Pro Yearly is on sale from $80 to $50! »

社群與口碑行銷策略與經營

67e1e5892ba9f6936de27ea756ccf4aa?s=47 ALPHA Camp
October 13, 2014

 社群與口碑行銷策略與經營

「社群經理」是近年炙手可熱的工作。
從新創團隊到國際企業,都在尋找能經營社群、創造口碑的社群行銷達人。
在有 Internet Marketing 的完整架構後,進一步教你如何迎戰台灣最大的社群網路平台。
如何利用內容、活動,互動、增加用戶的黏度,互動,贏取消費者的心。

67e1e5892ba9f6936de27ea756ccf4aa?s=128

ALPHA Camp

October 13, 2014
Tweet

Transcript

  1. §ª4UÚ$·Â»4"­! Janus!ϟØ! ! 2014.06.28

  2. ᾣ℩ࢺℚ  2.&0 ! ()-, '1    

    %! 
  3. ),? ǭǴo¡ˡƭŕ / ŏƓl! ! ƵǀǠˡŒÛ—oȀɧ&ʄż! ! :wȒɦˡȃɌôNj / àđȧȨ

    / :wȧȨ! ! ƵǀYWˡĤdƵǀȹW˛u½ˆÐ! ! ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ! ! ǭǴo¡ˡŏƓĐŀ
  4. 3 01 A*! / & !

  5. ǭǴo¡ˡƭŕ ˞˙ǭǴl˚8˙~2Ƹư˚­ȡƳȱ! ! ˞ ǭǴoȀlˡʼǝ~2Ƹư(Él! ! ˞ ĮZƄö5R˙ǭǴo¡ ˚ȥȬ! !

    ˞ 104 lȲrˢɛ¹˙ǭǴ˚˝ 3,023 ȥȬ! ! ˞ ÑƸíļ˝ɛ¹˙Social media˚˝ > 200 ȥȬ (2014A3Ì)!
  6. üȥǷˢ! ! ˞ ǭǴrȫɚȨˣǭǴrȫŞſo¡ˣǭǴɲȊ! ! ȅʏ2ˢ! ! ˞ ˉÍˢ˙~2ƸưpŤ˚ Ʃ˙~2ƸưNJxrȫɚȨ˚!

    ! ˞ ƽ:ǹˢ˙Marcom ƗĬŤ¡Ć˚! ! ˞ ƆɑǬ7<:ˢ˙–ő<: / –ÁǭǴoȀpŤ˚! ! ˞ ɷİȲrˢ˙~2Ƹư˚˟ǭǴoȀ Āˠ! ! ˞ GQ ȷɖˢ˙ǭǴrȫo¡ ˚(Community Manager)! ǭǴo¡ˡƭŕ
  7. ˙ǭǴo¡˚քàđˢ! ! ˞ Ƅ5ǭǴàđˢ! ! :˛Ǽ„–őpÙàđ˛£àđĮïƆ! oȀ˛–őàđpÙȧȨ˛–ÁYW˛! –ÁȚÙ˛ǭǴȧȨɊ„˛ƌ·–őrȫȧȨ! ! ˞

    —ƵǀƩĀȹWˢ! ! ɟ9ǗȚÙ˛IJǭǴ±rpÙ˝—ǭǴȹW! ! ˞ >Žȗʹ˛Ġǡ1ʒˢ! ! ½r–ÁrȫƩñư>Žȗʹ ǭǴo¡ˡƭŕ
  8. ˙ǭǴo¡˚ŏƓlˢ! ! ˞ ƵǀǠoȀŤ¡ˢ! ! LJƓǭǴrȫ—–ÁrȫķɊ„oǁ˜! ŏȳƇ FB˛bbssǭŎ–őğCoǁ! ! ˞

    wũČ¡lˢ! ! LJƓǭǴǗpÙ˛ȚÙ˛ĊˆƹÙ˔Ũ! — ƹl! ! ˞ ɚȨlˢ! ! ~2Ƹư–őȧȨ˛ǭǴrȫɚȨ˛àđƌã—ɚȨl! ǭǴo¡ˡŏƓl
  9. 3 +-/A 2:<$!

  10. ƵǀǠˡŒÛ ɶ"ŒÛ?! ! ˞ Ŧǟjì! ! ˞ ğǭǴʀ·ɬɅ8¤DZƸöśƹŊĜȄ! ! ˞

    ƈǍșŒ:! ! ÄȢ¸?! ! aĔēƎ %©ÙIJŷ>E%Źß?! ! Ą4ɶ"Ų‹˛Ưɂ—ɜǴ9k?!
  11. ƵǀǠˡŒÛ aĔŒÛ?! ! ˞ Ôɔ7'tžƒXɶ"! ! ˞ cȌ: ˙ɶ"žƒǃ˚! !

    ˞ ɟ9h :ƧŞſ˛ȪŞ˛Āք't! ! ˞ ¬“ğŭĝt”<û ......
  12. ƵǀǠˡŒÛ ʏ2ˢ(î(|! ! ! ! ! ! ! ! žƒğŭ:!

    ! Hnů %‘·˛ņƩĉĚS”ˋĚʂ=! ! H%¤DZ—rWǧǙ: %ĕĜ|ƚì! ! H%‰ɹƩŶSLJģƢ
  13. ƵǀǠˡŒÛ ʏ2ˢFacebook! ! ! ! ! ! ! ! žƒğŭ:!

    ! ƱĻğŭʾʓ %1qlÕ8ğ¢Ï³!! ! S<’˛SňÞ˜
  14. ƵǀǠˡŒÛ ʏ2ˢGoogle! ! ! ! ! ! ! ! !

    ! žƒğŭ:! ! ǽən¢ÏƗɞ,ğ²³!ȺƩ8C˜
  15. ƵǀǠˡŒÛ ʏ2ˢ1-800 Flowers! ! ! ! ! ! ! !

    ! žƒğŭ:! ! Helping people express themselves to the important people in their lives.! ! ƈǍ %ì*ŭ¯ ªŷ&x˜
  16. ƵǀǠˡŒÛ ʏ2ˢ7-Eleven! ! ! ! ! ! ! ! !

    žƒğŭˢ! ! ! !
  17. ƵǀǠˡŒÛ ʏ2ˢ7-Eleven! ! žƒğŭ:! ! ˗Ǒ>3ʬË_ɰɃöĪ,4Ĥɝ*Y3ŗ! ! ř_ñưʪ˃,ǓȓƷȰ ǭžŇ_Ⱦĸ˜! !

    ! ! ! ! !
  18. ƵǀǠˡoȀɧ&ʄż oȀǭǴśƹˢ! ! ˞ ¤DZ! ! ˞ ȫɃ! ! ˞

    Şñ! ! ! ! ! !
  19. ƵǀǠˡoȀɧ&ʄż ¤DZˢ! ! ˞ śƹˢƬƪ˛ŊǞ8 Ŵ¤DZ! ! ˞ ʆƻˢ! !

    ]ŠÐ / ĊȔɤǦ / ĊȔl ! ! àđ‰ĤɝģƢˣm1q\Ġ! ! ŞñƟƣ\Ġs!
  20. ƵǀǠˡoȀɧ&ʄż ¤DZʏ2ˢOreo ȭȎ! ! ɦɠRoȀśƹ! ! The classic cookie you

    know and love, ! bringing you moments of Wonder. ! ! ɜǴÆ Džɠˆnj! ! ! ! ! ! ! !
  21. ƵǀǠˡoȀɧ&ʄż ȫɃˢ! ! ˞ śƹˢ<:ƧŞſˣÆWæƞˣ! ĹȽ>}! ! ˞ ʆƻˢƄ*ƧŞſˣȫɃæƞˣ! ROIcŅ!

    !
  22. ƵǀǠˡoȀɧ&ʄż ÆWæƞʏ2ˢʺ2Öˁ! ! ĤǐƵǀƄ¤ŴžĘ£Ŝ! ! ”ĬƵǀ9Ƅ¤ɉǕ! ! ! ! !

    ! ! ! ! !
  23. ƵǀǠˡoȀɧ&ʄż Şñˢ! ! ˞ śƹˢĤɝñư8ˏrñư! ! ˞ ʆƻˢ! ! ŞſĩxÐ8§€Dȃ!

    ! / Ƅ*IJŖȓ¤DZʰɏÐ! ! ƵǀȜƈcé¾Ùs!
  24. ƵǀǠˡoȀɧ&ʄż Şñʏ2ˢKLM! ! ! 4ŖȓŞñ! ɧ&śƹ! ! ƵǀƕĤɝ! ʊÛŌ! !

    !
  25. 3 49A38. / 56 / 56

  26. :wȒɦˡȃɌôNj ʭwǰǎˢ! ! ! ˞ ҈Ȯw (Photo Post)! ! ˞

    ňÞȮw (Link Post)! ! ˞ úɈȮw (Status Post)! ! ˞ ĊˆȮw (Video Post)! ! ˞ Ɛɓ (Offers)˛YW (Events)˛Kƾˀ (Milestone)s!
  27. :wȒɦˡȃɌôNj Ġǡˢ! ! įx‚Ȯwǰǎ! ȹWɂ / 1qɂ! ! ( Ɨǖ

    ȣ: Adobe)! ! ! ! ! ! ! ! ! !
  28. :wȒɦˡȃɌôNj ҈Ȯw (Image Post)! ! aĔôNj҈:! ! ˞ V 

    ( JV˛Ēŷ#gÚ˛ɳ:˛Ǚɨ & )! ! ˞ Ǥʅ|¦ ( Ȇ˛ʙǘ )! ! ˞ ĉƧ ( Ĥɝ¥­Ɨɞ )! ! !
  29. :wȒɦˡȃɌôNj ҈Ȯw (Image Post)! ! aĔôNj҈:! ! ʏ2ˢDr. Wayne Dyer!

    ! V ˛Ǚɨ &҈! ! ! ! ! ! ! !
  30. :wȒɦˡȃɌôNj ҈Ȯw (Image Post)! ! aĔôNj҈:! ! ʏ2ˢMaersk Group! !

    ǝŸ×ö˛Ŀ@ƋÐ҈! ! ! ! ! !
  31. :wȒɦˡȃɌôNj ҈Ȯw (Image Post)! ! aĔôNj҈:! ! ʏ2ˢNeals Yard Remedies!

    ! Ƭƪ¤DZɏgÐƗɞ! ! ! ! ! ! ! !
  32. :wȒɦˡȃɌôNj ҈Ȯw (Image Post)! ! aĔôNj҈:! ! ʏ2ˢKLM ʥɋɡý! !

    ȏ:ȹW҈! ! ! ! !
  33. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! p„C:! ! ˞ ɬǝE àđ4u”àđå¦!

    ! ˞ :ǻٖ / íƝŚwê˛YWɞÚ! ! ˞ ǟ¹ Facebook ±ÕŔ–ő / íƝŚ! ! ! !
  34. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3 jŵ:! ! 1. ğCFBňë1qŌ!

    ! ! ! ! ! ! ! ! !
  35. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3 jŵ:! ! 2. C҈Ȯwjŵ1qňÞ!

    ! ! ! ! ! ! ! ! !
  36. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3 jŵ:! ! 3. Cȕwũjŵ1qňÞ!

    ! ! ! ! ! !
  37. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! -ʧ˅ˢ! ! Tip #1 :

    wê҈ʦʍ3É 600 x 315! ! Tip #2 : CƤƦwũÆ5wê¯I! ! Tip #3 : CĤ¾Ȓɦ, Ƶǀǟ¹wê! ! Tip #4 : CwêàęŲƺțȏƵǀIʔ! ! Šơ: http://www.inboundjournals.com/12-effective-ways-use-facebook-drive-traffic/!
  38. :wȒɦˡȃɌôNj úɈȮw (Status Post)! ! ¯Iˢ! ! ˞ ǢǡƵǀ9àđɱ ˝(4ěCȕwũȮw!

    ! ˞ į¯Ȯw¤ŀ˛țȏÐ8NJx! ! ˞ (4”¹ʳʸrW (Call-To-Action) wũ! ! !
  39. :wȒɦˡàđȧȨ ēFacebookƲŁÓ¯Iˢ! ! ˞ ĕĜàđĘ$¦8¥­¦! ! ˞ ĤɝģƢ˝ƬƪƵǀgĸV! ! ˞

    į¯àđå¦! ! ˞ ¾Gˢ˙ƵǀȜ8°^! 1qIJìE  àđ?˚! ! ˞ ˢ˙%ƵǀWƋşÚ àđ?˚!
  40. :wȒɦˡàđȧȨ ƐŀàđL E :! ! ˞ Educate ǤĵǺxǮ ! !

    aˢCƗɞ! ! ˞ Empower Ǚɨ & ! ! aˢŲƺ˛§ìƚI˛! ɵ:ņơ˛Ĥˍ ¦! ! ˞ Entertain Ǥʅ|¦ ! ! aˢH ʝ=˛łȞ
  41. :wȒɦˡàđȧȨ ȓC 80 / 20ȧǯˢ! ! ˞ 80%ˡĤɝģƢ! ! ĵǺ

    / ]Lj / Ɨɞ¦àđˣɘF»ˊ! Ƅ¤Ǽƾ҈ / Ċˆ! ɬǝ²ċ–ő¥­àđ! ! ˞ 20% ˡ ȫG! ! ­{GƄ¤ / ñưgÚˣíƝŚwês
  42. :wȒɦˡàđȧȨ Ƭƪàđʮȶˢ! ! ˞ ʮȶȐí! ! ʯƵǀȧȉ˛! țȏįx8ȹWàđ! ! ˞

    ʮȶƊ! ! ĬĦȹW (aƐɓYW )˛! æƞƧƵǀàđ! ! ˞ ʮȶźí! ! ƬƪgĸV˛æƞȪŞàđ
  43. :wȒɦˡàđȧȨ ƬƪɲȊrMʿˢ! ! ʏ2ˢűǏʚɇŗ! ! ˞ ľˢǙɨǰwê! ! ˞ ľŸˢ&DƅM!

    ! ˞ ľLˢƸ¤IJJōɩʘ! ! ˞ ľòˢƨäƗɞˡ! ! ˞ ľĢˢ¾Ȍ$z/-äœˡ! ! ˞ ľȩˢ/ ʁŒpÙ ( ʕˢǂŪʌĘ$¦8Кàđ )
  44. :wȒɦˡàđȧȨ ôNj3ȸ:w?2ˢ! ! ˞ / ȿ§șXÓ! ! ˞ āƄö8ƵǀĐŀ`Œ! !

    ˞ ÎǯˢƵǀ ý$z˝aľȩ˛ƛ?! ! ˞ ƁʤɴŅž,ø53 ?2! ! ! http://www.inboundjournals.com/facebook-strategies-for-effective-posting-analysis/
  45. :wȒɦˡàđȧȨ ‚Ƅö3ȸ:w?2Įɐˢ! ! ! ! ! ! ! ! !

    ! ! ! ! ! !
  46. :wȒɦˡàđȧȨ ôNj3ȸ:w$zˢ! ! ˞ / ȿ§șXÓ! ! ˞ āƄö8ƵǀĐŀ`Œ! !

    ˞ Ƶǀ ý$zaˢ兲ŝƼ$˛œƼF! ! ˞ ƁʤɴŅž,ø53 $z! ! ! ! ! !
  47. :wȒɦˡàđȧȨ ό:wƯɂ:! ! ˞ / ȿ§șXÓ! ! ˞ āƄöǰǎ˛:wɹƩɂ`Œ! !

    ˞ ȯ 1 - 6 ǯ! ! ʏaˢ! Ǘʀ· / Ƹ¤ˢ5 - 10 ǯmëÄ! ! ! ! ! ! ! ! !
  48. 3 +- A +-7@ >!

  49. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ȑƔ-ǎƵǀYWbZjŵˢ! ! ˞ ÷ëʎˇɾ! ! ˞ řCvLjFacebook APP! !

    ! ! ! ! ! ! ! ! !
  50. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ʎˇɾȑƔYW Čˢ! ! ˞ đijŠ”ˡBąƟƣ˛Ȥʠ˛Ē҈Ę(! ! ˞ đijŠʓˡBąIš(4Šʓ /ʼnų!

    ! ˞ đijȑƔˡBąǯȮw˛ćˆ˛8áŬ't! ! ˞ ƉħˡąvLj APP! ! ! ! http://www.inboundjournals.com/facebook-promotions-timeline-contests-vs-app-contests/!
  51. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ʎˇɾȑƔYW˘Čˢ! ! ˞ ȦˌƵǀˡŠ”YWáÅĖʟ9×ƕȤʠ! ! ˞ YWȉŵ ljˢƟƣ˛Ȥʠ˛ÒˆĒ! !

    ˞ Ť¡¾Ùˡ Öô5Ƞ5Īˣ©ƽɣ!ĂĪ! ! ˞ ɹƩƵǀˡ ʎˇɾ1qYWȮwʵū! ! ˞ ʯȴɂ ljˡƵǀƕȤʠ8ƟƣW„°^ ! ! ˞ Š” Ġ ljˡ Ɯã100 4à! ! ˞ u”„˓eˡ(mʶC˝Ƭƪƛʖſ
  52. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ʎˇɾȑƔYWˢ! ! ʏ2ˢDiamond Candles! ! ƹÙ˛Š”jŵƤÿÔɔ! ! ! !

    ! ! ! ! ! !
  53. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYW Č:! ! ˞ âǩ~ɒ7Ã! ! ˞

    Š” Ġ ljˡ Ɯã100 4à! ! ˞ ZYWeĎˡʼnų˛ ĂʣȌ˛ÒˆĒs! ! ˞ ʯȴɂdˡ”Š”Ī(41qYWʭwQ°^! ! ˞ ȦˌƵǀˡ4ȤʠŠ”áÅ˝ʯƵǀȧȉ! ! ˞ ŽǜĂŤ¡ˡWĦǜĂŤ¡eĎ
  54. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYW˘Čˢ! ! ˞ Š”¿˖ǛdˡŏȳĤɝ~ɒ7Ãs! ! ˞ Ɩė/ȧȨYWǛħ$z!

    ! ˞ ȼħˡʲº<:ƸIJƀȼAPPħC! ! ˞ — FB ·ǁV[ˡéCƾŵāiŽf8! ¤DZåȃ—ƵǀŢȖ FB ǚǸ[! !
  55. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYW7 ŧ˄ˢ! ! ˞ ŧ˄ # 1ˢƎŒrȫśƹ! ! ˞

    ŧ˄ # 2ˢôŒYWeĎ! ! ˞ ŧ˄ # 3ˢôNjƜ™ä! ! ˞ ŧ˄ # 4ˢƬƪYWàđ! ! ˞ ŧ˄ #5ˢ ŴYW! ! ˞ ŧ˄ #6ˢʆƻYW½ǝ! ! ˞ ŧ˄ #7ˢYWFĨ½8 Ŵ
  56. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 1ˢƎŒrȫśƹ! ! ˞ ¤:ǻ˛Ƒ<ó! !

    ˞ Ƭƪ¤DZ—îˀ˛! ¤DZĵǺ˛u”ȹW˛ŽÐ! ! ˞ xŻƁ! ! ˞ ɸȫ·ǁ! ! ˞ c˂ȪŞs
  57. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 2ˢôŒYWeĎ! ! ˞ Ɵƣ! !

    ˞ ųô! ! ˞ Ē҈! ! ˞ ĂʣȌs! !
  58. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 3ˢôNjƜ™ä! ! ˞ ôNj—Ƅö /

    Ƅ¤ / ñư¥­ä! ! ˞ ä țȏl˝ģƢɗUƮ! ! ˞ CǪèɺțȏ9Ƅ¤@§ ǥȆ ! (4u”æƞɂ! ! ˞ ä Ə6¦˝ʏaˢB Facebook (!
  59. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 4ˢƬƪYWàđ (ȮwIJYW–ƕ)! ! ˞ ƹÙƤƦ˛Ôɔ`țȏ!

    ! ˞ äIJġʩ ((4”¹ġʩĈʋ) ҈! ! ˞ 䲊”jŵ˛YWȧǯ8ljĎ't! ! ˞ ŅŠªŚˢĖɄ~ɒ7Ãɛ¹ʻ8˙Š”˚Ȥ˒! ! ˞ ”¹1q8ƟƣȤ˒
  60. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #5ˢ ŴYW! ! ˞ Ƶǀƕ:w! !

    ˞ :čE-mailQR Şſ! ! ˞ –ő/íƝŚ:ǻɞÚ˝ʃƵǀƕňÞ! ! ˞ –őŘƕ”¹ʇʉ˝ňYWȮwIJ–ƕ! ! ˞ ʼn’FacebookŴž˝ʛŒśƹÄȢ(Ƶǀ)
  61. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #6ˢʆƻYW½ǝ! ! ˞ ƁʤɴŅžˡʆƻŠ”Ȥʠ˛1q˛Ɵƣ˛Ƶǀ Ġs! !

    ˞ ƖŒ Google Alert˝ʆƻ–ÁĤƩ¨ǿYWɞÚ
  62. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #7ˢYWFĨ½8 Ŵ! ! ˞ :čĨ½~ɒQŠ”Ī˝4u”æƞɂ! !

    ˞ íƝŚɩʘ!Ă ˝ǓFB„1q! ! ˞ Ǽ„Ċˆ˝ô5!Ă )ƾ„1q! ! ˞ 1qŐ YWėƙ˝HƵǀ ‰çŋ!
  63. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #1ˢĤ…:wžǻYW (a 7 )!

    ! ! ! ! ! ! ! ! ! ! ! !
  64. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #2ˢ ŽřC ¤DZ8Ƅ¤! !

    ! ! ! ! ! ! ! ! ! !
  65. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #3ˢoüȑƔYWa! ! ʏaˢhÌ 1

    - 2 \! ! ˞ ĕĜƵǀ—ȹW! ! ˞ HƵǀ ‰çŋ! ! ˞ üɻƵǀƕ! ! ˞ ŪʌYWǰǎĕĜȘV! ! ! ! ! !
  66. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢ6|õˡ ĂʣȌ! ! ˞ Ȥʠ”¹ƵǀǠ!

    ! ˞ Ȥ˙Š”ǜĂ˚´!±yĞ! ! ˞ cȌ3á¾Ù! ! ˞ äˢ100Š! ! ! !
  67. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢ(|ƨäˡʼnųǜĂ! ! ˞ Ȥʠ”¹ƵǀǠ! !

    ˞ ʼnųŠ”! ! ˞ äˢ2Š! ! ! ! ! !
  68. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢʜ˕ɥɪˡƟƣ! ! ˞ Ȥʠ”¹ƵǀǠ! !

    ˞ ŦŒƟƣ! ! ˞ ʫġʩ ! ! ˞ äˢ5,000Š! !
  69. 3 +-/# / '"A(%;=

  70. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬ FB ǟ¹±Õ?! ! ˞ C*YĦƗɞFB ±Õǟ¹Ů–!

    ! ! ! ! ! ! ! ! ! ! ! !
  71. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬ FB ǟ¹±Õ?! ! ˞ «ď Facebook

    ƕɽ! ! ! ! ! ! ! ! ! ! ! !
  72. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬ FB ǟ¹±Õ?! ! ˞ ʼn’FBŴž! !

    ! ! ! ! ! ! ! ! ! ! !
  73. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬Ů–ǟ¹±ÕŔƵǀǠ?! ! ˞ £ƵǀǠˎ¹–ő! ! ˞ ŧ˄:!

    ! 1. …ťFB<: ĀLike box Ō! ! 2. ǵ}ƖŒ! ! 3. ´!ƾŵŃ! ! 4.Ȯƾŵ“! ! https://developers.facebook.com/docs/plugins/like-box-for-pages/
  74. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬Ů–ǟ¹±ÕŔƵǀǠ?! ! ˞ «ď˙ʠ˚8˙1q˚ Ȥ˒! !

  75. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ Žɭ1ʒˢ! ! 1ʒƵǀƕŔٖ±Õ! ! ˞ Google ±Õ1ʒ!

    ! ˞ Acquisition > All Referrals! ! ! ! ! !
  76. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ Žɭ1ʒˢ! ! 1ʒÑí–őŔƵǀƕ±Õ! ! ˞ Facebook ʤɴŅž!

    ! ˞ ȂǨDɈ > Ñí ÂňÞ! ! !
  77. 3 01 A &

  78. 1. ðʗØȒ! ! ȓ{¯ɞÚ! ĒŷQśƹÄȢ! ! ! ! ! !

    ! ! ˙Nń‡ǔàđIJƤƦwũ˝ąLJƓwũªŷl˜Ť! íƝŚ:w˛Şƒwê˛~2ɒÅ˛Ĥɀ˛+ǭǴàđ˝ŏȳƘ! Ó8ɞÚɲə>ʱãĸĔʀ·àđ˜˚ ˤ GoogleǭǴo¡Corrie Davidson! ! ǭǴo¡ˡŏƓĐŀ
  79. 2. Ȱ ʞǧl! !  ˙àđɬǝ ˚! ! Ľ!aĔ¬ĮZàđ„ːô! !

    ƎŒ1qP"àđ˛aĔ4ƩĔ$1q! ! ! ! ˙ ™%ŅOH DŽăVǗ$˝%ŏȳŒü-&1qı›àđ˝ 4ƩPOP"Ɨɞ˜˚ˤ NBC News ƗĬǭǴo¡ Anthony Quintano! ! ǭǴo¡ˡŏƓĐŀ
  80. 3. ‚¡&! ! Ľ!¬ƵǀIJȪŞdžÐ¤DZ˝! ǓC ƚI,ÆܗE%_z! ȹW! ! ! !

    ! ! ˙€9ĮZ‚ ¦ ˜af/ ‚¡&˝£ƃþNÓőE  džÐMD˝ªŸNӏƿ ɞÚĒŷQ› ˜˚ˤHuffPost LiveǭǴ o¡Tim McDonald! ǭǴo¡ˡŏƓĐŀ
  81. 4. ʴʐĉĚ! ! ŏȳ‘քāZ! *Yjŵ˝! `ȇļք! ! ! ! !

    ! ˙‘ÛǭǴo¡˝ǵ}nANǣ˜Ť M+ǶM˝ĸĔ$ ˜ MD:*˜`™:*MD$˝ǭǴŒv m 7j˜Ȓ dz¤DZĦ‘˝‰4ŏȳ„5Č¡˜˚ˤAdobeǭǴo¡Rachael King! ǭǴo¡ˡŏƓĐŀ
  82. 5. ǽəl! ! քɤǦ[Ħ˝aˢ! Ƅ5àđ˛ȧȨYW˛! ɯāƵǀc˂˛! ȗʹ/SĠǡ˛! —Ǡƶ/pŤ1qƗɞs˝! ą‚$Č¡[Mư˝! ŏȳá¡1t!

    ! ! ! ˙ļ=Ĺʨք˝‚$z€9ĮZMD˝•ùŏȳƘɼ ˑ˜˚ˤLikeable MediaʽM‡Dave Kerpen! ǭǴo¡ˡŏƓĐŀ
  83. 6. Ɯél! ! ɮ¦ȥµ>Ōȃ! ! B—¤DZƵǀǭǴïƆ! 9k˝+ȵȾ ȥÛք! ! !

    ! ! ! ! ˙ǭǴo¡ʢƲ džÀ˝E%‚$ rȫĪ˛ž­ Ā˝TF+ǭ ǴàđʢƲʗØ×Ā˜˚ ˤLikeable MediaʽM‡Dave Kerpen! ǭǴo¡ˡŏƓĐŀ
  84. 7. ƥƂƋÐ! ! ȹƽ–˝h ȻɈ! ! ™ ǭǴʑš¤DZ˝! ǭǴo¡ŏȳĽ!aĔȝ)cé! „ʈ8˝`ǾĦ!

    ! ! ! ! ˙ɕɆ0¤DZĝī˝ŏȳ:ƣȵȾ˝'kĴª¤DZƪµ˜•ù ŏȳƍƥƂ˝ǓÝ!ƵǀʑšØü¤DZ˝˜˚ˤ AdobeǭǴo¡ Rachael King! ǭǴo¡ˡŏƓĐŀ
  85. 8. Ƈ 1ʒƴǒ! ! Ľ!aĔČ¡1ʒĠǡ! ! ʏaˢȗʹňÞ˛ɯā–ő±Õ˝! ǓƖ śƹĠũǓƖÓŷ>! !

    ! ! ! ! ˙ǭǴt¶žDz˝E%P"˜•ùȓC1ʒÖLJ˝Ƙ!]ū ǭǴžDzÇȟɞÚ˜˚ˤ HuffPost Live ǭǴo¡ Tim McDonald! ! ! ! ! ǭǴo¡ˡŏƓĐŀ
  86. 9. HǭǴ„p! ! ǭǴo¡3¯ք! ¤DZɞÚƫ7 QƵǀ! ! `HÄȢ„p˝:5G! ĝī! !

    ! ! ! ˙af%B÷ȈńG˝3ĭƵǀ£Ķ%`,˜%>ŌȿΕ %ÄȢ˜•ù%ƷlcŅE%˜˚ˤ NBC News ƗĬǭǴo¡ Anthony Quintano! ǭǴo¡ˡŏƓĐŀ
  87. 10. 9¤DZ ÈD! ! .j€˝ǭǴo¡!  ɚöIJǽə¼ɍ˛Ɂɢ! 8ĝī! ! ÄȢŰßĨ

    ‚[È# ! ¤DZ ȹW! ! ! ! ! ˙ÈDŒü¯˜3ĭ˝; ¤DZĴª˜ŏȳ—¤DZ‚˜˚ˤ Likeable MediaʽM‡ Dave Kerpen! ǭǴo¡ˡŏƓĐŀ
  88. ÊÞ Facebook rȫLíȁˢ! ! ˞ ŧ˄ˢƬƪƵǀǠ! ! ˞ ŧ˄ŸˢƬƪȹW! !

    ˞ ŧ˄LˢæƞȪŞ!
  89. ÊÞ Facebook rȫLíȁˢ! ! ŧ˄ˢƬƪƵǀǠ! ! ˞ ʳˌĉƧƵǀ ! !

    ˞ oȀàđ! ! ˞ ƬƪʗØŤO! ! ˞ æƞR ȪŞƵǀ! ! ˞ CȪŞVǥȆȚÙȑƔYWȦˌƵǀ
  90. ÊÞ Facebook rȫL ŧ˄ˢ! ! ŧ˄ŸˢƬƪȹW! ! ˞ —ƵǀȹW! !

    ˞ ĤdƵǀ9¤DZIJƄ¤Ŀ]! ! ˞ ĬĦ—ƵǀȹW˛ēƵǀɱ ! ! ˞ ”ðʯȴl! !
  91. ÊÞ Facebook rȫL ŧ˄ˢ! ! ŧ˄LˢæƞȪŞ! ! ˞ ɟ9Ƶǀ ˝ȏǟşħ!

    ! ˞ ÞãŜ8·YW! ! ˞ ɫɨƵǀ1qşħoǁ!
  92. ÊÞ oȀ Facebook ƵǀǠ 5 Cˢ! ! ˞ ClarityˡÔʷ7]OƵǀ×ƕŒÛ˛śƹ! !

    ˞ Content ˡàđȧȨ˛ȃɌǫô! ! ˞ Connectionˡˈ®ǓƬƪ—Ƶǀňë—ȹW! ! ˞ CampaignˡƬƪrȫYW4ŷȋƖśƹ! ! ˞ Conversionˡu”æƞ ( ȋƖśƹ )
  93. ÊÞ ˞ oȀǭǴ­ȍ“ʠ”IJƵǀ É! ! ˞ oȀ ʀ·BƬƪ àđrMʿ`†! !

    ˞ ǭǴʀ·éĄ>Ƹö˛¤DZ˛8²ģƢɿʡ! ! ˞ ǭǴ­ȍˢƬƪɜǴ˛ˈ®˛—ɜǴ9k! ! ˞ ǭǴoȀHɜǴ ɎĥV˛>Ƣ!gĸƗȣ˝4Ơ!‡þƀĜ! !
  94. TTHANK YOU! ~ END ~ ! http://alphacamp.tw