apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active

apidays London 2023 - APIs for Smarter Platforms and Business Processes
September 13 & 14, 2023

Revolutionising fitness and well-being: unleashing the power of the API economy and strategic architecture
David Turner, Group CTO at Virgin Active

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Transcript

1. Revolutionising Fitness & Well-Being: Unleashing the Power of the API David Turner, Group CTO
3. Business Challenges • Hit by COVID lockdowns and restrictions • Majority of new members sign on in January • ‘New Year, New Me’ motivation isn’t always enough • 50% quit after only 6 months
4. Personal Challenges Healthy Unwell A lot of middle ground Thrivin g
5. 1 2 3 4 Technical Challenges Fitness, health & well-being is fragmented Lack of Integration Siloed data Limited automation
6. The Spaghetti Architecture Conundrum
7. Opportunities • Enhance on-demand experience • Shift from ‘gym’ business to wellness proposition • Reward and incentivise along the journey • Connect to communities of like-minded people • Leverage rich data sets to personalise the experience
8. 94% of members who set goals remain active 9 months later
9. Wellness Proposition Personalised Workouts • Personalised Workouts • Real-time Tracking • Personal Trainer • Body Composition Analysis • BP, VO2, Cholesterol Physical Fitness and Movemen Nutritional Guidance • Meal Plans • Nutrition Tracking Mental Well-Being • Mindfulness Classes • Stress Assessment Social Engagement • In-club community • Connect to online communities • Challenges • Charity events Relaxation • Spa and recovery Rewards and Incentives • Loyalty Program • Exclusive Offers
10. API (Application Programming Interface)
11. The API Economy in Fitness and Well-being Wearable Device APIs Examples… • Fitbit • Apple HealthKit • Garmin Connect • Garmin Health • Samsung Health • Google Fit • Polar AccessLink • Oura Ring Cloud • Withings • MyZone Nutrition and Diet Examples… • Kauai • Edamam • Nutritionix • Spoonacular • USDA FoodData • FoodCare • Food Hygiene Exercise and Training Mental Well-being Examples… • Strava • MyWellness • Fitbit • MyFitnessPal • Virgin Active • Peloton Heatlhcare APIs Examples… • NHS • Redox • Human • Apple Healthkit • Google Healthcare • Boditrax • MyBody Examples… • Headspace • Calm • Moodpath • Woebot • BetterHelp
12. The move to AI API Nutrition and Diet • Personalised workouts • Personalised nutrition plan • Predicative analytics • Inventory management • Virtual Personal Trainer
13. 1 2 3 4 Future Trends Smart Fitness and Health Trackers AI Powered Personal Trainers Smart Gym Equipment Metaverse virtual clubs
14. Virgin Active API Reference Architecture API Management Layer Mediation Layer Membership Management System Personal Trainer Management System On-demand Content Library Personalisation Engine Loyalty Engine Centralised Monitoring & Analytics Global Data Platform Event-streaming platform
15. At least six years of higher- quality life for everyone is within reach McKinsey Health Report
16. QUESTIONS