Content is King and Other Clichés

Content is King and Other Clichés

Creating content that is authentic, helpful, and human.

96a846bf1220d8e02ee5b5040e825bb5?s=128

Chris Kelly

June 07, 2016
Tweet

Transcript

  1. @amateurhuman ! CONTENT IS KING & other clichés.

  2. @amateurhuman ! @amateurhuman Chris Kelly, GitHub

  3. @amateurhuman ! Why is good content worth the time?

  4. @amateurhuman ! NETWORK EFFECT OF SUPERFANS. " % % $

    % & $ & % # # % % % $ $ # $ $ % # % % % $ $ # $ $ % # % % % & $ # & # $ % % % & $ # & # $
  5. @amateurhuman ! JOURNEY OF A SUPERFAN. # & $ %

    " Stranger Visitor New User Customer Superfan Reach Acquire Engage Delight
  6. @amateurhuman ! Why is good content so hard?

  7. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.

  8. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.

  9. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.

  10. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.

  11. @amateurhuman ! Authentic. Helpful. Human. GOOD CONTENT IS HARD.

  12. @amateurhuman ! Good content reflects your values.

  13. @amateurhuman ! Audience over self. GOOD CONTENT HOLDS VALUE.

  14. @amateurhuman ! People over technology. GOOD CONTENT HOLDS VALUE.

  15. @amateurhuman ! Education over selling. GOOD CONTENT HOLDS VALUE.

  16. @amateurhuman ! Amplify over boasting. GOOD CONTENT HOLDS VALUE.

  17. @amateurhuman ! Diversity over consensus. GOOD CONTENT HOLDS VALUE.

  18. @amateurhuman ! I’ve built good content, why haven’t they come?

  19. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media

    coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
  20. @amateurhuman ! NO MEDIUM RULES THEM ALL. Tweet. Blog post.

  21. @amateurhuman ! Blog post. Conference talk. Classroom. Executive briefing. Media

    coverage. Presentation. Webinar. Billboard. Tweet. Training. Video clip. Trade show. Meet-up. Office visit. Newsletter. Landing page. NO MEDIUM RULES THEM ALL.
  22. @amateurhuman ! ' Open source licenses on GitHub Conference talk

    Blog with video and slides Infographic Media coverage Related resource Webinar ' Tweet " ( ) Youtube video * Presentation + , - Tweet Tweet Tweet Tweet Video clips . Tweet Tweet Tweet Newsletter / Tweet Podcast 0 NO MEDIUM RULES THEM ALL.
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. @amateurhuman ! NO MEDIUM RULES THEM ALL. Good content is

    adaptable to the medium.
  32. @amateurhuman ! KEEP THEM IN MIND. Your message takes at

    least 7 times to be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble.
  33. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  34. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  35. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  36. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  37. @amateurhuman ! Your message takes at least 7 times to

    be seen. You need to be authentic, helpful, and human. Be a part of your community. Amplify the work of others. Be humble. KEEP THEM IN MIND.
  38. @amateurhuman ! FIN. Thank you.