Applying DevOps across an organization is hard. Every day, someone in the community writes an amazing blog post on how they implemented X to solve Y at Company Z. However, there haven’t been many resources describing how to go from Day 1 Ground Zero to when the final product is worth sharing. This talk is intended to fill the gap. Through the lens of implementing an automated, repeatable, and consistent CI/CD pipeline, we will explore the journey from asking the right questions to the right people when requirements gathering, to techniques for rolling out automation and consistency across an organization successfully, and finally, how to demonstrate value and foster healthy relationships as engineers eagerly await the final product.