アンド・フォース | 売上を20倍にしたBDX (ブランドデザイントランスフォーメーション)

東京と沖縄に拠点に全国的に活動する、実践型ブランディングカンパニー株式会社アンド・フォースのBDX(ブランドデザイントランスフォーメーション)の概要と実績資料です。

【ブランディングに関するお問い合わせ】
株式会社アンド・フォース　
TEL：03-6228-2290 / EMAIL：pr@andforce.co.jp
会社URL：https://www.andforce.co.jp/contact/

Transcript

1. ࣾձ՝୊ʹରԠ͠ɺ ߴ෇ՃՁ஋Ͱ΋બ͹Εଓ͚Δ ϒϥϯυ΁ม༰͢Δɺ ϒϥϯυσβΠϯϝιου ΢Οζɾ ίϩφ ਓޱݮগ ݪՁߴಅ ಇ͖ํͷଟ༷Խ ౗࢈݅਺૿Ճ ৽ࢢ৔ͷ૑ग़ δϟύϯϒϥϯυͷ૑ग़ ؾީมಈ ࢠͲ΋ͷශࠔ ΤωϧΪʔ໰୊ ϑʔυϩε ଟ༷ੑ ஍ํ૑ੜ όΠΞε ࣦۀ཰ BDX METHOD STP෼ੳ ۭ ؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ ܦӦऀɾࣄۀऀʗফඅऀ ITEM ঎ ඼ ηʔϧε VI MI ϒϥϯυ ମݧ ૝ ͍ MIND ਓޱݮগ ؾީ ݟͨ໨ Β͠͞ SD
2. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ࢲͨͪʹ͍ͭͯ ಄Ͱߟ͚͑ͨͩͷઓུϒϥϯυσβΠϯΛఏҊ͠ ͍͍ͯͷ͔ʁ ܦӦऀʹ৴པ͞Εɺ ൐૸͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁ Ξϯυ ɾ ϑΥʔε͸ࢥ͏ɻ ܦӦऀ͕૬ஊ͍ͨ͠ͷ͸ɺ ܦӦΛ࣮ફ͠ɺ ܦӦͷϦΞϧΛ஌Δऀɻ ܦӦऀͷ೰Έ΋ݽಠ΋஌Δऀɻ ͦ͠ ͯɺ ͦΕΒશͯΛ৐Γӽ͑֊ஈΛొ͍ͬͯ͘ऀɻ ܦӦΛ஌Δ͜ͱͳ͘σεΫϫʔΫ͚ͩͰग़͞ΕͨઓུͰ͸ɺ ৺ͷఈ͔Βೲಘ͞Εͳ͍ͩΖ͏ɻ Ξϯυ ɾ ϑΥʔε͸ɺ ઓུϒϥϯυσβΠϯͱҟͳΔۀछͷࣗࣾࣄۀΛ্ཱͪ͛ɺ ܦӦΛ࣮ફ͠ɺ ͦ͜Ͱಘͨϊ΢ϋ΢Λ͓٬༷اۀʹؐݩ͠ଓ͚͍ͯΔɻ Ͳ͔͜ͷ৘ใ΍ࣄྫΛर͖ͬͯͨઓུϒϥϯυσβΠϯ͸ɺ ͢Ͱʹ൒า஗Ε͍ͯΔɻ ҰาઌͷఏҊΛ͢ΔͨΊʹɻ ਅʹ࣮ફྗ͋ΔఏҊΛ͢ΔͨΊʹɻ ಄Ͱ͸ͳ͘ɺ ৺Ͱߟ͑Δɻ ׼Λྲྀ͠ɺ ΋͕͖ͳ͕ΒఏҊ͢΂͖͜ͱΛݟ͚ͭग़͢ɻ ܦӦऀ͕ͦ͹ʹஔ͘ઓུϒϥϯυσβΠϯύʔτφʔͰ͋ΔͨΊʹɻ ܦӦऀ͕ɺ֬৴Ͱ͖Δ ઓུϒϥϯυσβΠϯ Λɻ copyright © 2023 &FORCE INC. All Rights Reserved. 02 ΋ͷ ࠔ
3. ˔ܾͯ͠ϒϨͳ͍ڧ౓Λ࣋ͬͨ࣠ͱͳΔϝοηʔδͱੈք؍ ʢϰΟδϣϯͷ۩ݱԽʣ Λ૑Γग़͢ɻ ˔૑Γग़ͨ͠ϝοηʔδͱੈք؍Λਁಁɺ ࣮ફ͠ଓ͚Δɻ MI MI VI BI ಠࣗੑͷ நग़ ϛογϣϯ ύʔύε ϰΟδϣϯ اۀϩΰ اۀΧϥʔ τʔϯˍϚφʔ WEBαΠτ ࢢ৔΍ސ٬Λࡉ෼Խ λʔήοτબఆ ઓུࢢ৔ͷ໌֬Խ ৺ͷ੔ཧ ϚΠϯυ ɾ ΞΠσϯςΟςΟ STP ϚʔέςΟϯά ૝͍ͷ நग़ͱ ݴޠԽ ૝͍ͷ ۩ݱԽ BI ϒϥϯυ ɾ ΞΠσϯςΟςΟ BI ߦಈཧ೦ ࣾһڭҭ ൢചଅਐ ޿ࠂ׆ಈ ߦಈͱ࣮ફ ϏϔΠϏΞ ɾ ΞΠσϯςΟςΟ ݟͨ໨ͷ੔ཧ ஌ࣝͷ੔ཧ ໨త VI ϰΟδϡΞϧɾ ΞΠσϯςΟςΟ ૑ۀऀͷ ૝͍ ܦӦऀͷ૝͍ CORPORATE CORE ܦӦཧ೦ Β͠͞ͷ ࣮ફ ϒϥϯσΟϯά͸ϞϊͷಠࣗͷՁ஋Λݟग़͠ɺ ઱໌Խͤͯ͞ܧଓతʹຏ͖ଓ͚Δ׆ಈΛࢦ͢ɻ ϒϥϯσΟϯάͱ͸ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ಠࣗՁ஋͸શͯͷσβΠϯͷίΞͱͳΔɻ 03 copyright © 2023 &FORCE INC. All Rights Reserved.
4. ੈք؍ ηʔϧε ΫϦΤΠςΟϒ ʢઓज़ʣ ϚʔέςΟϯά ʢઓུʣ BI ϒϥϯυ ɾ ΞΠσϯςΟςΟ ˔ސ٬ͷߦಈΛม༰͢Δ ʢങΘͳ͍ˠങ͏ɺ ڵຯ͕ͳ͍ˠڵຯ͕͋Δ ͳͲʣ ɻ ˔ಠࣗੑΛࣾձ՝୊͔Βநग़ͯ͠ɺ ϒϥϯυΛม༰ͤ͞Δ͜ͱͰ؀ڥʹରԠ͢Δɻ ໨త ϒϥϯυσβΠϯ͸நग़ͨ͠ϞϊͷಠࣗͷՁ஋Λݟग़͠ɺ ઱໌Խͤͯ͞ɺ ۩ମతʹՁ஋Λ෇Ճͤ͞Δઓज़ʹམͱ͢͜ͱΛࢦ͢ɻ ϒϥϯυσβΠϯͱ͸ ঎඼ ITEM ਓؒ HUMAN ۭؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ ঎඼ ITEM ਓؒ HUMAN ۭؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ۭؒɺ ঎඼ɺ ਓؒͷ3ͭͷཁૉͰ ʮΒ͠͞ʯ Λ࣮ફɻ ސ٬ͷߦಈΛม༰ͤ͞Δɻ 04 copyright © 2023 &FORCE INC. All Rights Reserved.
5. ੈք؍ ΫϦΤΠςΟϒ ʢઓज़ʣ ύοέʔδσβΠϯ ళฮσβΠϯ ϒϥϯυαΠτ ΠϯελάϥϜ ܦӦऀ ʢ૑ۀऀʣ ͷݪମݧ ϒϥϯυσβΠϯͷ෼ղ ঎඼ ITEM ਓؒ HUMAN ۭؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ ੈք؍ͷσβΠϯ͸ɺ ͦͷϒϥϯυͷඇݴޠతͳମݧΛ΋ͨΒ͢ ΫϦΤΠςΟϒʹΑͬͯ૑ΒΕΔɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR 05 copyright © 2023 &FORCE INC. All Rights Reserved.
6. ηʔϧε ϚʔέςΟϯά ʢઓུʣ ϒϥϯυσβΠϯͷ෼ղ ঎඼ ITEM ਓؒ HUMAN ۭؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ ηʔϧεͷσβΠϯ͸ɺ ͦͷϒϥϯυͷػೳతͳମݧΛ΋ͨΒ͢ ΫϦΤΠςΟϒʹΑͬͯ૑ΒΕΔɻ ελοϑ ʢΒ͠͞ͷମݱऀʣ ࠵ࣄσβΠϯ ECαΠτ ঎඼ͦͷ΋ͷͷັྗ ʢεϖοΫʣ ʴ৘ใ 1Ґ ָఱϥϯΩϯά ύϯδϟϯϧ ɾ σΠϦʔ෦໳ ۚ৆ 3೥࿈ଓ ΧϨʔύϯάϥϯϓϦ ϥϯΫ ࠇໟ࿨ڇͷ ࢫຯ͕ͨͬ΀Γ " BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR 06 copyright © 2023 &FORCE INC. All Rights Reserved.
7. BDX ʢϒϥϯυσβΠϯ ɾ τϥϯεϑΥʔϝʔγϣϯʣ ͱ͸ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR τ ϥϯεϑΥʔϝʔγϣϯ ʢXʣ ঎඼Ձ஋ ମݧՁ஋ ڞײՁ஋ ϒϥϯυσβΠϯ ʢBDʣ 07 copyright © 2023 &FORCE INC. All Rights Reserved. ૝͍⾣ۭؒ ਓͷ૝͍Λݩʹ ͦͷϒϥϯυΛ෺ޠΔ ۭؒΛ૑Δ͜ͱɻ ϒϥϯυମݧʹඞཁͳ 3 ཁૉ ̏େՁ஋Λ૿େͤ͞ɺ ఻͑Δ͜ͱͰ ফඅऀ৺ཧʹมԽΛ༩͑Δ ߴ෇ՃՁ஋Ͱ΋બ͹Εଓ͚Δϒϥϯυ΁ ૝͍⾣঎඼ ਓͷ૝͍Λ݁ू͠ɺ ັྗ͋Δϒϥϯυͷ Β͠͞Λ૑Δ͜ͱɻ ۭؒ ʷ ঎඼ ঎඼Λങ͍ͨ͘ͳΔ ۭؒΛ૑Δ͜ͱɻ VI ϰΟδϡΞϧɾ ΞΠσϯςΟςΟ MIϚΠϯυ ɾ ΞΠσϯςΟςΟ SDηʔϧεɾ σβΠϯ ࣾձ ɾ ࢢ৔՝୊ ʢPUBLIC ISSUESʣ ফඅऀ΁ STP෼ੳ ۭ ؒ SPACE ΦϯϥΠϯʗΦϑϥΠϯ ܦӦऀɾࣄۀऀʗফඅऀ ʢηάϝϯςʔγϣϯ ɾ λʔήςΟ ϯά ɾ ϙδγϣχϯάʣ ITEM ঎ ඼ ηʔϧε VI MI ϒϥϯυ ମݧ ૝ ͍ MIND ΢Οζɾ ίϩφ ਓޱݮগ ݪՁߴಅ X X X X X X X X X X X X X X X ಇ͖ํͷ ଟ༷Խ ౗࢈݅਺ ૿Ճ ৽ࢢ৔ͷ ૑ग़ δϟύϯϒϥϯυͷ ૑ग़ ؾީมಈ ࢠͲ΋ͷ ශࠔ ΤωϧΪʔ ໰୊ ϑʔυϩε ଟ༷ੑ ஍ํ૑ੜ όΠΞε ࣦۀ཰ ݟͨ໨ Β͠͞ SD ൃ ৴ PUBLIC RELATIONS
8. 2 1 ΫϥΠΞϯτ ফඅऀ ʢࣾձʣ ࣗࣾࣄۀΛ௨ͯ͠ ফඅऀʹ঎඼Λ ։ൃ ɾ ఏڙ ɾ ൃ৴ ࣗࣾࣄۀͰಘͨ ܦݧΛݩʹɺ ੒ޭʹಋ͘ ιϦϡʔγϣϯΛ Ұؾ௨؏Ͱఏڙ ࣗࣾࣄۀͰࣾձʹ৽͍͠Ձ஋Λ ੜΈग़͠ఏڙ 4઱໌Խ͞ΕͨັྗΛɺ ༷ʑͳํ๏Λ૊Έ߹Θͤൃ৴ ൓Ԡ ɾ ධՁ 5 ൓Ԡ ɾ ධՁ 3 ࣗࣾࣄۀͰಘͨੜ͖ͨ ஌ݟΛఏڙ ΋ͱΉͷΧϨʔύϯ ԭೄൃɾA5ϥϯΫࠇໟ࿨ڇ࢖༻ ࣗΒϒϥϯυΛӡӦͯ͠ಘͨݱ৔ͷϊ΢ϋ΢ͱɺ ߴਫ਼౓ͳϚʔέςΟϯά΍੒ޭ͢ΔΫϦΤΠςΟϒɺ ޿ࠂɾPRઓུͳͲΛఏڙ͠·͢ɻ ϚʔέςΟ ϯά ADɾ PR ΫϦΤΠςΟϒ ࣗΒ࣮ફΛ܁Γฦ͠ಘͨ੒ޭମݧΛɺ ༨ͣ͞ఏڙ͢Δɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ଟ༷ͳιϦϡʔγϣϯΛֻ͚߹Θͤɺ ੒ޭ͢ΔϒϥϯσΟ ϯάઓུΛ࣮ߦ͠·͢ɻ 08 copyright © 2023 &FORCE INC. All Rights Reserved.
9. ࢲͨͪ͸ҥɾ৯ɾॅͷࣗࣾࣄۀΛ্ཱͪ͛ɺ ࣮ફ͢Δ͜ͱͰ ΫϥΠΞϯτ΍ࣾձʹϏδωεͷ࠷લઢͷ ʮ஌ܙʯ Λఏڙ͠·͢ɻ ΋ͱΉͷΧϨʔύϯͷ࣮੷ ΧϨʔύϯάϥϯϓϦ 3೥࿈ଓۚ৆ड৆ ೔ຊܦࡁ৽ฉ͓औΓدͤΧϨʔύϯϥϯΩϯά શࠃ3Ґ શࠃ֤஍Ͱ࿩୊ͷ ʮ͓औΓدͤઈ඼ύϯʯ 5બϥϯΫΠϯ ೔ຊͰਓؾͷD2Cϒϥϯυ 15બϥϯΫΠϯ Ϟϊ ɾ ϚΨδϯ ʮ2022-2023ྲྀߦਤؑʯ ʮେ஫໨ͷྫྷౚύϯʯ ʹબग़ ࣗࣾࣄۀΛ௨ͯ͡ܦࡁΛճ͢͜ͱͰɺ ࣗΒ΋๛͔͞Λ॥؀͢Δ࢓૊ΈΛ૑Γ·͢ɻ ࢲͨͪ͸ɺ ࣮ફ͢Δɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR 09 copyright © 2023 &FORCE INC. All Rights Reserved. ফඅऀ΁
10. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ϒϥϯυσβΠϯͷ࣮੷ ΋ͱΉͷΧϨʔύϯͷมભ ࣾձɾࢢ৔՝୊Λղܾ͢Δ͜ͱ͕ɺ ϒϥϯυͷՁ஋ΛߴΊɺ ച্ʹͭͳ͕Γ·͢ɻ ΧΫϠε άϧʔϓͱͷ Էചఏܞ ΧϨʔύϯ άϥϯϓϦ 2೥࿈ଓۚ৆ड৆ ೔ຊܦࡁ৽ฉ৽ฉ ͓औΓدͤ ΧϨʔύϯϥϯΩϯά 3Ґʹબग़ શࠃͷ࠵ࣄʹग़ళ 2018 2019 2020 2021 2022 2023 ΋ͱ΋ΉͷΧϨʔύϯΛ σʔύτ Ϧ΢Ϙ΢ͷ ΫϦεϚεϚʔέο τͰൢച ΋ͱΉͷΧϨʔύϯͷελʔτ ΋ͱΉͷΧϨʔύϯ։ൃ TV౳ͷϝσΟ ΞͰ औΓ্͛ΒΕΔʗ ΦϯϥΠϯ݄঎ 450ສԁه࿥ ৽॓ҏ੎୮ ࠵ࣄॳग़ళ ೔ܦτϨϯσΟ 2021ώ ο τ༧ଌ NEOΧϨʔύϯ෦໳ʹ ܝࡌʗ γΣΞങ͍ΞϓϦ ʮΧ΢γΣʯ ʹग़ళ ָఱϥϯΩϯά1Ґ ʢύϯδϟϯϧʣ ʗ Էൢച։࢝ monoϚΨδϯ 2022-2023ྲྀߦਤؑ େ஫໨ͷྫྷౚύϯʹܝࡌ ԭೄॳͱͳΔ ΧϨʔύϯάϥϯϓϦ 3೥࿈ଓۚ৆ड৆ ଟ͘ͷTV ɾ ࡶࢽ ɾ WEBϝσΟ ΞͰऔΓ্͛ΒΕΔ શࠃ֤஍ͷඦ՟ళͷ࠵ࣄग़ళ΁ܨ͕Δ ϝσΟ Ξ࣮੷͕৴པͱͳΓ࠵ࣄʹ ग़ళґཔ͕૿Ճɺ ࠵ࣄʹग़ళ͠ଓ͚ΒΕΔ ϒϥϯυͱ ͠ ͯೝ஌͞Ε޷॥؀͕ग़དྷΔɻ 2018.7 2020.4 2020.12 ΧϨʔύϯ άϥϯϓϦ ۚ৆ड৆ 2020.11 2020.8 2020.10 2019.8 2018.1 2020.11 2021.9 ԭೄݝ ;Δ͞ͱೲ੫ ฦྱ඼ʹೝఆ 2021.8 ώϧφϯσεग़ԋ ΦϯϥΠϯ݄঎ 600ສԁه࿥ 2021.8 2022.11 2022.12 2021.9 2021.11 2021.12 CURRYPAN GRANDPRIX 2022 CURRYPAN GRANDPRIX 2022 CURRYPAN GRANDPRIX 2020 େख৯඼௨ൢαΠ τ ग़ళ 2023.2 ໿23ສຊ 50ഒ˞ ελʔτ ͔࣌Β 2018-2022ྦྷܭ ൢച ͓٬༷ʹ ఏڙͨ͠ ΋ͷ ԭೄݝͷ ࣾձ՝୊ɾ ࢢ৔՝୊ ϑʔυ ϩε ύϯۀք ౗࢈૿ ௨ৗ ഇغ͞ΕΔ ڇ͢͡೑Λ ׆༻ ৽ͨͳ ؍ޫ஍ धཁ ίϩφՒͰ ͓औΓدͤ धཁ ϝσΟ ΞͰ ࿩୊ͷ ঎඼׆༻ શࠃͷ ࣾձ՝୊ɾ ࢢ৔՝୊ ؍ޫ࢈ۀͷ ڧԽ ԭೄ ܦࡁݍͷ ڧԽ ؍ޫ٬ͷ ݮগ ࡏ୐঎඼ धཁ ࡏ୐঎඼ धཁ ৽͍͠ ݝ࢈඼ͷ धཁ ৗʹٻΊΒΕΔ ৽نੑͷ͋Δ ؍ޫ஍ ܦࡁ͕ ॥؀͢Δ ৔͕ඞཁ ຊ֨తʹ ΦϯϥΠϯ ൢചணख ಺धΛ ಈ͔͢ ཁૉ͕ ඞཁ ඦ՟ళͳͲͷ ू٬ͷ ݺͼਫ͕ඞཁ ؍ޫ ऩೖݮ ৽ͨͳݝ֎ ϑΝϯͷ֫ಘ ؍ޫ ऩೖݮ ৽ͨͳݝ֎ ϑΝϯͷ֫ಘ ਓ͕ಈ͔ ͳ͍෼ɺ ϞϊΛಈ͔͢ ඞཁ͕͋Δ ৽ͨͳ ݝ಺ϑΝϯͷ ֫ಘ ࡏ୐঎඼ धཁ ৽ͨͳ ݝ಺ϑΝϯͷ ֫ಘ ԭೄͷ ັྗ ൃ৴ ؍ޫ࢈ۀ ऩೖݮ ߴ෇Ճ Ձ஋ ύϯ ؍ޫ٬Λ ݺͼࠐΉ ৔Λ૑Δ ΦϯϥΠϯ ͷചΓ৔Λ ૑Γग़͢ ྫྷౚ ΧϨʔύϯ ͷ׆༻ શࠃͷ ࠵ࣄʹ ग़ళ ɾ ൢച ϝσΟ Ξ ΁ͷ ࿐ग़૿ ݝ಺Πϯϑϧ Τϯαʔͱͷ ϥδΦऩ࿥ ମݧՁ஋ ڞײՁ஋ ঎඼Ձ஋ ঎඼Ձ஋ ମݧՁ஋ ମݧՁ஋ ڞײՁ஋ ݝ಺Πϯϑϧ Τϯαʔͱͷ ϥδΦऩ࿥ ڞײՁ஋ ˞ൢചຊ਺ copyright © 2023 &FORCE INC. All Rights Reserved. 10 ੉௕ౡ΢ϛΧδςϥεళ OPEN ECαΠ τ ɾ ָఱαΠ τOPEN
11. ձࣾͷ࣠ͱͳΔϝοηʔδΛ૑Γɺ ձࣾͷإͱͳΔϩΰ΍ τʔϯˍϚφʔΛ૑Δɻ 01 03 02 04 ձࣾͷཧ೦ਁಁ΍ߦಈࢦ਑ΛఆΊɺ ࣾ಺ମ੍ͱ߹Θͤͯ ࠾༻ͷڧԽ΋ߦ͏ɻ ࠾༻ Λڧ͘͢Δ ఆΊͨձࣾͷϝοηʔδΛ ࣄۀ΍঎඼ʹ·Ͱ Ұؾ௨؏Ͱ൓өɻ ࣄۀ PR΍޿ࠂɺ ΠϕϯτͳͲɺ ༷ʑͳઓज़ʹΑͬͯ৘ใΛ ੈͷதʹಧ͚Δɻ ൃ৴ ձࣾ ͷັྗΛ઱໌Խ͢Δ ͷັྗΛ ઱໌Խ͢Δ Λڧ͘͢Δ P.27 P.32 P.18 P.4 BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ϒϥϯυσβΠϯͷϑΟʔϧυ copyright © 2023 &FORCE INC. All Rights Reserved. 11
12. ʮձࣾʯ Λڧ͘͢Δ ϝχϡʔͱࣄྫ MENUS & EXAMPLES THAT STRENGTHEN THE lCOMPANYz copyright © 2023 &FORCE INC. All Rights Reserved. 12
13. ૑ۀऀ ɾ اۀͷྺ࢙ͷਂງΓ͔Βɺ ܦӦऀͷਓੜΛৼΓฦΓݪମݧʹഭΔ ϫʔΫγϣοϓͳͲɺ ༷ʑͳܗͰاۀͷίΞͱͳΔಠࣗੑΛநग़ɻ ͦͷޙɺ ࣾ಺ਁಁϫʔΫγϣ οϓ΍ࣾ֎ൃ৴·ͰͷઓུΛඳ͖·͢ɻ ͦͷاۀʹ;͞Θ͍͠৭΍σβΠϯͷτʔϯͳͲɺ ձࣾΛҰͭͷਓ֨ʹݟ ཱͯɺ ֎͔ΒͷݟΒΕํΛ៛ີʹઃܭɻ اۀͱ͓٬༷ͷ͋ΒΏΔ઀఺Ͱந ग़ͨ͠ಠࣗੑ͕ଛͳΘΕͳ͍Α͏ɺ ਫ਼ີͳΨΠ υϥΠϯ΋੍࡞͍ͨ͠·͢ɻ ձࣾͷಠࣗੑΛநग़͢Δ ձࣾͷݟͨ໨Λ૑Δ ձࣾϝοηʔδ ίʔϙϨʔτϩΰ τʔϯ&Ϛφʔ ϒϥϯυΨΠυϥΠϯ ίʔϙϨʔταΠ τ ձࣾҊ಺ ΫϨυϒοΫ ෧౵ ɾ ໊ࢗ ࣾ಺ਁಁϫʔΫγϣοϓ ࣾ಺ਁಁπʔϧ The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests. "We are Ladies and Gentlemen serving Ladies and Gentlemen." Motto I Am Proud to Be Ritz-Carlton 1. I build strong relationships and create Ritz-Carlton guests for life. 2. I am always responsive to the expressed and unexpressed wishes and needs of our guests. 3. I am empowered to create unique, memorable and per- sonal experiences for our guests. Service Values 9. I am involved in the planning of the work that affects me. 10. I am proud of my professional appearance, language and behavior. 11. I protect the privacy and security of our guests, my fellow employees and the company's confidential infor- mation and assets. 12. I am responsible for uncom- promising levels of cleanliness and creating a safe and acci- dent-free environment. What a deep and mysterious language, the language of dreams There’s a reason we don’t see the world in black and white We live in a rainbow of chaos. 1. 2. 3. 4. 5. 6. 7. Create the excitement of the future with strategy in hand. Our Philosophy and Theme Our Way The Way We Are MEMBER’S METHOD 13 PEOPLE MIND 12 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1 1. 12. Management Philosophy 6th Term Theme Basic Policy for All Employees Every person at &Force is an asset of the company. Each &Force member is a candidate for management of the company. &Force each person is a rough stone that can become a brand. It is up to you to develop that mindset. It is necessary to improve each other, but we can change our world through our own actions. Try changing it. If you act faithfully to the basics, you will surely succeed and you will be able to do good business. MEMBER’S METHOD 13 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 1 1. 12. 13. 01 02 04 Corporate Branding Product Branding Creative Production (Logo, Slogan, WEB) Application Development Project Management Marketing Concept Drafting Communication Strategy Advertisement Production Website Production Product planning model Room Coordination Interior Coordination Brand Tie-up Color Scheme Production Commercial / Hotel / Restaurant Produce Junji Kiriki Brand Content Development Business Headquarters BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δϝχϡʔ copyright © 2023 &FORCE INC. All Rights Reserved. 13
14. ͢͜΍͔άϧʔϓ ϦϒϥϯσΟϯάઓུ ਺ʑͷน͏ͪͷ຤ʹ ૝͍Λܗʹͨ͠ ຬ৔Ұக ͷϩΰ ͢͜΍͔άϧʔϓ͸ɺ ԭೄݝͰ࠷େళฮ਺ΛތΔༀہ ʮ͢͜΍͔ༀہʯ Λ ͸͡Ίɺ ෱ࢱɺ ϗςϧࣄۀͳͲɺ ଟ༷ͳۀଶΛखֻ͚͍ͯ·͢ɻ 40प೥Λܴ͑Δ2024೥ʹࣄۀঝܧ͕ߦΘΕΔ͜ͱΛ͖͔͚ͬʹɺ ϦϒϥϯσΟϯά͢Δ΂͘ɺ ฐࣾʹ͝ґཔΛ͍͖ͨͩ·ͨ͠ɻ ૑ۀҎདྷେ੾ʹ͠ ͖ͯͨ࣊Ѫͷ৺Λɺ ԭೄͷօ͞·ʹಧ͚͍ͨɻ ͦ͠ ͯͦͷѪ͸ɺ ΍͕ͯੈքΛแΈɺ ະདྷ΁ͱ८Γଓ͚·͢ɻ ͢͜΍͔άϧʔϓͱԭೄʹ฻Β͢ਓʑͷ࣋ଓతͳܨ͕ΓΛئͬͯɺ ͜ͷϩΰϚʔΫΛ੍ఆ͠·ͨ͠ɻ グループロゴマーク GROUP Logomark S Ѫ ʿ ԭೄ ੈք BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ copyright © 2023 &FORCE INC. All Rights Reserved. 14
15. ૑ۀऀͷ૝͍ ·Ͱ Ḫͬͨελʔτ デザインは、 お客様が 本当に納得するものでなければならない。 最後の提案を行いました。 駄目ならデザイナーを降りる覚悟で ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ ϒϥϯυσβΠφʔ ӬҪ ࡾౙ ఺ࡏ͢Δ૝͍Λஸೡʹܨ͍͛ͯ͘ ૑଄ͱไ࢓ ܦӦཧ೦ ୭΋͕޾ͤʹ฻Β͢ະདྷʹɺ ѪΛɻ άϧʔϓύʔύε BORDERLESS LOVING άϧʔϓεϩʔΨϯ ϘʔμʔϨε ϥϰΟϯά ૑ۀऀͰ͋Γɺ ݱࣾ௕͕ඳ͍ͨاۀͷࠜװͰ͋ΔܦӦཧ೦ɺ ʮ૑଄ͱไ࢓ʯ Λத৺ʹɺ ࣍ظࣾ௕ͷ૝͍Ͱ͋Δ ʮѪʯ ΛॏͶͨ άϧʔϓύʔύεͱεϩʔΨϯΛࡦఆ͠·ͨ͠ɻ කΛಥ͖߹Θͤͯపఈతͳٞ࿦Λ ୯ʹݴ༿Λ૑Δɺ ϩΰΛ૑Δͱ͍͏Θ͚Ͱ͸ͳ͘ɺ શͯͷܦӦਞ͕ ೲಘ͠ ʮ͜Εͩ ʂ ʯ ͱ͍͏·ͰεΫϥοϓ&ϏϧυΛ܁Γฦ͠·ͨ͠ɻ ࠷ޙ͸ຬ৔ҰகͰϩΰΛબఆɻ άϧʔϓͷ৽ͨͳإ͕ੜ·Ε·ͨ͠ɻ BRAND DESINER ͜ͷҊ݅͸ɺ ࣗ෼ʹͱ ͬͯ͸σβΠφʔਓੜΛ͔͚ͨେ͖ͳ௅ઓͰͨ͠ɻ ઈର ʹશһ͕ଥڠͳ͘બͿσβΠϯʹ͠ͳ͚Ε͹ͳΒͳ͍ͱ͍͏ࣥ೦Ͱ৯Β͍ͭ ͍ͨ࢓ࣄͰ͢ɻ ͢͜΍͔άϧʔϓ͕఻͍͑ͨɺ άϧʔϓͷҰମײͱ ʮѪʯ ΛͲ ͏දݱ͢Δ͔ɻ ͦΕʹ͸ਂ͍ϩδοΫͱ৺͕ಈ͘දݱΛ͍͔ʹ͔͚߹ΘͤΔ ͔ɺ ͱ͍͏ࢹ఺͕͔ܽͤ·ͤΜɻ Α͏΍ͨ͘ͲΓண͍ͨ࠷ऴҊ͸ɺ શһ͕ ʮ͜Ε ͩ ʂ ʯ ͱҰॠͰຬ৔Ұகɻ ૝͍ͷ݁থ͕ੜ·ΕͨॠؒͰͨ͠ɻ Loving PINK グループの慈愛の心が、未来へと 発展することをイメージしたピンク色 Deep BLUE 深い海のように寛容に 全てを包み込む藍色 Sukoyaka BLUE すこやかな心と身体をイメージした 爽やかな青色 Fresh GREEN フレッシュな発想と新しい始まり を意味するライトグリーン INTERVIEW BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ copyright © 2023 &FORCE INC. All Rights Reserved. 15
16. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ͢͜΍͔άϧʔϓαΠτ ͢͜΍͔άϧʔϓͷεϩʔΨϯͰ͋Δ ʮBORDERLESS LOVINGʯ Λ TOPϝοηʔδʹɻ σβΠϯ΋͢͜΍͔άϧʔϓ͕ େ੾ʹ͢Δ ʮѪʯ Λҙࣝ͠ߏ੒͠·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 16
17. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ϒϥϯυΨΠυϥΠϯ ઱໌Խͨ͢͜͠΍͔άϧʔϓͷ૝͍΍ ݟͨ໨Λଛͳ͏͜ͱͷͳ͍Α͏ʹ ΨΠυϥΠϯΛ࡞੒͠·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 17
18. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ձࣾπʔϧ ఆΊͨτʔϯ&ϚφʔΛ໊ࢗ΍෧౵ʹࢸΔ·Ͱ ஸೡʹམͱ ͠ࠐΈ·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 18
19. ̐ͭͷ࿮͸ଟ༷ੑΛද͠·͢ɻ ͦΕ͕૊Έ͋Θ͞Δ͜ͱͰɺ ཱྀͷ৽͍͠ܠ৭ͱͳΔ͜ͱΛ ද͠·͢ɻ ʮYOUʯ ͱ ʮ I ʯ ޲͔͍߹͍ ର࿩͢Δ͜ͱͰɺ ৽͍͠ൃݟ͕͋Δ͜ͱΛ ޲͖͋ͬͨ˙Ͱද͠·͢ɻ ཱྀͷ࢝·Γͷى఺Λද͠·͢ɻ ͔ͦ͜Β޿͕Δܠ৭͕ ༷ʑͳح੻ͱ૊Έ͋Θ͞Γ །ҰແೋͷཱྀͱͳΓ·͢ɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ݁τϥϕϧ ϦϒϥϯσΟϯάઓུ ࢢ৔ͷมԽ ʹ൐͍ ৽ͨͳεςʔδΛ ໛ࡧ͢Δ ݁τϥϕϧ͸ɺ ԭೄͰ׆ಈ͢Δཱྀߦձࣾɻ ίϩφՒͷӨڹͰࢢ৔ͷ؀ڥ͕ େ͖͘มԽ͠ɺ ৽ͨͳεςʔδΛ໛ࡧ͢ΔதͰɺ ձࣾͷϦϒϥϯυσβΠϯΛ ܾҙɻ ڞʹฒ૸͢ΔύʔτφʔͱͳΔاۀͱ ͠ ͯฐࣾΛ͝ࢦ໊͍͖ͨͩ·ͨ͠ɻ ݁τϥϕϧ͕ఏڙ͢Δ།Ұແೋͷཱྀ͸ɺ ਓͱͷग़ձ͍΍ɺ ཱྀͷதͰͷ৽͍͠ൃݟɺ ৺௨ͬͨίϛϡχέʔγϣϯɺ ײ৘ͷߴ໐Γɻ ͦͷΑ͏ͳମݧͷدͤूΊ͕ ʮ݁ ʢԑ,ܨ͕Γʣ ʯ ͱͳ͍ͬͯΔ͜ͱΛද͠ɺ ະདྷʹͱ͓͖ͬͯͨ͘ͳΔγϯϘϧͱ ͠ ͯɺ ͜ͷ ʮ݁ʯ Λܗ੒͠·͢ɻ ίʔϙϨʔτϩΰϚʔΫ CORPORATE LOGO ݁ͱ͍͏จࣈͷ ΞΠσϯςΟ͸ ࢒ͭͭ͠ந৅Խͨ͠ දݱʹ͍ͯ͠·͢ɻ ະདྷ΁ͱ ্ঢ͢Δؾ࣋ͪͷ ߴ໐Γɺ ޲্ײΛ ද͠·͢ɻ ʮ݁ʯ ͷ݁থ ܗʹࠐΊΒΕͨҙຯ copyright © 2023 &FORCE INC. All Rights Reserved. 19
20. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   اۀͷಠࣗੑ ΛܦӦऀͷ ਓੜ͔ΒऔΓग़͢ まだ見ぬ想いを引き出して形にする。 想いの鮮明化に加えて 案件です。 それをどう活かすかを考え抜いた ϒϥϯυσβΠφʔ ୍ޱ ޾໌ ܦӦऀͷਓੜΛ֩ʹ૑Γ্͛ͨύʔύε ܦӦऀͷਓੜͷඥղ͖͔Β݁τϥϕϧΛܗ੒͢ΔΩʔϫʔυΛબग़ɻ ୭ΑΓ΋ԭೄΛࣗ෼ͷ଍ͰݟͯճΓɺ ௐ΂ਚ͘ ͠ ͍ͯΔ͔Βͦ͜ɺ ࣗ৴Λ࣋ͬͯԭೄͷָ͠ΈํΛ୭ΑΓ΋ڭ͑ΒΕΔͱ͍͏ εϐϦο τ ʢಠࣗੑʣ Λݟग़͠ɺ ʮ৺ҭΉԭೄཱྀΛɺ ͋ͳͨ΁ɻ ʯ ͱ͍͏ ύʔύε͕ੜ·Ε·ͨ͠ɻ BRAND DESINER ίϩφՒͱ͍͏؍ޫۀքʹͱ ͬͯେ͖ͳ؀ڥมԽΛલʹɺ ձࣾ͸Ͳ͏͋Δ΂ ͖͔ɻ ·ͣ͸ܦӦऀͷ૝͍ͷਂງΓ͔ΒվΊͯ࠶ఆٛ͠·ͨ͠ɻ ʮ৴ͨ͡஥ؒ ͱڞʹ΍Γ͖Δʯ ͱ͍͏ܦӦऀͷ೤͍ҙࢤʹࢲͨͪ͸΋ͪΖΜɺ ࣾһ΋ڞײ ͠ɺ ࡱӨͳͲޓ͍ʹڠྗ͠ ͯਪਐͨ͠ɺ ·͞ʹ ʮڞ૑ʯ ͨ͠࢓ࣄͱͳΓ·ͨ͠ɻ · ͨɺ ձࣾͷإͰ͋ΔϩΰσβΠϯ͸ ʮޠΕΔ΋ͷʯ Ͱ͋Δ͜ͱͱɺ ଞࣄۀ΁΋೿ ੜ͠΍͍͢ ʮΞΠίχοΫͰ͋Δ͜ͱʯ ʹͩ͜ΘΓɺ ܦӦऀͷ࣋ͭ৘೤ͱ੣࣮ͳ ਓฑΛදݱͨ͠ΧϥʔΛ࠾༻ɻ શͯͷπʔϧʹͦͷ૝͍ͱڞʹ൓ө͠· ͨ͠ɻ ԭ ೄཱྀͷ৘೤Λ఻͑Δɺ ύϫʔͷ͋ΔϨουͰ೤ྔΛ఻͑·͢ɻ ৘೤తͳΤωϧΪʔ΍ੜ໋ྗΛ৭ͷҙຯʹࠐΊ͍͖ͯ·͢ɻ ݁Ϗδϣϯ Ϩου ݁ϑΥʔϚϧ ϒϧʔ ߗ೿ͳҹ৅ͱԭೄཱྀͷϓϩͰ͋Δ৴པײΛ༩͑Δҹ৅ʹ͠·͢ɻ ৘೤ͷରہͷ৭͕޲͖߹͏͜ͱͰޓ͍ͷ৭ΛҾཱ͖ͨͤ͋͏ Χϥʔόϥϯεʹɻ <ཱྀߦ঎඼ ɾ ઀٬ ɾ αʔϏε>
    #஍Ҭاۀɺ ஍Ҭͷਓͱͷγφδʔ
    
    #৽ཱྀ͍͠ߦͷ͋ΓํΛఏҊ #؀ڥڞੜܕͷཱྀߦ঎඼
    
    #॥؀ܕͷཱྀߦ঎඼ #؀ڥഁյʹ͍ͭͯ஌ͬͯ΋Β͏πΞʔͷఏҊ
    
    #ݝ಺ͷਓ΋ࢀՃͨ͘͠ͳΔྺ࢙πΞʔͷఏҊ #ࠗ׆ύʔς Ο ˏٶݹౡ एऀͷݝ֎ྲྀग़Λ๷͙ اը #੕ͷ΍πΞʔλΠΞοϓ
    
    ͓٬༷ʹͱͬͯະདྷ΁޲͚ͨ ৺๛͔ʹͳΔཱྀΛఏڙ͢ΔձࣾͰ͢ɻ <ઓུ ɾ ͋Γํ>
    #ਓͱਓɺ ਓͱ஍ҬΛܨ͙
    
    #೔ຊͱؖࠃͷՍ͚ڮͰ͋Γ͍ͨ #ԭೄͷັྗΛݝ಺֎΁఻͑Δ
    
    #ະདྷʹܨ͕Δཱྀߦ঎඼Λͭ͘Γ͍ͨ #Ώ͍·ʔΔਫ਼ਆΛܨ͙ ৺ҭΉԭೄཱྀΛɺ ͋ͳͨ΁ɻ ܦӦཧ೦ ʢࣄۀʣ ઓུ ύʔύε ʢଘࡏҙٛ ɾ ࢖໋ʣ ʢ঎඼ʣ ઓ ज़ ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ INTERVIEW copyright © 2023 &FORCE INC. All Rights Reserved. 20
21. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ίʔϙϨʔταΠτ ݁τϥϕϧͷύʔύεɺ ʮ৺ҭΉԭೄཱྀΛɺ ͋ͳͨ΁ɻ ʯ ΛςʔϚʹ σβΠϯΛߏஙɻ ϩΰʹ࢖༻ͨ͠ΧϥʔϦϯάΛجௐʹ ཱྀͷϫΫϫΫײɺ ָ͠͞ɺ ਓͱਓͱͰ๰͕ΕΔ ʮ݁ʯ Λ දݱ͠·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 21
22. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ձࣾҊ಺ ίʔϙϨʔταΠ τͱ߹Θͤɺ σβΠϯΛ౷Ұɻ આ໌ͷ͠΍͢͞ʹओ؟Λ͓͍ͨ ύϯϑϨοτʹɻ copyright © 2023 &FORCE INC. All Rights Reserved. 22
23. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮձࣾʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ձࣾπʔϧ ϩΰͷάϥϑΟΧϧͳύλʔϯͰߏ੒ɻ ໊ࢗͷཪଆʹ͸ɺ ϒϥϯυͷ૝͍Λܝࡌɻ ಡΈखͷؔ৺Λऒ͘ ͱͱ΋ʹɺ ໊ࢗΛ࣋ͭࣾһʹձࣾͷ૝͍Λ ୅ཧ͢Δ੹೚Λײͤ͡͞Δ͜ͱ͕ૂ͍Ͱ͢ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 23
24. ʮࣄۀʯ Λڧ͘͢Δ ϝχϡʔͱࣄྫ MENUS & EXAMPLES THAT STRENGTHEN THE lBUSINESSz copyright © 2023 &FORCE INC. All Rights Reserved. 24
25. ঎඼ϩΰ DMɾ νϥγ ϙελʔ ঎඼ࡱӨ ಈըࡱӨ ໌Β͔ʹͳͬͨձࣾͷಠࣗੑɺ ૝͍Λϕʔεʹɺ ηʔϧεͷ؍఺Ͱࣄۀɾ ঎඼ͷಠࣗͷσβΠϯΛ૑Γ·͢ɻ ͦ͜ʹໃ६ͳ͘Ұ؏ੑΛ΋ͨͤΔ͜ͱ ͕ɺ ࣄۀϒϥϯυσβΠϯͷ؊ͱͳΓ·͢ɻ ࣄۀ΍঎඼ͷσβΠϯΛɺ ίϯηϓτઃܭ΍ϚʔέςΟϯά͔ΒσβΠϯɺ ࣸਅ ɾ ಈըࡱӨͳͲɺ શͯΛҰ؏͠ɺ ૝͍ͱݟͨ໨ΛҰகͤͨ͞ઓུϒϥϯ υσβΠϯΛ͝ఏڙ͢Δ͜ͱ͕ՄೳͰ͢ɻ ձࣾͷಠࣗੑΛ൓ө͠ɺ ࣄۀͷݟͨ໨Λ૑Δ ͋ΒΏΔ੍࡞෺ΛϫϯύοέʔδͰ SHOP OPEN! ίϯηϓτઃܭ ϚʔέςΟϯά LPαΠ τ ϒϥϯυαΠ τ ঎඼σβΠϯ Branding Start Pack We will dispel your anxiety. If you have a little question, It doesn't matter if it's rough. Please feel free to ask us anything. Click here for free consultation Are you having trouble with this? About the branding start pack, you can start branding with half the budget and time. The message of the company's management philosophy, mission, purpose, etc. is not fixed There is no material to explain the company to investors I am interested in branding but the estimate is high can't take a step It is necessary to shape the philosophy to advance the company to the next stage Copyright © &Force. All rights reserved. Free online consultation in progress SHOP OPEN! TALK EVENT BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δϝχϡʔ copyright © 2023 &FORCE INC. All Rights Reserved. 25
26. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ΢ΣʔϒϩοΫϗʔϧσΟϯάε ϒϥϯυσβΠϯઓུ άϧʔϓձࣾͷ ັྗΛ ઱໌Խ ͠ɺ ឺΛ๰͍Ͱ͍͘ ΢ΣʔϒϩοΫϗʔϧσΟϯάε͸౦ূୈҰ෦ʹ্৔͠ ͍ͯΔɺ ચ࿅͞ΕͨΠϯςϦΞૉࡐ΍͓ͳ͡Έͷศརૉࡐɺ ͞Βʹ࣍ੈ୅ૉࡐ·Ͱ खֻ͚ΔϞϊͮ͘ Γͷάϧʔϓاۀɻ ͔͠͠ɺ άϧʔϓಉ࢜ͷؔ܎ੑ͕رബͰɺ γφδʔΛੜΜͰ͍ͳ͍ͱ͍͏೰ΈΛղܾ͢Δ΂͘ɺ ϦϒϥϯσΟϯά͔Β ࣄۀϒϥϯυσβΠϯ·Ͱฐ͕ࣾؒʹೖΓɺ Ұ؏͠ ͓ͯख఻͍͠ ͓ͯΓ·͢ɻ ༷ʑͳૉࡐͷ૊Έ߹ΘͤΛ௨͠ ͯɺ ଟ͘ͷ෼໺Ͱ׆༂͢Δ ৽͍͠঎඼ΛੜΈग़͢΢ΣʔϒϩοΫϗʔϧσΟϯάεɻ ͦͷ૝͍ͱ͋ΓํΛҰݴͰද͢εϩʔΨϯͱ ͠ ͯɺ ʮϚςϦΞϧγφδʔʯ Λ੍ఆɻ Կ͔ͱԿ͔Λ͔͚߹Θͤͨͱ͖ʹ ੜ·ΕΔγφδʔΛେ੾ʹ͠ ͍ͯΔ࢟੎ΛετϨʔτʹࣔ͠·ͨ͠ɻ ίʔϙϨʔτεϩʔΨϯ CORPORATE SLOGAN ΢ΣʔϒϩοΫϗʔϧσΟ ϯάεΛࢧ͑ΔࣾһΛ঺հ͢Δاը ʮTEAM Wavelockʯ ΋։ൃɻ ࢓ࣄͱ޲͖߹͍ɺ ਓͱٕज़ ɾ ૉࡐͷՄೳੑΛ ୳ٻ͠ ͯΔɺ ະདྷΛඳࣾ͘һΛ঺հ͢ΔΦ΢ϯυϝσΟ Ξɻ copyright © 2023 &FORCE INC. All Rights Reserved. 26
27. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ଟ͘ͷࣾһʹ޲͖߹͍ ឺΛ૑Γग़͢ 案件に真摯に向き合い 信頼を積み上げることで 機会をいただきました。 様々な事業のブランドを磨く ϓϥϯχϯάσΟϨΫλʔ ాத ल࣏ Φ΢ϯυϝσΟΞͷӡӦͰੜ·ΕΔឺ άϧʔϓձࣾಉ࢜ͷίϛϡχέʔγϣϯͱ૬ޓཧղΛ ଅਐ͢ΔͨΊʹΦ΢ϯυϝσΟΞͰ͋Δ ʮTEAM Wavelockʯ Λ ੍࡞ ɾ ӡӦɻ ࣾһΠϯλϏϡʔΛ௨ͯ͡ɺ ޓ͍ʹԿΛͲΜͳ૝͍Ͱ ࡞͍ͬͯΔ͔Λ஌Δ͜ͱͰɺ ࣮ࡍʹձࣾؒͰ΋ ʮ ʢTEAM Wavelockʹʣ ग़ͯͨਓͰ͢ΑͶʯ ͱ੠Λֻ͚߹͏৔໘΋ ੜ·Ε࢝Ί͍ͯ·͢ɻ ஍த೤ࣄۀ΁ͷ૝͍ΛWEBͰՄࢹԽ ؀ڥઌਐٕज़Ͱ͋Δ஍த೤Λ׆༻ͨ͠ɺ άϧʔϓձࣾͰ͋Δ Π ϊϕοΫε͕ࣾىͨ͜͠৽ࣄۀͷҙٛ΍૝͍Λ ࣾ಺֎ʹಧ͚Δ΂͘ɺ WEBαΠ τͱPRɺ noteΛ௨ͯ͡ɺ ձࣾͷ૝͍Λ஌ΔػձΛੜΈग़͠·ͨ͠ɻ PLANNING DIRECTOR ࠷ॳ͸PRͷҊ݅ͱ ͠ ͯड஫ͨ͠࢓ࣄɻ ͔ͦ͜Βίπίπͱ৴པΛੵΈ্͛ͯ ͍͘ ͜ͱͰ༷ʑͳҊ݅ʹ೿ੜ͠ ͍͖ͯ·ͨ͠ɻ ಛʹ ʮTEAMS Wavelockʯ ͸స ػͱͳͬͨ࢓ࣄͰ͢ɻ PRͷ؍఺͔Β΋ɺ ࣾ಺ίϛ ϡχέʔγϣϯΛ૿େͤ͞Δ ͱ͍͏؍఺͔Β΋ɺ ணʑͱ݁ՌΛੵΈ্͛ɺ ૑ཱه೦࡭ࢠʹ·Ͱൃల͠ ͍͖ͯ · ͨ͠ɻ ࡭ࢠ࡞੒ͷͨΊʹձࣾͷ͜ͱΛపఈతʹௐ΂্͛ΔதͰɺ ձࣾઃཱ ࣌ͷ૑ۀऀͷ૝͍΍ɺ ઃཱ௚ޙͷ༷ʑͳࠔ೉ʹ৮ΕΔ͜ͱͰɺ ΑΓਂ͍ཧղ ΛಘΔ͜ͱ͕ग़དྷͨɺ ࢲͨͪʹͱ ͬͯ΋ࢥ͍ग़ਂ͍Ҋ݅Ͱ͢ɻ ݱࡏ͸PRʹΑ Δൃ৴͸ݩΑΓɺ ༷ʑͳࣄۀͷϒϥϯυσβΠϯ͔Β࠾༻ؔ܎ͷ͝૬ஊΛड ͚ΔͳͲɺ ߋʹاۀͷϒϥϯυΛً͔ͤΔ͖ ͔͚ͬΛ͍͚ͨͩΔΑ͏ʹͳΓ· ͨ͠ɻ ΢ΣʔϒϩοΫ༷ͱͷឺΛߋʹਂΊɺ ΑΓ͓໾ʹཱͯΔΑ͏͋ΒΏΔϦ ιʔεΛ࢖͍اۀϒϥϯυσβΠϯΛ͓ख఻͍͠ ͍͖ͯ·͢ɻ ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ INTERVIEW copyright © 2023 &FORCE INC. All Rights Reserved. 27
28. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ίʔϙϨʔταΠτ ΢ΣʔϒϩοΫͷεϩʔΨϯͰ͋Δ ʮϚςϦΞϧγφδʔʯ ΛΞχϝʔγϣϯͰ දݱɻ Φ΢ϯυϝσΟΞͷTEAM Wavelock΋ ಺แ͢Δ࡞Γʹɻ copyright © 2023 &FORCE INC. All Rights Reserved. 28
29. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ TEAMS Wavelock ૑ઃه೦೔ʹࣾһ΁ͷαϓϥΠζͱ ͠ ͯ ࡭ࢠܕͷ ʮTEAM Wavelockʯ Λ࡞੒ɻ શࣾһ΁഑෍͢Δ͜ͱͰɺ ࣗࣾͷཧղ͕ ଅਐ͞Ε·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 29
30. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ஍த೤ࣄۀαΠτ ஍த೤ʹΑΔޮՌ΍ϝϦοτ͕ ετϨʔτʹཧղͰ͖ΔΑ͏๯಄ʹ ΞχϝʔγϣϯΛೖΕͨαΠ τΛ࡞੒ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 30
31. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP ⁞ ࣄۀઆ໌ಈը ஍த೤ࣄۀʹର͢Δձࣾͷ૝͍΍ɺ ࣮ࡍ࢖ͬͯΈͯͷײ૝ͳͲΛΠϯλϏϡʔɻ ༷ʑͳ੠Λ͓ಧ͚͢Δಈըͱɺ noteʹ·ͱΊΔ͜ͱͰ ࣾ಺֎ʹൃ৴͠·ͨ͠ɻ ⾢YouTube note⾣ copyright © 2023 &FORCE INC. All Rights Reserved. 31
32. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ύϒϩό ϦϒϥϯσΟϯάઓུ ϒϥϯυͷࠓΛ ෼ੳ͠ɺ ΑΓྑ͘ ੜ·ΕมΘΒͤΔ ύϒϩό͸ԭೄݝͷੜ෺ࢿݯݚڀ։ൃΛߦ͏ ʮOPόΠΦϑΝΫτ Ϧʔʯ ͷ ࡞ΔαϓϦϝϯτɻ ඍࡉ૶ྨ ʮύϒϩόʯ ͷ݈߁ޮՌʹண໨͠ ͯੜ·Εͨ ঎඼Λɺ ΑΓ͓٬༷ʹಧ͚ΒΕΔΑ͏ɺ ϦϒϥϯσΟ ϯάΛ͝ґཔ͍͖ͨͩ·ͨ͠ɻ ΦʔΨχοΫͳॊΒ͔͞ͷ͋ΔϑΥϯτͰɺ ύϒϩόͷ࣋ͭ ࣗવ༝དྷͷମʹ༏͍͠੒෼Ͱ͋Δ͜ͱΛදݱɻ ύϒϩόͷPΛ ৅௃Խ͢Δ͜ͱͰɺ ΞΠίχοΫͰΘ͔Γ΍͍͢දݱʹ͠ ͍ͯ·͢ɻ ·ͨɺ PͷԼʹ͋Δυοτ͸ɺ ඍࡉ૶ྨͷݺٵͰ͋Δ๐Ͱ΋͋Γɺ ύϒϩόͷى఺ ʢݪ఺ʣ Λද͠·͢ɻ ঎඼ϩΰϚʔΫ PRODUCT LOGO copyright © 2023 &FORCE INC. All Rights Reserved. 32
33. ೉͍͠΋ͷΛ͍͔ʹ Θ͔Γ΍͘͢ ͍͔ͯ͘͠ 魅力的なブランドを どのようにお客様に届けるか。 ブランドデザインを行いました。 創業者の想いが正しく伝わるよう ͓٬༷ʹدΓఴ͍ɺ ػೳ͢ΔσβΠϯʹ ϦϒϥϯσΟϯάʹ͋ͨΓɺ ૑ۀऀ ʢ࡞Γखʣ ͷ૝͍ͷඥղ͖͔Β ஸೡʹਐΊ͍͖ͯ·ͨ͠ɻ Ͳ͏ ͠ ͯ΋೉͘͠ͳΓ͕ͪͳαϓϦϝϯτͱ͍͏঎ࡐͰɺ ͲͷΑ͏ʹ ফඅऀʹड͚ೖΕΒΕΔ΋ͷʹ͠ ͍͔ͯ͘ɻ ໨ࢦͨ͠ͷ͸ػೳ͢ΔσβΠϯͰ͢ɻ ΞΠίχοΫͰهԱʹ࢒Γ ΍͍͔͢ɺ Θ͔Γ΍͘͢ίϯηϓτ͕දݱ͞Ε͍ͯΔ͔ͳͲɺ ҰͭҰͭͷσβΠϯΛݟ௚͠ɺ ফඅऀ໨ઢͷσβΠϯͰɺ ͓٬༷ʹدΓఴ͏ɺ ڞײΛੜΉσβΠϯΛ໨ࢦ͠·ͨ͠ɻ LPαΠ τͰੈք؍Λ఻͑Δ σβΠϯʹ͓͍ͯେ੾ʹͨ͠ͷ͸ɺ λʔήο τͱͳΔ ݈߁Ͱ͋Γ͍ͨɺ Well-beingͳੜ͖ํ͕͍ͨ͠ͱߟ͑Δ ඒ༰ײ౓ͷߴ͍30୅ঁੑʹڞײ͞ΕΔੈք؍ɻ ৽͍͠αεςΟφϒϧͳબ୒ࢶͱ ͠ ͯೝ஌͞ΕΔΑ͏ɺ ޻෉͠·ͨ͠ɻ BRAND DESINER ύϒϩόͱ͍͏ҰͭͷϒϥϯυΛɺ ͲΜͳλʔήο τʹͲΜͳ෩ʹϝ οηʔδ Λಧ͚Δ͔ɻ ͩ͜Θͬͨͷ͸పఈͨ͠ফඅऀ໨ઢɺ ͓٬༷ʹدΓఴ͏࢟੎Ͱ ͨ͠ɻ ͦͷͨΊʹ͸ɺ ֶज़తͳݟ஍͔Βݟ͑ΔϝϦ ο τΛফඅऀ໨ઢͰΘ͔Γ ΍͘͢טΈࡅ͖ɺ ͻͱ໨ݟ͚ͨͩͰλʔήο τʹࢗ͞ΔσβΠϯ͕ඞཁͰ͢ɻ ϩΰσβΠϯ͔Βύοέʔδɺ LPαΠ τʹࢸΔ·Ͱɺ ͓٬༷͕ͲΜͳಋઢͰͲ Μͳײ৘Λ๊͘ͷ͔Λߟ͑ൈ͖ɺ Ұͭͷੈք؍Ͱᴥᴪͳ͘఻ΘΔΑ͏σβΠ ϯΛઃܭ͠· ͨ͠ɻ BEFORE AFTER ύοέʔδσβΠϯ΋ ΞΠίχοΫͰՄѪΒ͍͠σβΠϯʹɻ ϒϥϯυσβΠφʔ ୍ޱ ޾໌ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ INTERVIEW copyright © 2023 &FORCE INC. All Rights Reserved. 33
34. ΞΠίχοΫͳϩΰΛ ҹ৅తʹ࢖͍ͳ͕Βɺ αΠ τશମͰ ύϒϩόͷλʔήοτ͕޷Ή ੈք؍Λදݱɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮࣄۀʯ ͷັྗΛ઱໌Խ͢Δ PICK UP   ϒϥϯυαΠτ copyright © 2023 &FORCE INC. All Rights Reserved. 34
35. ʮ࠾༻ʯ Λڧ͘͢Δ 3ͭͷख๏ STRENGTHEN lRECRUITMENTz 3 METHODS copyright © 2023 &FORCE INC. All Rights Reserved. 35
36. ίΞϝ οηʔδͱ จԽΛ૑Γɺ ໌จԽ͢Δ ΧϧνϟʔϑΟ οτ͢Δ ਓΛͱΓ͍ͨ... ਓࣄ ɾ ࠾༻ͷ՝୊01 ʮͲΜͳਓʯ Λ ໌֬ʹͨ͠ ࠾༻ϑϩʔΛߏங ٻΊ͍ͯͨਓࡐ૾ͱͷ ζϨ͕͋Δ... ਓࣄ ɾ ࠾༻ͷ՝୊02 ಠࣗՁ஋Λ૑Γ اۀͷϢχʔΫੑΛ ࠾༻αΠ τͰଧͪग़͢ ࣗࣾΛັྗతʹ ଧͪग़ͤͣɺ ٻਓ਺͕গͳ͍... ਓࣄ ɾ ࠾༻ͷ՝୊03 BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮ࠾༻ʯ Λڧ͘͢Δ3ͭͷख๏ copyright © 2023 &FORCE INC. All Rights Reserved. 36
37. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮ࠾༻ʯ Λڧ͘͢Δ3ͭͷख๏ ⁞ ܦӦऀͷ ݪମݧ CORPORATE CORE ਓੜۂઢ ΩʔϫʔυϚοϓ ίΞϝοηʔδͱ จԽΛ૑Γɺ ൃ৴Λڧ͘͢Δ ΧϧνϟʔϑΟ οτ͢Δ ਓΛͱΓ͍ͨ... ௕ظతͳࢹ఺Ͱձࣾʹίϛοτ ͠ ͯ͘ΕΔ ਓࡐΛ૿΍͢͜ͱͰɺ ૣظ཭৬ऀͷ௿ݮ͕ݟࠐΊ·͢ɻ ͦͷͨΊʹ͸ɺ ·ͣ͸ձࣾͷίΞͱͳΔϝοηʔδΛ։ൃ͠ɺ จԽΛݟ௚͢ͱ͜Ζ͔Βελʔτɻ ͦΕΛͲ͏ൃ৴͢Δ͔·Ͱ ઓུΛ૊ΈཱͯΔඞཁ͕͋Γ·͢ɻ ձࣾͷ ϝοηʔδʹม׵ ձࣾͷ ݟͨ໨ʹม׵ ੈք؍ߏங ஌ࣝͷڞ༗ ࢢ৔ௐࠪɾ ࢀߟྫ෼ੳ ܦӦཧ೦ ϛογϣϯ ύʔύε ϰΟδϣϯ اۀϩΰ දݱͷࢦඪ ϒϥϯυΨΠ υϥΠϯ ੍࡞ ϒϥϯυσβΠϯͱ͸ શମͷ ϩʔυϚοϓ اۀΧϥʔ τʔϯˍϚφʔ ల։ྫ ࢢ৔ػձ ࣄۀ՝୊ͷચ͍ग़͠ ઓུࢢ৔ͷ໌֬Խ λʔήοτબఆ ৺ͷ੔ཧ ݟͨ໨ͷ੔ཧ ஌ࣝͷ੔ཧ ҙཉ͋Δࢤ๬ऀ૿ ίΞϝοηʔδͷࡦఆ ձࣾ΁ͷѪண͕૿͢ copyright © 2023 &FORCE INC. All Rights Reserved. 37
38. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮ࠾༻ʯ Λڧ͘͢Δ3ͭͷख๏   ࠾༻ͷ໨త͸Կ͔ʁ ਓ෺ͷཁ݅͸ʁ ब৬ࢢ৔ͷ෼ੳ ਓ෺૾ͷ໌֬Խ ࠾༻αΠτͷ੍࡞ ʮͲΜͳਓʯ Λ ໌֬ʹͨ͠ ࠾༻ϑϩʔΛߏங ৽ଔ͚ͩͰͳ͘ɺ ଈઓྗΛظ଴ͨ͠த్࠾༻ʹ͓͍ͯ΋ɺ ࣮ࡍʹಇ͍ͯ΋Β͏ͱे෼ͳ࣮ྗΛ ൃش͠ ͯ΋Β͑ͳ͍έʔε͸௝͍͠΋ͷͰ͸͋Γ·ͤΜɻ ͦΜͳϛεϚονΛ๷͙ͨΊʹɺ ࠾༻ਓ֨ͷ໌֬Խ͕ඞཁͰ͢ɻ ٻΊ͍ͯͨਓࡐ૾ͱͷζϨ͕͋Δ... copyright © 2023 &FORCE INC. All Rights Reserved. 38
39. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮ࠾༻ʯ Λڧ͘͢Δ3ͭͷख๏ ⁠ ಠࣗՁ஋Λ૑Γ اۀͷϢχʔΫੑ Λ ࠾༻αΠτͰଧͪग़͢ اۀͷϢχʔΫੑ͕΋ͬͱ΋ݱΕΔͷ͸ɺ ෱རްੜͳͲͷ؀ڥ໘ͱ ࣾһͷ੠ͳͲͷ۩ମత࣮ଶͰ͢ɻ ͜ͷ̎ͭΛଧͪग़͢͜ͱͰٻ৬ऀͷ҆৺΍ ೲಘײΛܗ੒Ͱ͖·͢ɻ ࣾһͷ੠ ࣗ෼ͷকདྷͷ࢟Λ ࢥ͍ඳ͘ ͖͔͚ͬʹ ࣗࣾΛັྗతʹ ଧͪग़ͤͣɺ ٻਓ਺͕গͳ͍... ٻਓαΠτ ۩ମతࠜڌ ෱རްੜ ҆৺͠ ͯಇ͚Δ ձࣾͩͱ֬৴ ίΞϝοηʔδͷࡦఆ ࣾ෩ɾจԽͷՄࢹԽ copyright © 2023 &FORCE INC. All Rights Reserved. 39
40. ʮൃ৴ʯ Λڧ͘͢Δ ϝχϡʔͱࣄྫ MENUS & EXAMPLES THAT STRENGTHEN THE lOUTGOINGz copyright © 2023 &FORCE INC. All Rights Reserved. 40
41. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮൃ৴ʯ Λڧ͘͢Δ ৘ใൃ৴͸ࣄۀͷϑΣʔζʹΑͬͯ΍Δ΂͖ख๏΍໨త͕ҟͳΓ·͢ɻ ࢲͨͪ͸1,000Λ௒͑ΔςϨϏɺ ࡶࢽɺ WEBϝσΟ Ξ΁ͷΞϓϩʔν΍ɺ త֬ͳઓཱུҊʹΑͬͯɺ ϒϥϯυͷ૝͍Λಧ͚͍ͨλʔήο τʹ఻͍͑ͯ͘ ͜ͱ͕ग़དྷ·͢ɻ ্ཱͪ͛ ϑΣʔζ ೝ஌ ϑΣʔζ ཧղܒ໤ ϑΣʔζ ೝ஌૿ ϒϥϯυߏங ϑΣʔζ ೝ஌Λ֫ಘ͠ ͍ͯ͘ ࣗ෼͕ͨͪͲ͏͋Γ͍͔ͨ ੈͷதͷ࣌ྲྀʹ߹Θͤͯ اը΍ϝ οηʔδΛൃ৴ ׆ ಈ ྫ ࢲ ͨ ͪ ͕ α ϙ ồ τ ͢ Δ ͜ ͱ ޿ใۀ຿ྫ ɾ ϦϦʔε࡞੒ ɾ ϝσΟ ΞϓϩϞʔτ ɾ ϝσΟ ΞରԠ ɾ ϝσΟ Ξ޲͚ηϛφʔor Πϕϯτ ɾ Φ΢ϯυίϯςϯπͷӡ༻ ʢTwitter,YouTube,note,WantedlyͳͲʣ ɾ ࣄྫ୳͠ ɾ ίʔϙϨʔταΠ τ΁ͷೖߘ ɾ ϓϨεൃදձ etcʜ PRجૅεΩϧͷ ࢧԉ ɾ ϨΫνϟʔ ϦϨʔγϣϯ΍࿐ग़ͷ ڧԽࢧԉ ADɾ PRઓུɺ ϝοηʔδ ͷཱҊ ɾ ࣮ߦࢧԉ ࣄۀશମͷ෼ੳɺ ཧղ ɾ ϝσΟΞΛ·͍ͨͩ ϒϥϯυઓཱུҊ Ξʔϯυ ɾ Φ΢ϯυϝσΟ Ξ ɾ SNSΛ௨ͨ͡৘ใൃ৴ ϖΠ υϝσΟ ΞΛ௨ͨ͡৘ใൃ৴ ίϯϓϥΠΞϯεɺ ΫϥΠγε΁ͷରԠ ΠϯφʔϒϥϯυσβΠϯͷڧԽɺ Πϯφʔ΁ͷPRཧղࢪࡦ ࣄۀʗࢠձࣾશମͷϒϥϯυ؅ཧ SDGs౳ɺ ࣾձߩݙࣄۀͷ࣮ࢪ ੒ ख़ ౓ ࣌ؒ copyright © 2023 &FORCE INC. All Rights Reserved. 41
42. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP ⁞ RAGE ൃ৴ϒϥϯυσβΠϯઓུ ྔͱ࣭Λ݉Ͷͨ ൃ৴Ͱ ೔ຊΛ୅ද͢Δ eεϙʔπΠϕϯτʹ RAGE͸ΤΠϕοΫε ɾ ΤϯλςΠϯϝϯτɺ CyberZɺ ςϨϏே೔͕ڞಉӡӦ͢Δ eεϙʔπΠϕϯτɻ ࢲͨͪ͸ɺ ࡾࣾͷؒʹೖΓɺ ओʹϦϦʔε഑৴Λ௨ͨ͡ ৘ใൃ৴Λ͓ख఻͍͠·ͨ͠ɻ ݱࡏͷRAGE͸ɺ ೔ຊΛ୅ද͢Δ࠷େن໛ͷeεϙʔπେձͱ ͳΓ·ͨ͠ɻ ࠷ॳ͸਺ඦਓن໛ͷখ͞ͳେձ͔Βɺ ݱࡏ͸1ສਓΛ ௒͑Δ؍٬ಈһ਺Λ௒͑Δେձ΁ɻ ࡶࢽͳͲʹऔΓ্͛ΒΕΔػձ΋૿͑ɺ 2022೥Ͱ͸ɺ DIMEͷ ʮτϨϯυେ৆ώοτ঎඼BEST100ʯ ͷΤϯλϝ෦໳ʹબग़ɻ ணʑͱೝ஌౓ͱن໛Λେ͖͘ ͠ ͭͭ͋Γ·͢ɻ ൃ৴ϒϥϯυσβΠϯ ADɾPR BRANDING ʮDIMEʯ 2022τϨϯυେ৆ώοτ঎඼BEST100Τϯλϝ෦໳ʹબग़ copyright © 2023 &FORCE INC. All Rights Reserved. 42
43. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ INTERVIEW ϦϦʔε഑৴Λ௨ͨ͡ ίϛϡχέʔγϣϯઓུ イベントのフェーズに合わせた 戦略を描いて実行し続ける。 追求し続けました。 とにかく愚直に量と質を ೥ʹ85ຊͷϦϦʔε഑৴ Πϕϯτͷ஌໊౓Λ্͛ΔͨΊʹ͸ɺ ϦϦʔεͷ࣭͸΋ͪΖΜɺ ྔΛଧͭ͜ͱ΋େ੾Ͱ͢ɻ ͦͷͨΊͷ৘ใ։ൃ΍ϝσΟ ΞϓϩϞʔτ ͳͲɺ ༷ʑͳखஈͰϦϦʔεྔΛอͪଓ͚ͨҰ೥Ͱͨ͠ɻ ޿ࠂ׵ࢉ஋31ԯͷ࣮੷ ݁Ռͱ ͠ ͯɺ 2022೥͸࿐ग़਺TV/WEBؚΊ߹ܭͰ5,569ɺ ޿ࠂ׵ࢉ஋͸¥3,178,861,226ͱ͍͏݁ՌΛग़͠·ͨ͠ɻ ອવͱ ϦϦʔε഑৴Λ͢ΔͷͰ͸ͳ͘ɺ ϑΣʔζ͝ͱʹ ൃ৴ͷઓུΛඳ͖͖ ͬͨ݁ՌͰ͢ɻ 2023೥͸͞ΒͳΔඈ༂Λ໨ࢦ͠ɺ ൃ৴ઓུΛ࣮ߦ͠ ͍ͯ·͢ɻ ࣭ͱྔͷཱ྆ɻ ͦΕ͕͜ͷ࢓ࣄͷ֩ͱͳΔߟ͑Ͱ͢ɻ ͱʹ͔۪͘௚ʹ഑৴Λ ଓ͚͍͖ͯ·ͨ͠ɻ WEBϝσΟΞͰͷ࿐ग़͕૿͑ɺ SNSͰ΋Πϕϯτͷ༷ࢠ ͕֦ࢄ͞Εɺ TV΁ͷ࿐ग़΋૿͍͑ͯ͘ɻ Πϕϯτͷݱࡏ஍Λݟਾ͑ͳ͕Βɺ ࣗΒ͕ඳ͍ͨઓུΛݟ௚͠ɺ ࣮ߦ͢Δ͜ͱΛ܁Γฦ͠ɺ ͲΜͲΜΠϕϯτ͕େ ͖ ͘ͳΔ༷Λݟ͍ͯ͘ͷ͸ͱͯ΋େ͖ͳ΍Γ͕͍ͱخ͠͞Λײ͡·͢ɻ ݱࡏ೔ ຊΛ୅ද͢ΔeεϙʔπେձͷҰͭʹ੒௕ͨ͜͠ͱ͸ɺ ࣗ෼ʹͱͬͯ΋ތΓ ͱࣗ৴ʹܨ͕Γ·ͨ͠ɻ ϓϥϯχϯάσΟϨΫλʔ ૣࡔ ಞ PLANNING DIRECTOR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP ⁞ copyright © 2023 &FORCE INC. All Rights Reserved. 43
44. ελΠϦογϡ͔ͭήʔϜΛΠϝʔδͨ͠ σδλϧͳσβΠϯͰੈք؍ͱಌΕײΛ ૑Γग़͠·ͨ͠ɻ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP ⁞ ϒϥϯυαΠτ copyright © 2023 &FORCE INC. All Rights Reserved. 44
45. Presented by BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP   ΞʔεσΠԭೄ ΠϕϯτϒϥϯυσβΠϯઓུ ੈքతΠϕϯτ ͷ ԭೄͰͷӡӦΛ ҰखʹҾ͖ड͚Δ ΞʔεσΠ͸ੈքதͰߦΘΕΔ؀ڥʹ͍ͭͯߟ͑ΔΠϕϯτɻ ͦͷॳͷେن໛ͳԭೄ։࠵Λશ໘తʹϒϥϯυσβΠϯ͠·ͨ͠ɻ ΞʔςΟετͷϒοΩϯά͔ΒϝσΟΞ༠கɺ ϦϦʔε഑৴΍֤छ޿ࠂ੍࡞ͳͲ ฐࣾͷ΋ͭϦιʔεΛશͯ࢖ͬͨҊ݅Ͱ͢ɻ ؀ڥ໰୊ʹ͍ͭͯߟ͑Δɺ ͱ͍͏ݻ͍ΠϕϯτͰ͸ͳ͘ɺ ʮָ͠Έͳ͕ΒॊΒ͔ʹʯ ߟ͑ΔΠϕϯτʹ͢Δͱ͍͏ ίϯηϓτͰ૑ͬͨϩΰϚʔΫɻ ԭೄͱ͍͏ౡΛද͢ΞΠίϯΛΠϥετͰඳ͍ͨ खॻ͖ͷ෩߹͍ͷϩΰϚʔΫ͸ɺ Πϕϯτͷ৅௃ͱͳΓ·ͨ͠ɻ ΠϕϯτϩΰϚʔΫ EVENT LOGO Presented by copyright © 2023 &FORCE INC. All Rights Reserved. 45
46. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁ INTERVIEW ϓϥϯχϯάσΟϨΫλʔ ૣࡔ ಞ PLANNING DIRECTOR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP   ίϯηϓτ͔ΒӡӦ·Ͱ Ұؾ௨؏ͨ͠ϓϩδΣΫτ 多くの想いが集ったイベント。 奔走しながら誰にとっても 三方よしを目指しました。 「参加してよかった」 と言っていただける ԭೄॳɺ େن໛։࠵ͨ͠ੈքతΠϕϯτ ΞʔεσΠͱ͍͏ྺ࢙͋ΔΠϕϯτͷԭೄ։࠵ʹ޲͚ͯɺ ͲͷΑ͏ͳ ΞϓϩʔνͰӡӦ͢Δ΂͖͔ɻ ࢲͨͪ͸৯ɺ Իָɺ τʔΫɺ ΞΫγϣϯͷΠϕϯτͳͲɺ ָ͠Έͳ͕Β஍ٿ؀ڥʹࢥ͍Λ஘ͤΔ Πϕϯτʹ͠Α͏ͱߟ͑·ͨ͠ɻ ͦͷ૝͍ʹڞײ͠ ͯ͘ΕΔ ΞʔςΟετ΍ڠࢍاۀूΊͳͲɺ ଟ༷ͳۀ຿Λ࣮ߦ ɾ αϙʔτ ͠ɺ ࣮ݱʹ޲͚ͯ૸Γൈ͚·ͨ͠ɻ ੈքతͳΠϕϯτͷɺ ॳͷେن໛ͳԭೄ։࠵ͱ͍͏͜ͱͰɺ ༷ʑͳௐ੔΍ɺ ΍Δ΂͖͜ͱ͕ੵΈॏͳΓɺ ਖ਼௚Կ౓΋৺ંΕ͔͚ͨҊ݅Ͱ͢ɻ ͔͠͠ɺ ͜ ͷେٛ͋ΔΠϕϯτʹଟ͘ͷਓͷ૝͍͕৐͍ͬͯ͘ʹͭΕɺ ΍Δ͔͠ͳ͍ͱ ؾ߹͕ೖΓ·ͨ͠ɻ ͲΜͳΠϕϯτΛߦ͑͹ɺ དྷ৔͠ ͯ͘ΕΔօ͞·΍ڠࢍ͍ ͍ͨͩͨاۀɺ ԭೄͷࣾձʹର͠ ͯࡾํྑ͠ͱͳΔ͔ɻ ඞࢮʹߟ͑ൈ͍ͯ اըΛཱ͍͖ͯͯ·ͨ͠ɻ ݁Ռతʹɺ ଟ͘ͷসإ͋;ΕΔΠϕϯτʹͳΓɺ ࢲ ͨͪͷ૝͍΋·ͨɺ ใΘΕ·ͨ͠ɻ ࢀՃ͠ ͯͩͬͨ͘͞ɺ ΞʔςΟετͷօ༷ copyright © 2023 &FORCE INC. All Rights Reserved. 46
47. BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR ʮൃ৴ʯ Λڧ͘͢Δ PICK UP   ϙελʔ ɾLPαΠτ ϦϦʔε഑৴ͳͲͷ৘ใൃ৴͸΋ͪΖΜɺ ޿ใ෺ͷσβΠϯ΋ࣗࣾͰखֻ͚·ͨ͠ɻ copyright © 2023 &FORCE INC. All Rights Reserved. 47
48. ͓٬༷ͷঢ়گɺ ͝ࣄ৘ʹԠͯ͡ɺ ΍Δ΂͖ϒϥϯυσβΠϯ͸มΘΓ·͢ɻ ͔ͩΒࢲ͕ͨͪ͝ఏࣔ͢ΔϒϥϯυσβΠϯϝχϡʔ͸ɺ ͢΂ͯΦʔμʔϝΠ υɻ ·ͣ͸খ͞ ࢝͘Ί͍ͨɺ શ໘తʹاۀϒϥϯυΛ࡮৽͍ͨ͠ͳͲɺ ͓٬༷ͷ૝͍ʹԠͨ͡ϓϥϯΛ੍࡞͍ͨ͠·͢ɻ 01 ձࣾ Λڧ͘͢Δ 02 ࣄۀ Λڧ͘͢Δ 03 ࠾༻ Λڧ͘͢Δ 04 ൃ৴ Λڧ͘͢Δ BRAND DESIGN COMPANY MARKETING/CREATIVE/AD ɾ PR Ξϯυ ɾ ϑΥʔεͷϝχϡʔ͸ɺ શͯΦʔμʔϝΠυ copyright © 2023 &FORCE INC. All Rights Reserved. 48