WPCampus: A content modeling workflow for planning custom post types

WPCampus: A content modeling workflow for planning custom post types


Amy Grace Wells

July 13, 2018


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    Why am I here? A little too attached to higher

    ed • Positions at Ohio University, Texas A&M, University of South Carolina • Master’s in Higher Education A little thing called UX • Editorial director, UX Booth • Master’s in UX Design (almost) @amygracewells
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    Content first requires talking about content before CMS requirements, functionality

    visual brand standards, board approval, etc. @amygracewells
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    How it works CONTENT Identify, Understand, & Align VISUAL Create

    connections DEVELOPMENT Build connections @amygracewells
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    LUMEN & Workflow Ask the questions Stakeholder interviews, content audits,

    user research Understand & map Identify content types and taxonomies, assign attributes Play with connections Domain and content model visualization Test & listen Again with stakeholders, assign priority, talk to users Get going CMS requirements, content spec sheets Learn Understand Imagine Evaluate Inform @amygracewells
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    Ask the questions Interview stakeholders who have a claim to

    content • Individual interviews or by small department • Explain what’s happening and what to expect File the notes for reference (because you will refer to them) @amygracewells
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    Ask the right questions Learn about their goals Their understanding

    of their audience How they use the website to provide their service How the website helps them and how it doesn’t @amygracewells
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    Ask the questions Interview users to understand their needs and

    priorities • Use current site content to evaluate usefulness • Identify user’s top tasks Audit what you have • Leave room to assign content types @amygracewells
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    Understand & map Map the top journeys Task-based 2-3 for

    each audience Meet user goals, not business goals @amygracewells
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    Workshop it (aka post-it note time) Identify each content type

    Each get a post-it Discuss, play, move Stand back and observe @amygracewells
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    Define & Assign Each needs a one sentence definition Identify

    the attributes of each. What are the pieces? Annotate where needed @amygracewells
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    Play with connections Welcome to the hardest part! Your task

    is to create a map of how the content types relate to each other. @amygracewells
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    Test & listen Explain the process and share it with

    stakeholders in a meeting. Not in an email. Let them try to destroy it! Let them find the missing connections. Refine your model and prioritize your build. @amygracewells
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    Take the time to do this so you can: Future-proof

    Adapt quickly Revise quickly Eliminate ROT @amygracewells
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    What does it take? Leadership that values the process Understanding

    that content is time intensive Patience and communication @amygracewells
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    Let me hear it Reach out with your ideas Amy

    Grace Wells I’m here to help make things less sticky: amygrace@contentandux.com When you’re stuck Let me share your successes (and struggles): amygrace@uxbooth.com When you want to share @amygracewells