Building Awesome Products at Do.com

Slides from our talk at Dreamforce 2012 – focused on how you can build teams and companies that can create and execute well-designed products.

Transcript

1. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions prove incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking statements, including: any projections of earnings, revenues, or other financial items; any statements regarding strategies or plans of management for future operations; any statements concerning new, planned, or upgraded services or developments; statements about current or future economic conditions; and any statements of belief. The risks and uncertainties referred to above include - but are not limited to - risks associated with our new business model; our past operating losses; possible fluctuations in our operating results and rate of growth; interruptions or delays in our Web hosting; breach of our security measures; the immature market in which we operate; our relatively limited operating history; our ability to expand, retain, and motivate our employees and manage our growth; risks associated with new releases of our service; and risks associated with selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. are included in our registration statement (on Form S-1) and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of this Web site. Salesforce.com, Inc. and its subsidiaries assume no obligation and do not intend to update these forward-looking statements. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Copyright, 2012 Do.com, Inc.
2. Building Awesome Products Design-minded development at Do.com
3. thanithani Thani Suchoknand Product Designer Austin Bales Product Designer arbales bsbox bingjyang Bing Yang Director of Product
4. About Do
5. “ ” Social Productivity Everywhere
7. “ ” Do Work Together
8. User Experience is #1 Engineering + Design = Like Design is a process/conversation. We work together. Everyone commits. HOW WE DO Core Values
9. “ ” Business users are just consumers at work.
10. “Simple Done Well.” Consistency & Familiarity Freedom
11. “ ” It’s not done till it’s easy.
12. Products = Design Users Dev
13. ↘ You’re out of the picture. ↑ Pixel monkeys. ↓ Grafflers. ↑ Bikeshed painters. ↑ Document writers. Waterfalls are dangerous. EXECS PRODUCT MANAGERS UX DESIGNERS DESIGN MANAGERS VISUAL DESIGNERS PRODUCT MANAGERS ENGINEERING MANAGERS DEVELOPE → → → → → → →
14. PRODUCT DESIGNERS ↑ ↓ DEVELOPERS ← → MARKETING GUYS ↑ ↓ BUSINESS GUYS ← → COMMUNITY MANAGERS
15. ↑ ↓ ↑ ↓ DEVELOPERS PRODUCT DESIGNERS BUSINESS GUYS ← → MARKETING GUYS ← → COMMUNITY MANAGERS
16. Work with agility. Daily standups Team decision-making Decisions made everyday Iterating & Delivering in slices
17. ANDROID Establish Feature Teams Designer + + Developers Adviser Organizers Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely.
18. iOS Establish Feature Teams Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely. Designers + + Developer Organizers
19. CONTACTS Establish Feature Teams Feature teams create ownership and help focus the awesome collaboration. They meet regularly and work closely. Designer + + Developers Organizers
20. Iteration Do for iOS
21. PODRACER (1.0) Do’s Mobile Buddy
22. Atypical “Springlist” No Group Support
23. Unpolished Presentation Unclear Hierarchy
24. Performance No Groups Support Atypical UI
25. TAUNTAUN (2.0) A totally new app. Don’t be afraid to set the old aside.
26. Straightforward Actionable Layout Breakout Conversation Consistent Visual Design
27. Easy Publishing Easy Invites Conversation Focused
28. Iterate Sometimes you need to actually try it, especially with touch.
29. “Podracer”
34. Consistent UI Supports Groups Extremely Fast Improved Collaboration & Conversation
35. Follow best practices. Performant by default. Use provided UI to start with. Use it yourself.
36. Release builds to everyone, every dayish.
37. Exploration Contacts & Deals
39. How Do we distinguish ourselves? Simple, collaborative, actionable.
40. How do we know what to build?
41. PARTICIPATION COMPETITIVE ANALYSIS LEVERAGE EXPERTISE
42. Individual Exploration (Sketches, Stories, etc) Share Ideas (Lots of stickies, Low-Fi) Group Ideas Sort & Categorize PRODUCT DESIGN Discovery Process
50. Explore many varying directions. Filter based on your core goals. Build for simplicity and flexibility.
51. In Summary
52. Learn from customers. Through testing and interviews, you typically discover something new.
53. 1. Do Work Together 2. Learn by building & using. Iterate. 3. Design matters.
54. do.com
55. THE PANEL Austin Bales, Product Designer @arbales Thani Suchoknand, Product Designer @thanithani Bing Yang, Director of Product @bsbox design@do.com