What is Business Development ? 什麼是商業開發？

Business Development （BD）是目前國外炙手可熱的商業人才
但你對 BD 這角色認識有多少？
是 Sales？ 是 行銷？還是PR？
BD 對公司的價值又是什麼？

特別請到前 YAHOO! 奇摩台灣區董事總經理陳建銘 Frank Chen
帶你接軌國際，瞭解什麼是 BD
成為國際頂尖人才。

Transcript

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2. ᾣ℩ࢺℚ Frank I 
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3.  
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4. What is BD? 3 Business Development What is your business? How to develop it?
5. What is your business? 4 Business • What is your product/service?! • What is the problem you are solving?! • What is the user needs your are fulfilling or creating?
6. What is your business? 5 Business • Is it REAL?
7. What is your business? 6 Business • What is your solution to it?! ! • Is there other options?
8. What is your business? 7 Business • Why you?! ! • What is the core competence of your team?
9. How to develop it? 8 Development • What is the nature of the business?! ! • What does it take to kick off the business?
10. Nature of a Business 9 Supply Solution Demand
11. Nature of a Business 10 Supply Solution Demand Airbnb Uber Groupon Yahoo ASAP Vpon Gomaji
12. How about yours? 11 Supply Solution Demand
13. 12 Supply Business • Define the problem / needs you are solving.! • Know the market you are stepping in.! • Got to be very strong at one of the three.! • Find partners that is strong at another one.! • When you have two in hand, the third one will come to you. Development Solution Demand
14. Who is the right partner? • Do you have common goals?! • Is the partnership mutually beneficial?! • Do they have sufficient resource?! • Do they care the partnership as you do?! • What is your cost? Explicit & implicit! • What is the right structure of partnership?! • Terms?! • Do you need to talk to other partners?! • Is the partnership sustainable? 13