HTSAS Taipei Week3 Yenwen 20141014

讀書會活動報名網址：http://htsastaipei.weebly.com/

Week 3: 馮彥文 | Yenwen Feng
Cubie 共同創辦人，2004 年始至今，有過多次 startup 經驗，其中之一於2007年被台灣大型 SI 公司收購。在矽谷與台灣擁有13年行動與遊戲開發經驗，專長於即時伺服器建構與 App 開發。曾在2008年 Yahoo Hack Day 獲得優勝。

今年九月， Y-combinator 的執行長 Sam Altman 宣布將在史丹佛大學開辦為期 10 週的 "How to Start a Startup" ( 課程官網)系列課程，請來 Paul Graham、Marissa Mayer 等業界重量級人士授課，課程內容涵蓋創意發想、行銷策略、募資、產品等創業 know how。

臺灣科技大學* 和 ALPHA Camp 取得官方授權，做為台北的 Class Leader，特地舉辦 "How to Start a Startup" 讀書會，每週觀賞課程影片並討論課程內容，想蛻變成一流的創業家？千萬別錯過我們的讀書會！

[ 說明：這次史丹佛大學課程為全球公開，課程影片將會放在官網的 YouTube 頻道上。台灣科技大學和 ALPHA Camp 作為官方授權的 「Class Leaders」將會主辦一系列的讀書會，並邀請新創業界講者帶領課後討論與分享，幫助學員更好地吸收課程的內容，期待和大家一起度過熱血的學習時光! ]

Transcript

1. Growth Alex Schultz ! 導讀：馮彥永 tempofeng@gmail.com
2. What matters the most for Growth? Retention 留存率 (Stay on the site)
5. • Bad retention? • no product/market fit • Retention comes from having a great idea, and a great product to back up that idea, and great product market fit • Retention is different by industries/categories • User accounting (Growth accounting) • http://www.slideshare.net/joshelman/thoughts-on-growth • https://www.facebook.com/video/video.php?v=3707283286197
6. Operating for Growth (10:03)
7. North Star? Set your own matrices: MAU, messages sent, …
8. • Magic moment? • Ah-ha moment • Facebook: See your friends • Airbnb/ebay: Finding unique items / Get paid for the sellers
9. • Who should you optimize growth for? 1) Power users 2) marginal users • Optimize growth for marginal users • Building an awesome product is all about think about the power user • When it comes to driving growth, people who are already using your product are not the ones you have to worry about
10. Tactics (22:20)
11. • How does Facebook grow from 50M~100M to over 1B users? • 10 friends in 14 days • Getting users to the magic moment • Internationalization • Late, but In a scalable way
12. Virality
13. Payload / Frequency / Conversion Rate
14. K-factor
15. • SEO • Keyword research • Links • Only high authority websites matter
16. • Email • Email is dead for people under 25 • Email/SMS/Notification • Deliverability • Open rate, click rate • No newsletters, do notifications
17. • A good plan, violently executed today, is better than a perfect plan tomorrow • "Build it and they will come" is not true, do the hard work