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HECO17: Online tools for content and user research

Amy Grace Wells
June 11, 2017
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HECO17: Online tools for content and user research

Amy Grace Wells

June 11, 2017
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  1. Online tools for content and user research
    Amy Grace Wells, Content Strategist/UX Research
    Graceful Content
    Higher Ed Content Conference ~ #HECO17

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  2. what you think
    users do
    what users
    actually do
    WUGTVGUVKPI
    JGNRUTGXGCNVJKU

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  3. User Research Facts
    • A typical usability test can cost $12,000 to
    $18,000 depending on the agency.
    • Usability testing only requires five to eight
    subjects to find 80% of issues.
    • The average site has 11 usability catastrophes.
    (design elements that prevent users from
    completing test tasks)
    Source: Nielsen Norman Group
    #HECO17
    @amygracewells

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  4. Know before you start
    It can take 39 hours to usability test a website the
    first time you try.
    The process includes planning the test, defining test
    tasks, recruiting test users, conducting a test with
    five users, analyzing the results, and writing the
    report.
    With experience, web user tests can be completed
    in two work days .
    Source: https://www.nngroup.com/articles/cost-of-user-testing-a-website/
    #HECO17
    @amygracewells

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  5. Usability and Content Issue Effects
    • In a NNGroup study, 48% of users didn’t
    realize that the university offered the
    program that they were looking for.
    – Fewer applications
    – More help inquiries
    • More dependence on search
    • Unable to complete key tasks
    Source: https://www.nngroup.com/articles/university-sites/
    #HECO17
    @amygracewells

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  7. Optimal Workshop
    optimalworkshop.com
    #HECO17
    @amygracewells

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  8. Optimal Workshop
    #HECO17
    @amygracewells
    • Options start with a free
    account for small studies.
    50% discount offered for
    education!
    • Best for card sorts or tree
    testing.
    • Excellent reporting options
    including results matrix

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  9. Hotjar
    hotjar.com
    • Options start with a free basic plan that tops
    out at 2K page views/day. They offer non-
    profit discounts.
    • All features track and work on desktop, mobile
    and tablet versions.
    • Best for heatmaps, form analysis, and visitor
    recordings.
    #HECO17
    @amygracewells

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  10. Hotjar
    #HECO17
    @amygracewells

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  11. Validately
    validately.com
    • Perhaps the priciest of these tools, but still
    below $2500/year. Unsure if they offer
    discounts.
    • Their motto is “Take the pain out of user
    testing” and it is true!
    • Test on mobile or desktop. Moderated or
    unmoderated.
    • Screen and sound recording.
    #HECO17
    @amygracewells

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  12. Validately
    #HECO17
    @amygracewells

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  13. Hemingway App
    hemingwayapp.com
    • Free browser-based version or buy the
    desktop app for $20.
    • It highlights wordy sentences in yellow and
    more egregious ones in red. It provides
    reading level and highlights adverbs, passive
    voice, and dull, complicated words.
    • Great to use with academic stakeholders or in
    a UX review.
    #HECO17
    @amygracewells

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  14. Hemingway App
    #HECO17
    @amygracewells

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  15. BoardThing
    boardthing.com
    • Free accounts
    • Functionality includes creating cards with text
    or images, move/arrange cards on
    collaborative boards, organize into groups,
    export in multiples ways.
    • Great for visual look at content audits and IA
    structures.
    • Include goals, key functionality, or quotes
    from users
    #HECO17
    @amygracewells

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  16. BoardThing
    #HECO17
    @amygracewells Photo credit: @redsesame

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  17. BoardThing
    #HECO17
    @amygracewells Photo credit: @redsesame

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  18. Mural
    mural.co
    • Go beyond Basecamp collaboration!
    • University teachers and students can use for
    free. (I assume this includes administrators.)
    • Online visual brainstorming, idea evaluation,
    and planning. A combination of whiteboard
    and bulletin board.
    #HECO17
    @amygracewells

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  19. Mural
    #HECO17
    @amygracewells

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