 10 20 30 40 50 60 2007 2008 2009 2010 2013 2014 Series Series Y Axis 2011 2012
63. 4UBDLFE
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    "YJT 0 10 20 30 40 50 0 2 4 6 8 10 2 23 25 2007 4 26 30 2008 6 30 36 2009 5 21 26 2010 4 36 2011 6 26 32 2012 8 23 31 2013 9 35 44 2014 Series Series Series Y Axis Y Axis 32
64. -JOF
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65. .VMUJQMF
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66. 1JF
    $IBSU 19% 57% Series Series 24% Series 24% 57% Series Series 19% 19% Series Series
67. .FLLP
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    "YJT 98 46 20 164 Label 64 47 25 136 Label 79 79 22 180 Label Series Series Series X Axis
68. .FLLP
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    "YJT 100% 19% 26% 55% Label Series Series Series X Axis 52% 8% 40% Label 45 82% 5% 13% Label 23 7
69. 4DBUUFS
    $IBSU 0 1 2 3 4 0 5 10 15 20 25 30 35 Y Axis Label Label Label Label Label Label Label Label Label Label A B C X Axis
70. #VCCMF
    $IBSU 0 10 20 30 40 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0 5,5 6,0 Label Label Label Label Label A B C X Axis Y Axis
71. 8BUFSGBMM
    $IBSU 24 1 2 3 6 Label 1 2 3 6 Label Series Series Series Label 6 3 2 1 Label 6 3 2 1 Label 24 6 Label 3 2 1 Label 2 1 Series Series Series Label 6 3 2 1 Label 6 3 2 3 6 Label 1
72. 80% Practice
73. Startup Pitch Bernard’s
74. (VZ
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     10 Slides 20 Minutes 30 Point Font
75. (VZ
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     Problem Business model Solution Technology (how) Marketing & Sales Competition Projections Team Status / Timeline Call-to-action
76. Linkedin Series B Greylock
77. Linkedin Series B Greylock
79. A few key points
80. Starting! Point The! possibility
81. 1. Sell a big dream ! but! start with something you can win
82. 2. Be very strong in! two of these three
83. 5FBN
84. 5SBDUJPO “if you have traction, lead with traction”
85. $VTUPNFS
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86. 3. Personal story is a good start
87. Single most important thing about a VC pitch
88. YOU
89. 10 週新創事業實戰營 89 全؊℟ί∻   Ῐứ Mobile  App     Ῐứ 'VMM
    5JNF 'VMM
    5JNF 1BSU
    5JNF ྛ⇍ℯ≳࠯
90. End www.alphacamp.tw