Got a Live Auction at Your Gala? What You’re NOT Doing is Hurting You

Got a Live Auction at Your Gala?
What You’re NOT Doing is Hurting You
Featuring: Gala Gal, Jenelle Taylor

Transcript

1. Got a Live Auction at Your Gala? What You’re NOT Doing is Hurting You Featuring: Gala Gal, Jenelle Taylor
2. 40K Auctions & event fundraisers Over $400 Million raised using Auctria
3. Agenda *Why a live auction *Why audience prep *Physical display *6-8 ways to educate *Make it interactive While your online auction undoubtedly allows you to reach a larger audience, a live auction has been proven to add excitement and income to your in-person event. If you’re not using “The Price Tonight,” neon badges, and at least 8 ways to create more prepared live auction bidders, then join us to score some strategies sure to raise more money.
4. Agenda *Why a live auction *Why audience prep *Physical display * 6-8 ways to educate *Make it interactive LIVE AUCTION • 2001-present • Teaching best practices since 2002 • Considering or currently • Benefits of Live Auction • Challenges of • Anticipated vs. abrupt auction
5. Agenda *Why a live auction *Why audience prep *Physical display * 6-8 ways to educate *Make it interactive TYPICAL LIVE AUCTION vs. IDEAL • Mentioned not promoted • Interruption • Unpolished Vs. • Education, Anticipation, Good Chatter • Robust bidding, quickly • Positive audience experience for all • Highlight, not annoyance • Professionally conducted (Incl Bid Cards!)
7. Agenda *Why a live auction *Why audience prep *Physical display * 6-8 ways to educate *Make it interactive PHYSICAL DISPLAY IS A MUST • POSTERS ON EASELS, 36” x 48” • High-traffic, lingering location • Where NOT to put the display! • Force awareness • Posters: ◦ Header - LIVE AUCTION (# ____) ◦ Title ◦ Phrase Highlights ◦ High-res images (several) ◦ QR code or website
12. Agenda *Why a live auction *Why audience prep *Physical display * 6-8 ways to educate *Make it interactive REACH EVERY LEARNING STYLE • Written ◦ Prior email ◦ Online preview ◦ Descriptions in program/handout • Visual ◦ Posters ◦ Power Point slides • Auditory ◦ Voiceover previews ◦ Pre-auction spotlighting ◦ Auctioneer meet and greet ◦ Recap by auctioneer
13. Posters on easels Prominent location Bid Card back info Meet and Greet
14. Agenda *Why a live auction *Why audience prep *Physical display * 6-8 ways to educate *Make it interactive INTERACTION CREATES AWARENESS • Auctioneer poster meet and greet is a must • The REAL benefit of Golden Ticket (5 tips) • “Ask me about” neon nametags • The Price Tonight • Proxy bids • Online pre-bidding for virtual
15. Questions?
16. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk www.auctria.com + Launch
17. Stay in Touch with Jenelle, The Gala Gal Email: Info@GalaGal.com Call/Text: 407-791-1360 (Tampa) GalaGal.com galagaljenelletaylor
18. Want more tips? GalaGal.com, left-side image/link Save $5 Discount code: Boost