WPCampus: A content modeling workflow for planning custom post types

Transcript

1. A content modeling workflow for planning custom post types Amy Grace Wells
2. Why am I here? A little too attached to higher ed • Positions at Ohio University, Texas A&M, University of South Carolina • Master’s in Higher Education A little thing called UX • Editorial director, UX Booth • Master’s in UX Design (almost) @amygracewells
3. DON’T @ ME
4. Before we begin...
5. Custom post types solve user and author problems @amygracewells
6. Death to WYSIWYG @amygracewells
8. Add functionality @amygracewells
10. Create connected content @amygracewells
15. Connected content isn’t about words. It’s about data. @amygracewells
16. What does content first really mean? @amygracewells
17. Content first requires talking about content before CMS requirements, functionality visual brand standards, board approval, etc. @amygracewells
18. How it works CONTENT Identify, Understand, & Align VISUAL Create connections DEVELOPMENT Build connections @amygracewells
19. Let’s talk LUMEN h/t Kent State UXD program Learn Understand Imagine Evaluate Inform @amygracewells
20. LUMEN & Workflow Ask the questions Stakeholder interviews, content audits, user research Understand & map Identify content types and taxonomies, assign attributes Play with connections Domain and content model visualization Test & listen Again with stakeholders, assign priority, talk to users Get going CMS requirements, content spec sheets Learn Understand Imagine Evaluate Inform @amygracewells
21. Ask the questions Interview stakeholders who have a claim to content • Individual interviews or by small department • Explain what’s happening and what to expect File the notes for reference (because you will refer to them) @amygracewells
22. Ask the right questions Learn about their goals Their understanding of their audience How they use the website to provide their service How the website helps them and how it doesn’t @amygracewells
23. Ask the questions Interview users to understand their needs and priorities • Use current site content to evaluate usefulness • Identify user’s top tasks Audit what you have • Leave room to assign content types @amygracewells
24. Understand & map Map the top journeys Task-based 2-3 for each audience Meet user goals, not business goals @amygracewells
25. A content type is: Specific Templated Solves a need @amygracewells
26. Workshop it (aka post-it note time) Identify each content type Each get a post-it Discuss, play, move Stand back and observe @amygracewells
27. Define & Assign Each needs a one sentence definition Identify the attributes of each. What are the pieces? Annotate where needed @amygracewells
29. Play with connections Welcome to the hardest part! Your task is to create a map of how the content types relate to each other. @amygracewells
32. Test & listen Explain the process and share it with stakeholders in a meeting. Not in an email. Let them try to destroy it! Let them find the missing connections. Refine your model and prioritize your build. @amygracewells
33. Get going Attributes become: CMS requirements for developers content spec sheets for authors @amygracewells
36. Take the time to do this so you can: Future-proof Adapt quickly Revise quickly Eliminate ROT @amygracewells
37. What does it take? Leadership that values the process Understanding that content is time intensive Patience and communication @amygracewells
38. Let me hear it Reach out with your ideas Amy Grace Wells I’m here to help make things less sticky: amygrace@contentandux.com When you’re stuck Let me share your successes (and struggles): amygrace@uxbooth.com When you want to share @amygracewells