BlueHat Marketing

BlueHat Marketing is a leading company in website design and development, search engine optimization and online marketing. We are a Canadian company with a 100% local, on-site team of experts and we pride ourselves on providing personalized, results-oriented service.

We engage in a process of communication and analysis with the goal of determining the best custom service that will generate real results. Every aspect of your business is explored, from your website to your marketing initiatives, in order for a personalized plan of action to emerge.

In response to the detailed analysis of our client’s business, we design a results-oriented package that can feature any number of strategies, from custom web design on various platforms to search engine marketing and optimization.

Through our marketing campaigns, we strive to grow not only your sales but also your market share and brand awareness. We enact powerful personalized strategies which connect your products or services to the right people and build a lasting foundation for your business.

BlueHat Marketing can effectively, efficiently, and economically rank your specific keywords that are relate to your site on the first pages of search engines like Google.ca and Bing.

Contact us to day to schedule a free analysis and hear what we can do for you.

Transcript

1. Company Profile CREATIVITY PASSION www.Bluehatmarketing.com ADAPTABILITY SEARCH ENGINE OPTIMIZATION LOCAL SEO WEB DESIGN INTEGRATED SEARCH WEB DEVELOPMENT
2. TABLE OF CONTENTS 03 EXECUTIVE SUMMARY 04 BUSINESS STATEMENT 05 WEB DESIGN 06 SEO SERVICES 07 SOCIAL MEDIA 08 WHY BLUE HAT 09 QUALITY ASSURANCE MEMBERS OF THE CHAMBER OF COMMERCE 2
3. EXECUTIVE SUMMARY BlueHatMarketing provides comprehensive online marketing solutions for businesses. Our focus is on optimizing websites to maximize their visibility on search engines and drive customers to our clients’ doors. We are a leading company in web- site development and design, search engine optimization and online marketing strategies. We’ve managed projects for well over 300 clients to date, and pride ourselves on a 100% success rate in first-page search engine visibility and website design satisfaction, (http://www.bluehatmarketing.com/ portfolio/). Our unique strength lies in our adaptability and flexibility with regards to a client’s particular needs. The Bluehat Marketing team care- fully analyzes our clients’ budgets and objectives, and then tailors the most advanced plans that will achieve results. We are dedicated to the simple idea of surpassing expectations at every turn. Answering clients’ needs is a given for us. What really sets us apart from other service providers is our commitment to significantly increase return on investment by becoming our clients’ ideal online marketing partner. Our hand-picked team is made up of creative, dedicated individuals who love what they do. Driven by a desire to overcome challenges and push the limits of technology and design in order to achieve our fundamental goal: to create online experiences. FOR YOUR SUCCESS WE’RE TRAINED 3
4. BUSINESS STATEMENT Blue Hat Marketing’s General Business Statement and Services. Over 85% of consumers are currently searching for information about products and services online before making a purchase, and they rarely if ever read beyond the first page of search engine results. In addition to that, the top 3 results get fully two thirds of all the clicks, and the very top result gets one third alone. Search engine ranking is therefore absolutely crucial to any business. It is critical to staying ahead of the competition, increasing the influx of potential customers, and growing profits. Beyond that, proper website design is also vital in converting more traffic into sales. Finally, with the huge importance of social media in the current online landscape in everything from search to branding, navigating social networks is the key to harnessing the true power of online marketing today. By implementing a customized combination of search engine optimization, website development, and social media marketing, BlueHat will make a significant contribution to the growth of your business. We enable our clients to achieve first page visibility on the major search engines quickly, efficiently and cost effectively. Our service is geared to reduce the cost of staying ahead of the competition, always ensuring that quality leads are generated in the process. Simply put, we help those searching for what you are selling find you online, and we do it in the most efficient way, thereby maximizing your ROI at every turn. 4
5. WEBSITE DESIGN You might have a good amount of traffic streaming to your website, but how do you convert it into sales? A website designed to attract people’s attention and cause them to contact your business must have engaging content, be smartly laid out, feature quality graphics and be user friendly. Websites are now more than online business cards or brochures. In order to be effective, a business website has to be interactive and engaging to a visitor. It has to create a bond between a potential customer and your business, and lead them to contact you easily and efficiently. At BlueHat, our expertise in getting websites to rank higher on search engines is coupled with a specialization in designing websites that convert traffic into sales. Our website design solutions range from full site creation to the renovation of existing web sites, web site layouts, intu- itive navigation systems, quality graphic design, reliable hosting and domain name registration. Tired of the headaches involved with maintaining a website? We also provide ongoing service packages that handle all of the updating, modification and re-vamping your site needs. We stay on top of the latest technologies and updates to ensure that your site is consistently optimized to generate sales and grow your business. WE’RE COMMITTED ALL OVER THE WORLD 5
6. SEO SERVICES A website is only useful to your business if the right people can find it. In general, the higher and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. Search engine optimization (SEO) is the process of improving the ranking of a website on search engines in the “organic” or un-paid search results. Additional search engine marketing (SEM) methods including paid ads, which are commonly displayed above the organic results. Local search is of vital importance to a business, enhanced through local business listings, reviews and citations across relevant websites. Online searches now have a social media dimension to them. Search engines like Google are taking into account information shared and posted on social networks, making them an important resource in SEO tactics. SEO is crucial in getting relevant traffic to your business website. BlueHat SEO services are designed to boost and refine the traffic a site receives by analyzing everything from user behavior, to keywords used in searches, to the very content of your site. All of our SEO strategies work together in a finely tuned balance to further one simple goal: bring quality leads to your door in the most efficient and consistent manner, maximizing your return on investment. PROFESSIONAL QUALITY LINK BUILDS 6
7. SOCIAL MEDIA Social media is a powerful tool in a business’ marketing arsenal. With the evolution of the online world tending towards more interconnectivity through social media, harnessing the power of social network platforms like Facebook, Twitter, LinkedIn and Youtube is of vital importance for any modern business. These social networks are some of the most visited sites on the internet. Users share content, search for information and interact with both friends and brands on them every day. Social media is also affecting the search engine world in a major way, as Google steps onto the social stage in more significant ways with every update to their algorithm. Given all of this rapidly evolving focus on social media, businesses are scrambling to get on board and take advantage of this inbound marketing strategy that yields concrete results in the form of leads and brand awareness. The social media world is complex and highly fluid. It requires the skills and dedication of an experienced team to generate a positive return on investment and keep you ahead of the competition. Blue Hat fully recognizes the importance of blending social media into digital marketing strategies. With the explosion in popularity of social networks, it simply does not make sense to ignore this opportunity. We provide comprehensive social media marketing services, targeting all the major networks in addition to smaller niche sites that have significant impact on everything from lead generation to reputation management and brand visibility. SOCIAL BRANDING MARKETING ONLINE 7
8. WHY BLUE HAT? We have over 12 years of experience in the industry. Serving well over 300 clients with over 30,000 keywords highly ranked on Google. We provide dedicated account managers to monitor your campaign. Our service includes ongoing competition analysis to help you stay ahead. We provide ongoing measurement of results to ensure a positive return on your investment. We conduct monthly campaign strategy revisions to keep things on track and working efficiently. We provide an easy-to-use client portal allowing you to check results and traffic on a daily basis. We use safe and ethical SEO methods abiding by search engine guidelines. We provide dynamic service, ready to adapt to evolving search engine algorithms. We offer website optimization at no extra charge to help decrease bounce rates and increase conversions. 85% 85% Of your potential client base is searching online and your competitors are getting the results! 8
9. QUALITY ASSURANCE SEO techniques are classified by some into two broad categories: those that search engines recommend as good prac- tices, known as ‘white hat’ SEO and those that search engines do not approve of and attempt to minimize the effect of, often referred to as ‘black hat’ SEO. White hat techniques build results that are meant to last over the long term, whereas black hat SEO focuses on short term gain in anticipation of sites getting banned due to questionable practices. Beyond simply conforming to laws and being free of fraud, white hat practices emphasize the quality of websites and their content with respect to both general search engine guidelines and user experience. Search engines tend to favour sites that are content rich, updated, relevant and user friendly. White hat SEO is essentially effective marketing, making efforts to deliver quality content to an audience that has searched for it, without scamming search engine algorithms. Blue Hat’s practices always reflect this approach while surpassing client expectations at every turn through our enlightened application of tried and tested online marketing strategies. Our reputation has been built through the acquisition and satisfaction of a substantial number of customers in a relatively short period of time. People simply like doing business with us because we say what we do and do what we say. Our team takes the responsibility we hold and the confidence our customers have placed in us very seriously. We are governed by the ethics outlined by Google and are beyond reproach with respect to our methodologies. 9
10. www.Bluehatmarketing.com Contact Information BlueHat Marketing BlueHat Marketing Head Office Suite 102 5375 Rue Pare, Montreal, Quebec H4P-2H4 BlueHat Marketing Toronto Office Suite 231 2155 Leanne Blvd Mississauga, Ontario L5K 2K8 1-866-755-BLUE (2583)