Make Your API Irresistible

By Adam DuVander @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

1. Make  Your  API  Irresis/ble   Adam  DuVander                              @adamd   Developer  Communica/ons  Director    
4. The  Three  Cs   Clarity,  Cost  and  Community  
5. Clarity   Developers  can  find  the  portal  
6. Good   Even  beDer  
7. Clarity   Developers  can  review  a  complete   API  reference  
9. Clarity   Developers  can  explore  the  API  
11. Clarity   Developers  can  use  their  preferred   language  through  libraries  
13. Clarity   Developers  can  find  extensive  sample   calls  and  example  code  
15. Clarity   Developers  can  use  industry  best   prac/ces  to  authen/cate  
17. Cost   Developers  know  how  much  (if  any)   it  costs  to  use  the  service  
19. Cost   Developers  can  clearly  understand   the  rate  limits  
21. Cost   Developers  can  find  API-­‐specific   terms  of  use  
23. Cost   Developers  can  par/cipate  in  an   affiliate  program  
25. Community   Developers  can  become  cer/fied  and   be  promoted  
27. Community   Developers  can  ask  ques/ons  (and   receive  answers)  in  an  API  forum  
29. Community   Developers  can  read  frequent  blog   posts  on  the  API  blog  
31. Community   Developers  can  follow  the  API  on   TwiDer  and  other  social  media  
33. Community   Developers  can  see  other  examples   and  be  featured  in  an  app  gallery  
35. Community   Developers  know  who  within  the   company  to  talk  to  
37. Community   Developers  can  meet  advocates  at   developer  events  
39. The  Three  Cs   Clarity,  Cost  and  Community