Giving Tuesday Strategy & Donation Page 2021

Agenda:
What is GivingTuesday
Preview of campaign page
Auto setup #GT Event & website
Prerequisite credit card integration
Promoting the page
GivingTuesday resources
Q & A

Transcript

1. GivingTuesday Strategy & Set-up
   Featuring: Sandy Rees, Get Fully Funded
   

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2. GivingTuesday
   

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3. #18
   

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4. Sandy Rees
   Chief Encouragement Officer
   

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5. Agenda: Running a Giving Tuesday Campaign
   with Auctria
   1. What is GivingTuesday
   2. Five steps to success
   3. Set up #GT organization
   4. GivingTuesday resources
   5. Q & A
   

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6. You’re in the right place…
   ► Need to raise BIG BUCKS during #GivingTuesday
   ► Aren’t sure how to do that
   ► Believe in planning and want to get yourself
   ready for success
   ► Want some ninja tips to blow past your goals!
   

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7. Holidays 2020
   “We did it!” “We reached our goal early.
   What do we do now?”
   “Thank you, thank you!!
   “We’ve never raised that
   much during the holidays
   before!”
   “I can’t believe we did it!”
   “That was amazing!”
   

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8. Seriously…
   

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9. Let’s jump in!
   

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10. Giving Tuesday is best
    ► With a plan
    ► Right-sized, solvable problems
    ► Matching gift
    

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11. Before you can eat cake:
    

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12. Before you
    can eat
    cake:
    ► Choose a recipe
    ► Decide when you’ll bake
    ► Shop for ingredients
    ► Mix the ingredients
    ► Bake the cake
    ► Let it cool
    ► Grab a fork!!
    

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13. Same with
    GivingTuesday
    

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14. 5 steps for success:
    ► Specific funding need and goal
    

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15. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    

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16. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal
    

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17. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal
    ► A matching gift
    

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18. 5 steps for success:
    ► Specific funding need and goal
    ► Graphic/image to use cross-platform
    ► Team of ambassadors to help promote the goal
    ► A matching gift
    ► Special GivingTuesday donation page
    

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21. Ninja Tricks!
    

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22. Tip #1
    WHEN YOU RAISE
    MORE MONEY,
    YOU CAN CHANGE
    MORE LIVES.
    

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23. Tip #1
    WHEN YOU RAISE
    MORE MONEY,
    YOU CAN CHANGE
    MORE LIVES.
    FOCUS your
    campaign
    HERE!
    

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24. Tip #2
    Ask more often than you normally would
    And be ok with unsubscribes!
    

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25. Tip #3
    Use a Core Number
    

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26. GivingTuesday
    & Auctria
    The perfect
    partnership
    Easy to set up, easy to use*
    ❏ Past supporters & bidders are
    most likely future Giving Tuesday
    donors
    ❏ Website presence
    ❏ Ability to collect donations
    ❏ Provide a receipt for supporters
    *Because you will be accepting donations online,
    the #GT campaign page requires credit card
    integration to be set-up
    

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28. Create Organization→ Special GT→ Create Event
    

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29. Out of the box 6 Donation Buttons + Custom
    

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30. Edit Cash Donation Element:
    Click Cash Donation element→ down arrow→ edit
    

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31. Edit Thermometer Goal:
    Click Thermometer element→ click down arrow→
    Target Amount→key in numerical figure
    

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32. Out of the box
    

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33. Text-2-Give
    

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34. Now what?
    

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35. Resource
    www.GetFullyFunded.com/TV
    

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36. Resource
    $39/month – Join us!
    www.GetFullyFunded.com/TV
    

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37. Note on Licenses
    ● Unlimited number of events on all plans
    ● Yes, even on the FREE Explorer plan you can run a GT event,
    although there is no texting on the Explorer plan
    ● Income limits do still apply
    (Explorer, $10K, Emerald $50K, Diamond no limit)
    

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38. GivingTuesday.org
    Social media toolkit
    Logos png & eps
    Canned messages
    Sample press release
    

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39. Stay in Touch
    with Sandy
    @getfullyfunded
    @SandyRees
    GetFullyFunded.com/TV
    

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40. Stay in Touch
    with Auctria
    @auctria
    Email: hello@auctria.com
    FB Group: Auction Team Talk
    givingtuesday.org
    

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