Giving Tuesday Strategy & Donation Page 2021

Agenda:
What is GivingTuesday
Preview of campaign page
Auto setup #GT Event & website
Prerequisite credit card integration
Promoting the page
GivingTuesday resources
Q & A

Transcript

1. GivingTuesday Strategy & Set-up Featuring: Sandy Rees, Get Fully Funded
2. GivingTuesday
3. #18
4. Sandy Rees Chief Encouragement Officer
5. Agenda: Running a Giving Tuesday Campaign with Auctria 1. What is GivingTuesday 2. Five steps to success 3. Set up #GT organization 4. GivingTuesday resources 5. Q & A
6. You’re in the right place… ► Need to raise BIG BUCKS during #GivingTuesday ► Aren’t sure how to do that ► Believe in planning and want to get yourself ready for success ► Want some ninja tips to blow past your goals!
7. Holidays 2020 “We did it!” “We reached our goal early. What do we do now?” “Thank you, thank you!! “We’ve never raised that much during the holidays before!” “I can’t believe we did it!” “That was amazing!”
8. Seriously…
9. Let’s jump in!
10. Giving Tuesday is best ► With a plan ► Right-sized, solvable problems ► Matching gift
11. Before you can eat cake:
12. Before you can eat cake: ► Choose a recipe ► Decide when you’ll bake ► Shop for ingredients ► Mix the ingredients ► Bake the cake ► Let it cool ► Grab a fork!!
13. Same with GivingTuesday
14. 5 steps for success: ► Specific funding need and goal
15. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform
16. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal
17. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift
18. 5 steps for success: ► Specific funding need and goal ► Graphic/image to use cross-platform ► Team of ambassadors to help promote the goal ► A matching gift ► Special GivingTuesday donation page
21. Ninja Tricks!
22. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE MORE LIVES.
23. Tip #1 WHEN YOU RAISE MORE MONEY, YOU CAN CHANGE MORE LIVES. FOCUS your campaign HERE!
24. Tip #2 Ask more often than you normally would And be ok with unsubscribes!
25. Tip #3 Use a Core Number
26. GivingTuesday & Auctria The perfect partnership Easy to set up, easy to use* ❏ Past supporters & bidders are most likely future Giving Tuesday donors ❏ Website presence ❏ Ability to collect donations ❏ Provide a receipt for supporters *Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
28. Create Organization→ Special GT→ Create Event
29. Out of the box 6 Donation Buttons + Custom
30. Edit Cash Donation Element: Click Cash Donation element→ down arrow→ edit
31. Edit Thermometer Goal: Click Thermometer element→ click down arrow→ Target Amount→key in numerical figure
32. Out of the box
33. Text-2-Give
34. Now what?
35. Resource www.GetFullyFunded.com/TV
36. Resource $39/month – Join us! www.GetFullyFunded.com/TV
37. Note on Licenses • Unlimited number of events on all plans • Yes, even on the FREE Explorer plan you can run a GT event, although there is no texting on the Explorer plan • Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit)
38. GivingTuesday.org Social media toolkit Logos png & eps Canned messages Sample press release
39. Stay in Touch with Sandy @getfullyfunded @SandyRees GetFullyFunded.com/TV
40. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk givingtuesday.org