Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments

Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments

Presented at HighEdWeb 2018 Annual conference with Alaina Wiens.

D9c048fe0faff842f31dae3cdb4fa582?s=128

Amy Grace Wells

October 22, 2018
Tweet

Transcript

  1. 1.

    SORRY NOT SORRY Managing Content Strategy Challenges in Decentralized Environments

    Amy Grace Wells · Alaina Wiens October 22, 2018 #heweb18 #mpd1
  2. 2.

    Alaina Wiens •Leads tourism and marketing for Flint, Michigan •Marketing

    director, content strategist, strategic planning consultant •15 years experience in higher education, and nonprofit •Human behind StrategyCar •Just wants to make everything better •Editorial director of UX Booth •Content strategist and UX designer •15 years experience in higher ed, publishing, and nonprofit •Master’s degrees in higher education and user experience design •Handles her business Amy Grace Wells
  3. 8.

    You need people to: • Understand goals • Understand everyone’s

    role • Agree on priorities • Share information or content • Adopt new tools or processes • Work together • Focus
  4. 10.
  5. 26.
  6. 31.

    I can hear/see you are feeling _______ because ________. I

    want to help you, but I am unable to _______ because _______.
  7. 32.

    I can hear you are feeling frustrated because this content

    is important to you. I want to help you, but I am unable to post events last-minute because I support six departments and if I do this then the alumni office can’t count on me.
  8. 35.
  9. 37.

    Have an uncomfortable and direct talk with your leadership. Know

    in advance where they will support you putting your foot down.
  10. 45.

    Give them explicit steps that must be taken for them

    to continue receiving your help.
  11. 48.