Content is King and Other Clichés

Creating content that is authentic, helpful, and human.

Transcript

1. @amateurhuman ! CONTENT IS KING & other clichés.
2. @amateurhuman ! @amateurhuman Chris Kelly, GitHub
3. @amateurhuman ! Why is good content worth the time?
4. @amateurhuman ! NETWORK EFFECT OF SUPERFANS. " % % $ % & $ & % # # % % % $ $ # $ $ % # % % % $ $ # $ $ % # % % % & $ # & # $ % % % & $ # & # $
5. @amateurhuman ! JOURNEY OF A SUPERFAN. # & $ % " Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight
6. @amateurhuman ! Why is good content so hard?
7. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.
8. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.
9. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.
10. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.
11. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.
12. @amateurhuman ! Good content reflects your values.
13. @amateurhuman ! Audience over self. GOOD CONTENT HOLDS VALUE.
14. @amateurhuman ! People over technology. GOOD CONTENT HOLDS VALUE.
15. @amateurhuman ! Education over selling. GOOD CONTENT HOLDS VALUE.
16. @amateurhuman ! Amplify over boasting. GOOD CONTENT HOLDS VALUE.
17. @amateurhuman ! Diversity over consensus. GOOD CONTENT HOLDS VALUE.
18. @amateurhuman ! I’ve built good content, why haven’t they come?
19. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
20. @amateurhuman ! NO MEDIUM RULES THEM ALL. Tweet. Blog post.
21. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
22. @amateurhuman ! ' Open source licenses on GitHub Conference talk Blog with video and slides Infographic Media coverage Related resource Webinar ' Tweet " ( ) Youtube video * Presentation + , - Tweet Tweet Tweet Tweet Video clips . Tweet Tweet Tweet Newsletter / Tweet Podcast 0 NO MEDIUM RULES THEM ALL.
31. @amateurhuman ! NO MEDIUM RULES THEM ALL. Good content is adaptable to the medium.
32. @amateurhuman ! KEEP THEM IN MIND. Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
33. @amateurhuman ! Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
34. @amateurhuman ! Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
35. @amateurhuman ! Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
36. @amateurhuman ! Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
37. @amateurhuman ! Your message takes at least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
38. @amateurhuman ! FIN. Thank you.