CFO

Strategy test

Transcript

1. Social Media Strategy
2. Objectives Promote the courses offered Increase brand awareness Build a community around the brand Lead Generation Connect with ideal audiences
3. Competitive LandScape Name Followers Content Audit GlobalIFTI Facebook - 3,326 LinkedIn - 279 Awards & Recognitions Congratulatory, Wishing Posts Exam Schedule Offers Daily Class Schedule Arivupro Facebook - 1,717 Instagram - 1,821 New Batches Congratulatory Wishing Posts Events & Workshops ISDC Facebook - 981 LinkedIn - 385 Job Openings Tips Blogs Wishing Post Did You Know?(Facts) Edupristine Facebook - 92,325 LinkedIn - 2,868 Career Counselling videos Testimonials of Students Special Day Celebrations Wishing Posts Awards & Recognitions Blogs
4. KPI Framework Brand Journey Reach Act Convert Engage Digital Objective Increase brand awareness Increase valuable interactions with the brand Build new relationships for purpose of conversions(get leads) Nurture the relationship with community and build brand KPI New website visitors Engagement score Conversion score % of engaged customers Indicators Website traffic Click to website Social Media followers Shares Comments Mentions Likes Tags Ratings Reviews Clicks to CTA Click to contact or apply for the courses link clicks Revisit Website
5. Key Success Factors • Distinctive Brand Positioning • Offline+Online Activities goes hand-in-hand • Establishing trust on faculties more than brand. • Mechanism to build-up close connect with audiences on digital.
6. Scope Of Work • Facebook, Instagram & LinkedIn (3 posts/week)page management and growth • Content Strategies & Calendar • Campaign management • Social media page reputation management • Monthly reports • Advertisements
7. Current Standings • Facebook : 229 • Instagram : 11 • LinkedIn : 7
8. Social Media Campaigns
9. #TheNextStep • Idea : As human beings, we never want to stop growing. We at CFO NeXt will motivate people to take #TheNextStep, one step closer to their dream job. • Execution: In this campaign, we will educate the unaware audience to get one step closer to their dream job with #TheNextStep with CFONeXt. The content will be around the courses we offer and how they benefit in shaping a successful career.
10. #AspireToBeMore • Idea: With the courses we offer, despite their backgrounds(student or working), we at CFONeXt aspire the talents to perceive their dream. • Execution: In this campaign, we will target the one who is already aware of these courses and is searching for institutes or training centers to apply. The content will be around driving them to take the action to apply at CFONeXt.
11. #NeverStopLearning • Idea: Every college, university or company would want its students or employees to succeed in the future and make the name of their respective colleges or companies. We are providing them such a platform where they can simultaneously learn about renowned courses in the field of finance and accounting such as ACCA, CFA, etc. • Execution: This campaign will focus mainly on indirect audiences such as HOD’s, Principals of Colleges and universities, HR’s of companies to motivate their students and employees respectively to opt for these courses and to never stop learning and growing.
12. Buffer Content • Posts on Blogs on website • Posts on Introducing faculty • Testimonials from students • Testimonials from educational & corporate clients
13. Content Calendar Sunday #TheNextStep Wednesday #AspireToBeMore #NeverStopLearning Friday
14. Thank You!