東京と沖縄に拠点に全国的に活動する、実践型ブランディングカンパニー株式会社アンド・フォースのBDX(ブランドデザイントランスフォーメーション)の概要と実績資料です。
【ブランディングに関するお問い合わせ】 株式会社アンド・フォース TEL:03-6228-2290 / EMAIL:[email protected] 会社URL:https://www.andforce.co.jp/contact/
ࣾձ՝ʹରԠ͠ɺߴՃՁͰબΕଓ͚Δϒϥϯυม༰͢ΔɺϒϥϯυσβΠϯϝιουΟζɾίϩφਓޱݮগݪՁߴಅಇ͖ํͷଟ༷Խ࢈݅૿Ճ৽ࢢͷग़δϟύϯϒϥϯυͷग़ؾީมಈࢠͲͷශࠔΤωϧΪʔϑʔυϩεଟ༷ੑ ํੜόΠΞεࣦۀBDX METHODSTPੳۭ ؒSPACEΦϯϥΠϯʗΦϑϥΠϯܦӦऀɾࣄۀऀʗফඅऀITEM ηʔϧεVI MIϒϥϯυମݧ ͍MINDਓޱݮগؾީݟͨ Β͠͞SD
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BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRࢲͨͪʹ͍ͭͯ಄Ͱߟ͚͑ͨͩͷઓུϒϥϯυσβΠϯΛఏҊ͍͍ͯ͠ͷ͔ʁܦӦऀʹ৴པ͞Εɺ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁΞϯυɾϑΥʔεࢥ͏ɻܦӦऀ͕૬ஊ͍ͨ͠ͷɺܦӦΛ࣮ફ͠ɺܦӦͷϦΞϧΛΔऀɻܦӦऀͷΈݽಠΔऀɻͦͯ͠ɺͦΕΒશͯΛΓӽ͑֊ஈΛొ͍ͬͯ͘ऀɻܦӦΛΔ͜ͱͳ͘σεΫϫʔΫ͚ͩͰग़͞ΕͨઓུͰɺ৺ͷఈ͔Βೲಘ͞Εͳ͍ͩΖ͏ɻΞϯυɾϑΥʔεɺઓུϒϥϯυσβΠϯͱҟͳΔۀछͷࣗࣾࣄۀΛ্ཱͪ͛ɺܦӦΛ࣮ફ͠ɺͦ͜ͰಘͨϊϋΛ͓٬༷اۀʹؐݩ͠ଓ͚͍ͯΔɻͲ͔͜ͷใࣄྫΛर͖ͬͯͨઓུϒϥϯυσβΠϯɺ͢ͰʹาΕ͍ͯΔɻҰาઌͷఏҊΛ͢ΔͨΊʹɻਅʹ࣮ફྗ͋ΔఏҊΛ͢ΔͨΊʹɻ಄Ͱͳ͘ɺ৺Ͱߟ͑ΔɻΛྲྀ͠ɺ͕͖ͳ͕ΒఏҊ͖͢͜ͱΛݟ͚ͭग़͢ɻܦӦऀ͕ͦʹஔ͘ઓུϒϥϯυσβΠϯύʔτφʔͰ͋ΔͨΊʹɻܦӦऀ͕ɺ֬৴Ͱ͖ΔઓུϒϥϯυσβΠϯ Λɻcopyright © 2023 &FORCE INC. All Rights Reserved.02ͷࠔ
˔ܾͯ͠ϒϨͳ͍ڧΛ࣋ͬͨ࣠ͱͳΔϝοηʔδͱੈք؍ʢϰΟδϣϯͷ۩ݱԽʣΛΓग़͢ɻ˔Γग़ͨ͠ϝοηʔδͱੈք؍Λਁಁɺ࣮ફ͠ଓ͚ΔɻMIMI VI BIಠࣗੑͷநग़ϛογϣϯύʔύεϰΟδϣϯاۀϩΰاۀΧϥʔτʔϯˍϚφʔWEBαΠτࢢސ٬ΛࡉԽλʔήοτબఆઓུࢢͷ໌֬Խ৺ͷཧϚΠϯυɾΞΠσϯςΟςΟSTPϚʔέςΟϯά͍ͷநग़ͱݴޠԽ͍ͷ۩ݱԽBIϒϥϯυɾΞΠσϯςΟςΟBIߦಈཧ೦ࣾһڭҭൢചଅਐࠂ׆ಈߦಈͱ࣮ફϏϔΠϏΞɾΞΠσϯςΟςΟݟͨͷཧࣝͷཧతVIϰΟδϡΞϧɾΞΠσϯςΟςΟۀऀͷ͍ܦӦऀͷ͍CORPORATE COREܦӦཧ೦Β͠͞ͷ࣮ફϒϥϯσΟϯάϞϊͷಠࣗͷՁΛݟग़͠ɺ໌Խͤͯ͞ܧଓతʹຏ͖ଓ͚Δ׆ಈΛࢦ͢ɻϒϥϯσΟϯάͱ BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRಠࣗՁશͯͷσβΠϯͷίΞͱͳΔɻ03 copyright © 2023 &FORCE INC. All Rights Reserved.
ੈք؍ηʔϧεΫϦΤΠςΟϒʢઓज़ʣϚʔέςΟϯάʢઓུʣBIϒϥϯυɾΞΠσϯςΟςΟ˔ސ٬ͷߦಈΛม༰͢ΔʢങΘͳ͍ˠങ͏ɺڵຯ͕ͳ͍ˠڵຯ͕͋Δ ͳͲʣɻ˔ಠࣗੑΛࣾձ՝͔Βநग़ͯ͠ɺϒϥϯυΛม༰ͤ͞Δ͜ͱͰڥʹରԠ͢ΔɻతϒϥϯυσβΠϯநग़ͨ͠ϞϊͷಠࣗͷՁΛݟग़͠ɺ໌Խͤͯ͞ɺ۩ମతʹՁΛՃͤ͞Δઓज़ʹམͱ͢͜ͱΛࢦ͢ɻϒϥϯυσβΠϯͱITEMਓؒHUMANۭؒSPACEΦϯϥΠϯʗΦϑϥΠϯITEMਓؒHUMANۭؒSPACEΦϯϥΠϯʗΦϑϥΠϯBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRۭؒɺɺਓؒͷ3ͭͷཁૉͰʮΒ͠͞ʯΛ࣮ફɻ ސ٬ͷߦಈΛม༰ͤ͞Δɻ04 copyright © 2023 &FORCE INC. All Rights Reserved.
ੈք؍ΫϦΤΠςΟϒʢઓज़ʣύοέʔδσβΠϯళฮσβΠϯϒϥϯυαΠτΠϯελάϥϜܦӦऀʢۀऀʣͷݪମݧϒϥϯυσβΠϯͷղITEMਓؒHUMANۭؒSPACEΦϯϥΠϯʗΦϑϥΠϯੈք؍ͷσβΠϯɺͦͷϒϥϯυͷඇݴޠతͳମݧΛͨΒ͢ΫϦΤΠςΟϒʹΑͬͯΒΕΔɻBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPR05 copyright © 2023 &FORCE INC. All Rights Reserved.
ηʔϧεϚʔέςΟϯάʢઓུʣϒϥϯυσβΠϯͷղITEMਓؒHUMANۭؒSPACEΦϯϥΠϯʗΦϑϥΠϯηʔϧεͷσβΠϯɺͦͷϒϥϯυͷػೳతͳମݧΛͨΒ͢ΫϦΤΠςΟϒʹΑͬͯΒΕΔɻελοϑʢΒ͠͞ͷମݱऀʣ࠵ࣄσβΠϯECαΠτͦͷͷͷັྗʢεϖοΫʣʴใ1ҐָఱϥϯΩϯάύϯδϟϯϧɾσΠϦʔ෦ۚ3࿈ଓΧϨʔύϯάϥϯϓϦϥϯΫࠇໟڇͷࢫຯ͕ͨͬΓ"BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPR06 copyright © 2023 &FORCE INC. All Rights Reserved.
BDXʢϒϥϯυσβΠϯɾτϥϯεϑΥʔϝʔγϣϯʣͱ BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRτϥϯεϑΥʔϝʔγϣϯʢXʣՁ ମݧՁ ڞײՁϒϥϯυσβΠϯʢBDʣ07 copyright © 2023 &FORCE INC. All Rights Reserved.͍⾣ۭؒ ਓͷ͍ΛݩʹͦͷϒϥϯυΛޠΔۭؒΛΔ͜ͱɻϒϥϯυମݧʹඞཁͳ 3 ཁૉ̏େՁΛ૿େͤ͞ɺ͑Δ͜ͱͰফඅऀ৺ཧʹมԽΛ༩͑ΔߴՃՁͰબΕଓ͚Δϒϥϯυ͍⾣ ਓͷ͍Λ݁ू͠ɺັྗ͋ΔϒϥϯυͷΒ͠͞ΛΔ͜ͱɻۭؒ ʷ Λങ͍ͨ͘ͳΔۭؒΛΔ͜ͱɻVI ϰΟδϡΞϧɾΞΠσϯςΟςΟMIϚΠϯυɾΞΠσϯςΟςΟSDηʔϧεɾσβΠϯࣾձɾࢢ՝ʢPUBLIC ISSUESʣফඅऀSTPੳۭ ؒSPACEΦϯϥΠϯʗΦϑϥΠϯܦӦऀɾࣄۀऀʗফඅऀʢηάϝϯςʔγϣϯɾλʔήςΟϯάɾϙδγϣχϯάʣITEM ηʔϧεVI MIϒϥϯυମݧ ͍MINDΟζɾίϩφਓޱݮগ ݪՁߴಅXXXXXXXXXXXXXXXಇ͖ํͷଟ༷Խ࢈݅૿Ճ৽ࢢͷग़δϟύϯϒϥϯυͷग़ؾީมಈࢠͲͷශࠔΤωϧΪʔϑʔυϩεଟ༷ੑํੜόΠΞεࣦۀݟͨ Β͠͞SDൃ ৴PUBLICRELATIONS
21ΫϥΠΞϯτফඅऀʢࣾձʣࣗࣾࣄۀΛ௨ͯ͠ফඅऀʹΛ։ൃɾఏڙɾൃ৴ࣗࣾࣄۀͰಘͨܦݧΛݩʹɺޭʹಋ͘ιϦϡʔγϣϯΛҰؾ௨؏ͰఏڙࣗࣾࣄۀͰࣾձʹ৽͍͠ՁΛੜΈग़͠ఏڙ4໌Խ͞ΕͨັྗΛɺ༷ʑͳํ๏ΛΈ߹Θͤൃ৴ԠɾධՁ5ԠɾධՁ3ࣗࣾࣄۀͰಘͨੜ͖ͨݟΛఏڙͱΉͷΧϨʔύϯԭೄൃɾA5ϥϯΫࠇໟڇ༻ࣗΒϒϥϯυΛӡӦͯ͠ಘͨݱͷϊϋͱɺߴਫ਼ͳϚʔέςΟϯάޭ͢ΔΫϦΤΠςΟϒɺࠂɾPRઓུͳͲΛఏڙ͠·͢ɻϚʔέςΟϯάADɾPRΫϦΤΠςΟϒࣗΒ࣮ફΛ܁Γฦ͠ಘͨޭମݧΛɺ༨ͣ͞ఏڙ͢Δɻ BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRଟ༷ͳιϦϡʔγϣϯΛֻ͚߹Θͤɺޭ͢ΔϒϥϯσΟϯάઓུΛ࣮ߦ͠·͢ɻ08 copyright © 2023 &FORCE INC. All Rights Reserved.
ࢲͨͪҥɾ৯ɾॅͷࣗࣾࣄۀΛ্ཱͪ͛ɺ࣮ફ͢Δ͜ͱͰΫϥΠΞϯτࣾձʹϏδωεͷ࠷લઢͷʮܙʯΛఏڙ͠·͢ɻͱΉͷΧϨʔύϯͷ࣮ΧϨʔύϯάϥϯϓϦ3࿈ଓۚडຊܦࡁ৽ฉ͓औΓدͤΧϨʔύϯϥϯΩϯάશࠃ3Ґશࠃ֤Ͱͷʮ͓औΓدͤઈύϯʯ5બϥϯΫΠϯຊͰਓؾͷD2Cϒϥϯυ15બϥϯΫΠϯϞϊɾϚΨδϯʮ2022-2023ྲྀߦਤؑʯʮେͷྫྷౚύϯʯʹબग़ࣗࣾࣄۀΛ௨ͯ͡ܦࡁΛճ͢͜ͱͰɺࣗΒ๛͔͞Λ॥͢ΔΈΛΓ·͢ɻࢲͨͪɺ࣮ફ͢Δɻ BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPR09 copyright © 2023 &FORCE INC. All Rights Reserved.ফඅऀ
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRϒϥϯυσβΠϯͷ࣮ ͱΉͷΧϨʔύϯͷมભࣾձɾࢢ՝Λղܾ͢Δ͜ͱ͕ɺϒϥϯυͷՁΛߴΊɺച্ʹͭͳ͕Γ·͢ɻΧΫϠεάϧʔϓͱͷԷചఏܞΧϨʔύϯάϥϯϓϦ2࿈ଓۚडຊܦࡁ৽ฉ৽ฉ͓औΓدͤΧϨʔύϯϥϯΩϯά3Ґʹબग़શࠃͷ࠵ࣄʹग़ళ2018 2019 2020 2021 2022 2023ͱΉͷΧϨʔύϯΛσʔύτϦϘͷΫϦεϚεϚʔέοτͰൢചͱΉͷΧϨʔύϯͷελʔτͱΉͷΧϨʔύϯ։ൃTVͷϝσΟΞͰऔΓ্͛ΒΕΔʗΦϯϥΠϯ݄450ສԁه৽॓ҏ୮࠵ࣄॳग़ళܦτϨϯσΟ2021ώοτ༧ଌNEOΧϨʔύϯ෦ʹܝࡌʗγΣΞങ͍ΞϓϦʮΧγΣʯʹग़ళָఱϥϯΩϯά1ҐʢύϯδϟϯϧʣʗԷൢച։࢝monoϚΨδϯ2022-2023ྲྀߦਤؑେͷྫྷౚύϯʹܝࡌԭೄॳͱͳΔΧϨʔύϯάϥϯϓϦ3࿈ଓۚडଟ͘ͷTVɾࡶࢽɾWEBϝσΟΞͰऔΓ্͛ΒΕΔશࠃ֤ͷඦ՟ళͷ࠵ࣄग़ళܨ͕ΔϝσΟΞ࣮͕৴པͱͳΓ࠵ࣄʹग़ళґཔ͕૿Ճɺ࠵ࣄʹग़ళ͠ଓ͚ΒΕΔϒϥϯυͱͯ͠ೝ͞Ε॥͕ग़དྷΔɻ2018.72020.42020.12ΧϨʔύϯάϥϯϓϦۚड2020.112020.82020.102019.82018.12020.11 2021.9ԭೄݝ;Δ͞ͱೲ੫ฦྱʹೝఆ2021.8ώϧφϯσεग़ԋΦϯϥΠϯ݄600ສԁه2021.82022.112022.122021.92021.112021.12CURRYPANGRANDPRIX2022CURRYPANGRANDPRIX2022CURRYPANGRANDPRIX2020େख৯௨ൢαΠτग़ళ2023.223ສຊ50ഒ˞ελʔτ͔࣌Β2018-2022ྦྷܭൢച͓٬༷ʹఏڙͨ͠ͷԭೄݝͷࣾձ՝ɾࢢ՝ϑʔυϩεύϯۀք࢈૿௨ৗഇغ͞ΕΔڇ͢͡Λ׆༻৽ͨͳ؍ޫधཁίϩφՒͰ͓औΓدͤधཁϝσΟΞͰͷ׆༻શࠃͷࣾձ՝ɾࢢ՝؍ޫ࢈ۀͷڧԽԭೄܦࡁݍͷڧԽ؍ޫ٬ͷݮগࡏधཁࡏधཁ৽͍͠ݝ࢈ͷधཁৗʹٻΊΒΕΔ৽نੑͷ͋Δ؍ޫܦࡁ͕॥͢Δ͕ඞཁຊ֨తʹΦϯϥΠϯൢചணखधΛಈ͔͢ཁૉ͕ඞཁඦ՟ళͳͲͷू٬ͷݺͼਫ͕ඞཁ؍ޫऩೖݮ৽ͨͳݝ֎ϑΝϯͷ֫ಘ؍ޫऩೖݮ৽ͨͳݝ֎ϑΝϯͷ֫ಘਓ͕ಈ͔ͳ͍ɺϞϊΛಈ͔͢ඞཁ͕͋Δ৽ͨͳݝϑΝϯͷ֫ಘࡏधཁ৽ͨͳݝϑΝϯͷ֫ಘԭೄͷັྗൃ৴؍ޫ࢈ۀऩೖݮߴՃՁύϯ؍ޫ٬ΛݺͼࠐΉΛΔΦϯϥΠϯͷചΓΛΓग़͢ྫྷౚΧϨʔύϯͷ׆༻શࠃͷ࠵ࣄʹग़ళɾൢചϝσΟΞͷ࿐ग़૿ݝΠϯϑϧΤϯαʔͱͷϥδΦऩମݧՁ ڞײՁՁ ՁମݧՁ ମݧՁ ڞײՁݝΠϯϑϧΤϯαʔͱͷϥδΦऩڞײՁ˞ൢചຊcopyright © 2023 &FORCE INC. All Rights Reserved.10ౡϛΧδςϥεళOPENECαΠτɾָఱαΠτOPEN
ձࣾͷ࣠ͱͳΔϝοηʔδΛΓɺձࣾͷإͱͳΔϩΰτʔϯˍϚφʔΛΔɻ01030204ձࣾͷཧ೦ਁಁߦಈࢦΛఆΊɺࣾମ੍ͱ߹Θͤͯ࠾༻ͷڧԽߦ͏ɻ࠾༻Λڧ͘͢ΔఆΊͨձࣾͷϝοηʔδΛࣄۀʹ·ͰҰؾ௨؏ͰөɻࣄۀPRࠂɺΠϕϯτͳͲɺ༷ʑͳઓज़ʹΑͬͯใΛੈͷதʹಧ͚Δɻൃ৴ձࣾͷັྗΛ໌Խ͢ΔͷັྗΛ໌Խ͢ΔΛڧ͘͢ΔP.27P.32P.18P.4BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRϒϥϯυσβΠϯͷϑΟʔϧυcopyright © 2023 &FORCE INC. All Rights Reserved.11
ʮձࣾʯΛڧ͘͢ΔϝχϡʔͱࣄྫMENUS & EXAMPLES THATSTRENGTHEN THE lCOMPANYzcopyright © 2023 &FORCE INC. All Rights Reserved.12
ۀऀɾاۀͷྺ࢙ͷਂງΓ͔ΒɺܦӦऀͷਓੜΛৼΓฦΓݪମݧʹഭΔϫʔΫγϣοϓͳͲɺ༷ʑͳܗͰاۀͷίΞͱͳΔಠࣗੑΛநग़ɻͦͷޙɺࣾਁಁϫʔΫγϣοϓࣾ֎ൃ৴·ͰͷઓུΛඳ͖·͢ɻͦͷاۀʹ;͞Θ͍͠৭σβΠϯͷτʔϯͳͲɺձࣾΛҰͭͷਓ֨ʹݟཱͯɺ֎͔ΒͷݟΒΕํΛ៛ີʹઃܭɻاۀͱ͓٬༷ͷ͋ΒΏΔͰநग़ͨ͠ಠࣗੑ͕ଛͳΘΕͳ͍Α͏ɺਫ਼ີͳΨΠυϥΠϯ੍࡞͍ͨ͠·͢ɻձࣾͷಠࣗੑΛநग़͢Δ ձࣾͷݟͨΛΔձࣾϝοηʔδ ίʔϙϨʔτϩΰ τʔϯ&Ϛφʔ ϒϥϯυΨΠυϥΠϯ ίʔϙϨʔταΠτձࣾҊ ΫϨυϒοΫ ෧ɾ໊ ࣾਁಁϫʔΫγϣοϓ ࣾਁಁπʔϧThe Ritz-Carlton is aplace where the genuine careand comfort of our guests isour highest mission.We pledge to provide the finestpersonal service and facilitiesfor our guests who will alwaysenjoy a warm, relaxed, yetrefined ambience.The Ritz-Carlton experienceenlivens the senses, instillswell-being, and fulfills eventhe unexpressed wishesand needs of our guests."We areLadies andGentlemenservingLadies andGentlemen."MottoI AmProud to BeRitz-Carlton1. I build strong relationshipsand create Ritz-Carlton guestsfor life.2. I amalways responsive to theexpressed and unexpressedwishes and needs of our guests.3. I amempowered to createunique, memorable and per-sonal experiences for our guests.Service Values9. I am involved in the planningof the work that affects me.10. I am proud of my professionalappearance, language andbehavior.11. I protect the privacy andsecurity of our guests, myfellow employees and thecompany's confidential infor-mation and assets.12. I am responsible for uncom-promising levels of cleanlinessand creating a safe and acci-dent-free environment.What a deepand mysterious language,the language of dreamsThere’s a reason we don’tsee the worldin black and whiteWe live in a rainbow of chaos.1.2.3.4.5.6.7.Create the excitement of the future with strategy in hand.Our Philosophy and ThemeOur Way The Way We AreMEMBER’S METHOD13 PEOPLE MIND121.2.3.4.5.6.7.8.9.10.1 1.12.Management Philosophy6th Term ThemeBasic Policy for All EmployeesEvery person at &Force is an asset of thecompany. Each &Force member is a candidatefor management of the company. &Force eachperson is a rough stone that can become abrand. It is up to you to develop thatmindset. It is necessary to improve eachother, but we can change our world throughour own actions. Try changing it. If you actfaithfully to the basics, you will surelysucceed and you will be able to do goodbusiness.MEMBER’S METHOD131.2.3.4.5.6.7.8.9.10.1 1.12.13.010204Corporate BrandingProduct BrandingCreative Production(Logo, Slogan, WEB)Application DevelopmentProject ManagementMarketingConcept DraftingCommunication StrategyAdvertisement ProductionWebsite ProductionProduct planningmodel Room CoordinationInterior CoordinationBrand Tie-upColor Scheme ProductionCommercial / Hotel /Restaurant ProduceJunji KirikiBrand Content DevelopmentBusiness HeadquartersBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δϝχϡʔcopyright © 2023 &FORCE INC. All Rights Reserved.13
͔͢͜άϧʔϓ ϦϒϥϯσΟϯάઓུʑͷน͏ͪͷʹ͍Λܗʹͨ͠ຬҰக ͷϩΰ͔͢͜άϧʔϓɺԭೄݝͰ࠷େళฮΛތΔༀہʮ͔͢͜ༀہʯΛ͡ΊɺࢱɺϗςϧࣄۀͳͲɺଟ༷ͳۀଶΛखֻ͚͍ͯ·͢ɻ40पΛܴ͑Δ2024ʹࣄۀঝܧ͕ߦΘΕΔ͜ͱΛ͖͔͚ͬʹɺϦϒϥϯσΟϯά͢Δ͘ɺฐࣾʹ͝ґཔΛ͍͖ͨͩ·ͨ͠ɻۀҎདྷେʹ͖ͯͨ࣊͠Ѫͷ৺Λɺԭೄͷօ͞·ʹಧ͚͍ͨɻͦͯͦ͠ͷѪɺ͕ͯੈքΛแΈɺະདྷͱ८Γଓ͚·͢ɻ͔͢͜άϧʔϓͱԭೄʹΒ͢ਓʑͷ࣋ଓతͳܨ͕ΓΛئͬͯɺ͜ͷϩΰϚʔΫΛ੍ఆ͠·ͨ͠ɻグループロゴマークGROUP LogomarkSѪ ʿ ԭೄ ੈքBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ⁞copyright © 2023 &FORCE INC. All Rights Reserved.14
ۀऀͷ͍ ·ͰḪͬͨελʔτデザインは、お客様が本当に納得するものでなければならない。最後の提案を行いました。駄目ならデザイナーを降りる覚悟でͲͷΑ͏ʹղܾͨ͠ͷ͔ʁϒϥϯυσβΠφʔӬҪ ࡾౙࡏ͢Δ͍Λஸೡʹܨ͍͛ͯ͘ͱไܦӦཧ೦୭͕ͤʹΒ͢ະདྷʹɺѪΛɻάϧʔϓύʔύεBORDERLESS LOVINGάϧʔϓεϩʔΨϯϘʔμʔϨε ϥϰΟϯάۀऀͰ͋Γɺݱ͕ࣾඳ͍ͨاۀͷࠜװͰ͋ΔܦӦཧ೦ɺʮͱไʯΛத৺ʹɺ࣍ظࣾͷ͍Ͱ͋ΔʮѪʯΛॏͶͨάϧʔϓύʔύεͱεϩʔΨϯΛࡦఆ͠·ͨ͠ɻකΛಥ͖߹ΘͤͯపఈతͳٞΛ୯ʹݴ༿ΛΔɺϩΰΛΔͱ͍͏Θ͚Ͱͳ͘ɺશͯͷܦӦਞ͕ೲಘ͠ʮ͜Εͩʂʯͱ͍͏·ͰεΫϥοϓ&ϏϧυΛ܁Γฦ͠·ͨ͠ɻ࠷ޙຬҰகͰϩΰΛબఆɻάϧʔϓͷ৽ͨͳإ͕ੜ·Ε·ͨ͠ɻBRAND DESINER͜ͷҊ݅ɺࣗʹͱͬͯσβΠφʔਓੜΛ͔͚ͨେ͖ͳઓͰͨ͠ɻઈରʹશһ͕ଥڠͳ͘બͿσβΠϯʹ͠ͳ͚ΕͳΒͳ͍ͱ͍͏ࣥ೦Ͱ৯Β͍͍ͭͨࣄͰ͢ɻ͔͢͜άϧʔϓ͕͍͑ͨɺάϧʔϓͷҰମײͱʮѪʯΛͲ͏දݱ͢Δ͔ɻͦΕʹਂ͍ϩδοΫͱ৺͕ಈ͘දݱΛ͍͔ʹ͔͚߹ΘͤΔ͔ɺͱ͍͏ࢹ͕͔ܽͤ·ͤΜɻΑ͏ͨ͘ͲΓண͍ͨ࠷ऴҊɺશһ͕ʮ͜ΕͩʂʯͱҰॠͰຬҰகɻ͍ͷ݁থ͕ੜ·ΕͨॠؒͰͨ͠ɻLoving PINKグループの慈愛の心が、未来へと発展することをイメージしたピンク色Deep BLUE深い海のように寛容に全てを包み込む藍色Sukoyaka BLUEすこやかな心と身体をイメージした爽やかな青色Fresh GREENフレッシュな発想と新しい始まりを意味するライトグリーンINTERVIEWBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ⁞copyright © 2023 &FORCE INC. All Rights Reserved.15
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ ͔͢͜άϧʔϓαΠτ͔͢͜άϧʔϓͷεϩʔΨϯͰ͋ΔʮBORDERLESS LOVINGʯΛTOPϝοηʔδʹɻσβΠϯ͔͢͜άϧʔϓ͕େʹ͢ΔʮѪʯΛҙࣝ͠ߏ͠·ͨ͠ɻcopyright © 2023 &FORCE INC. All Rights Reserved.16
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ ϒϥϯυΨΠυϥΠϯ໌Խ͔ͨ͢͜͠άϧʔϓͷ͍ݟͨΛଛͳ͏͜ͱͷͳ͍Α͏ʹΨΠυϥΠϯΛ࡞͠·ͨ͠ɻcopyright © 2023 &FORCE INC. All Rights Reserved.17
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ ձࣾπʔϧఆΊͨτʔϯ&ϚφʔΛ໊෧ʹࢸΔ·Ͱஸೡʹམͱ͠ࠐΈ·ͨ͠ɻcopyright © 2023 &FORCE INC. All Rights Reserved.18
̐ͭͷଟ༷ੑΛද͠·͢ɻͦΕ͕Έ͋Θ͞Δ͜ͱͰɺཱྀͷ৽͍͠ܠ৭ͱͳΔ͜ͱΛද͠·͢ɻʮYOUʯͱʮ I ʯ͔͍߹͍ର͢Δ͜ͱͰɺ৽͍͠ൃݟ͕͋Δ͜ͱΛ͖͋ͬͨ˙Ͱද͠·͢ɻཱྀͷ࢝·ΓͷىΛද͠·͢ɻ͔ͦ͜Β͕Δܠ৭͕༷ʑͳحͱΈ͋Θ͞Γ།ҰແೋͷཱྀͱͳΓ·͢ɻBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ݁τϥϕϧ ϦϒϥϯσΟϯάઓུࢢͷมԽ ʹ͍৽ͨͳεςʔδΛࡧ͢Δ݁τϥϕϧɺԭೄͰ׆ಈ͢ΔཱྀߦձࣾɻίϩφՒͷӨڹͰࢢͷڥ͕େ͖͘มԽ͠ɺ৽ͨͳεςʔδΛࡧ͢ΔதͰɺձࣾͷϦϒϥϯυσβΠϯΛܾҙɻڞʹฒ͢ΔύʔτφʔͱͳΔاۀͱͯ͠ฐࣾΛ͝ࢦ໊͍͖ͨͩ·ͨ͠ɻ݁τϥϕϧ͕ఏڙ͢Δ།Ұແೋͷཱྀɺਓͱͷग़ձ͍ɺཱྀͷதͰͷ৽͍͠ൃݟɺ৺௨ͬͨίϛϡχέʔγϣϯɺײͷߴ໐ΓɻͦͷΑ͏ͳମݧͷدͤूΊ͕ʮ݁ʢԑ,ܨ͕Γʣʯͱͳ͍ͬͯΔ͜ͱΛද͠ɺະདྷʹͱ͓͖ͬͯͨ͘ͳΔγϯϘϧͱͯ͠ɺ͜ͷʮ݁ʯΛܗ͠·͢ɻίʔϙϨʔτϩΰϚʔΫCORPORATE LOGO݁ͱ͍͏จࣈͷΞΠσϯςΟͭͭ͠நԽͨ͠දݱʹ͍ͯ͠·͢ɻະདྷͱ্ঢ͢Δؾ࣋ͪͷߴ໐Γɺ্ײΛද͠·͢ɻʮ݁ʯͷ݁থܗʹࠐΊΒΕͨҙຯcopyright © 2023 &FORCE INC. All Rights Reserved.19
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP اۀͷಠࣗੑ ΛܦӦऀͷਓੜ͔ΒऔΓग़͢まだ見ぬ想いを引き出して形にする。想いの鮮明化に加えて案件です。それをどう活かすかを考え抜いたϒϥϯυσβΠφʔ୍ޱ ໌ܦӦऀͷਓੜΛ֩ʹΓ্͛ͨύʔύεܦӦऀͷਓੜͷඥղ͖͔Β݁τϥϕϧΛܗ͢ΔΩʔϫʔυΛબग़ɻ୭ΑΓԭೄΛࣗͷͰݟͯճΓɺௐਚ͍ͯ͘͠Δ͔Βͦ͜ɺࣗ৴Λ࣋ͬͯԭೄͷָ͠ΈํΛ୭ΑΓڭ͑ΒΕΔͱ͍͏εϐϦοτʢಠࣗੑʣΛݟग़͠ɺʮ৺ҭΉԭೄཱྀΛɺ͋ͳͨɻʯͱ͍͏ύʔύε͕ੜ·Ε·ͨ͠ɻBRAND DESINERίϩφՒͱ͍͏؍ޫۀքʹͱͬͯେ͖ͳڥมԽΛલʹɺձࣾͲ͏͋Δ͖͔ɻ·ͣܦӦऀͷ͍ͷਂງΓ͔ΒվΊͯ࠶ఆٛ͠·ͨ͠ɻʮ৴ͨؒ͡ͱڞʹΓ͖Δʯͱ͍͏ܦӦऀͷ͍ҙࢤʹࢲͨͪͪΖΜɺࣾһڞײ͠ɺࡱӨͳͲޓ͍ʹڠྗͯ͠ਪਐͨ͠ɺ·͞ʹʮڞʯͨ͠ࣄͱͳΓ·ͨ͠ɻ·ͨɺձࣾͷإͰ͋ΔϩΰσβΠϯʮޠΕΔͷʯͰ͋Δ͜ͱͱɺଞࣄۀੜ͍͢͠ʮΞΠίχοΫͰ͋Δ͜ͱʯʹͩ͜ΘΓɺܦӦऀͷ࣋ͭͱ࣮ͳਓฑΛදݱͨ͠ΧϥʔΛ࠾༻ɻશͯͷπʔϧʹͦͷ͍ͱڞʹө͠·ͨ͠ɻԭ ೄཱྀͷΛ͑Δɺύϫʔͷ͋ΔϨουͰྔΛ͑·͢ɻతͳΤωϧΪʔੜ໋ྗΛ৭ͷҙຯʹࠐΊ͍͖ͯ·͢ɻ݁ϏδϣϯϨου݁ϑΥʔϚϧϒϧʔߗͳҹͱԭೄཱྀͷϓϩͰ͋Δ৴པײΛ༩͑Δҹʹ͠·͢ɻͷରہͷ৭͕͖߹͏͜ͱͰޓ͍ͷ৭ΛҾཱ͖ͨͤ͋͏Χϥʔόϥϯεʹɻ<ཱྀߦɾ٬ɾαʔϏε>#ҬاۀɺҬͷਓͱͷγφδʔ#৽ཱྀ͍͠ߦͷ͋ΓํΛఏҊ#ڥڞੜܕͷཱྀߦ #॥ܕͷཱྀߦ#ڥഁյʹ͍ͭͯͬͯΒ͏πΞʔͷఏҊ#ݝͷਓࢀՃͨ͘͠ͳΔྺ࢙πΞʔͷఏҊ#ࠗ׆ύʔςΟˏٶݹౡ एऀͷݝ֎ྲྀग़Λ͙اը#ͷπΞʔλΠΞοϓ͓٬༷ʹͱͬͯະདྷ͚ͨ৺๛͔ʹͳΔཱྀΛఏڙ͢ΔձࣾͰ͢ɻ<ઓུɾ͋Γํ>#ਓͱਓɺਓͱҬΛܨ͙#ຊͱؖࠃͷՍ͚ڮͰ͋Γ͍ͨ#ԭೄͷັྗΛݝ֎͑Δ#ະདྷʹܨ͕ΔཱྀߦΛͭ͘Γ͍ͨ#Ώ͍·ʔΔਫ਼ਆΛܨ͙৺ҭΉԭೄཱྀΛɺ͋ͳͨɻܦӦཧ೦ʢࣄۀʣઓུύʔύεʢଘࡏҙٛɾ໋ʣʢʣઓ ज़ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁINTERVIEWcopyright © 2023 &FORCE INC. All Rights Reserved.20
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ίʔϙϨʔταΠτ݁τϥϕϧͷύʔύεɺʮ৺ҭΉԭೄཱྀΛɺ͋ͳͨɻʯΛςʔϚʹσβΠϯΛߏஙɻϩΰʹ༻ͨ͠ΧϥʔϦϯάΛجௐʹཱྀͷϫΫϫΫײɺָ͠͞ɺਓͱਓͱͰ͕ΕΔʮ݁ʯΛදݱ͠·ͨ͠ɻcopyright © 2023 &FORCE INC. All Rights Reserved.21
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ձࣾҊίʔϙϨʔταΠτͱ߹ΘͤɺσβΠϯΛ౷Ұɻઆ໌ͷ͢͠͞ʹओ؟Λ͓͍ͨύϯϑϨοτʹɻcopyright © 2023 &FORCE INC. All Rights Reserved.22
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮձࣾʯͷັྗΛ໌Խ͢Δ PICK UP ձࣾπʔϧϩΰͷάϥϑΟΧϧͳύλʔϯͰߏɻ໊ͷཪଆʹɺϒϥϯυͷ͍ΛܝࡌɻಡΈखͷؔ৺Λऒ͘ͱͱʹɺ໊Λ࣋ͭࣾһʹձࣾͷ͍Λཧ͢ΔΛײͤ͡͞Δ͜ͱ͕ૂ͍Ͱ͢ɻcopyright © 2023 &FORCE INC. All Rights Reserved.23
ʮࣄۀʯΛڧ͘͢ΔϝχϡʔͱࣄྫMENUS & EXAMPLES THATSTRENGTHEN THE lBUSINESSzcopyright © 2023 &FORCE INC. All Rights Reserved.24
ϩΰ DMɾνϥγ ϙελʔ ࡱӨ ಈըࡱӨ໌Β͔ʹͳͬͨձࣾͷಠࣗੑɺ͍Λϕʔεʹɺηʔϧεͷ؍ͰࣄۀɾͷಠࣗͷσβΠϯΛΓ·͢ɻͦ͜ʹໃ६ͳ͘Ұ؏ੑΛͨͤΔ͜ͱ͕ɺࣄۀϒϥϯυσβΠϯͷ؊ͱͳΓ·͢ɻࣄۀͷσβΠϯΛɺίϯηϓτઃܭϚʔέςΟϯά͔ΒσβΠϯɺࣸਅɾಈըࡱӨͳͲɺશͯΛҰ؏͠ɺ͍ͱݟͨΛҰகͤͨ͞ઓུϒϥϯυσβΠϯΛ͝ఏڙ͢Δ͜ͱ͕ՄೳͰ͢ɻձࣾͷಠࣗੑΛө͠ɺࣄۀͷݟͨΛΔ ͋ΒΏΔ੍࡞ΛϫϯύοέʔδͰSHOPOPEN!ίϯηϓτઃܭ ϚʔέςΟϯά LPαΠτ ϒϥϯυαΠτ σβΠϯBranding Start PackWe will dispel your anxiety.If you have a little question,It doesn't matter if it's rough.Please feel free to ask us anything.Click here for free consultationAre you having trouble with this?About the branding start pack,you can start brandingwith half the budget and time.The message of the company's management philosophy,mission, purpose, etc. is not fixedThere is no material to explain the company to investorsI am interested in branding but the estimate is highcan't take a stepIt is necessary to shape the philosophyto advance the company to the next stageCopyright © &Force. All rights reserved.Free online consultation in progressSHOPOPEN!TALK EVENTBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δϝχϡʔcopyright © 2023 &FORCE INC. All Rights Reserved.25
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ΣʔϒϩοΫϗʔϧσΟϯάε ϒϥϯυσβΠϯઓུάϧʔϓձࣾͷັྗΛ ໌Խ ͠ɺឺΛ͍Ͱ͍͘ΣʔϒϩοΫϗʔϧσΟϯάε౦ূୈҰ෦ʹ্͍ͯ͠Δɺચ࿅͞ΕͨΠϯςϦΞૉࡐ͓ͳ͡Έͷศརૉࡐɺ͞Βʹ࣍ੈૉࡐ·Ͱखֻ͚ΔϞϊͮ͘Γͷάϧʔϓاۀɻ͔͠͠ɺάϧʔϓಉ࢜ͷؔੑ͕رബͰɺγφδʔΛੜΜͰ͍ͳ͍ͱ͍͏ΈΛղܾ͢Δ͘ɺϦϒϥϯσΟϯά͔ΒࣄۀϒϥϯυσβΠϯ·Ͱฐ͕ࣾؒʹೖΓɺҰ؏͓ͯ͠ख͍͓ͯ͠Γ·͢ɻ༷ʑͳૉࡐͷΈ߹ΘͤΛ௨ͯ͠ɺଟ͘ͷͰ׆༂͢Δ৽͍͠ΛੜΈग़͢ΣʔϒϩοΫϗʔϧσΟϯάεɻͦͷ͍ͱ͋ΓํΛҰݴͰද͢εϩʔΨϯͱͯ͠ɺʮϚςϦΞϧγφδʔʯΛ੍ఆɻԿ͔ͱԿ͔Λ͔͚߹Θͤͨͱ͖ʹੜ·ΕΔγφδʔΛେʹ͍ͯ͠Δ࢟ΛετϨʔτʹࣔ͠·ͨ͠ɻίʔϙϨʔτεϩʔΨϯCORPORATE SLOGANΣʔϒϩοΫϗʔϧσΟϯάεΛࢧ͑ΔࣾһΛհ͢ΔاըʮTEAM Wavelockʯ։ൃɻࣄͱ͖߹͍ɺਓͱٕज़ɾૉࡐͷՄೳੑΛ୳ٻͯ͠ΔɺະདྷΛඳࣾ͘һΛհ͢ΔΦϯυϝσΟΞɻcopyright © 2023 &FORCE INC. All Rights Reserved.26
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ଟ͘ͷࣾһʹ͖߹͍ឺΛΓग़͢案件に真摯に向き合い信頼を積み上げることで機会をいただきました。様々な事業のブランドを磨くϓϥϯχϯάσΟϨΫλʔాத ल࣏ΦϯυϝσΟΞͷӡӦͰੜ·ΕΔឺάϧʔϓձࣾಉ࢜ͷίϛϡχέʔγϣϯͱ૬ޓཧղΛଅਐ͢ΔͨΊʹΦϯυϝσΟΞͰ͋ΔʮTEAM WavelockʯΛ੍࡞ɾӡӦɻࣾһΠϯλϏϡʔΛ௨ͯ͡ɺޓ͍ʹԿΛͲΜͳ͍Ͱ࡞͍ͬͯΔ͔ΛΔ͜ͱͰɺ࣮ࡍʹձࣾؒͰʮʢTEAM Wavelockʹʣग़ͯͨਓͰ͢ΑͶʯͱΛֻ͚߹͏໘ੜ·Ε࢝Ί͍ͯ·͢ɻதࣄۀͷ͍ΛWEBͰՄࢹԽڥઌਐٕज़Ͱ͋ΔதΛ׆༻ͨ͠ɺάϧʔϓձࣾͰ͋ΔΠϊϕοΫε͕ࣾىͨ͜͠৽ࣄۀͷҙ͍ٛΛࣾ֎ʹಧ͚Δ͘ɺWEBαΠτͱPRɺnoteΛ௨ͯ͡ɺձࣾͷ͍ΛΔػձΛੜΈग़͠·ͨ͠ɻPLANNING DIRECTOR࠷ॳPRͷҊ݅ͱͯ͠डͨ͠ࣄɻ͔ͦ͜Βίπίπͱ৴པΛੵΈ্͍͛ͯ͘͜ͱͰ༷ʑͳҊ݅ʹੜ͍͖ͯ͠·ͨ͠ɻಛʹʮTEAMS WavelockʯసػͱͳͬͨࣄͰ͢ɻPRͷ؍͔ΒɺࣾίϛϡχέʔγϣϯΛ૿େͤ͞Δͱ͍͏؍͔Βɺணʑͱ݁ՌΛੵΈ্͛ɺཱه೦ࢠʹ·Ͱൃల͍͖ͯ͠·ͨ͠ɻࢠ࡞ͷͨΊʹձࣾͷ͜ͱΛపఈతʹௐ্͛ΔதͰɺձࣾઃཱ࣌ͷۀऀͷ͍ɺઃཱޙͷ༷ʑͳࠔʹ৮ΕΔ͜ͱͰɺΑΓਂ͍ཧղΛಘΔ͜ͱ͕ग़དྷͨɺࢲͨͪʹͱͬͯࢥ͍ग़ਂ͍Ҋ݅Ͱ͢ɻݱࡏPRʹΑΔൃ৴ݩΑΓɺ༷ʑͳࣄۀͷϒϥϯυσβΠϯ͔Β࠾༻ؔͷ͝૬ஊΛड͚ΔͳͲɺߋʹاۀͷϒϥϯυΛً͔ͤΔ͖͔͚ͬΛ͍͚ͨͩΔΑ͏ʹͳΓ·ͨ͠ɻΣʔϒϩοΫ༷ͱͷឺΛߋʹਂΊɺΑΓ͓ʹཱͯΔΑ͏͋ΒΏΔϦιʔεΛ͍اۀϒϥϯυσβΠϯΛ͓ख͍͍͖ͯ͠·͢ɻͲͷΑ͏ʹղܾͨ͠ͷ͔ʁINTERVIEWcopyright © 2023 &FORCE INC. All Rights Reserved.27
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ ίʔϙϨʔταΠτΣʔϒϩοΫͷεϩʔΨϯͰ͋ΔʮϚςϦΞϧγφδʔʯΛΞχϝʔγϣϯͰදݱɻΦϯυϝσΟΞͷTEAM Wavelockแ͢Δ࡞Γʹɻcopyright © 2023 &FORCE INC. All Rights Reserved.28
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ TEAMS Wavelockઃه೦ʹࣾһͷαϓϥΠζͱͯ͠ࢠܕͷʮTEAM WavelockʯΛ࡞ɻશࣾһ͢Δ͜ͱͰɺࣗࣾͷཧղ͕ଅਐ͞Ε·ͨ͠ɻcopyright © 2023 &FORCE INC. All Rights Reserved.29
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ தࣄۀαΠτதʹΑΔޮՌϝϦοτ͕ετϨʔτʹཧղͰ͖ΔΑ͏಄ʹΞχϝʔγϣϯΛೖΕͨαΠτΛ࡞ɻcopyright © 2023 &FORCE INC. All Rights Reserved.30
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ⁞ ࣄۀઆ໌ಈըதࣄۀʹର͢Δձࣾͷ͍ɺ࣮ࡍͬͯΈͯͷײͳͲΛΠϯλϏϡʔɻ༷ʑͳΛ͓ಧ͚͢Δಈըͱɺnoteʹ·ͱΊΔ͜ͱͰࣾ֎ʹൃ৴͠·ͨ͠ɻ⾢YouTubenote⾣copyright © 2023 &FORCE INC. All Rights Reserved.31
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ύϒϩό ϦϒϥϯσΟϯάઓུϒϥϯυͷࠓΛੳ͠ɺΑΓྑ͘ੜ·ΕมΘΒͤΔύϒϩόԭೄݝͷੜࢿݯݚڀ։ൃΛߦ͏ʮOPόΠΦϑΝΫτϦʔʯͷ࡞ΔαϓϦϝϯτɻඍࡉྨʮύϒϩόʯͷ݈߁ޮՌʹணͯ͠ੜ·ΕͨΛɺΑΓ͓٬༷ʹಧ͚ΒΕΔΑ͏ɺϦϒϥϯσΟϯάΛ͝ґཔ͍͖ͨͩ·ͨ͠ɻΦʔΨχοΫͳॊΒ͔͞ͷ͋ΔϑΥϯτͰɺύϒϩόͷ࣋ͭࣗવ༝དྷͷମʹ༏͍͠Ͱ͋Δ͜ͱΛදݱɻύϒϩόͷPΛԽ͢Δ͜ͱͰɺΞΠίχοΫͰΘ͔Γ͍͢දݱʹ͍ͯ͠·͢ɻ·ͨɺPͷԼʹ͋ΔυοτɺඍࡉྨͷݺٵͰ͋Δ๐Ͱ͋ΓɺύϒϩόͷىʢݪʣΛද͠·͢ɻϩΰϚʔΫPRODUCT LOGOcopyright © 2023 &FORCE INC. All Rights Reserved.32
͍͠ͷΛ͍͔ʹΘ͔Γ͘͢ ͍͔ͯ͘͠魅力的なブランドをどのようにお客様に届けるか。ブランドデザインを行いました。創業者の想いが正しく伝わるよう͓٬༷ʹدΓఴ͍ɺػೳ͢ΔσβΠϯʹϦϒϥϯσΟϯάʹ͋ͨΓɺۀऀʢ࡞Γखʣͷ͍ͷඥղ͖͔ΒஸೡʹਐΊ͍͖ͯ·ͨ͠ɻͲ͏ͯ͘͠͠ͳΓ͕ͪͳαϓϦϝϯτͱ͍͏ࡐͰɺͲͷΑ͏ʹফඅऀʹड͚ೖΕΒΕΔͷʹ͍͔ͯ͘͠ɻࢦͨ͠ͷػೳ͢ΔσβΠϯͰ͢ɻΞΠίχοΫͰهԱʹΓ͍͔͢ɺΘ͔Γ͘͢ίϯηϓτ͕දݱ͞Ε͍ͯΔ͔ͳͲɺҰͭҰͭͷσβΠϯΛݟ͠ɺফඅऀઢͷσβΠϯͰɺ͓٬༷ʹدΓఴ͏ɺڞײΛੜΉσβΠϯΛࢦ͠·ͨ͠ɻLPαΠτͰੈք؍Λ͑ΔσβΠϯʹ͓͍ͯେʹͨ͠ͷɺλʔήοτͱͳΔ݈߁Ͱ͋Γ͍ͨɺWell-beingͳੜ͖ํ͕͍ͨ͠ͱߟ͑Δඒ༰ײͷߴ͍30ঁੑʹڞײ͞ΕΔੈք؍ɻ৽͍͠αεςΟφϒϧͳબࢶͱͯ͠ೝ͞ΕΔΑ͏ɺ͠·ͨ͠ɻBRAND DESINERύϒϩόͱ͍͏ҰͭͷϒϥϯυΛɺͲΜͳλʔήοτʹͲΜͳ෩ʹϝοηʔδΛಧ͚Δ͔ɻͩ͜Θͬͨͷపఈͨ͠ফඅऀઢɺ͓٬༷ʹدΓఴ͏࢟Ͱͨ͠ɻͦͷͨΊʹɺֶज़తͳݟ͔Βݟ͑ΔϝϦοτΛফඅऀઢͰΘ͔Γ͘͢טΈࡅ͖ɺͻͱݟ͚ͨͩͰλʔήοτʹ͞ΔσβΠϯ͕ඞཁͰ͢ɻϩΰσβΠϯ͔ΒύοέʔδɺLPαΠτʹࢸΔ·Ͱɺ͓٬༷͕ͲΜͳಋઢͰͲΜͳײΛ๊͘ͷ͔Λߟ͑ൈ͖ɺҰͭͷੈք؍Ͱᴥᴪͳ͘ΘΔΑ͏σβΠϯΛઃܭ͠·ͨ͠ɻBEFORE AFTERύοέʔδσβΠϯΞΠίχοΫͰՄѪΒ͍͠σβΠϯʹɻϒϥϯυσβΠφʔ୍ޱ ໌BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ͲͷΑ͏ʹղܾͨ͠ͷ͔ʁINTERVIEWcopyright © 2023 &FORCE INC. All Rights Reserved.33
ΞΠίχοΫͳϩΰΛҹతʹ͍ͳ͕ΒɺαΠτશମͰύϒϩόͷλʔήοτ͕Ήੈք؍ΛදݱɻBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮࣄۀʯͷັྗΛ໌Խ͢Δ PICK UP ϒϥϯυαΠτcopyright © 2023 &FORCE INC. All Rights Reserved.34
ʮ࠾༻ʯΛڧ͘͢Δ3ͭͷख๏STRENGTHEN lRECRUITMENTz3 METHODScopyright © 2023 &FORCE INC. All Rights Reserved.35
ίΞϝοηʔδͱจԽΛΓɺ໌จԽ͢ΔΧϧνϟʔϑΟοτ͢ΔਓΛͱΓ͍ͨ...ਓࣄɾ࠾༻ͷ՝01ʮͲΜͳਓʯΛ໌֬ʹͨ͠࠾༻ϑϩʔΛߏஙٻΊ͍ͯͨਓࡐ૾ͱͷζϨ͕͋Δ...ਓࣄɾ࠾༻ͷ՝02ಠࣗՁΛΓاۀͷϢχʔΫੑΛ࠾༻αΠτͰଧͪग़ࣗࣾ͢Λັྗతʹଧͪग़ͤͣɺٻਓ͕গͳ͍...ਓࣄɾ࠾༻ͷ՝03BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮ࠾༻ʯΛڧ͘͢Δ3ͭͷख๏copyright © 2023 &FORCE INC. All Rights Reserved.36
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮ࠾༻ʯΛڧ͘͢Δ3ͭͷख๏ ⁞ܦӦऀͷݪମݧCORPORATE COREਓੜۂઢΩʔϫʔυϚοϓίΞϝοηʔδͱจԽΛΓɺൃ৴Λڧ͘͢ΔΧϧνϟʔϑΟοτ͢ΔਓΛͱΓ͍ͨ...ظతͳࢹͰձࣾʹίϛοτͯ͘͠ΕΔਓࡐΛ૿͢͜ͱͰɺૣظ৬ऀͷݮ͕ݟࠐΊ·͢ɻͦͷͨΊʹɺ·ͣձࣾͷίΞͱͳΔϝοηʔδΛ։ൃ͠ɺจԽΛݟ͢ͱ͜Ζ͔ΒελʔτɻͦΕΛͲ͏ൃ৴͢Δ͔·ͰઓུΛΈཱͯΔඞཁ͕͋Γ·͢ɻձࣾͷϝοηʔδʹมձࣾͷݟͨʹมੈք؍ߏஙࣝͷڞ༗ࢢௐࠪɾࢀߟྫੳܦӦཧ೦ϛογϣϯύʔύεϰΟδϣϯاۀϩΰදݱͷࢦඪϒϥϯυΨΠυϥΠϯ੍࡞ϒϥϯυσβΠϯͱશମͷϩʔυϚοϓاۀΧϥʔτʔϯˍϚφʔల։ྫࢢػձࣄۀ՝ͷચ͍ग़͠ઓུࢢͷ໌֬Խλʔήοτબఆ৺ͷཧݟͨͷཧࣝͷཧҙཉ͋Δࢤऀ૿ίΞϝοηʔδͷࡦఆձࣾͷѪண͕૿͢copyright © 2023 &FORCE INC. All Rights Reserved.37
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮ࠾༻ʯΛڧ͘͢Δ3ͭͷख๏ ࠾༻ͷతԿ͔ʁਓͷཁ݅ʁब৬ࢢͷੳਓ૾ͷ໌֬Խ࠾༻αΠτͷ੍࡞ʮͲΜͳਓʯ Λ໌֬ʹͨ͠࠾༻ϑϩʔΛߏங৽ଔ͚ͩͰͳ͘ɺଈઓྗΛظͨ͠த్࠾༻ʹ͓͍ͯɺ࣮ࡍʹಇ͍ͯΒ͏ͱेͳ࣮ྗΛൃشͯ͠Β͑ͳ͍έʔε͍͠ͷͰ͋Γ·ͤΜɻͦΜͳϛεϚονΛ͙ͨΊʹɺ࠾༻ਓ֨ͷ໌֬Խ͕ඞཁͰ͢ɻٻΊ͍ͯͨਓࡐ૾ͱͷζϨ͕͋Δ...copyright © 2023 &FORCE INC. All Rights Reserved.38
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮ࠾༻ʯΛڧ͘͢Δ3ͭͷख๏ ಠࣗՁΛΓاۀͷϢχʔΫੑ Λ࠾༻αΠτͰଧͪग़͢اۀͷϢχʔΫੑ͕ͬͱݱΕΔͷɺརްੜͳͲͷڥ໘ͱࣾһͷͳͲͷ۩ମత࣮ଶͰ͢ɻ͜ͷ̎ͭΛଧͪग़͢͜ͱͰٻ৬ऀͷ҆৺ೲಘײΛܗͰ͖·͢ɻࣾһͷࣗͷকདྷͷ࢟Λࢥ͍ඳ͖͔͚ͬ͘ʹࣗࣾΛັྗతʹଧͪग़ͤͣɺٻਓ͕গͳ͍...ٻਓαΠτ۩ମతࠜڌརްੜ҆৺ͯ͠ಇ͚Δձࣾͩͱ֬৴ίΞϝοηʔδͷࡦఆࣾ෩ɾจԽͷՄࢹԽcopyright © 2023 &FORCE INC. All Rights Reserved.39
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BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮൃ৴ʯΛڧ͘͢Δใൃ৴ࣄۀͷϑΣʔζʹΑͬͯΔ͖ख๏త͕ҟͳΓ·͢ɻࢲͨͪ1,000Λ͑ΔςϨϏɺࡶࢽɺWEBϝσΟΞͷΞϓϩʔνɺత֬ͳઓཱུҊʹΑͬͯɺϒϥϯυͷ͍Λಧ͚͍ͨλʔήοτʹ͍͑ͯ͘͜ͱ͕ग़དྷ·͢ɻ্ཱͪ͛ϑΣʔζೝϑΣʔζཧղܒϑΣʔζೝ૿ϒϥϯυߏஙϑΣʔζೝΛ֫ಘ͍͕ͯࣗͨͪ͘͠Ͳ͏͋Γ͍͔ͨੈͷதͷ࣌ྲྀʹ߹ΘͤͯاըϝοηʔδΛൃ৴׆ಈྫࢲ͕ͨͪαϙồτ͢Δ͜ͱใۀྫɾϦϦʔε࡞ɾϝσΟΞϓϩϞʔτɾϝσΟΞରԠɾϝσΟΞ͚ηϛφʔor ΠϕϯτɾΦϯυίϯςϯπͷӡ༻ʢTwitter,YouTube,note,WantedlyͳͲʣɾࣄྫ୳͠ɾίʔϙϨʔταΠτͷೖߘɾϓϨεൃදձ etcʜPRجૅεΩϧͷࢧԉɾϨΫνϟʔϦϨʔγϣϯ࿐ग़ͷڧԽࢧԉADɾPRઓུɺϝοηʔδͷཱҊɾ࣮ߦࢧԉࣄۀશମͷੳɺཧղɾϝσΟΞΛ·͍ͨͩϒϥϯυઓཱུҊΞʔϯυɾΦϯυϝσΟΞɾSNSΛ௨ͨ͡ใൃ৴ϖΠυϝσΟΞΛ௨ͨ͡ใൃ৴ίϯϓϥΠΞϯεɺΫϥΠγεͷରԠΠϯφʔϒϥϯυσβΠϯͷڧԽɺΠϯφʔͷPRཧղࢪࡦࣄۀʗࢠձࣾશମͷϒϥϯυཧSDGsɺࣾձߩݙࣄۀͷ࣮ࢪख़࣌ؒcopyright © 2023 &FORCE INC. All Rights Reserved.41
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮൃ৴ʯΛڧ͘͢Δ PICK UP ⁞RAGE ൃ৴ϒϥϯυσβΠϯઓུྔͱ࣭Λ݉Ͷͨൃ৴Ͱ ຊΛද͢ΔeεϙʔπΠϕϯτʹRAGEΤΠϕοΫεɾΤϯλςΠϯϝϯτɺCyberZɺςϨϏே͕ڞಉӡӦ͢ΔeεϙʔπΠϕϯτɻࢲͨͪɺࡾࣾͷؒʹೖΓɺओʹϦϦʔε৴Λ௨ͨ͡ใൃ৴Λ͓ख͍͠·ͨ͠ɻݱࡏͷRAGEɺຊΛද͢Δ࠷େنͷeεϙʔπେձͱͳΓ·ͨ͠ɻ࠷ॳඦਓنͷখ͞ͳେձ͔Βɺݱࡏ1ສਓΛ͑Δ؍٬ಈһΛ͑ΔେձɻࡶࢽͳͲʹऔΓ্͛ΒΕΔػձ૿͑ɺ2022ͰɺDIMEͷʮτϨϯυେώοτBEST100ʯͷΤϯλϝ෦ʹબग़ɻணʑͱೝͱنΛେ͖ͭͭ͋͘͠Γ·͢ɻൃ৴ϒϥϯυσβΠϯADɾPR BRANDINGʮDIMEʯ2022τϨϯυେώοτBEST100Τϯλϝ෦ʹબग़copyright © 2023 &FORCE INC. All Rights Reserved.42
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRͲͷΑ͏ʹղܾͨ͠ͷ͔ʁINTERVIEWϦϦʔε৴Λ௨ͨ͡ίϛϡχέʔγϣϯઓུイベントのフェーズに合わせた戦略を描いて実行し続ける。追求し続けました。とにかく愚直に量と質をʹ85ຊͷϦϦʔε৴Πϕϯτͷ໊Λ্͛ΔͨΊʹɺϦϦʔεͷ࣭ͪΖΜɺྔΛଧͭ͜ͱେͰ͢ɻͦͷͨΊͷใ։ൃϝσΟΞϓϩϞʔτͳͲɺ༷ʑͳखஈͰϦϦʔεྔΛอͪଓ͚ͨҰͰͨ͠ɻࠂࢉ31ԯͷ࣮݁Ռͱͯ͠ɺ2022࿐ग़TV/WEBؚΊ߹ܭͰ5,569ɺࠂࢉ¥3,178,861,226ͱ͍͏݁ՌΛग़͠·ͨ͠ɻອવͱϦϦʔε৴Λ͢ΔͷͰͳ͘ɺϑΣʔζ͝ͱʹൃ৴ͷઓུΛඳ͖͖ͬͨ݁ՌͰ͢ɻ2023͞ΒͳΔඈ༂Λࢦ͠ɺൃ৴ઓུΛ࣮ߦ͍ͯ͠·͢ɻ࣭ͱྔͷཱ྆ɻͦΕ͕͜ͷࣄͷ֩ͱͳΔߟ͑Ͱ͢ɻͱʹ͔۪͘ʹ৴Λଓ͚͍͖ͯ·ͨ͠ɻWEBϝσΟΞͰͷ࿐ग़͕૿͑ɺSNSͰΠϕϯτͷ༷ࢠ͕֦ࢄ͞ΕɺTVͷ࿐ग़૿͍͑ͯ͘ɻΠϕϯτͷݱࡏΛݟਾ͑ͳ͕ΒɺࣗΒ͕ඳ͍ͨઓུΛݟ͠ɺ࣮ߦ͢Δ͜ͱΛ܁Γฦ͠ɺͲΜͲΜΠϕϯτ͕େ͖͘ͳΔ༷Λݟ͍ͯ͘ͷͱͯେ͖ͳΓ͕͍ͱخ͠͞Λײ͡·͢ɻݱࡏຊΛද͢ΔeεϙʔπେձͷҰͭʹͨ͜͠ͱɺࣗʹͱͬͯތΓͱࣗ৴ʹܨ͕Γ·ͨ͠ɻϓϥϯχϯάσΟϨΫλʔૣࡔ ಞPLANNING DIRECTORʮൃ৴ʯΛڧ͘͢Δ PICK UP ⁞copyright © 2023 &FORCE INC. All Rights Reserved.43
ελΠϦογϡ͔ͭήʔϜΛΠϝʔδͨ͠σδλϧͳσβΠϯͰੈք؍ͱಌΕײΛΓग़͠·ͨ͠ɻBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮൃ৴ʯΛڧ͘͢Δ PICK UP ⁞ ϒϥϯυαΠτcopyright © 2023 &FORCE INC. All Rights Reserved.44
Presented byBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRʮൃ৴ʯΛڧ͘͢Δ PICK UP ΞʔεσΠԭೄ ΠϕϯτϒϥϯυσβΠϯઓུੈքతΠϕϯτ ͷԭೄͰͷӡӦΛҰखʹҾ͖ड͚ΔΞʔεσΠੈքதͰߦΘΕΔڥʹ͍ͭͯߟ͑ΔΠϕϯτɻͦͷॳͷେنͳԭೄ։࠵Λશ໘తʹϒϥϯυσβΠϯ͠·ͨ͠ɻΞʔςΟετͷϒοΩϯά͔ΒϝσΟΞ༠கɺϦϦʔε৴֤छࠂ੍࡞ͳͲฐࣾͷͭϦιʔεΛશͯͬͨҊ݅Ͱ͢ɻڥʹ͍ͭͯߟ͑Δɺͱ͍͏ݻ͍ΠϕϯτͰͳ͘ɺʮָ͠Έͳ͕ΒॊΒ͔ʹʯߟ͑ΔΠϕϯτʹ͢Δͱ͍͏ίϯηϓτͰͬͨϩΰϚʔΫɻԭೄͱ͍͏ౡΛද͢ΞΠίϯΛΠϥετͰඳ͍ͨखॻ͖ͷ෩߹͍ͷϩΰϚʔΫɺΠϕϯτͷͱͳΓ·ͨ͠ɻΠϕϯτϩΰϚʔΫEVENT LOGOPresented bycopyright © 2023 &FORCE INC. All Rights Reserved.45
BRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRͲͷΑ͏ʹղܾͨ͠ͷ͔ʁINTERVIEW ϓϥϯχϯάσΟϨΫλʔૣࡔ ಞPLANNING DIRECTORʮൃ৴ʯΛڧ͘͢Δ PICK UP ίϯηϓτ͔ΒӡӦ·ͰҰؾ௨؏ͨ͠ϓϩδΣΫτ多くの想いが集ったイベント。奔走しながら誰にとっても三方よしを目指しました。「参加してよかった」と言っていただけるԭೄॳɺେن։࠵ͨ͠ੈքతΠϕϯτΞʔεσΠͱ͍͏ྺ࢙͋ΔΠϕϯτͷԭೄ։࠵ʹ͚ͯɺͲͷΑ͏ͳΞϓϩʔνͰӡӦ͢Δ͖͔ɻࢲͨͪ৯ɺԻָɺτʔΫɺΞΫγϣϯͷΠϕϯτͳͲɺָ͠Έͳ͕Βٿڥʹࢥ͍ΛͤΔΠϕϯτʹ͠Α͏ͱߟ͑·ͨ͠ɻͦͷ͍ʹڞײͯ͘͠ΕΔΞʔςΟετڠࢍاۀूΊͳͲɺଟ༷ͳۀΛ࣮ߦɾαϙʔτ͠ɺ࣮ݱʹ͚ͯΓൈ͚·ͨ͠ɻ ੈքతͳΠϕϯτͷɺॳͷେنͳԭೄ։࠵ͱ͍͏͜ͱͰɺ༷ʑͳௐɺΔ͖͜ͱ͕ੵΈॏͳΓɺਖ਼Կ৺ંΕ͔͚ͨҊ݅Ͱ͢ɻ͔͠͠ɺ͜ͷେٛ͋ΔΠϕϯτʹଟ͘ͷਓͷ͍͕͍ͬͯ͘ʹͭΕɺΔ͔͠ͳ͍ͱؾ߹͕ೖΓ·ͨ͠ɻͲΜͳΠϕϯτΛߦ͑ɺདྷͯ͘͠ΕΔօ͞·ڠࢍ͍͍ͨͩͨاۀɺԭೄͷࣾձʹରͯ͠ࡾํྑ͠ͱͳΔ͔ɻඞࢮʹߟ͑ൈ͍ͯاըΛཱ͍͖ͯͯ·ͨ͠ɻ݁Ռతʹɺଟ͘ͷসإ͋;ΕΔΠϕϯτʹͳΓɺࢲͨͪͷ͍·ͨɺใΘΕ·ͨ͠ɻࢀՃͯͩͬͨ͘͠͞ɺΞʔςΟετͷօ༷copyright © 2023 &FORCE INC. All Rights Reserved.46
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͓٬༷ͷঢ়گɺ͝ࣄʹԠͯ͡ɺΔ͖ϒϥϯυσβΠϯมΘΓ·͢ɻ͔ͩΒࢲ͕ͨͪ͝ఏࣔ͢ΔϒϥϯυσβΠϯϝχϡʔɺͯ͢ΦʔμʔϝΠυɻ·ͣখ࢝͘͞Ί͍ͨɺશ໘తʹاۀϒϥϯυΛ৽͍ͨ͠ͳͲɺ͓٬༷ͷ͍ʹԠͨ͡ϓϥϯΛ੍࡞͍ͨ͠·͢ɻ01ձࣾΛڧ͘͢Δ02ࣄۀΛڧ͘͢Δ03࠾༻Λڧ͘͢Δ04ൃ৴Λڧ͘͢ΔBRAND DESIGN COMPANYMARKETING/CREATIVE/ADɾPRΞϯυɾϑΥʔεͷϝχϡʔɺશͯΦʔμʔϝΠυcopyright © 2023 &FORCE INC. All Rights Reserved.48