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Giving Tuesday 2022| Strategy & Donation Page Set-up

Auctria
October 06, 2022

Giving Tuesday 2022| Strategy & Donation Page Set-up

Running a Giving Tuesday Campaign with Auctria
What is Giving Tuesday
Five steps to success
Set up #GT organization
Giving Tuesday resources
Q & A

Auctria

October 06, 2022
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  1. GivingTuesday
    Donation Page Set-up

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  2. GivingTuesday

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  3. Sandy Rees
    Chief Encouragement Officer
    with AUCTRIA
    Laurie Hochman
    Marketing Director

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  4. Agenda: Running a Giving Tuesday
    Campaign with Auctria
    1. What is GivingTuesday
    2. Five steps to success
    3. Set up #GT organization
    4. GivingTuesday resources
    5. Q & A

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  5. You’re in the right place…
    ► Need to raise BIG BUCKS during #GivingTuesday
    ► Aren’t sure how to do that
    ► Believe in planning and want to get yourself
    ready for success
    ► Want some ninja tips to blow past your goals!

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  6. Holidays 2021
    “We did it!” “We reached our goal early.
    What do we do now?”
    “Thank you, thank you!!
    “We’ve never raised that
    much during the holidays
    before!”
    “I can’t believe we did it!”
    “That was amazing!”

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  7. Seriously…

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  8. Let’s jump in!

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  9. Giving Tuesday is best
    ► With a plan
    ► Right-sized, solvable problems
    ► Matching gift

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  10. Before you can eat cake:

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  11. Before you
    can eat
    cake:
    ► Choose a recipe
    ► Decide when you’ll bake
    ► Shop for ingredients
    ► Mix the ingredients
    ► Bake the cake
    ► Let it cool
    ► Grab a fork!!

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  12. Same with
    GivingTuesday

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  13. 5 steps for success:
    ► Specific funding need and goal

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  14. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform

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  15. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal

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  16. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal
    ► A matching gift

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  17. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal
    ► A matching gift
    ► Special GivingTuesday donation page

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  18. Ninja Tricks!

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  19. Tip #1
    WHEN YOU RAISE
    MORE MONEY,
    YOU CAN CHANGE
    MORE LIVES.

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  20. Tip #1
    WHEN YOU RAISE
    MORE MONEY,
    YOU CAN CHANGE
    MORE LIVES.
    FOCUS your
    campaign
    HERE!

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  21. Tip #2
    Ask more often than you normally would
    And be ok with unsubscribes!

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  22. Tip #3
    Use a Core Number

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  23. GivingTuesday
    & Auctria
    The perfect
    partnership
    Easy to set up, easy to
    use*
    ❏ Past supporters & bidders
    are most likely future
    Giving Tuesday donors
    ❏ Website presence
    ❏ Ability to collect donations
    ❏ Provide a receipt for
    supporters
    *Because you will be accepting donations online,
    the #GT campaign page requires credit card
    integration to be set-up

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  24. Create Organization→ Special GT→
    Create Event

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  25. Out of the box and ready to go

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  26. Edit Cash Donation Element:
    use your core number

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  27. Edit Thermometer Goal

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  28. Out of the box

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  29. Note on Licenses
    ● Unlimited number of events on all plans
    ● Yes, even on the FREE Explorer plan you can run a GT event,
    although there is no texting on the Explorer plan
    ● Income limits do still apply
    (Explorer, $10K, Emerald $50K, Diamond no limit)

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  30. GivingTuesday.org
    NEW! Canva Templates
    Social media toolkit
    Logos png & (art file) eps
    GIF collection
    Canned messages
    Sample press release

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  31. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    givingtuesday.org

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  32. What others
    are saying
    Easy to use.
    Surprisingly
    affordable.
    Attractive,
    simple to use
    for the bidders.
    Michael
    Custom custom custom, no
    other auction software I have
    used has allowed for the level of
    customization as this one. Fits a
    variety of clients.
    Barry
    We like Auctria and have been using it
    for our auctions twice a year for almost
    8 years.
    Auctria is very user friendly and
    intuitive. I love the ability to host a silent
    online auction with online bidding. Or
    the option to have the silent auction
    bidding done via text messaging.
    Sara

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