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Giving Tuesday Strategy & Donation Page 2021

99f7972d7612e99273b908ba255b8bbf?s=47 Auctria
October 26, 2021

Giving Tuesday Strategy & Donation Page 2021

Agenda:
What is GivingTuesday
Preview of campaign page
Auto setup #GT Event & website
Prerequisite credit card integration
Promoting the page
GivingTuesday resources
Q & A

99f7972d7612e99273b908ba255b8bbf?s=128

Auctria

October 26, 2021
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Transcript

  1. GivingTuesday Strategy & Set-up Featuring: Sandy Rees, Get Fully Funded

  2. GivingTuesday

  3. #18

  4. Sandy Rees Chief Encouragement Officer

  5. Agenda: Running a Giving Tuesday Campaign with Auctria 1. What

    is GivingTuesday 2. Five steps to success 3. Set up #GT organization 4. GivingTuesday resources 5. Q & A
  6. You’re in the right place… ► Need to raise BIG

    BUCKS during #GivingTuesday ► Aren’t sure how to do that ► Believe in planning and want to get yourself ready for success ► Want some ninja tips to blow past your goals!
  7. Holidays 2020 “We did it!” “We reached our goal early.

    What do we do now?” “Thank you, thank you!! “We’ve never raised that much during the holidays before!” “I can’t believe we did it!” “That was amazing!”
  8. Seriously…

  9. Let’s jump in!

  10. Giving Tuesday is best ► With a plan ► Right-sized,

    solvable problems ► Matching gift
  11. Before you can eat cake:

  12. Before you can eat cake: ► Choose a recipe ►

    Decide when you’ll bake ► Shop for ingredients ► Mix the ingredients ► Bake the cake ► Let it cool ► Grab a fork!!
  13. Same with GivingTuesday

  14. 5 steps for success: ► Specific funding need and goal

  15. 5 steps for success: ► Specific funding need and goal

    ► Graphic/image to use cross-platform
  16. 5 steps for success: ► Specific funding need and goal

    ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal
  17. 5 steps for success: ► Specific funding need and goal

    ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift
  18. 5 steps for success: ► Specific funding need and goal

    ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift ► Special GivingTuesday donation page
  19. None
  20. None
  21. Ninja Tricks!

  22. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE

    MORE LIVES.
  23. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE

    MORE LIVES. FOCUS your campaign HERE!
  24. Tip #2 Ask more often than you normally would And

    be ok with unsubscribes!
  25. Tip #3 Use a Core Number

  26. GivingTuesday & Auctria The perfect partnership Easy to set up,

    easy to use* ❏ Past supporters & bidders are most likely future Giving Tuesday donors ❏ Website presence ❏ Ability to collect donations ❏ Provide a receipt for supporters *Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
  27. None
  28. Create Organization→ Special GT→ Create Event

  29. Out of the box 6 Donation Buttons + Custom

  30. Edit Cash Donation Element: Click Cash Donation element→ down arrow→

    edit
  31. Edit Thermometer Goal: Click Thermometer element→ click down arrow→ Target

    Amount→key in numerical figure
  32. Out of the box

  33. Text-2-Give

  34. Now what?

  35. Resource www.GetFullyFunded.com/TV

  36. Resource $39/month – Join us! www.GetFullyFunded.com/TV

  37. Note on Licenses • Unlimited number of events on all

    plans • Yes, even on the FREE Explorer plan you can run a GT event, although there is no texting on the Explorer plan • Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit)
  38. GivingTuesday.org Social media toolkit Logos png & eps Canned messages

    Sample press release
  39. Stay in Touch with Sandy @getfullyfunded @SandyRees GetFullyFunded.com/TV

  40. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group:

    Auction Team Talk givingtuesday.org