Bulls #10. Return to Society (SYUBUN, Shokoku-Ji Temple) public domain image via Wikipedia Creative Commons ADM2017, 4th Nov 2017 Itsuro SHIBATA | GK Design Research Initiative abridged file
is a business discipline that uses project management, design, strategy, and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business (operational to strategic), from the discovery phase to the execution phase. (https://en.wikipedia.org/wiki/Design_management) Design Management Institute: Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success. On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between "design” and "business” to improve design effectiveness. The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems. (http://www.dmi.org/?What_is_Design_Manag) OK, GOOGLE
DOES enhances our quality of life develops and maintains an efficient business environment achieves its strategic and mission goals through design supports a culture of creativity builds a structure and organization for design controls a creative process improves design effectiveness enables innovation creates effectively-designed products, services, communications, environments, and brands happy Individual and Society creative Organization effective Design Process better Outcome
happy Individual and Society better Outcome effective Design Process creative Organization ULTIMATE GOAL OFFERING DRIVER DESIGN MANAGEMENT any practices to make this flow happen.
PROBLEMS need OPEN INNOVATION new method limitation of design problems to be solved physicality - cognition work environment social issues business issues intuitive understanding no know-how creative sense is not enough too complex to solve HCD - human factors participatory design crowd- sourcing - co-creation business design
DESIGNED WHY HOW WHAT to organize sustainably innovative organizations and societies Creative Organization - Creative Citizen & Society Open Innovation Design Education Service Design
AT SCALE form giving empowerment optimization coaching artifact system/architecture designing new value designing creative method designing creative individual designing creative organization designing creative society
AN ATTITUDE DESIGN ATTITUDE • as a positive driving force • as a potential rebel SOCIAL SYSTEM • to be evolved & vitalized • to be organized design management how to tame ambiguous nature of design
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