*6-8 ways to educate *Make it interactive While your online auction undoubtedly allows you to reach a larger audience, a live auction has been proven to add excitement and income to your in-person event. If you’re not using “The Price Tonight,” neon badges, and at least 8 ways to create more prepared live auction bidders, then join us to score some strategies sure to raise more money.
* 6-8 ways to educate *Make it interactive LIVE AUCTION • 2001-present • Teaching best practices since 2002 • Considering or currently • Beneﬁts of Live Auction • Challenges of • Anticipated vs. abrupt auction
* 6-8 ways to educate *Make it interactive TYPICAL LIVE AUCTION vs. IDEAL • Mentioned not promoted • Interruption • Unpolished Vs. • Education, Anticipation, Good Chatter • Robust bidding, quickly • Positive audience experience for all • Highlight, not annoyance • Professionally conducted (Incl Bid Cards!)
* 6-8 ways to educate *Make it interactive PHYSICAL DISPLAY IS A MUST • POSTERS ON EASELS, 36” x 48” • High-traﬃc, lingering location • Where NOT to put the display! • Force awareness • Posters: ◦ Header - LIVE AUCTION (# ____) ◦ Title ◦ Phrase Highlights ◦ High-res images (several) ◦ QR code or website
* 6-8 ways to educate *Make it interactive INTERACTION CREATES AWARENESS • Auctioneer poster meet and greet is a must • The REAL beneﬁt of Golden Ticket (5 tips) • “Ask me about” neon nametags • The Price Tonight • Proxy bids • Online pre-bidding for virtual