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evaporating design

evaporating design

abridged presentation deck for Asia Design Management Forum 2017 (Hangzhou, China)

itsuro shibata_GKDRI

November 04, 2017
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  1. Copyright © 2017 GK Design Research Initiative
    EVAPORATING DESIGN
    Ten Bulls #10. Return to Society (SYUBUN, Shokoku-Ji Temple)
    public domain image via Wikipedia Creative Commons
    ADM2017, 4th Nov 2017
    Itsuro SHIBATA | GK Design Research Initiative
    abridged file

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  2. Copyright © 2017 GK Design Research Initiative
    ABOUT MYSELF
    GK DESIGN GROUP
    TRANSFORMATION OF DESIGN MANAGEMENT
    EVAPORATING DESIGN

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  3. Copyright © 2017 GK Design Research Initiative
    Who really understand
    what design management is?

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  4. Copyright © 2017 GK Design Research Initiative
    Wikipedia: Design management is a business discipline that uses project management, design, strategy, and supply
    chain techniques to control a creative process, support a culture of creativity, and build a structure and
    organization for design. The objective of design management is to develop and maintain an efficient
    business environment in which an organization can achieve its strategic and mission goals through
    design. Design management is a comprehensive activity at all levels of business (operational to strategic), from the
    discovery phase to the execution phase. (https://en.wikipedia.org/wiki/Design_management)
    Design Management Institute: Design management encompasses the ongoing processes, business
    decisions, and strategies that enable innovation and create effectively-designed products, services,
    communications, environments, and brands that enhance our quality of life and provide organizational
    success. On a deeper level, design management seeks to link design, innovation, technology, management
    and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and
    environmental factors. It is the art and science of empowering design to enhance collaboration and synergy
    between "design” and "business” to improve design effectiveness. The scope of design management ranges
    from the tactical management of corporate design functions and design agencies, including design operations, staff,
    methods and processes—to the strategic advocacy of design across the organization as a key differentiator
    and driver of organizational success. It includes the use of design thinking—or using design processes to solve
    general business problems. (http://www.dmi.org/?What_is_Design_Manag)
    OK, GOOGLE

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  5. Copyright © 2017 GK Design Research Initiative
    WHAT DESIGN MANAGEMENT DOES
    enhances our quality of life
    develops and maintains an efficient business environment
    achieves its strategic and mission goals through design
    supports a culture of creativity
    builds a structure and organization for design
    controls a creative process
    improves design effectiveness
    enables innovation
    creates effectively-designed products, services, communications,
    environments, and brands
    happy Individual and Society
    creative Organization
    effective Design Process
    better Outcome

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  6. Copyright © 2017 GK Design Research Initiative
    SIMPLIFIED DESIGN MANAGEMENT
    happy Individual and Society
    better Outcome
    effective
    Design
    Process
    creative
    Organization
    ULTIMATE GOAL
    OFFERING
    DRIVER
    DESIGN
    MANAGEMENT
    any practices
    to make this flow
    happen.

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  7. Copyright © 2017 GK Design Research Initiative
    TRANSFORMATION OF DESIGN MANAGEMENT
    DM1.0 (outcome)_DESIGN to be managed
    DM2.0 (process)_managed by DESIGN
    DM3.0 (organization)_management to be DESIGNED

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  8. Copyright © 2017 GK Design Research Initiative
    DM1.0 (outcome)_DESIGN to be managed
    free image via pixabay.com

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  9. Copyright © 2017 GK Design Research Initiative
    DM1.0_DESIGN to be managed
    WHY HOW
    WHAT
    to strengthen
    Brand Identity
    &
    Brand Value
    Visual
    Consistency
    -
    Design Quality
    Design Principle
    Design Language
    Design Guideline

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  10. Copyright © 2017 GK Design Research Initiative
    Still valid,
    but not that exciting anymore.

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  11. Copyright © 2017 GK Design Research Initiative
    superficial
    IDENTITY
    inherent
    EXPERIENCE
    <
    DM1.0 to DM2.0_DESIGN driven INNOVATION

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  12. Copyright © 2017 GK Design Research Initiative
    DM2.0 (process)_managed by DESIGN
    free image via pixabay.com

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  13. Copyright © 2017 GK Design Research Initiative
    WHY HOW
    WHAT
    DM2.0_managed by DESIGN
    to generate
    Innovative
    Products, Services,
    and Business
    models
    Creative Process
    Design Thinking
    Design Workshop

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  14. Copyright © 2017 GK Design Research Initiative
    But, it seems everyone is
    uncomfortable with
    Design Thinking Approach.

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  15. Copyright © 2017 GK Design Research Initiative
    DM2.0_DESIGN THINKING vs DESIGNER’S THINKING
    design
    thinking
    designer’s
    thinking
    0. research
    !
    !
    !
    ! ! !
    ! ! !
    ! ! !
    !
    ! ! !
    ?
    1. download 2. slicing 3. grouping
    4. defining
    opportunities
    5. idea
    generation 6. synthesis 7. prototyping
    workshop & brainstorming
    !
    !
    !
    !
    0. research
    ?
    6. synthesis 7. prototyping
    4. defining
    opportunities 2. slicing
    continuous refinement by doing

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  16. Copyright © 2017 GK Design Research Initiative
    art of
    REFRAMING
    DM2.0_managed by DESIGN

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  17. Copyright © 2017 GK Design Research Initiative
    DM2.0 to DM3.0_COMPLEX/NEW PROBLEMS need OPEN INNOVATION
    new
    method
    limitation
    of design
    problems
    to be
    solved
    physicality
    -
    cognition
    work
    environment
    social
    issues
    business
    issues
    intuitive
    understanding
    no know-how creative sense
    is not enough
    too complex
    to solve
    HCD
    -
    human
    factors
    participatory
    design
    crowd-
    sourcing
    -
    co-creation
    business
    design

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  18. Copyright © 2017 GK Design Research Initiative
    DM3.0 (organization)_management to be DESIGNED
    free image via pixabay.com

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  19. Copyright © 2017 GK Design Research Initiative
    DM3.0_management to be DESIGNED
    WHY HOW
    WHAT
    to organize
    sustainably
    innovative
    organizations
    and
    societies
    Creative
    Organization
    -
    Creative Citizen
    & Society
    Open Innovation
    Design Education
    Service Design

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  20. Copyright © 2017 GK Design Research Initiative
    DM3.0 to DM4.0_DESIGN AT SCALE
    form giving
    empowerment
    optimization
    coaching
    artifact
    system/architecture
    designing
    new value
    designing
    creative
    method
    designing
    creative
    individual
    designing
    creative
    organization
    designing
    creative
    society

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  21. Copyright © 2017 GK Design Research Initiative
    How far do you expect
    design to go beyond?

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  22. Copyright © 2017 GK Design Research Initiative
    ABOUT MYSELF
    GK DESIGN GROUP
    TRANSFORMATION OF DESIGN MANAGEMENT
    EVAPORATING DESIGN

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  23. Copyright © 2017 GK Design Research Initiative
    DESIGN EVAPORATED IN 203X
    D
    T
    B P

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  24. Copyright © 2017 GK Design Research Initiative
    D
    DESIGN EVAPORATED IN 203X
    D
    T
    B P
    design thinking for all
    personal fabrication for all
    AI decides all

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  25. Copyright © 2017 GK Design Research Initiative
    D
    DESIGN EVAPORATED IN 203X
    T
    B P

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  26. Copyright © 2017 GK Design Research Initiative
    DESIGN EVAPORATED IN 203X
    designer?
    in 203X
    DILUSIONER
    ORGANIZER
    MEISTER
    DATA
    SCIENTIST

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  27. Copyright © 2017 GK Design Research Initiative
    SYMBIOTIC DESIGN AS AN ATTITUDE
    DESIGN ATTITUDE
    • as a positive driving force
    • as a potential rebel
    SOCIAL SYSTEM
    • to be evolved & vitalized
    • to be organized
    design management
    how to tame
    ambiguous nature of
    design

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  28. Copyright © 2017 GK Design Research Initiative
    DESIGN as a MITOCHONDRION
    public domain image via Wikipedia Creative Commons

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