HTSAS Taipei Week3 Yenwen 20141014

Transcript

1. Growth Alex Schultz ! 導讀：馮彥永 tempofeng@gmail.com

2. What matters the most for Growth? Retention 留存率 (Stay on

   the site)
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5. • Bad retention? • no product/market fit • Retention comes

   from having a great idea, and a great product to back up that idea, and great product market fit • Retention is different by industries/categories • User accounting (Growth accounting) • http://www.slideshare.net/joshelman/thoughts-on-growth • https://www.facebook.com/video/video.php?v=3707283286197

6. Operating for Growth (10:03)

7. North Star? Set your own matrices: MAU, messages sent, …

8. • Magic moment? • Ah-ha moment • Facebook: See your

   friends • Airbnb/ebay: Finding unique items / Get paid for the sellers

9. • Who should you optimize growth for? 1) Power users

   2) marginal users • Optimize growth for marginal users • Building an awesome product is all about think about the power user • When it comes to driving growth, people who are already using your product are not the ones you have to worry about

10. Tactics (22:20)

11. • How does Facebook grow from 50M~100M to over 1B

    users? • 10 friends in 14 days • Getting users to the magic moment • Internationalization • Late, but In a scalable way

12. Virality

13. Payload / Frequency / Conversion Rate

14. K-factor

15. • SEO • Keyword research • Links • Only high

    authority websites matter

16. • Email • Email is dead for people under 25

    • Email/SMS/Notification • Deliverability • Open rate, click rate • No newsletters, do notifications

17. • A good plan, violently executed today, is better than

    a perfect plan tomorrow • "Build it and they will come" is not true, do the hard work
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