把你的 startup 帶到世界 - 打造國際水平的簡報

67e1e5892ba9f6936de27ea756ccf4aa?s=47 ALPHA Camp
September 20, 2014

把你的 startup 帶到世界 - 打造國際水平的簡報

http://www.alphacamp.tw/

[2014/9/20] 把你的 Startup – 帶到世界打造國際水平的簡報
你是個有國際觀,除了立足台灣更想放眼國際的創業家嗎?
想了解頂尖顧問公司用什麼的模組架構來做商業分析?
想知道如何只用 3 分鐘讓人認識你的產品和商業模式?
你需要一堂具有國際水平的簡報課!

67e1e5892ba9f6936de27ea756ccf4aa?s=128

ALPHA Camp

September 20, 2014
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Transcript

  1. 把你的  startup  帶到世界     打造國際⽔水平的簡報   ! Sep  20,

     2014
  2. 2

  3. 3

  4. 10 週新創事業實戰營 4 全؊℟ί∻   Ῐứ Mobile  App    

    Ῐứ 'VMM5JNF 'VMM5JNF 1BSU5JNF ྛ⇍ℯ≳࠯
  5. 1SFSFBEJOHMJTU • Airbnb Series A Pitch Deck! ! http://www.pitchenvy.com/gallery/airbnb-pitch-deck/ •

    TED Talk: Amy Cuddy on Body Language! ! https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are • TED Talk: David Rose on Pitching to VCs! ! http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs • Guy Kawaski 10 slides! ! http://blog.guykawasaki.com/2005/12/the_102030_rule.html • Order with Me - Tech Crunch Disrupt Beijing! ! http://techcrunch.com/video/order-with-me/517390015/
  6. "HFOEB • Dry Run (30 min) • Story Telling (60

    min) • Break + Exercise 1 (60 min) 270 分鐘 • Startup Pitch Essentials (20 min) • Break + Exercise 2 (60 min) • Business Framework & Tools (40 min)
  7. ᾣ℩ࢺℚ Ellie Chang! • Associate, Booz & Company! • MBA,

    Ross School of Business, University of Michigan! • HK & TW Purchases Leader, Procter & Gamble Bernard Chan! • Founder, ALPHA Camp! • Regional Director, Yahoo!! • Consultant, Bain & Company! • MBA, MIT Sloan School
  8. 先互相認識⼀一下 You go first

  9. This is not an English Class

  10. OBJECTIVE! ! High-level direction of building an effective (startup /

    business) pitch
  11. Detailed Business Presentation Startup Pitch vs

  12. Story Telling | 說故事 Bernard’s

  13. Telling good story

  14. None
  15. What makes a good movie?

  16. 16 5ISFFQBSUTUPBHPPENPWJF Script Visual Acting

  17. Script • Structure & Logical • Connects with Audience •

    Meaning / Message / Impact Elements of a good script • A satisfactory ending
  18. Ending = Decision / Next Steps

  19. Ghost Deck

  20. 20 ạభႵ၂ἠἽ຦

  21. 21 ෰མ⁰၂ࡱྍ၉

  22. 22 ቋᗥđૄἠದ׻ᄝӕཱ෰

  23. 23 4UPSZCPBSEJOH Slide sorter

  24. Visual Picture is worth thousand words…

  25. Landscape War Scene Suspense Close-up

  26. Slide < > Scene

  27. *NBHFSZ Source

  28. %BUB

  29. %BUB

  30. 'MPXDIBSUQSPDFTT

  31. 1SPEVDU

  32. ,FZNFTTBHF

  33. 4VTQFOTF

  34. Attention 你的⼈人跟你的投影⽚片⼀一直在競爭

  35. YOU 才是簡報的核⼼心

  36. 36 -FTTJTNPSF

  37. Acting People is everything

  38. 80% 20% Delivery Content

  39. Single most important thing about a VC pitch

  40. YOU

  41. 1FSTPOBM5SBJUT Integrity Exp / Knowledge Passion Confidence Skills Leadership Vision

    Commitment Realism Coachable Source: http://www.ted.com/talks/david_s_rose_on_pitching_to_vcs
  42. 80% Practice

  43. The key to storytelling is ! not your perfection but

    your humanity! ! Garr Reynolds
  44. "QPXFSGVMTUPSZ Amy Cuddy “I had a car accident when I

    was 19… “I felt entirely powerless… “I was so afraid… A good story is deeply personal, yet universal to all of mankind
  45. Business Framework & Tools

  46. )PSJ[POUBM-PHJDBOE7FSUJDBM-PHJD Horizontal logic = a narrative flow of all the

    headlines Vertical logic = a link between the headline and its support- ing data
  47. $PNQBOZ"#$IBTFYQFSJFODFEQSPGJUBCMFHSPXUIJO SFDFOUZFBST Driving Forces Company ABC Revenue & Profit Trend!

    2003 - 2007 Strong organic growth! ▪ Increasing # of product innovation! ▪ Expanded channel! ▪ Market launch in LA market! ! Successful cost restructuring 
 program! ! Aggressive on-going cost mgmt! ! !
  48. )PXFWFS "#$JTTUJMMXPSLJOHUPXBSECFDPNJOHUIF NBSLFUMFBEFS Market Share ! 2007 19% 57% Series

    Series 24% Series XYZ ABC DEF Market Penetration! 2007 ABD 58% DEF 63% 48 47 46.3% 45.5% Age Phones % with Smartphone Gender % Male
  49. 8JUIUIFQSPQPTFENBSLFUFYQBOTJPO "#$DBO FYQFDUUPJODSFBTFJUTNBSLFUEPNJOBODF

  50. .PDLVQ⚶DIFDLZPVSMPHJD

  51. Tools 表現數據的圖表⼯工具

  52. "SFB$IBSU 0 2 4 6 2007 2008 2009 2010 2011

    2012 2013 2014 Series Y Axis
  53. 4UBDLFE"SFB$IBSU 0 5 10 15 20 25 2007 2008 2009

    2010 2011 2012 2013 2014 Series Series Y Axis Series Series
  54. "SFB$IBSU 2007 2008 2009 2010 2011 2012 2013 2014 2015

    Series Series Series 100%
  55. #BS$IBSU 46 31 20 2007 2008 2009 Series

  56. 4UBDLFE#BS$IBSU 50 35 45 20 32 44 20 31 46

    27 20 139 2007 47 46 39 31 166 2008 228 2009 Series Series Series Series Series
  57. $MVTUFSFE#BS$IBSU 46 31 20 47 39 27 45 35 50

    44 46 47 39 27 20 20 2007 32 31 2008 2009 Series Series Series Series Series Series
  58. $PMVNO$IBSU 46 31 20 2007 2008 2009 Series

  59. 4UBDLFE$PMVNO$IBSU 50 45 35 32 44 31 46 20 20

    27 20 139 2007 39 31 166 2008 47 46 228 Series Series 2009 Series Series Series
  60. 4UBDLFE$PMVNO$IBSU 36% 21% 20% 15% 19% 19% 15% 18% 20%

    20% 15% 139 21% 2007 23% 20% 228 18% 166 2008 2009 Series Series Series Series Series 100%
  61. $MVTUFSFE$PMVNO$IBSU 46 31 20 47 39 27 45 35 50

    44 32 20 46 31 20 47 39 27 2007 2008 2009 Series Series Series Series Series Series
  62. $PNCJOBUJPO$IBSU 35 23 26 32 21 30 26 23 53

    35 39 48 32 45 39 35 0 10 20 30 40 50 60 2007 2008 2009 2010 2013 2014 Series Series Y Axis 2011 2012
  63. 4UBDLFE$PMVNO$IBSUXJUI4FDPOEBSZ"YJT 0 10 20 30 40 50 0 2 4

    6 8 10 2 23 25 2007 4 26 30 2008 6 30 36 2009 5 21 26 2010 4 36 2011 6 26 32 2012 8 23 31 2013 9 35 44 2014 Series Series Series Y Axis Y Axis 32
  64. -JOF$IBSU 0 2 4 6 8 10 2007 2008 2009

    2010 2011 2012 2013 2014 Y Axis Series
  65. .VMUJQMF4FSJFT-JOF$IBSU 0 5 10 15 2007 2008 2009 2010 2011

    2012 2013 2014 Series Series Series Series Series Y Axis
  66. 1JF$IBSU 19% 57% Series Series 24% Series 24% 57% Series

    Series 19% 19% Series Series
  67. .FLLP$IBSUXJUI6OJU"YJT 98 46 20 164 Label 64 47 25 136

    Label 79 79 22 180 Label Series Series Series X Axis
  68. .FLLP$IBSUXJUI"YJT 100% 19% 26% 55% Label Series Series Series X

    Axis 52% 8% 40% Label 45 82% 5% 13% Label 23 7
  69. 4DBUUFS$IBSU 0 1 2 3 4 0 5 10 15

    20 25 30 35 Y Axis Label Label Label Label Label Label Label Label Label Label A B C X Axis
  70. #VCCMF$IBSU 0 10 20 30 40 0,0 0,5 1,0 1,5

    2,0 2,5 3,0 3,5 4,0 4,5 5,0 5,5 6,0 Label Label Label Label Label A B C X Axis Y Axis
  71. 8BUFSGBMM$IBSU 24 1 2 3 6 Label 1 2 3

    6 Label Series Series Series Label 6 3 2 1 Label 6 3 2 1 Label 24 6 Label 3 2 1 Label 2 1 Series Series Series Label 6 3 2 1 Label 6 3 2 3 6 Label 1
  72. 80% Practice

  73. Startup Pitch Bernard’s

  74. (VZ,BXBTBLJ 10 Slides 20 Minutes 30 Point Font

  75. (VZ,BXBTBLJ Problem Business model Solution Technology (how) Marketing & Sales

    Competition Projections Team Status / Timeline Call-to-action
  76. Linkedin Series B Greylock

  77. Linkedin Series B Greylock

  78. 78

  79. A few key points

  80. Starting! Point The! possibility

  81. 1. Sell a big dream ! but! start with something

    you can win
  82. 2. Be very strong in! two of these three

  83. 5FBN

  84. 5SBDUJPO “if you have traction, lead with traction”

  85. $VTUPNFSVOEFSTUBOEJOH

  86. 3. Personal story is a good start

  87. Single most important thing about a VC pitch

  88. YOU

  89. 10 週新創事業實戰營 89 全؊℟ί∻   Ῐứ Mobile  App    

    Ῐứ 'VMM5JNF 'VMM5JNF 1BSU5JNF ྛ⇍ℯ≳࠯
  90. End www.alphacamp.tw