Giving Tuesday 2022| Strategy & Donation Page Set-up

Running a Giving Tuesday Campaign with Auctria
What is Giving Tuesday
Five steps to success
Set up #GT organization
Giving Tuesday resources
Q & A

Transcript

1. GivingTuesday Donation Page Set-up
2. GivingTuesday
3. Sandy Rees Chief Encouragement Officer with AUCTRIA Laurie Hochman Marketing Director
4. Agenda: Running a Giving Tuesday Campaign with Auctria 1. What is GivingTuesday 2. Five steps to success 3. Set up #GT organization 4. GivingTuesday resources 5. Q & A
5. You’re in the right place… ► Need to raise BIG BUCKS during #GivingTuesday ► Aren’t sure how to do that ► Believe in planning and want to get yourself ready for success ► Want some ninja tips to blow past your goals!
6. Holidays 2021 “We did it!” “We reached our goal early. What do we do now?” “Thank you, thank you!! “We’ve never raised that much during the holidays before!” “I can’t believe we did it!” “That was amazing!”
7. Seriously…
8. Let’s jump in!
9. Giving Tuesday is best ► With a plan ► Right-sized, solvable problems ► Matching gift
10. Before you can eat cake:
11. Before you can eat cake: ► Choose a recipe ► Decide when you’ll bake ► Shop for ingredients ► Mix the ingredients ► Bake the cake ► Let it cool ► Grab a fork!!
12. Same with GivingTuesday
13. 5 steps for success: ► Specific funding need and goal
14. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform
15. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal
16. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift
17. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift ► Special GivingTuesday donation page
20. Ninja Tricks!
21. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE MORE LIVES.
22. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE MORE LIVES. FOCUS your campaign HERE!
23. Tip #2 Ask more often than you normally would And be ok with unsubscribes!
24. Tip #3 Use a Core Number
25. GivingTuesday & Auctria The perfect partnership Easy to set up, easy to use* ❏ Past supporters & bidders are most likely future Giving Tuesday donors ❏ Website presence ❏ Ability to collect donations ❏ Provide a receipt for supporters *Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
27. Create Organization→ Special GT→ Create Event
28. Out of the box and ready to go
29. Edit Cash Donation Element: use your core number
30. Edit Thermometer Goal
31. Out of the box
32. Text-2-Give
34. Note on Licenses • Unlimited number of events on all plans • Yes, even on the FREE Explorer plan you can run a GT event, although there is no texting on the Explorer plan • Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit)
35. GivingTuesday.org NEW! Canva Templates Social media toolkit Logos png & (art file) eps GIF collection Canned messages Sample press release
37. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk givingtuesday.org
38. What others are saying Easy to use. Surprisingly affordable. Attractive, simple to use for the bidders. Michael Custom custom custom, no other auction software I have used has allowed for the level of customization as this one. Fits a variety of clients. Barry We like Auctria and have been using it for our auctions twice a year for almost 8 years. Auctria is very user friendly and intuitive. I love the ability to host a silent online auction with online bidding. Or the option to have the silent auction bidding done via text messaging. Sara